Why Video is Such an Important Part of a Media Campaign

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Running a successful and effective media campaign requires some careful forethought and planning, as well as a good understanding of what it is that you want to achieve and what your target audience expects. Different audiences will require different approaches to effectively convey your messages. They will respond to different forms of media in different ways and it is crucial that these distinctions are appreciated if your campaign is to be successful. However, regardless of the specifics of your media campaign, you will almost certainly need to incorporate video elements to effectively sell your message.

For this article, we have put together a list of just some of the reasons why video is an especially powerful and important part of any media campaign, an aspect that you can ill-afford to overlook when planning your campaign, and something that needs to be at the front of your mind throughout the entire process.

Universal Power

There are a number of reasons why video is such an effective and universally powerful way of conveying a message. Because it is a medium with such a broad reach, and almost endless potential, video has been used to convey all kinds of messages and has been very successful in instigating both large-scale changes, and changes in individual’s behavior. For proof of just how effective video is in conveying messages to entire demographics with great effect, consider public information campaigns.

Public information campaigns are used to inform large groups, sometimes entire nations, of changes that affect everyone. They have proven to be a highly effective way of doing so. To learn more about how media campaigns have been so effective in changing behaviors on a large scale, check out this article on behavior change myths.

Videos Boost Conversions

Videos have the potential to make you some serious cash and they are by far the most effective medium through which to advertise. Some studies suggest that they can boost conversions by as much as 80%. The effectiveness of video over other mediums is not as surprising when you consider that our most dominant sense is our vision. The majority of the information that our brain processes is visual, and it is visual information that we are most adept at interpreting.

They Offer an Excellent ROI

When questioned for a survey, over 80% of businesses said that the videos in their media campaigns lead to what they considered to be a good return on their investments. Producing a high quality, professional looking video isn’t cheap or quick, but it is incredibly effective and whatever money you spend you can expect to make back, and then some. Videos don’t have to be perfect in order to be effective. They only have to convey your message effectively and in a way that your audience responds well to.

Videos are an important part of any media campaign. When used well, they all but guarantee a boost in sales, as well as providing the best medium through which to convey your message. They are a worthwhile investment and one of the safest that you can make in the course of putting together your campaign.

Why Your Premises Should Emulate Your Brand

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StrategyDriven Entrepreneurship Article
In the twenty-first century, offices are much more than a set of booths, each one with a tower computer and a waste paper bin. Working environments are now much more user-friendly with opportunities for collaborative working and they are designed to consider the needs of employees to a much greater extent. Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Take a look at how you can create your perfect premises no matter what industry sector you work in.

Location

If you run an advertising agency, you need to be in the thick of a city center environment; close to the big brands, next to excellent transport links and amongst other like-minded businesses. Clients will be attending your offices for meetings, to view your latest presentations and to brainstorm ideas for their next marketing campaigns. It’s vital that they have confidence in your credentials the moment they work through the door. Your interior needs to be sleek, modern and a hive of activity. City center premises can be older and more traditional, or you could opt for an office in a more minimalist and modern building depending on the ethos of your brand.

Space

How you use the interior space is up to you. You could opt for a more traditional zonal system where you cater to those colleagues who need to knuckle down alone in more private spaces as well as providing meeting rooms for those brainstorming sessions and collaborative meetups. You may forego the tried and tested cubicles, for a more open, transparent office environment. If you’re implementing something new, you’ll need to utilize the services of an outfit like BCI Worldwide international logistics company who can kit out a brand new office without you having to lift a finger. They use intuitive project management systems and logistics platforms to track all tasks required throughout the lifecycle of your project installation. By outsourcing a project like this, you are tapping into external expertise and networking with fellow professionals to achieve your desired office environment.

Technology

For some businesses, the latest technology is vitally important. For others, it is more of a luxury. Don’t get too hung up on having the biggest, best and latest gadgetry. What’s more important is the staff team that you surround yourself with and the minds that you manage to merge together to think outside the box and create initiatives that enable your business to grow. Having an attractive premises and office environment will hook those perfect candidates attending an interview for a role within your company. They’ll be eager to work in a dynamic space and one that is conducive to being at the forefront of your particular industry.

StrategyDriven Entrepreneurship Article

Your premises can reflect your brand in the most subtle of ways. If you are an honest, transparent and collaborative company, show this off in your office space. By doing this, you can reflect your company’s core values and promote your business vision effectively.

How to Use Social Media to Market Your Interior Design Business

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Social media is a powerful marketing tool for individuals and small businesses.  You can use it to spread the word about your company, release new products, share promotions, and to interact with your customers.  However marketing an interior design business is slightly different to marketing other kinds of industries, as there are certain things you can do to increase conversions.  We’re going to explain some of the best ways to use social media in this article.

1. Use Platforms with Pictures

A picture can tell a thousand words, and this is definitely true in the interior design business.  Interior designers showcase their designs to people online, and you can’t do this on social media without making use of photos or video.  So, focus on platforms like Pinterest and Instagram where photos are more important than text.  Show your customers your personal style, and how well your designs are put together.  Most consumers will want to connect with their interior designers before hiring them, so this is a great first step.

