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5 Simple Steps for Building a Good Reputation Online

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StrategyDriven Online Marketing and Website Development Article, 5 Simple Steps for Building a Good Reputation Online

Having a good reputation online is key to making your business grow and flourish. But knowing where to start can feel overwhelming.

Keep reading to learn the five steps to building and managing your company’s reputation online.

1. Create Your Online Business Card

Think of your webpage as a business card. You want to have a catchy domain name that is unambiguous and short. Focus on the main page, paying attention to the design, and make sure it doesn’t get overcrowded with too much information as this could lose your readers.

You’ll want to make sure your layout is visually interesting and the text is clear with graphics and pictures that match. Any detailed information should go into separate sections.

You’ll want to make sure your contact and about buttons are easy to locate. Highlight your companies greatest achievements in the about section. Have the address of your headquarters, e-mail, telephone number, directions, and map in your contact section.

You should also include a section where clients can put reviews and opinions, which has been shown to boost sales. There are even online reputation management companies that can help you out.

2. A Blog Is Key for a Good Reputation Online

Your website should also have a blog filled with inspiration yet professional content. Blogs are great places to share your company’s values and products while building the image that your business is an expert in your field.

You’ll want to put a lot of effort into your blog, making sure you don’t have any grammatical errors or confusing language. Take your posts up a notch with relevant charts, infographics, and pictures.

3. Be Active on Social Media

Social media helps prospective clients find your business. Having a strong social media presence will help your company’s reputation.

You can inform your clients about new products or articles on your webpage. Make sure your social media posts are all brief, attention-grabbing, and to the point.

4. Reply to Every Request or Opinion

You need to show your potential and current clients that you have an accessible business that treats people respectfully, which means you’ll want to respond to every review or message you receive. If you see a negative comment, respond politely with understanding and avoiding conflict.

Take advantage of any positive comments by proudly sharing them on your social media platforms. This is proof of the quality of your products and or services.

5. Share Your Achievements and Awards

People will trust companies that are award-winning and experienced. Clients are more likely to work with a company that has been recognized over a company that has not. So make sure all your glowing reviews, accomplishments, and awards are easy to see on your website.

Fix Your Online Reputation Today

Now that you know the five steps to build and maintain a good reputation online, start making these changes today. A website that is to the point and easy to find and navigate will help grow your company for years to come.
For more resources of growing your business, check out the rest of our blog.

Positive Business Reputation: How Reputation Management Affects Business Development

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StrategyDriven Online Marketing and Website Development Article, Positive Business Reputation: How Reputation Management Affects Business Development

How important is the perception of your brand in the eyes of your current or potential customers? We believe it’s immense and can shape your entire business success.

The way customers see you and the emotions, associations, and facts they relate to you are what makes you stand out from your competition. Making sure you keep up a positive business reputation is, therefore, obligatory.
But, how can your business reputation affect your business development? There’s a direct connection between the two and we’re about to break it down. So, if you want to learn about the importance of your business reputation, just keep reading.

Here’s how it can determine the success of your business.

Customer Reviews & Sales

Your online reputation will massively depend on the online reviews you receive from your customers or people who’ve received your services or tried your products.

Consequentially, other potential customers will read the reviews and rely on them more than you expect.

  • According to a study, 86% of people will hesitate to buy from a business with negative online reviews.
  • 90% of customers read online reviews before visiting a business.

Therefore, customer reviews can actually affect your sales and profit.

To ensure you keep your reviews positive, make sure to address every positive and negative review and establish a steady communication with all your customers.

Don’t ignore a negative review or attack the person leaving it. Address the issue and try solving it.

Social Media Feedback

Social media has become one of the major platforms for local and global businesses to improve their brand awareness. In addition, businesses use social media to build a positive business reputation.

On social media, your customers are just a click away from sending you a message or leaving a comment on your post.

It’s your job to:

  • read as many messages and comments as possible
  • respond and follow up
  • keep engaging and show that you are listening (Forbes)
  • learn a lesson from honest comments and messages

It’s not enough that you just read a comment. You need to listen to your customers and respond accordingly.
If you make social media a one-direction platform, you’ll lose your followers and create a negative business reputation.

