In recent months there has been an increase in employees working remotely. This has largely been instigated by the pandemic crisis, and employers the world over are now getting the opportunity to see how remote working is possible for them.
Not every business has the means to offer remote working, of course, as many are not office-based. However, thanks to the cloud solutions now available, those businesses that can still function through remote working have the greater opportunity to survive into the future. For business owners, they might decide to focus more on this style of working, even after the current pandemic is over.
But here’s the thing. Remote working has its advantages, but even for those businesses that can allow for it, there still needs to be consideration of possible pitfalls.
These are the pros and cons of letting employees work remotely.
Pros
Flexibility – Employees don’t have to be tied down to a 9-5 working pattern when working from home. Provided they stick to their agreed contracts, they can work flexibly. This could include evening work instead of daytime shift patterns, and it can also include weekends. For those employees who need this flexibility, such as those who have a young family, a flexible working pattern can be a blessing.
A greater work/life balance – The rigors of the daily commute and long hours in the office can take their toll on some employees. Their work/life balance is lopsided towards the former, and this can be stress-inducing and frustrating for some. But with remote working, there is the opportunity to spend more time at home, and so some stresses can be avoided. This is great for improving the employee’s health and wellbeing, as there will be more opportunities to rest and relax outside of their working hours.
Financial benefits – For the business owner, it can be comforting to know that savings can be made. Remote working negates the need to rent office space, and there will be savings on utility bills too. This equates to a higher profit margin and more money to put away in case of another emergency situation.
Cons
Productivity – On the one hand, employees should be more productive if they can work from home. With no need to commute, and with fewer office distractions, it can be argued that more work should get done. However, there is the danger that the employee might work less when not being managed. Thankfully, this can be overcome with computer monitoring software, as the employer will then be able to track their employee’s progress.
Cybersecurity risks – The business network may be protected with antivirus software and other cybersecurity solutions, but the employee’s home network may not be. This could result in a data breach. There are ways to reduce security risks, however, such as a reminder to the employee of safety processes that need to be put in place, but there could still be added problems down the line.
Finally
We have only covered some of the pros and cons associated with remote working, so if you’re a business owner, you should continue your research online. For the short term, it can be fruitful, especially during this present time, but deliberate over the advantages and disadvantages when looking at the long term future of your business.
https://www.strategydriven.com/wp-content/uploads/bench-accounting-C3V88BOoRoM-unsplash.jpg8021200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2021-01-20 16:00:212021-01-20 13:39:54Pros And Cons Of Letting Employees Work Remotely
Pitching your startup to investors is a nerve-wracking experience for everyone. Even the great business leaders of today like Elon Musk and Bill Gates have had to stand in front of a group of investors, and ask them for money.
You only have a brief window of opportunity to make that first impression and hook in your audience.
Knowing what makes a good investor pitch is a large part of the battle, so what does make a compelling investor pitch?
Research your investors
You don’t want to take a cookie-cutter approach to your pitches if you are making more than one. Do your homework on each potential set of investors. What is their investment profile like? What successes and failures have they had in the past. You want to try and remind them of the former rather than the latter.
Investors will be able to spot a generic pitch a mile away, especially if it misses the mark with its target audience.
Confidence is key
You might be a nervous wreck but confidence is a must. Not only confidence in yourself, but in your business and your ideas. Why would someone give a lot of money to someone who isn’t confident in their own ideas?
There’s a fine line between confidence and arrogance, so don’t overdo it. Invest in having your pitch deck drafted by a professional Business Plan Writer, they can help to guide you through best practices in this area. Work on your presentation skills.
Business V emotion
A successful pitch needs both style and substance. You want to excite your audience by the prospect of investing in you and back it up with the cold hard facts.
Keep it short
It’s difficult to keep the magic happening for very long. Capture their attention, build up momentum and then get out and leave them wanting more.
Take them on a journey
Craft a compelling story for potential investors. It is great for nailing down the sequence of your pitch deck and takes your investors along with you on the story of your great idea.
Focus on investor benefits
As with all successful sales campaigns, focus on the benefits, rather than the features. You need to focus on what benefits and value you’ll be bringing to them, not the costs or features.
Know your business model inside and out
You’re going to get a lot of questions thrown at you. You can’t hide behind your pitch deck, no matter how great it is.
Your business model is the center of your pitch, you need to make it sparkle. Lose the investors here and it will be very hard to get them back.
Use visual aids in your pitch deck and presentation. Use examples of where a similar model is already being used successfully.
