A common misconception many people have is that all healthcare facilities work for social welfare. Even though it is partially true because healthcare professionals have a better work motive than making money, it is not entirely accurate. Apart from state-owned organizations, private hospitals have ends to meet, and maximizing profits is one of their agendas. And this brings us to the topic of our blog today!
Much like every other business, a healthcare facility also comprises functions that support its operations. These may include finance, administration, marketing, etc. However, that said, we may wonder what role can marketing professionals perform in a healthcare facility?
By definition, marketing professionals are responsible for identifying and creating strategies and tactics to attract customers to a business. You create a product or a service. Your marketing department works towards selling that product or service to your consumers. A marketing professional may perform a similar role in convincing customers to visit your hospital or clinic in a healthcare facility. Here we have a list of functions a marketing professional may act in a healthcare system:
CREATE A WELL-DEFINED MARKETING STRATEGY:
Healthcare organizations are unique business structures. They aim to provide top-notch care to their patients, which is why it is imperative not to sound too greedy for profits! However, being in business, you would still want to increase your customer base.
Marketing professionals can help create an effective marketing strategy and a detailed promotional campaign depending on its subtleties. They are experts in their field, so they know how to position the company using its core strengths. They may also work towards hiding the business’s weak spots or portraying them in a positive light. They can also identify the marketing elements that will best suit your business structure, such as using online marketing tools or sticking to conventional methods.
Expert marketing professionals are remarkable in creating effective strategies and add significant value to a healthcare system. You can look into a hiring business administration individual specializing in healthcare career path to take up a marketing role in your organization. Both the fields would fit perfectly together as such professionals are well-versed in marketing along with healthcare administration.
ASSIST IN DEVELOPING A USER-FRIENDLY WEBPAGE:
Many patients now look towards booking online appointments through websites or calls. Since the advent of the internet, most of what we do has gradually shifted over to the virtual world. In the past, people would have to either make a phone call or pay a visit to book an appointment. Now, merely logging in your details on the facility’s webpage can give you a booked slot!
Customer expectations have altered in the wake of changing communication dynamics. And this is also why healthcare facilities need to advance according to the varying needs of the customers. Marketing professionals can help analyze the expectations of potential customers and devise appropriate strategies for webpage creation. Additionally, they can also link the webpage to the overall promotional campaign. Often your customers may fall in the adult age category who are usually not very tech-savvy. And this is why user needs must come into consideration when building the webpage. The website needs to have a user-friendly interface and have minimum complexities. It is one aspect where marketing professionals can play an imminent role.
OPTIMIZE YOUR WEBPAGE FOR SEARCH RESULTS:
After you build an interactive webpage, the next step for marketing experts is to optimize it. Today customers use the internet to search for whatever they need. Therefore, if they need to find the nearest eye physician, they will log on to the internet and search. Now, the marketing professionals working for you will be responsible for optimizing your webpage to appear on the top of all searches. This way, you will have higher chances of increasing website traffic and scoring new customers.
Search engine optimization is the trendiest marketing tool these days. Marketers use several tactics to ensure you get a place on the first page of search engine results. These often get done by designing the webpage appropriately, creating online blogs, or other useful content. Whatever suits your marketing strategy; however, it is one of the areas where marketing professionals can offer their expertise and play a vital role.
MONITOR YOUR ONLINE PRESENCE:
The reputation of a healthcare facility is of crucial importance. For example, will you ever choose to go to a hospital that recently had a case of patient mishandling? You will surely not. We hand our lives to healthcare professionals. We expect them to exercise extreme caution and care when dealing with health-related issues. It is a risky choice, so customers often take several recommendations before deciding which doctor or healthcare expert to consult for treatment.
Hospitals need to ensure that their online presence and reputation is excellent. A single negative review can taint the reputation manifold and make people fear the facility. And this is why keeping a check on online presence and addressing issues as soon as they arise is imperative. Marketing professionals are apt to handle customer satisfaction and recouping situations where satisfaction levels are low. Marketing professionals can tackle, compensate, apologize, and cover up the situation before such cases create a bad name for the healthcare facility.
