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Get to know the five latest breakthroughs of the digital marketing world

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StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Get to know the five latest breakthroughs of the digital marketing worldA few years ago, concepts like artificial intelligence, voice and image search, and data-driven actions were incredible. Yet, they were idealistic ideas that would never make it a reality. Now, however, these are some of the most prominent forces shaping digital marketing. These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. There’s no doubt that the upheaval of 2020 helped accelerate some changes that the marketing world was already seeing. It also helped create a great deal of uncertainty, making marketers realize that they needed to learn how to adapt to a rapidly evolving digital market. With this in mind, we can’t say for sure which trends will reign supreme in the coming years, but some latest breakthroughs do come out on top. Below, we’ll discuss some of the top breakthroughs in digital marketing and how you can incorporate them into your marketing strategy.

Voice over internet protocol

VoIP is one of the most popular digital marketing tools these days, especially given the pandemic’s outbreak. Simply put, VoIP is a technology that turns your voice into a digital signal, allowing you to make phone calls directly from your computer. However, it also comes with a host of other features, including video calls, emails, and text messaging. VoIP can help streamline your business communications immensely by giving you a unified communication service that caters to all aspects of client relations. Going through different communication channels can be incredibly cumbersome for your communications team and can lead to delayed responses. Through VoIP, a centralized system helps you keep track of all queries and lets you address all concerns timely.

It is also much cheaper and easier to install than any other communications software. It doesn’t need any wires or complicated set-up. All you need is a working internet connection, and you’re good to go. When picking a VoIP provider, there are various factors you need to consider. You want a versatile provider who offers many services and can evolve with you as your business needs expand. You want an affordable budget with high-quality service you can rely on easily. However, it can be challenging to conduct such extensive research alone. Instead, you can work with a communication licensed operator like GetVoIP to avail of the best services as per your needs.

Progressive marketing

No matter what your niche is, progressive, inclusive marketing is one of the most pressing needs of the digital marketing world. Your marketing strategies and services now need to accommodate minorities and marginalized groups to create an inclusivity and acceptance atmosphere. Brand discrimination has played a vital role in shaping intolerant societal attitudes previously. Now it’s time for all companies, regardless of niche, to cater to discriminated groups. While this may be more of a social shift, it heavily influences marketing campaigns globally. Most shoppers now refrain from investing with a company that doesn’t reflect that inclusivity and diversity are essential.

By matching with customer values surrounding acceptance and diversity, you are likelier to build long-lasting relationships with your clients. Furthermore, by catering to a more diverse audience, you get the opportunity to bring in new customers too. Even incorporating various faces in your marketing campaigns or speaking about essential issues in your campaigns is going in the right direction.

Visual content

SEO optimization is one of the best ways to get immense organic traffic to your brand and fast. However, SEO rules keep evolving as user preferences change, and search engines adapt to give viewers the content they want. One of the latest breakthroughs in digital marketing is the increasing popularity of visual content. People prefer websites with visual content much more than readable ones, and 91% of all consumers now prefer visual and interactive content over static media.

The increasing rise of image-based platforms is indicative of the popularity of visual content nowadays. Visual content allows you to take storytelling to another level and make your message much more immersive. There are various ways you can incorporate visual content in your strategy.

Images are an excellent way of showcasing your brand’s best features in an attractive, eye-catching format. Infographics allow you to inform your client while retaining their attention. Videos are another beneficial way of giving your client a lot of information in a short time for better retention. However, it’s not just your clients that prefer visual marketing. Search engine algorithms now consistently rank webpages with optimized visual content higher than those without, letting you attract traffic hordes.

Customer segmentation

Customer segmentation has been around for a while, but only now is it emerging as a revolutionary breakthrough. Customer segmentation revolves around the idea of challenging marketing norms. Instead of creating more extensive campaigns that cater to a broad audience, customer segmentation allows you to make smaller campaigns that cater to targeted groups.

Segmentation enables you to understand better the differences in your customer base and better suit their preferences.

You can create separate email campaigns for big and small spenders or create special offers based on gender or age. You can also understand which clients prefer your services and develop tailored newsletters to make more sales. Customer segmentation can help you save a lot of money and guarantees a more significant ROI than traditional marketing modes.

Semantic search

Semantic search is another up-and-coming trend in digital marketing about the study of semantics. Search engine algorithms now increasingly consider the context. To optimize for semantic search, you need first to analyze what your customers are looking for when they discover your brand. You want this analysis to be comprehensive, and you should understand the experience, answers, and content that your audience wants. You want to offer clients content that answers their questions and content that is people-optimized, with no keyword stuffing. Other areas to focus on include topic optimization, which helps organize your website for viewers and search engines alike, and internal linking.

