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How To Prepare Your New Business For Success

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StrategyDriven Entrepreneurship Article | Entrepreneur | How To Prepare Your New Business For SuccessNo matter who the entrepreneur is or what industry a particular company is in, the overarching goal for a business venture is for it to be successful. If you are currently in the process of starting your company from scratch, there are a few factors that you must keep in mind as you are setting up the groundwork for it.

For starters, the employees are the individuals that make up the business. Thus, if you want high-quality work to be completed at the end of each day, you need to hire individuals that are good at what they do. Next, it is important to craft the perfect brand message, in order to be acknowledged and recognizable by the general public. You will need to maintain your finances, understand your audience, and all in all stick to your business goals no matter what.

Hiring the best employees

Great employees make the business great, and you must make a point of hiring the best as a result of this. Look for people who are experts in their particular field, but also have other attributes that make them a great fit within the larger team.

Craft the brand message

To develop your brand message, you will need to determine what it is you want to achieve with it. What tone best fits your brand? Remember to keep your target audience in mind as you are developing it, as well.

Maintaining finances

Without financial stability, there is no company to begin with. You must always think of new ways to fund your business. Some options for getting the money are through:

  • Investors
  • Crowdfunding
  • Banks
  • Friends or family

Understanding the key audience

Every single company has products or services that are aimed at a particular group in society. This is your target audience, and you need to properly understand and target them if you want to make profit.

Having a strong online presence, both with your website and social media usage, is one way that you can communicate with them. Of course, you will also need to do the proper market research on what it is they will use, based on their everyday habits, and that is where the help of a software development company will come in handy. They can help you conduct the necessary research and collect the data on your audience, in addition to helping you build up the perfect online presence with your website design. Getting expert advice in order to properly grow your business and using the technological tools at your disposal will always benefit you.

Stick to your business goals

No matter what business goals you set up for yourself, never lose sight of them. Consistently work towards making more profit, for instance, and every single new strategy or campaign that you devise should keep this in mind.

Consider the steps that you are taking in order to prepare your business for success, and never forget the big-picture goals. You will not achieve the results you want in the span of a few weeks, or even a few months, but the more you continue to understand the market in which you operate and spread the word about what it is you are doing, the closer you are to becoming widely recognized and used by people.

What to look for when hiring college graduates

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StrategyDriven Talent Management Article | What to look for when hiring college graduates

In business, hiring new recruits is crucial to success — they bring fresh thinking and can challenge the existing paradigms of your corporation. A steady stream of prospective employees is likely knocking on your door daily, and even more so around summer time when college and university students finish their final year.

As a recruitment officer, it’s your responsibility to bring in the talent. With so many resumes and applications to decipher, what should you look for, to ensure you interview — and ultimately hire — the best possible candidate?

Evidence of critical and strategic thinking

Use your application process to pose salient questions, requiring candidates to evidence strategic thinking and the ability to address both sides of an argument. You’re not so much looking for the individual’s ethics or values here, but their capacity to form and deliver their point of view in a creative and compelling way.

The ability to work in a team

An applicant’s college experience will illustrate if they are a team player — whether they played a team sport, or performed in college stage shows, you want employees who understand and respect the significance of working together towards a shared goal.

Look for specialized degrees

Most resumes include an abundance of experience, however, you need to learn how to filter out what isn’t relevant and focus on what is useful. While many people will mention all their experiences, if someone only has leadership skills as a secondary skillset and no actual qualification in this area, then you may have to find someone else who does have the qualifications you’re looking for.

If you feel you need more information, then research the institution where they received their further education. While some colleges offer a multitude of degrees, some colleges have a more focused curriculum, so their students can specialize in certain fields. For instance, if you’re looking for a new head teacher, then someone who has studied at NEC (New England College) and undergone a Doctorate of Education (Ed.D.) could have more honed in leadership skills than someone who didn’t.

Resilience

‘Resilience’ is defined as the ability to withstand the pressures of college life, and emerging positive and ready into the professional world. You want to build your company around people who thrive under pressure, rather than falter.

Interpersonal skills, if relevant to your business niche

Not all professions require advanced social skills — indeed, businesses in Silicon Valley are famously seeing past prejudices and assumptions, to hire individuals on the autistic spectrum in their computer technology and software development teams.

However, if the ability to work collaboratively is pivotal to your work then you’ll want to test prospective employees on this skill. Building upon evidence of team and relationship prowess, use the interview to pose challenging questions to delve further — “Tell me about a time you’ve had to manage conflict in a study group?” or “You’ve seen that a friend is going through a bad time, how would you intervene to help?” are both revealing questions to ask.

Strategies for Recruiting the Talent You Need When Starting a Business

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You know going in that starting a business is no easy feat. Unfortunately, unless you’ve ever started a business from the ground up, there will be a number of things you simply aren’t prepared for. Finding the right talent to work with you is something you probably hadn’t considered. If that is the case, you may not even know exactly what you need in terms of staffing various departments. Here are some strategies you can use when looking for the top talent you need to launch your startup.

Define Steps to the Endgame

Obviously, the endgame is running a successful business. However, what will it take to do that? Are you going to be manufacturing products for sale, offering services or selling products made elsewhere? Perhaps you’ll be starting a distributorship or a restaurant or even a car dealership. Before you can run a successful business, you need to look at how many departments you will need to efficiently organize and operate a company.