UTILIZE SOCIAL MEDIA TO MARKET YOUR ORGANIZATION:
Social media is now the hub of most marketing activities. The majority of people today use these internet platforms since they provide a vast customer pool to target. You can gather customer testimonials, physician interviews, create webinars, or any other useful content that grabs your customer’s attention. Such content is often a great way to create awareness among your potential customers regarding your business. Once your customer knows you, they can quickly look into what you offer and how you are performing. It is the first step towards gaining new clients.
Marketing professionals can help devise social media marketing strategies and utilize it to create new business for your healthcare facility. An absence on social media can prove futile in the days when customers judge you on your online presence. It is imperative to represent your business and that too in a way that favors your organization.
CONCLUSION:
Marketing professionals provide a central role in attracting customers to a business. An organization is nothing without customers, and therefore, marketing is a crucial function in any industry. Healthcare businesses are peculiar; hence, their business functions are also a tad different. Hiring the right professionals can grow your business in the right direction and help provide higher customer satisfaction levels.
https://www.strategydriven.com/wp-content/uploads/pexels-kaboompics-com-6231.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-12-02 16:00:462020-12-02 14:58:57Role Of Marketing Professionals In Healthcare Systems
With the growth of population and the advent of cutting-edge technology to the industrial world, business as a whole is growing massively and rapidly. As a result, the need for skilled workers in management and leadership has developed significantly over the ages and continues to grow even further. They are often the main reason for the industry’s growth, thus being an integral part of the business world.
Undoubtedly, with such employees’ absence, industries’ foundations would fall weak, and their growth would get stunted. With a master’s degree in management, you will help companies overcome their problems and secure your future. If you’re an aspiring entrepreneur, it’s the perfect win-win opportunity. After qualifying with a diverse variety of skills, such as excellent communication and leadership, there’s no doubt that many job opportunities can open up. Here are a few high-paying and in-demand jobs that you can get with a master’s in management to give you a more in-depth insight into this degree’s true potential.
Management consultant
Employers prefer high standards and qualified employees throughout all branches of business. For this purpose, quality education is of utmost importance; without it, it’s impossible to pursue any of the successful careers. So, before we jump to the main topic, it’s a good idea to secure this essential education by looking further into an online masters in management. It will equip you with the best skills.
Coming back to the topic, a management consultant is one of the most pursued careers by people with a master’s degree in management. The reason is its high-demand and salary in the competitive market. As the name suggests, a management consultant’s key role is to provide expert advice to companies in need. The strategic guidance provided by these managers is to increase the productivity and growth of the company. To develop the best plans and tactics, these managers research extensively and collect numerous data. They identify risks, and issues from their research, carefully creating an effective growth plan. To maximize growth and develop the best strategies possible, management consultants often work in teams, which requires excellent communication skills. They also can function with high authority and responsibility.
Business development manager
Suppose you have a deep interest in supporting businesses in the fastest and most efficient ways possible. In that case, a business development manager is one of the best careers to choose from so many options. In this job, marketing and sales techniques are combined with strategic analysis to generate effective plans to increase revenue. Business development managers usually prioritize increasing business partnerships to help the company increase sales. The task of dealing and negotiating with other companies necessitates them to have excellent communication and dealing skills.
A good understanding of technology is also required by business development managers, which gives them an edge over the competition. Problem-solving skills and the ability to oversee objectives, changes, and goals are essential parts of this manager’s job. All types of companies look for help from this type of management to specialize in technology, finance, education, and many more fields. Besides requiring a master’s degree, this job can prove to be quite successful for aspiring entrepreneurs.
Project manager
When companies and organizations launch a project, they often hire a project manager to execute and develop the project. Therefore, there are chances that these managers are highly responsible. They can work under pressure and lead the project to a successful launch under the specified time. Along with general management skills, project managers possess a wide range of other essential skills, such as resolving conflicts, detecting issues, working in teams, and having excellent communication methods.
The ability to make quick decisions to improve the project is also an integral part of this job. Other tasks carried out by project managers include time management, budget management, risk analysis, and business partnering. To carry out these tasks efficiently, project managers often utilize management software. Thus, being familiar with technology is also required for this job. With a master’s in management, you can take advantage of this high paying and in-demand career.