Conclusion

There’s no doubt that the digital marketing world is evolving incredibly fast and getting much more sophisticated. These latest breakthroughs allow you to adapt to rapidly changing trends and ensure that you can form long-lasting connections with your clients. Furthermore, these breakthroughs offer a more significant ROI than traditional marketing strategies and prove much more lucrative for your business in the long run.

It’s Time for Your Company to Switch to VoIP

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StrategyDriven Managing Your Business Article |VoIP|Why Your Business Should Invest in VoIPVoice over Internet Protocol (VoIP) is one of today’s most popular communication methods. Similar to a traditional phone line, it allows voice communication but uses the internet instead of phone lines. Due to its simple and convenient features, many businesses in different industries have successfully adopted this technology.

If you’re still using landline phones for your business, it’s time to seek a Fanvil reseller and make the switch to VoIP.

Consider the following reasons.

More Affordable Software and Hardware

If you’re having doubts about using VoIP because you’re concerned that the software and hardware will cost you a fortune, don’t worry. A majority of VoIP systems require little to no installation. Most of them can also function or integrate well with your existing equipment.

In terms of hardware, businesses that use VoIP through a computer require sound cards, which most computers already have. You’ll also need a speaker and microphone or headset. Other service providers may also require the use of VoIP phones. These phones are not too costly and in some cases, the VoIP providers charge phone use for a nominal monthly fee only.

More Affordable Communication Costs

Using VoIP services enable users to communicate for free or at lower call rates compared to traditional phone lines, as long as you are connected to the internet. Other service providers let you use your existing Internet-connected phones to enjoy unlimited calls for lower prices compared to the per-minute charges of telephone companies.

VoIP service providers offer different packages to choose from, many of which may suit your business’s size, budget and future goals.

Mobility

With a VoIP phone system, you can place and receive calls wherever you are – as long as you have a strong Internet connection. This means you and your team can work remotely, which is a great benefit in the world’s current situation (aka COVID-19 pandemic). Also, remote working is beneficial should your business be disrupted because of natural disasters or power loss. Your staff can still work from anywhere, as long as they have an Internet connection.

More Features Than Traditional Systems

Apart from supporting multiple calls simultaneously, many features come with using VoIP. These features may differ from one service to another, but most of the common features include the following:

  • Call forwarding
  • Caller ID
  • Voicemail
  • Fax
  • Call blocking
  • Call forwarding
  • Last number redial
  • 441 directory

Many VoIP systems also come with advanced features, which include return call, call transfer, SMS, area code selection and speed dialing. These features are often included in VoIP subscriptions, which keep the add-on costs low.

Increased Data Security

Telecommunications scams have been increasing in numbers over the years, costing businesses over $32.7 billion annually. This is where VoIP proves to be helpful. These systems can protect your data against hackers. Also, online VoIP service providers protect data using information security technologies, such as encryption and identity management.

One of the best things about VoIP is you need not perform DIY security audits. VoIP service providers monitor your network security and notify you in case of a breach.

Advanced Call Analytics Options

Call recording is one of the most significant call analytics features VoIP offers. First, it allows HR teams and managers to replay the conversation and assess their call center agents’ performance. It also helps customer support teams analyze their interactions with customers, as well as help them improve their calls in the future.

Marketing teams can also benefit from phone call analysis. With VoIP, they can calculate customer experience scores and customer sentiment, which help marketers determine the most loyal customers and reward them.

Personalized Customer Support

Today, customer experiences matter just as much as the quality and price of the products and services. When interacting with businesses, customers expect them to provide highly personalized customer services – a job VoIP simplifies.

First, VoIP makes customer interactions more enjoyable. Smart case routing connects your customers to the right team members, ensuring customers receive feedback without having to be on hold for long.

Second, VoIP easily integrates with CRM software. The software captures consumer data across different channels they use (e.g. website, social media, email and phone calls) and stores it in one platform. This helps you map out your entire buyer journey, which helps create detailed customer profiles.

The Bottom Line

VoIP services reward organizations in many ways, from creating mobile-enabled environments and boosting employee collaboration to reducing organizational costs and personalizing customer experiences. There may be no one-size-fits-all solution for your business so you’ll need to set clear goals and choose a VoIP provider that aligns with your needs.
Dispose of your old technologies and make the switch to VoIP.