Be clear about what you want from them
What are you looking for from your investors? Partnership? Equity share? Remind people at the outset so that no one goes through the rest of the pitch for your startup under any kind of misapprehension.
https://www.strategydriven.com/wp-content/uploads/austin-distel-rxpThOwuVgE-unsplash-1.jpg6751200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2021-01-20 08:00:352021-01-20 05:10:31What makes a good investor pitch?
When you’re running a company, you must follow the correct health and safety procedures, to keep your staff members safe. Depending on what type of company you run, the safety concerns will be different. For a few general tools which may be of use, these cover everything from lifting to ergonomics and wellbeing.
1. NIOSH Lift Calculator
The NIOSH Lift Calculator application can support your staff to safely lift heavy loads. First up, you have to input the lifting conditions, and next, the app will give you a recommended weight. You can use the application for single lifting tasks, or for multiple lifting tasks. To protect workers from physical stress and back issues, the app suggests a lifting index of CLI or under.
2. Incident eye
The Incident Eye application helps companies to locate and protect staff, in a disaster or emergency. These events might be natural disasters or terror threats. Using the Incident Eye app, you can prepare yourself should the worse happen. The software supports you to offer help for staff in need, send relevant info, and get real-time updates. With platforms like this, you’ll have added peace of mind, in the event of disaster.
3. Welltok
Welltok is a health management app created for businesses, it can help staff to monitor their progress, and create wellness goals. There are lots of wellness activities, along with games, quizzes, and tips. One leading feature is the social wellbeing community, where staff can share tips, and experiences. The tool can support staff with lots of areas of wellness, whether it’s social, financial, physical, or mental.
Employee burnout is a growing concern across many different industries, and so it’s important to ensure your staff are taking care of their wellbeing. It can be helpful to offer extra resources including wellbeing workshops, and mental health based training.
4 . Ergonomics
Ergonomics is the perfect application to improve wellness and health in the workplace. The app provides advice about setting up a desk ergonomically, and guidelines on stretching. Employees are encouraged to take stretching breaks, and there are detailed instructions to learn these stretching techniques.
With the help of ergonomics, you can target certain parts of the body, and track your progress. Ergonomics provides lots of advice about improving physical health and mental health. It’s essential that all staff are provided with Ergonomic furniture, whether it’s chairs, desks or keyboards. To keep your office a safe place, this is the perfect application.
Further advice
To keep your employees safe and healthy you must follow employment law carefully. Employment law sets out the legal standards for the workplace, including workplace conditions, contracts, and statutory requirements. Failing to comply with employment law can leave employers with complex lawsuits, such as the Summer Uchin vs. Condo Roccia pregnancy bias case.
Lastly, ensure that you frequently update your health and safety policies, and provide your staff with regular health and safety training.
https://www.strategydriven.com/wp-content/uploads/pexels-andrea-piacquadio-3801426.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2021-01-20 07:00:282021-01-20 04:55:514 Tools To Enhance Health & Safety At Work
It is estimated that you will spend more of your time in your place of work than in your own home. Considering this, it is likely that you and your colleagues will experience accidents and mishaps at some point. Health and safety issues can become costly for your business, in terms of both awarding monetary compensation and also potentially being damaging to your reputation; therefore, it is important that you craft a thorough health and safety strategy for your employees to follow. Here is a short guide to how to build a carefully considered health and safety strategy for your business.
1. Identify specific issues and try to rectify them
First and foremost, identify any health and safety issues that could potentially affect your business and employees. These might be easy to spot; if your business manufactures goods, for instance, obvious health and safety issues would be raised around using heavy machinery safely. Once identified, try to come up with solutions that could be put into place immediately. For example, safety eyewear and ear protection should be required when using machinery in a manufacturing environment. Other health and safety issues might not be so obvious, however, especially if your business is office based with no clear hazards. Nevertheless, your employees might be susceptible to such issues as eye strain from using screens for prolonged periods without a break. Furthermore, people working in all industries could potentially develop work related stress if an effective work-life balance is not implemented.
2. Ensure that you have a well-stocked and comprehensive first aid kit
From painful papercuts to trapped fingers, minor accidents are a part of life and are likely to be experienced in your place of work. Therefore, it is important that you have a first aid kit on hand that is easily accessible and well-stocked – no one wants to have the nasty discovery that there are no bandaids to cover a painful cut. As well as standard first aid items like bandaids, Tylenol, and antiseptic wipes, you should also make sure that you are prepared for any medical emergency that your business may experience. This might include first aid items particularly relevant to your business, such as treatment for chemical burns. Visit rapid-rescue.com.au for more information about first aid and medical equipment for your business.