Financial controller
A financial controller manages everything related to a company’s finance, including tax preparation, handling transactions, and payrolls. These workers must collaborate with all company sectors to understand all financial procedures happening throughout the company. They lead in the preparation of budgets and can prove instrumental in developing monetary policies and strategies. For this reason, they are often known as the lead account of the company. Financial controllers are well-equipped to handle all their tasks effectively, such as analytical, problem-solving, and numerical skills. According to the bureau of labor statistics, 30% of financial controllers get employed by the finance and insurance businesses.
Supply chain manager
Supply chain managers help companies with shipment, manufacturing, and storage of products. They identify risks and issues while assisting a company. Like all managers, they also use research to aid their work and thus develop helpful strategies. All aspects of the manufacturing process are affected by a supply chain manager. Therefore, these managers must know how to influence and communicate with other workers. Keeping a detailed record and generating frequent reports to present to the company are typical responsibilities of a supply chain manager.
Furthermore, they have the responsibility of dealing with external parties, such as suppliers and distributors. The knowledge of dealing with legal documents can be quite useful for this job, as many instances require contracts. With a quality master’s degree in management, you can start your career with a job in supply chain management, which is likely to grow by 9% in 2026.
Conclusion
There’s no doubt that a master’s degree in management can help you secure your future, unlocking a vast majority of jobs that are snowballing in demand. It’s the right time to pursue an education in management to take advantage of this opportunity if you aspire to succeed in the business world.
https://www.strategydriven.com/wp-content/uploads/pexels-pixabay-416405.jpg7501200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-12-02 09:00:572020-12-02 08:28:11Enroll Now: Job Roles after Masters in Management
In today’s tech-savvy world, digital marketing has made its mark as a superior form of advertising. As search engines continue to give us better ways to reach our audience, marketers use various methods to remain visible online. Among these methods, Search Engine Optimization or SEO is the most result-driven technique to create brand awareness. SEO is all about gaining top rankings on the search results page, enabling customers to engage with relevant products/services for transactional purposes.
Search engines rank websites based on multiple factors that marketers categorize into two parts: on-page and off-page SEO. On-page SEO is about creating an experience on a landing page or website that users find attractive. It includes page layout, color schemes, informative content, design, and other factors present online.
Off-page SEO, however, is much different and complex than its on-page counterpart. It is about receiving endorsements and validation from other highly ranked websites on the internet. They give authority in the form of links called “backlinks” that increase rankings if it has quality.
Importance of Quality Backlinks
Backlinks are the links on other websites that direct visitors to your website when they click on them. While you have various sources to receive backlinks, blog posts and website pages are the most relevant and widely used source. Backlinks are the most crucial page ranking factor that dramatically impacts search rankings. Whenever an authority website links your page, they endorse that you have quality content worth sharing. Since searching for high quality and informative content is the point of searching, linking is a prominent factor for high rankings. Search engines decipher the authority and importance of a site by interpreting the links that point towards them.
Why Do Backlink Quality Matters?
A quality backlink is the link that comes from a high authority and trusted website from the same industry or business. Marketers use various methods and tools like backlink checker to determine a website’s authority and the quality of a backlink. Sites with the highest authority and trustworthiness are the ones that produce the best backlinks and, ultimately, search rankings.
Receiving backlinks does not mean going to any high ranking site and putting a link in comments to obtain authority. There is much more in play that marketers understand and take into consideration. Several factors determine the quality of backlinks that marketers need to keep in mind. These include:
Site Reputation
The first factor that determines the quality of a backlink is the reputation and authority of a website that links to you. Links obtained from a website with higher domain and page authority weigh more than those from an unknown or new site. For instance, if you receive backlinks from sites like HubSpot, TheVerge, or SmashMagazine, they’re generally considered as high-quality backlinks. Google knows that the content present on those websites has relevance and have a long history of publishing quality content for popular keywords.
Page Rankings
Page Rankings (PR) is a benchmark that evaluates each ranking of a website in search engine as set by Google. Pages with high PR often have better authority than the ones with lower or zero PR. Although with recent updates, PR no longer has the same value as it used to before. However, it still holds its share of importance in ranking evaluations and assessment of quality. An important point to consider here is that even high PR websites fail if they do not contain relevant content. That is why marketers do not consider links that have low PR or do not include relevant content.