Define Job Classifications

Now that you’ve outlined the various departments you need to staff, what are the job classifications within each department? For example, in accounting do you need an accountant or are there other professionals who could balance your books? Perhaps a bookkeeper or office manager could do the routine day to day tasks, necessitating an accountant to periodically go over your books quarterly and, of course, at tax time.

If you are totally unfamiliar with the workings of a department and you aren’t sure what kind of talent to employ, check out sites like jobdescriptionswiki.com. There you will find job descriptions, what it is they do, what they expect to be paid, and the education or experience necessary for the job.

Network at Trade Shows

If you know the positions that need filling but you are reluctant to simply put an ad online or in the classifieds, why not network at trade shows. They don’t even need to be local trade shows because recruits are often aware of the fact that they may need to relocate to get that once-in-a-lifetime job with a startup that has major growth potential.

Whether you pull the top talent from another business or find recruits looking for placement, if you know what you are looking for, trade shows offer one of the best ways of grabbing great talent easily under one roof.

In the End, It Is All About Knowing What You Need

The key to recruiting the talent you need when starting a business is to first define how your company will run and what departments you will need to set up. After that, it’s a matter of looking at the types of staff you will need in each department and then you can begin to look at what each job classification entails.

Strategies are dependent on understanding what you hope to accomplish and why it’s so important to have a good working knowledge of each position to be filled. Get this done right and you will be off to a good start. Remember, you can’t do it alone so choose the team you can work with and the rough going at the beginning just got that much smoother.

Recruitment Strategies – What To Look For In A Resume

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These days any employer advertising a post knows they will be inundated with applications. That mean you will have a large number of resumes to sort through before you can narrow down your choice of candidates for interview. This can obviously take a long time. Many recruiters choose to use recruitment agencies or talent scouts to select the very best talent to come into the office for an interview. It can take a lot of the time and hassle out of the process, but there will be a cost added. If you’re currently recruiting, what do you look for in a resume?

Cover Page

Many recruiters read only the covering letter to gauge whether a candidate will be right. This can be a little naive though, as it will only give very brief information. Still, it should provide an insight into the level of professionalism you can expect. Spelling errors are simply unacceptable to recruiters today. Some won’t accept anything that isn’t personally addressed to the manager. A cover letter should offer you enough detail that you want to read on.

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The First Paragraph

Many resumes feature an introduction paragraph designed to sell that candidate to recruiters. Not everyone is a great marketer, and self-promotion can be difficult for some. Still, a candidate with the confidence and clarity to identify relevant qualifications and achievements in a single paragraph could be worthy of an interview. Look for insights into the candidate’s personality in their writing style. Sometimes quirky, chatty styles fit well in the company.

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Qualifications

Some companies have strict policies about the schools they will recruit from. Others simply demand a degree. The qualifications should be clearly listed so you can quickly identify the level of education for the candidate. You should be able to see any recent continuance of studies. Some colleges like UAB offer degrees online. Candidates that study this way can manage work and study in tandem and so might be of more interest to demanding employers.

Work Experience

Do you frown upon candidates with gaps in their work history? There are many reasons why a potential recruit had time away from work. Before you completely dismiss them, consider how rounded their experience might be. Have they taken on non-salaried projects? Perhaps they were studying, raising a family, or running their own business? If they’re unemployed now, consider the benefits of a well-rested candidate!

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Photo courtesy of Kathryn Decker via flickr

The Closing Paragraph

If you’ve read this far, chances are this candidate has piqued your interest. Now they have a chance to let you know if their personality could be a fit for your firm. This final paragraph often offers an insight into their hobbies and interests outside of the workplace. We’re all trained to include something artistic and something that suggests we look after our health. You might ignore those references because every resume has them. What else can you find that fits in well with the culture of the company, the products you develop, and the customer base you’ve built?

Recruitment is expensive and time-consuming. It’s important to find candidates that are right for the business. That’s not easy without a recruitment strategy.

Examining the State of the U.S. STEM Workforce: Today and Tomorrow

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One of the major STEM (science, technology, engineering and mathematics) debates currently underway today in the United States revolves around whether or not there is, in fact, a STEM workforce shortage in the country.

To further examine the myth versus reality discussion, this year’s Bayer Facts of Science Education survey, the 16th in the series, polled talent recruiters at Fortune 1000 companies both STEM and non-STEM alike, about their companies’ current and future STEM workforce supply and demand needs. We chose talent recruiters as the target for our survey because these are the people on the front lines of the STEM shortage argument.

Several trends emerged in the survey.

1. STEM Degree Holders are ‘As’ or ‘More In Demand’ for both STEM and Non-STEM Jobs.

Today, STEM skills are in demand by employers for jobs that are traditionally considered non-STEM, with demand for two- and four-year graduates equipped with these skills exceeding demand for their counterparts who don’t have these skills.

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About the Author

Laurel Rutledge is the vice president of Human Resources for Bayer MaterialScience LLC. She is responsible for providing human resources strategic leadership to meet the challenges and objectives of the business. The Bayer Facts of Science Education is an ongoing public opinion research project commissioned by Bayer since 1995 as part of the company’s award-winning Making Science Make Sense® (MSMS) initiative. For more information about this survey or other Bayer surveys, please visit www.bayerus.com/msms.