Why Door Hanger Marketing Is A Dynamite Way To Target Your Niche

There are plenty of marketing strategies that one can use for their businesses. Of course, it depends on what messages those firms want to give, and how they wish to present it to their audience. One creative way to market a brand is by using door hangers, believe it or not! Most people assume direct […]

StrategyDriven Expert Contributor Hank Moore

The Big Picture of Business – How to Maximize Trade Show Exposure

The number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Booth exhibitions at trade shows are viable and cost-effective sales tools to: Achieve new customers, in order to grow and increase profits. Introduce new products. Most of […]

Top Five Sneezers: Using Revenue to Increase Online Revenue

As I previously mentioned in my recent post “How to Rank a Website,” leverage is one of the fastest techniques you can use to grow a website. There are a lot of ways you can use leverage to increase your website revenue. Recently, one of the 200 websites I helped launched for my company received […]

Sharon Drew Morgen

Two Cold Call Case Studies: Why Your Cold Calls Aren’t Working

I believe that cold calls are quite important as part of an overall sales strategy. How they are done, however, determines their success. If the goal of the call is to gather data, share product information, start a conversation, or make an appointment, the odds are that the outcomes will be less than successful: sellers […]

Jeffrey Gitomer

What drives you into the sale? And drives you out with the order?

Got a company mission statement? “Yes, Jeffrey. We do.” Really? Can you recite two words of it? “Uh, no.” How come? Dude, it’s your MISSION. It’s what is supposed to drive you into the sale — and, create an atmosphere of success. It’s your mission. The reason you’re not following your company’s mission statement, is […]

Leadership Inspiration – Success Interrupted

“Sleep, riches, and health to be truly enjoyed must be interrupted.” Johann Paul Friedrich Richter (1763 – 1825) German Romantic writer

Build Relationships that Last for National Entrepreneurship Month

It’s only natural that we have the holidays on our minds this time of year, but I’ll admit the event I’m thinking of most may not be the same one you’re focused on. November is National Entrepreneurship Month and, as someone who works with small business owners on a daily basis and knows how hard […]

Ken Courtright

How to Make Money with a Blog

So, you want to get rich off a blog. Maybe you’ve seen pictures of Marcus Frind, founder of free online dating site Plenty of Fish, holding up his check for $901,733 – money generated through Google’s AdSense. Or perhaps you’ve heard of Jeremy Schoemaker – they call him “Shoe Money” – who also posted a […]

Sharon Drew Morgen

Decision Makers vs. Influencers

I’ve heard there are 5.7 decision makers for each sale, and ‘unknown’ influencers. Yet there is no difference between ‘decision makers’ and ‘influencers’. If you want to move and your daughter is in her last year of high school and prefers to stay behind to finish the year, is she a decision maker or an […]

Jeffrey Gitomer

Self-Image determines more than sales

How do you picture yourself? Pretty powerful question when you think about it. Some of you are thinking handsome or pretty, some overweight or average, some successful or struggling. Some pictures are happy, some are not. Very not. Tell me about the picture. Was it a physical picture (tall, pretty), or a mental picture (self […]