Same Content Pages
All the SEO tutorials and digital marketing experts emphasize the importance of quality content for getting good rankings and backlinks. If you cannot find a page with sufficient authority, then the best option is to create backlinks on websites with the same content. It does not matter if those pages have a high ranking or not. Suppose you have a blog about digital marketing; you can build backlinks from sites with WordPress or SEO tricks. If you are a guest blogger who providing writing services, you can easily create content to link to that site. The backlink you receive from the site has a quality that Google will appreciate and rank accordingly.
Website Type
The type of website is also a factor that influences the quality of backlinks. Many marketers use methods like submitting articles on famous directories as an easy way to get backlinks. The procedure does not depend too much on backlink quality, and in fact, Google does not appreciate backlinks from such sources. Search engine algorithms categorize such links as spam. Hence, the best backlinks come from blogs, news portals, and digital magazines with high authority. Journalism, education, healthcare, and lifestyle are popular categories.
Placement
Some backlink service providers claim to generate the ‘best’ PR backlinks by placing them in header, footer, or sidebars. Google considers these backlinks the least useful and sometimes penalizes content creators and publishers. For bots looking through the website for indexing, placement plays an important part. Backlinks placed on the top are the ones most preferred. However, they should be contextual via natural placements. Additionally, if you place a backlink at the beginning of an article, it is more likely to get more clicks.
Number of Links
Google and other search engines don’t like too many outbound links placed within the content. They consider it as spam. The best way of avoiding spam is to avoid placing too many links within an article. Just insert relevant links and avoid obtaining them from an unknown or non-authoritative source. Additionally, do not place every link that points to the home page only. Have multiple pages linked to relevant content, or else Google will place the site in the sandbox.
Final Word
For significant SEO results via backlinks, you need to have an endorsement from relevant authorities. However, the quality of a backlink is an essential factor that influences search engine rankings. Remember, relevance, authority, and quality content are your key to success.
https://www.strategydriven.com/wp-content/uploads/search-engine-optimization-586422_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-12-02 08:00:462020-12-02 08:10:10Key Factors That Affect the Quality of Your Backlinks
How can you make sure your team continues to perform while working from home?
This is a question many leaders have had to ask in recent times, and it’s an area that can make a big difference to your business performance. If you can get your team working at 100% while at home, then it’s going to benefit everyone.
Make a Plan & Create a Good Working Environment
If your team is going to work coherently when working from home, then everyone has to be on the same page. They have to understand the requirements, the goals they need to be working towards, and how you plan to achieve them.
You want to make the transition between office based, and work from home as easy as possible, so it’s important to decide on the procedures that are going to help you achieve this.
It can be difficult for people to adapt to working from home. It’s a different environment that presents different challenges, and you need to be able to help your team with this.
Give people guidance on how to set up a good working environment within their homes and make sure they have the resources to get the most out of their time. Office spaces have been optimized over many years to provide the best environment to work in, so it’s natural you will need to take time to figure out how to get the most out of people working from home.
Ensure You Have the Right IT Solutions & Focus on Security
You’ve got to have the right IT set up that allows you to work to the best of your ability. If you’re not using the right cloud software, or you don’t have a good internet connection, or any number of issues, then it can seriously impact your ability to function as part of a team.
While your office environment should be optimized to maximize security, when people work from home, they can potentially be accessing important information with a lower level of security. Again, it’s important to work with your IT solutions company to make sure you’ve got the protocols in place that protect your business.
Remember : Balance Is Key
One of the difficulties with work from home is that it can completely change the balance people have between their personal life and their work life. The line becomes blurred, and this can be difficult to manage.
If your team is going to perform to the best of its ability though, people need to be able to make that distinction between work life and personal life. Rest is a key component of productivity, so make sure you’re giving your team plenty of help in this area and encourage them to maintain a healthy balance.
https://www.strategydriven.com/wp-content/uploads/startup-593296_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-12-01 20:00:422020-12-01 16:41:17How to Maximize Your Team’s Performance When Working from Home
AI and machine learning are technologies which come with many promises. They are still advancing but, with the rate of development seen in recent years of numerous technologies in various industries, what it could look like in the very near future is potentially more impressive than we could imagine now. The promises are wide-reaching. They describe improved efficiency of information streams which will optimise, for example, urban planning and traffic management and financial services will benefit from improved data storage and modelling. Those are just two examples. The final promise is that AI will achieve a human level of intelligence. However, its more immediate impact is on human life.