3. Provide training for all employees
It is no use having a well-stocked first aid kit if none of your employees know how to respond to a crisis; it is therefore imperative that you provide health and safety training to all of your employees, and ensure that these skills are regularly updated. CPR and first aid training will provide your employees with the skills and confidence needed to immediately respond to a crisis. Develop an evacuation procedure for your place of work and make sure that you practice this at least every six months to ensure that your employees are evacuated safely in the event of a crisis.
https://www.strategydriven.com/wp-content/uploads/occupational-safety-and-health-1038550_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2021-01-19 20:00:292021-01-19 14:59:57How to build a carefully considered health and safety strategy for your business
One of the best methods to grow your business is by having a strong online presence. It doesn’t matter what the size of your company and what type of industry it is. The best way to grow your business is via digital marketing. Read on to learn more about the top three digital marketing strategies that are still relevant to consumers in 2021.
PPC Advertising
If you are looking to build your business via digital marketing, getting in contact with a top PPC agency might be a vital step towards it. If you have never heard of PPC (Pay-Per-Click) marketing method before, you need to know that it refers to using a search engine advertisement that generates clicks and links to your website. With that said, instead of organically earning those clicks from your potential clients, the sponsored ads displayed at the top of Google SERP will generate those clicks for you.
You bid on specific keywords that you want the ads to display and show up for. Subsequently, when a user uses those keywords in their search, your ad gets triggered and appears on SERPs’ top. Then, if the user decides to click on the displayed ad, you pay for it. It is essential to know that you only pay for the ad results and not for the ad space. PPC can include advertising on platforms other than search engines, such as social media.
Content Marketing
Content marketing is another effective digital marketing strategy for companies. In this strategy, the companies focus on connecting to, engaging with, and reaching out to potential clients via content. It hasn’t to be written or textual content alone. The content can include infographics, which are essential for backlinks, videos, and blog posts. It can also be picture tutorials. Anything that provided value to the readers about the services or products. The content, however, needs to be informational and not be produced from a selling-oriented perspective.
For instance, if you run a business that sells organic weed, you should be writing about the health benefits of organic weed. You include specific keywords while writing/ producing individual pieces of content. Irrespective of the content format, it is essential that it stays relevant, informative and benefits the audience in one way or the other. This digital marketing strategy’s overall goal is to provide valuable content to the audience and generate conversions through the increase of website traffic.
Email Marketing
The objective of email marketing is to retain your existing clientele while gaining additional customers. This digital marketing strategy is an effective technique for increasing brand awareness and encouraging continual purchases. The primary part of email marketing is to develop and refine your business campaigns while your consumer base grows. You can think of email marketing in terms of content marketing, where you provide informative value to your clients. Otherwise, you will only lose clients, and people will unsubscribe from your business emails. The underlying idea is that clients will remember your products and services when they need to make a relevant purchase.
https://www.strategydriven.com/wp-content/uploads/online-marketing-1246457_1280-6.jpg10471280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2021-01-19 18:00:552021-01-19 14:53:00Top Three Digital Marketing Strategies For Your Business Campaign
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Business Programs
Pros And Cons Of Letting Employees Work Remotely
/in Managing Your People/by StrategyDrivenNot every business has the means to offer remote working, of course, as many are not office-based. However, thanks to the cloud solutions now available, those businesses that can still function through remote working have the greater opportunity to survive into the future. For business owners, they might decide to focus more on this style of working, even after the current pandemic is over.
But here’s the thing. Remote working has its advantages, but even for those businesses that can allow for it, there still needs to be consideration of possible pitfalls.
These are the pros and cons of letting employees work remotely.
Pros
Flexibility – Employees don’t have to be tied down to a 9-5 working pattern when working from home. Provided they stick to their agreed contracts, they can work flexibly. This could include evening work instead of daytime shift patterns, and it can also include weekends. For those employees who need this flexibility, such as those who have a young family, a flexible working pattern can be a blessing.
A greater work/life balance – The rigors of the daily commute and long hours in the office can take their toll on some employees. Their work/life balance is lopsided towards the former, and this can be stress-inducing and frustrating for some. But with remote working, there is the opportunity to spend more time at home, and so some stresses can be avoided. This is great for improving the employee’s health and wellbeing, as there will be more opportunities to rest and relax outside of their working hours.
Financial benefits – For the business owner, it can be comforting to know that savings can be made. Remote working negates the need to rent office space, and there will be savings on utility bills too. This equates to a higher profit margin and more money to put away in case of another emergency situation.
