Minding Your Manners Online: Eight Lessons in Netiquette That Will Help You Succeed in Social Media Charm School

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Social networking provides companies with a user-friendly, fast, and far-reaching way to connect with employees and clients. But as with face-to-face meetings, there are certain rules of etiquette that must be followed to achieve the desired outcome.

The Internet is a big, limitless place where the rules of everyday life don’t always apply. You can be whomever you want to be and say whatever you want to say…right? Well actually, no, you can’t – or at least, you shouldn’t. Especially if your online presence is connected to your professional image. The fact of the matter is, just as there is proper etiquette in the ‘real’ world, there’s a right way and a wrong way to behave in the online world, too. In fact, how you choose to communicate can have a very real impact on your relationships with employees, customers, and partners.

For some reason, many people seem to think that using social media gives them a pass to leave manners and etiquette behind. They don’t realize that social media can actually be a critical vehicle by which to engage customers and inspire employees.

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About the Author

Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.

The Business of Innovation – Innovate or Die

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Innovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways.

The Business of Innovation is a five part series created by CNBC in association with IBM. Within each episode, Maria Bartiromo and a distinguished panel of guests discuss what it takes to be an innovation leader.

Executive Vision – Being a Leader – A Job that’s Never Done: Energy

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Executive Vision is a five part series created by CNBC and sponsored by Credit Suisse. Within each episode, Melissa Francis, Simon Hobbs, and a group of distinguished guests discuss what it takes to be a visionary leader; guiding their companies to success within the rapidly changing global marketplace.

Distinguished Guests

  • General Wesley Clark, Co-Chairman Growth Energy
  • James Hackett, Chairman, President & CEO, Anadarko Petroleum
  • Suedeen G. Kelly, Commissioner, The Federal Energy Regulatory Commission
  • T. Boone Pickens, Chairman, BP Capital, and Architect, “The Pickens Plan”
  • Jigar Shah, Founder, SunEdison and CEO, The Carbon War Room
  • Sheikh Ahmed Zaki Yamani, Founder, The Center for Global Energy Studies and Saudi Oil Minister and Former Head, OPEC

Are You A Strategy Driven Storyteller?

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Marketing professionals refer to strategy as your unique selling proposition while sales folk use the term ‘positioning.’ However you view it, the implementation and outcome need to be taken very seriously. Whether you are a sales professional, entrepreneur or candidate for a new job, the same techniques come into play.

I have learned that there is no true competition in business because we each have our unique ways of delivering service. How are those in your field servicing their clientele and what are they saying to attract attention? Is what they are saying truthful? How can you differentiate yourself yet move with integrity to make you the preferred choice?

To be on top of your game, you need to know what is most important to your prospects and clients. In fact you need to be familiar with their challenges, needs and deep down desires or wish list.

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About the Author

Elinor Stutz, CEO of Smooth Sale, LLC believes building relationships before the sale and continuing long after is the only way to sell and build a dynamic business. Elinor’s book, Nice Girls DO Get The Sale, is an International Best Seller. Her new book, Hired!: How to Use Sales Techniques to Sell Yourself On Interviews (Career Press), is based upon her own experience and years of community service. To read Elinor’s complete biography, click here.

The Business of Innovation – The Execution Plan

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Innovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways.

The Business of Innovation is a five part series created by CNBC in association with IBM. Within each episode, Maria Bartiromo and a distinguished panel of guests discuss what it takes to be an innovation leader.