For Healthcare
AI is making grounds in many industries. Recently, in the entertainment industry, YouTube used AI to organise an ‘infinite music video’ for Billie Eilish’s ‘Bad Guy’, in celebration of it hitting one billion views. One notable area for AI and machine learning’s application is in healthcare. The use of data in healthcare is widespread: its collection, entry, use, and modelling. AI and machine learning is and will continue to improve the process and product of this practice.
Data collection is constant. Patients are tested and retested regularly and their medical data is, therefore, updated. If – the more appropriate word is probably ‘when’ – instruments and machines are linked with each other and to databases – especially with the introduction of 5G wireless technology – data entry will be much easier, automated, and AI will have much more effective access to it.
This access will enable – with other data inputted from other areas, such as lifestyle choices and habits, to flesh out the profile (should that be permitted) – AI to make better and faster diagnoses and prognoses than the average doctor. This could help in two ways. One is that having better and faster diagnoses and prognoses is never bad. Two is that this could lighten the workload of human doctors and specialists, and mean that their presence can be prioritised elsewhere.
Patient Care
London tech entrepreneur Tej Kohli pours $100m into AI & machine learning ventures, which will help advance his humanitarian initiatives. His foundation is widely known for its commitment to curing corneal blindness, with other efforts including Open Bionics (a bionics and prosthetics company), Aromyx (who measure and digitises taste and scent), and Seldon (an open-source platform that allows developers and organisations to share data and train models and systems). This means AI and machine learning isn’t just about the data collection which aids diagnosis and prognosis. They will have a direct impact on patient care. Robotics and other advanced technology is making its presence felt already – for instance, in surgery (inspiring the ‘they did surgery on a grape’ meme).
The discovery and development of pharmaceuticals is an expensive and time-consuming process. The consequence of this falls to patients. AI will streamline this whole process: analysis of literature and molecules, simulations for theoretical human test subjects and real animal test subjects, and testing during the clinical trials. Moderna are another example of this, as they have used AI and cloud computing to develop personalised cancer treatments in short periods of time.
AI’s and machine learning’s steady implementation has begun to accelerate with recent developments and will only continue to find itself more often in the health sector now it’s being used more readily, as use breeds improvement.
https://www.strategydriven.com/wp-content/uploads/ali-shah-lakhani-sp1BZ1atp7M-unsplash.jpg16001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-12-01 09:00:572020-12-01 05:57:16Why AI Can Revolutionise Healthcare Possibilities
A VETERAN OWNED SMALL BUSINESS | Call or text now for a FREE consultation: +1 (770) 765-3692 | Website Login
Business Programs
Role Of Marketing Professionals In Healthcare Systems
/in Marketing & Sales/by StrategyDrivenMuch like every other business, a healthcare facility also comprises functions that support its operations. These may include finance, administration, marketing, etc. However, that said, we may wonder what role can marketing professionals perform in a healthcare facility?
By definition, marketing professionals are responsible for identifying and creating strategies and tactics to attract customers to a business. You create a product or a service. Your marketing department works towards selling that product or service to your consumers. A marketing professional may perform a similar role in convincing customers to visit your hospital or clinic in a healthcare facility. Here we have a list of functions a marketing professional may act in a healthcare system:
CREATE A WELL-DEFINED MARKETING STRATEGY:
Healthcare organizations are unique business structures. They aim to provide top-notch care to their patients, which is why it is imperative not to sound too greedy for profits! However, being in business, you would still want to increase your customer base.
Marketing professionals can help create an effective marketing strategy and a detailed promotional campaign depending on its subtleties. They are experts in their field, so they know how to position the company using its core strengths. They may also work towards hiding the business’s weak spots or portraying them in a positive light. They can also identify the marketing elements that will best suit your business structure, such as using online marketing tools or sticking to conventional methods.
Expert marketing professionals are remarkable in creating effective strategies and add significant value to a healthcare system. You can look into a hiring business administration individual specializing in healthcare career path to take up a marketing role in your organization. Both the fields would fit perfectly together as such professionals are well-versed in marketing along with healthcare administration.