Cons
Productivity – On the one hand, employees should be more productive if they can work from home. With no need to commute, and with fewer office distractions, it can be argued that more work should get done. However, there is the danger that the employee might work less when not being managed. Thankfully, this can be overcome with computer monitoring software, as the employer will then be able to track their employee’s progress.
Cybersecurity risks – The business network may be protected with antivirus software and other cybersecurity solutions, but the employee’s home network may not be. This could result in a data breach. There are ways to reduce security risks, however, such as a reminder to the employee of safety processes that need to be put in place, but there could still be added problems down the line.
Finally
We have only covered some of the pros and cons associated with remote working, so if you’re a business owner, you should continue your research online. For the short term, it can be fruitful, especially during this present time, but deliberate over the advantages and disadvantages when looking at the long term future of your business.
What makes a good investor pitch?
/in Managing Your Finances/by StrategyDrivenYou only have a brief window of opportunity to make that first impression and hook in your audience.
Knowing what makes a good investor pitch is a large part of the battle, so what does make a compelling investor pitch?
Research your investors
You don’t want to take a cookie-cutter approach to your pitches if you are making more than one. Do your homework on each potential set of investors. What is their investment profile like? What successes and failures have they had in the past. You want to try and remind them of the former rather than the latter.
Investors will be able to spot a generic pitch a mile away, especially if it misses the mark with its target audience.
Confidence is key
You might be a nervous wreck but confidence is a must. Not only confidence in yourself, but in your business and your ideas. Why would someone give a lot of money to someone who isn’t confident in their own ideas?
There’s a fine line between confidence and arrogance, so don’t overdo it. Invest in having your pitch deck drafted by a professional Business Plan Writer, they can help to guide you through best practices in this area. Work on your presentation skills.
Business V emotion
A successful pitch needs both style and substance. You want to excite your audience by the prospect of investing in you and back it up with the cold hard facts.
Keep it short
It’s difficult to keep the magic happening for very long. Capture their attention, build up momentum and then get out and leave them wanting more.
Take them on a journey
Craft a compelling story for potential investors. It is great for nailing down the sequence of your pitch deck and takes your investors along with you on the story of your great idea.
Focus on investor benefits
As with all successful sales campaigns, focus on the benefits, rather than the features. You need to focus on what benefits and value you’ll be bringing to them, not the costs or features.
Know your business model inside and out
You’re going to get a lot of questions thrown at you. You can’t hide behind your pitch deck, no matter how great it is.
Your business model is the center of your pitch, you need to make it sparkle. Lose the investors here and it will be very hard to get them back.
Use visual aids in your pitch deck and presentation. Use examples of where a similar model is already being used successfully.
Be clear about what you want from them
What are you looking for from your investors? Partnership? Equity share? Remind people at the outset so that no one goes through the rest of the pitch for your startup under any kind of misapprehension.
4 Tools To Enhance Health & Safety At Work
/in Human Performance Management/by StrategyDriven1. NIOSH Lift Calculator
The NIOSH Lift Calculator application can support your staff to safely lift heavy loads. First up, you have to input the lifting conditions, and next, the app will give you a recommended weight. You can use the application for single lifting tasks, or for multiple lifting tasks. To protect workers from physical stress and back issues, the app suggests a lifting index of CLI or under.
2. Incident eye
The Incident Eye application helps companies to locate and protect staff, in a disaster or emergency. These events might be natural disasters or terror threats. Using the Incident Eye app, you can prepare yourself should the worse happen. The software supports you to offer help for staff in need, send relevant info, and get real-time updates. With platforms like this, you’ll have added peace of mind, in the event of disaster.
3. Welltok
Welltok is a health management app created for businesses, it can help staff to monitor their progress, and create wellness goals. There are lots of wellness activities, along with games, quizzes, and tips. One leading feature is the social wellbeing community, where staff can share tips, and experiences. The tool can support staff with lots of areas of wellness, whether it’s social, financial, physical, or mental.
Employee burnout is a growing concern across many different industries, and so it’s important to ensure your staff are taking care of their wellbeing. It can be helpful to offer extra resources including wellbeing workshops, and mental health based training.
4 . Ergonomics
Ergonomics is the perfect application to improve wellness and health in the workplace. The app provides advice about setting up a desk ergonomically, and guidelines on stretching. Employees are encouraged to take stretching breaks, and there are detailed instructions to learn these stretching techniques.
