No two people are exactly alike; they will always have at least a slightly different interpretation as to what the organization’s ultimate goals are and how to be achieve them regardless of the amount of painstaking detail put into describing each objective.
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Whether it’s ice cream, bean bags, or shirts with funny slogans, find a product or service you’re passionate about selling. I started my career as a marketing executive. One day, I was invited to dinner with Japanese business associates. The dinner was a great success, and afterwards we moved to a Japanese tea house where, following tradition, everyone removed their shoes. I looked down, and I had two different socks on – one with a hole in the big toe. I sat cross-legged for an entire evening, trying to hide my foot. I’m passionate about helping executives avoid such embarrassments by allowing them to buy fine-quality essentials in one convenient place online, and have them delivered to their doorstep. Because wouldn’t it be wonderful if your sock drawer could replenish itself?
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Following his studies of economics and business administration at the University of St. Gallen, Paris and Toronto (earning the title of lic. oec. HSG in 1993) Samy Liechti was a marketing and communications consultant for various agencies in Switzerland and abroad, working with numerous prominent brands. Samy Liechti has been Blacksock’s managing director ever since its foundation in the summer of 1999.
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About the Author
Nilofer Merchant, author of The New How, is Chief Executive Officer of Rubicon Consulting, a strategy and marketing consultancy designed specifically to serve the needs of technology companies. Nilofer has honed her unique collaborative approach to solving tough business problems while working with and for companies such as Adobe, Apple, Nokia, and HP. To read Nilofer’s complete biography, click here.
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Whether in an economic recession or boom, resources are always limited and redundant work always an unnecessary resource expenditure. Yet no matter how hard leaders try to eliminate redundant work, these practices seem to reappear; often the result of well intentioned actions to correct a performance deficiency or misguided adherence to a legacy practice. Therefore, all leaders from the C-suite to the shop floor must relentlessly wage an ongoing war against unnecessary duplicate work.
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It’s perfectly natural and expected that individuals want to do a good job and be recognized for it or at a minimum want to do a good enough job to avoid what are to them undesired consequences. Subsequently, people look to what their superiors communicate as required job performance to gag the level and timing of their efforts.
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