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StrategyDriven Marketing and Sales Article

Giving Your Business The Promotion It Needs

StrategyDriven Marketing and Sales Article
Photo courtesy of Pexels

When we start a business, we are often clueless to the types of promotion that it actually needs. In this day and age, we are living in a digital world. With this, most of the focus is on promotion via means that we can access through our computers, tablets and smartphones. This isn’t to say that that’s not a good idea – more than half of the world are connected to the internet, and it’s the biggest resource that we’ve ever had in our whole history which is open to getting ourselves out there and communicating with our target demographic. So are we missing other options?

Social Media

Although on the rise, social media is not utilised as much as it could or should be. This is a vital tool in business promotion, especially as certain platforms such as Facebook and Twitter have invested so much into making it compatible for businesses – especially small businesses. Their data analytics can prove to be such a useful tool when assessing who your posts are reaching, where in the world they’re reaching and how many people are actually seeing them. You can pay to promote the posts that you’re putting up so you could have the potential of reaching a global audience. You can’t get much better than that. Make sure that you are clued up on the rules of business for each platform that you are using – they are all very different in terms of how they are meant to be used. For example, if you put out one post a day on Facebook, this could be seen as being spammy. Put out one post a day on Twitter and it’ll be history and off people’s feeds in as little as 4 minutes.

Don’t Forget Tradition – Consider The Past

Just because this is the rise of the age of technology doesn’t mean that we solely have to rely on that in order to get our brand message seen. Think about all of the traditional methods that people used back when computers weren’t in wide circulation. Newspapers and magazines are still going round, as are leaflets. Places such as Blue Bee Printing are still able to provide customers with die-cut magnets to hand out for promotional purposes – bumper magnets are still in use, as when will people ever stop driving cars? Not any time soon, that’s for sure. The more that you think outside of the box and consider what people are still going to go for are ways that you can promote your business without really trying. Handing out little things for free such as key rings, mugs and other trinkets that people can utilise within their home with a little bit of company branding on it ensures that you will always be the first port of call should they need you for the particular thing that you can provide. Letting your customers spread the branding for you is one of the best things that you can do – and that they can unknowingly do for you.

John Montana

Writing a Great Headline for Your Advertisement!

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be “Durable Furniture for Less Price”. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be something like this: “Change How Your House Looks by Our Oriental Furniture”. Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be an instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with “you” and not “we”. So if the client specified mentioning the company’s name, don’t start the sentence with it. For example, instead of writing “Tylenol – Solution for a Severe Cold”, write “Got a Severe Cold? Try Tylenol”. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If including all these factors have made the headline long, remember to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture can speak a thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.

Too much cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Excessively smart headlines are good for award competitions, but don’t really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like “if” and “but”. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.


About the Author

John MontanaJohn Montana has been a successful salesman since 1990. He currently lives with his wife and travels between Chicago and Los Angeles. He created his site – ABMSNOW to offer tips and ideas on how to become better at selling… no matter what your product is.