Jeffrey Gitomer

What can you do to get better? Follow the masters.

I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salespeople had one extremely powerful overriding principle or […]

StrategyDriven Management and Leadership Article

How to Employ Leadership Fundamentals… or Falter

Reddit, the on-line bulletin board system that posts entertainment, social networking and news content, gained a high profile, attracted Rock Star investors and a $500 million valuation. Then, it executed several strategic moves with seemingly little communication and proceeded to churn its executive ranks through a revolving door. In the process, Reddit upset nearly everyone; […]

5 Things All Entrepreneurs Can Learn About Success from Donald Trump

Love him or hate him, one thing’s for sure: all entrepreneurs can all learn a few things about success and leadership from Donald Trump. While The Donald continues to make headlines for his aggressive campaign to clinch the GOP nomination in the race to the White House, politics aside, it’s easy to see why Trump […]

Fantastic Marketing Tips That All Small Business Owners Should Know

Don’t make the mistake of thinking that marketing has to be complicated – it doesn’t. Believe it or not, some of the best marketing techniques are the simplest ones. Trust us on this, as a small business, the best marketing techniques are the simplest ones. Not only are they effective, but they are also affordable, […]

Jeffrey Gitomer

Who is the real decision maker? Find out or lose the sale.

The prospect tells you, “I only need one more approval and the order is yours.” For joy, for joy – the order is mine! – Eh, eh, eh – don’t celebrate too soon. The one last person needed to approve, is the real decision maker. The boss. The guy you were supposed to be talking […]

Three Millennial Mindsets to Embrace and Encourage

What drives leadership performance? Is it having the right principles or the right mindset? Some may say neither do. Principles and mindset are not discussed often as being performance indicators. Communicating a vision, hiring the right people, and designing the right systems are more often highlighted as ways leaders can ensure performance. Although each are […]

Get Better Results by Looking at Your Team Differently

Why do you pay your team members? If you asked them, they might answer “You pay us to work.” If you ask an office-based worker what ‘work’ means to them, you’ll get a list of typical workday activities. They read and write emails. They write reports. They go to meetings and attend conference calls. Those […]

Sharon Drew Morgen

Get the Yes: Winning Funding, RFPs, and Grants

When we seek funding or respond to an RFP, our proposals meet the criteria requested, presenting well-positioned information to persuade the decision makers to choose us. But winners are chosen by some mysterious set of criteria not only unknown to us, but often unknown to them. I began thinking about this when a friend told […]

If You Want a Successful Business You Need to Use These Digital Marketing Techniques

All business owners will tell you, one of the most important areas of running a company is the marketing. This is an area that needs to be constantly ongoing and evolving. It’s the way that you interact with other people. You use marketing methods to attract them to the business and help keep them there. […]

StrategyDriven Expert Contributor Hank Moore

The Big Picture of Business- When the Rules Don’t Fit the Game, Corporate Cultures Reflect Business Progress and Growth

Every business, company or organization goes through cycles in its evolution. At any point, each program or business unit is in a different phase from the others. Every astute organization assesses the status of each branch on its Business Tree™ and orients its management and team members to meet constant changes and fluctuations. It’s not […]