2. Create Visual Advertisements

Text ads may work for software businesses and IT services, but interior designers need to create visual advertisements to stand out.  Most of the top social media platforms, including Facebook, Twitter and Instagram, allow you to publish visual ads so now is the time to create something brilliant.  Maybe you’ve just designed a new, luxury bedroom for a client containing luxury bedding, a plush new décor, and a four poster bed.  Why not take a photo of this and include it in your advertisement?  Customers who like the look of your design will contact you for further information, or be encouraged to visit your website to find out more.

3. Hold Contests

Social media users love contests and this can be a great way to drum up new customers.  You could, if you wanted to, hold a contest to win a free design, however most interior design companies will offer a homeware item instead.  Make sure to include hashtags like #giveaway #freebiefriday and #contest to get the word out, and ask people to share or comment on your contest in order to enter.  You’d be surprised how many people will follow you on social media if there’s a chance they could win something.

4. Target Other Businesses

A lot of interior design companies purely focus on targeting consumers.  However, if you want to make some serious money, you might want to consider targeting other businesses as well.  B2B customers tend to have a lot more money to spend, and may also be willing to pay a higher price for your services.  Social media platforms like LinkedIn and Google+ are ideal for this, although Facebook also shouldn’t be discounted as a great place to find new clients.

Social media is a really cost effective marketing tool, but it’s one that often isn’t used to its full potential.  Keep these tips in mind and get your name out there!

How to Boost Conversion of Your Business Blog

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Content marketing is a big part of today’s internet marketing landscape. Businesses are sharing valuable content to attract visitors and grow their audience. Content marketing is not just good for boosting traffic to business websites, but also for building a stronger online presence – and for branding in general.

While the main purpose of your articles and content must never be about selling products and services, you can still take active steps towards boosting conversion from a business blog. To help you get started, here are some of the tips to keep in mind.

Add a Call to Action

You don’t want to heavily promote your products and services in articles; this will only scare the audience and decrease the value of your content. However, you can add a subtle – but effective – call to action that will boost conversion.

Simple lines such as “Click here to learn more” and “buy now” are often more than enough to persuade users to take the next step in their purchase decision-making process. Place the call to action at the end of the article or in a relevant part for maximum effectiveness.

Speaking of relevance, you want to direct users to products that are actually relevant to the article. Write tutorials or how-to articles that help users maximize the benefits of your products and you will be able to enjoy a boost in sales from your content marketing efforts.

Make It Interactive

Another great way to boost conversion from a business blog is by adding interactive elements to the blog itself. Instead of directing users to another page, you can facilitate the purchase of your products and services from within the article.

There are several ways to add interactivity to a blog. webloggerz recently listed auction themes for WordPress. You can use one of the themes to auction a special edition of your product and get visitors engaged.

Another great way to add interaction is by asking visitors to share the article on social media to gain access to a special content (i.e. free downloads or a coupon code). Similar to the auction, there are plugins you can use to enable this kind of interaction on your business blog.

Content-First Approach

The last tip to keep in mind is focusing on the content first and sales later. This is the basic principle behind content marketing and it is the approach you should take every time. When you invest in producing high quality, valuable contents for the audience, the return you get on that investment is always positive.

At the very least, your brand – and the products and services you carry – will be at the top of the audience’s mind. You may not get a direct conversion from the articles, but visitors will still remember you whenever they need products and services available on your site. A boost in sales is only a matter of time.

These tips are very easy to implement and they can help you improve the effectiveness of your content marketing efforts. Implement these strategies and you can boost sales using valuable content as your marketing tool.

Loud and Proud: Spreading The Word About Your Business

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You want to let the world know about your company. You’re delighted with how you’ve managed to build your own business from scratch and now your aim is to spread the word as far as it can go. There are many ways in which you can go about this, but you need to get your advertising game on point. With marvellous marketing methods you can get your business from local to global in a short space of time. Take a little bit of time in refining your target audience and your brand. Then you’ll be ready to share the name of your business with as many households as you can.

Social Media Sensation

In the modern world, a business cannot get by without a strong social media presence. There are many different online platforms in which your business can make itself known. Depending on the type of company you’re running, you might wish to choose which one would be right for you. Instagram is a very visual too, which is handy if you want to share a lot of pictures. Twitter is a more instantaneous form of communication in which you can spread a short and sweet message using a certain number of characters. Try out a few and see which ones work for you. It’s okay to choose multiple platforms as well, as long as you keep them consistent and stick to your brand message.

The Wonderful World Wide Web

Make a website, which is the main pointer towards your business. Make it the point of contact for potential customers and clients. You can fill it with all sorts of information about your company and include all the relevant contact details for people to get in touch with you. Your website can be a much more in depth online platform than your social media as it is most likely the place that people will check our first for all the information they need. It’s not expensive to buy a domain name or hire a website designer so be sure to take your time and do it right before it goes live.

Wave Your Banner High

Sort out your professional signage and consider buy some brand new banners or new eyelets for signs. They are sure to be the most weather proof way to hang up your beautifully branded symbol. It will be an eye catching way to capture passing customers. Opt for bright and bold lettering and ensure that you can clearly see a contact phone number or email address on the sign too.

You’re bound to find the technique which works for you and your company. So take the leap today and progress your business gradually from little to large. Whichever method you choose to work with you’ll be on the road to success, by creating a successful marketing strategy. You may find that more than one of these ideas works for you, so why not give them all a go? Some of them are so low cost, they’re absolutely worth investing some time in.