Organic Traffic

You may not be aware, but search engines love reviews.
The more reviews you have, the better your search engine ranking will be.

Therefore, your business reputation can help you:

  • increase organic traffic
  • beat your competition
  • enable more people finding you on Google

Therefore, you need sure your business is on local review sites such as:

Inspire your customers to leave feedback by simply asking them to. In addition, be transparent with all your reviews.

Employer Brand

Your positive business reputation shouldn’t be seen strictly from the perspective of a customer looking to try your services or buy your product.

It can also be seen from the perspective of a young, talented person, looking into becoming your employee.

Your employer brand is:

  • company’s reputation and popularity from a potential employer’s perspective and describes the values the company gives to its employees (TalentLyft)

This type of business reputation can affect your business development in terms of:

  • finding and hiring talented professionals
  • employee retention
  • employee recruitment

People will refuse to work for you if your employer branding is weak or negative. Retaining top talent might be impossible and you’ll end up with the employees no one else wanted to hire.

Pay attention to your employer brand and don’t let it influence your business development negatively.

Takeaway

Building a strong, positive business reputation should be one of your business’ top priorities. It can leave an impact on your customers, employees, social media followers, and people thinking about trying your business.

Hopefully, the advice above helped you learn about the importance of a positive review, listening to your social media followers, or responding to any type of feedback. Use that advice to build a strong, positive business reputation and use it to improve your business success.

About the Author

Angela Baker is a self-driven specialist who is currently working as a freelance writer at writing services Trust My Paper and Grab My Essay and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people.

3 Ways Business is Changing in the Information Age

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StrategyDriven Tactical Execution Article |Digital Technology|3 Ways Business is Changing in the Information AgeYou’ve probably heard it countless times before, but every company is a tech company now. The nature of the information age is that if you aren’t keeping up with the latest in digital technologies, even the simplest of businesses can quickly fall behind the competition.

Accessing, analyzing and utilizing information is essential for businesses. Even if you are only running a small side hustle, the more information you have and the more you can manipulate it, the more efficient and successful your business could be.

But knowing that technology will impact your business in the future is not enough. Business owners need more than entrepreneurial flair and a good head for numbers these days, they also need to understand their corporate responsibility, their duty to their customers and, above all else, how to comply with business regulations in their industry. And they need to realize that this is happening now.

Compliance is Key

In the information age, compliance has become a huge part of business. For example, health care isn’t just about diagnosis and treatment any more, it’s also about managing data, maintaining customer privacy and implementing technological systems to improve performance.

As business gets more and more complex, so the law has to keep up. But businesses need to keep up to and a proactive approach to compliance is the best option. For example, a SOC 2 for Healthcare demonstrates an understanding of responsibility and a duty of care to the customer.

Your Customers Know You

The information age has democratized knowledge. For businesses, the information age means that consumer profiles and targeted advertising are more effective than ever before. But increased knowledge goes both ways and consumers are more likely to know about your business too.

Consumers are much more concerned with ethical business practice than ever before because the have access to the information. Companies that fail to live up to their customer’s standards in any way – socially, environmentally, economically – can stand to lose and lose quickly.

Take Responsibility

One of the most important lessons businesses can take from this age is that they have a responsibility. Taking responsibility isn’t just about apologizing and carrying on any more. As consumers have woken up to bad business practices and the law has tightened up, any company reputation ultimately comes down to their sense of responsibility. And, while rebuilding a business reputation might sound easy, it is far easier to do the work first.

All businesses have a responsibility to their consumers to provide a product worth their money but they also have social and environmental responsibilities too. No business can operate in a vacuum and understanding the impact your business has – good and bad – is essential for building a positive impact model to guide your business forward.

The information age has in many ways made doing business more challenging. However, this relatively new landscape is also providing new potential for businesses to behave properly and serve their customers even better. The world is changing and businesses need to keep up!