With the help of ergonomics, you can target certain parts of the body, and track your progress. Ergonomics provides lots of advice about improving physical health and mental health. It’s essential that all staff are provided with Ergonomic furniture, whether it’s chairs, desks or keyboards. To keep your office a safe place, this is the perfect application.
Further advice
To keep your employees safe and healthy you must follow employment law carefully. Employment law sets out the legal standards for the workplace, including workplace conditions, contracts, and statutory requirements. Failing to comply with employment law can leave employers with complex lawsuits, such as the Summer Uchin vs. Condo Roccia pregnancy bias case.
Lastly, ensure that you frequently update your health and safety policies, and provide your staff with regular health and safety training.
How to build a carefully considered health and safety strategy for your business
/in Risk Management/by StrategyDriven1. Identify specific issues and try to rectify them
First and foremost, identify any health and safety issues that could potentially affect your business and employees. These might be easy to spot; if your business manufactures goods, for instance, obvious health and safety issues would be raised around using heavy machinery safely. Once identified, try to come up with solutions that could be put into place immediately. For example, safety eyewear and ear protection should be required when using machinery in a manufacturing environment. Other health and safety issues might not be so obvious, however, especially if your business is office based with no clear hazards. Nevertheless, your employees might be susceptible to such issues as eye strain from using screens for prolonged periods without a break. Furthermore, people working in all industries could potentially develop work related stress if an effective work-life balance is not implemented.
2. Ensure that you have a well-stocked and comprehensive first aid kit
From painful papercuts to trapped fingers, minor accidents are a part of life and are likely to be experienced in your place of work. Therefore, it is important that you have a first aid kit on hand that is easily accessible and well-stocked – no one wants to have the nasty discovery that there are no bandaids to cover a painful cut. As well as standard first aid items like bandaids, Tylenol, and antiseptic wipes, you should also make sure that you are prepared for any medical emergency that your business may experience. This might include first aid items particularly relevant to your business, such as treatment for chemical burns. Visit rapid-rescue.com.au for more information about first aid and medical equipment for your business.
3. Provide training for all employees
It is no use having a well-stocked first aid kit if none of your employees know how to respond to a crisis; it is therefore imperative that you provide health and safety training to all of your employees, and ensure that these skills are regularly updated. CPR and first aid training will provide your employees with the skills and confidence needed to immediately respond to a crisis. Develop an evacuation procedure for your place of work and make sure that you practice this at least every six months to ensure that your employees are evacuated safely in the event of a crisis.
Top Three Digital Marketing Strategies For Your Business Campaign
/in Online Marketing and Website Development/by StrategyDrivenPPC Advertising
If you are looking to build your business via digital marketing, getting in contact with a top PPC agency might be a vital step towards it. If you have never heard of PPC (Pay-Per-Click) marketing method before, you need to know that it refers to using a search engine advertisement that generates clicks and links to your website. With that said, instead of organically earning those clicks from your potential clients, the sponsored ads displayed at the top of Google SERP will generate those clicks for you.
You bid on specific keywords that you want the ads to display and show up for. Subsequently, when a user uses those keywords in their search, your ad gets triggered and appears on SERPs’ top. Then, if the user decides to click on the displayed ad, you pay for it. It is essential to know that you only pay for the ad results and not for the ad space. PPC can include advertising on platforms other than search engines, such as social media.
Content Marketing
Content marketing is another effective digital marketing strategy for companies. In this strategy, the companies focus on connecting to, engaging with, and reaching out to potential clients via content. It hasn’t to be written or textual content alone. The content can include infographics, which are essential for backlinks, videos, and blog posts. It can also be picture tutorials. Anything that provided value to the readers about the services or products. The content, however, needs to be informational and not be produced from a selling-oriented perspective.
For instance, if you run a business that sells organic weed, you should be writing about the health benefits of organic weed. You include specific keywords while writing/ producing individual pieces of content. Irrespective of the content format, it is essential that it stays relevant, informative and benefits the audience in one way or the other. This digital marketing strategy’s overall goal is to provide valuable content to the audience and generate conversions through the increase of website traffic.
Email Marketing
The objective of email marketing is to retain your existing clientele while gaining additional customers. This digital marketing strategy is an effective technique for increasing brand awareness and encouraging continual purchases. The primary part of email marketing is to develop and refine your business campaigns while your consumer base grows. You can think of email marketing in terms of content marketing, where you provide informative value to your clients. Otherwise, you will only lose clients, and people will unsubscribe from your business emails. The underlying idea is that clients will remember your products and services when they need to make a relevant purchase.