ASSIST IN DEVELOPING A USER-FRIENDLY WEBPAGE:
Many patients now look towards booking online appointments through websites or calls. Since the advent of the internet, most of what we do has gradually shifted over to the virtual world. In the past, people would have to either make a phone call or pay a visit to book an appointment. Now, merely logging in your details on the facility’s webpage can give you a booked slot!
Customer expectations have altered in the wake of changing communication dynamics. And this is also why healthcare facilities need to advance according to the varying needs of the customers. Marketing professionals can help analyze the expectations of potential customers and devise appropriate strategies for webpage creation. Additionally, they can also link the webpage to the overall promotional campaign. Often your customers may fall in the adult age category who are usually not very tech-savvy. And this is why user needs must come into consideration when building the webpage. The website needs to have a user-friendly interface and have minimum complexities. It is one aspect where marketing professionals can play an imminent role.
OPTIMIZE YOUR WEBPAGE FOR SEARCH RESULTS:
After you build an interactive webpage, the next step for marketing experts is to optimize it. Today customers use the internet to search for whatever they need. Therefore, if they need to find the nearest eye physician, they will log on to the internet and search. Now, the marketing professionals working for you will be responsible for optimizing your webpage to appear on the top of all searches. This way, you will have higher chances of increasing website traffic and scoring new customers.
Search engine optimization is the trendiest marketing tool these days. Marketers use several tactics to ensure you get a place on the first page of search engine results. These often get done by designing the webpage appropriately, creating online blogs, or other useful content. Whatever suits your marketing strategy; however, it is one of the areas where marketing professionals can offer their expertise and play a vital role.
MONITOR YOUR ONLINE PRESENCE:
The reputation of a healthcare facility is of crucial importance. For example, will you ever choose to go to a hospital that recently had a case of patient mishandling? You will surely not. We hand our lives to healthcare professionals. We expect them to exercise extreme caution and care when dealing with health-related issues. It is a risky choice, so customers often take several recommendations before deciding which doctor or healthcare expert to consult for treatment.
Hospitals need to ensure that their online presence and reputation is excellent. A single negative review can taint the reputation manifold and make people fear the facility. And this is why keeping a check on online presence and addressing issues as soon as they arise is imperative. Marketing professionals are apt to handle customer satisfaction and recouping situations where satisfaction levels are low. Marketing professionals can tackle, compensate, apologize, and cover up the situation before such cases create a bad name for the healthcare facility.
UTILIZE SOCIAL MEDIA TO MARKET YOUR ORGANIZATION:
Social media is now the hub of most marketing activities. The majority of people today use these internet platforms since they provide a vast customer pool to target. You can gather customer testimonials, physician interviews, create webinars, or any other useful content that grabs your customer’s attention. Such content is often a great way to create awareness among your potential customers regarding your business. Once your customer knows you, they can quickly look into what you offer and how you are performing. It is the first step towards gaining new clients.
Marketing professionals can help devise social media marketing strategies and utilize it to create new business for your healthcare facility. An absence on social media can prove futile in the days when customers judge you on your online presence. It is imperative to represent your business and that too in a way that favors your organization.
CONCLUSION:
Marketing professionals provide a central role in attracting customers to a business. An organization is nothing without customers, and therefore, marketing is a crucial function in any industry. Healthcare businesses are peculiar; hence, their business functions are also a tad different. Hiring the right professionals can grow your business in the right direction and help provide higher customer satisfaction levels.
Enroll Now: Job Roles after Masters in Management
/in Professional Development/by StrategyDrivenUndoubtedly, with such employees’ absence, industries’ foundations would fall weak, and their growth would get stunted. With a master’s degree in management, you will help companies overcome their problems and secure your future. If you’re an aspiring entrepreneur, it’s the perfect win-win opportunity. After qualifying with a diverse variety of skills, such as excellent communication and leadership, there’s no doubt that many job opportunities can open up. Here are a few high-paying and in-demand jobs that you can get with a master’s in management to give you a more in-depth insight into this degree’s true potential.
Management consultant
Employers prefer high standards and qualified employees throughout all branches of business. For this purpose, quality education is of utmost importance; without it, it’s impossible to pursue any of the successful careers. So, before we jump to the main topic, it’s a good idea to secure this essential education by looking further into an online masters in management. It will equip you with the best skills.
Coming back to the topic, a management consultant is one of the most pursued careers by people with a master’s degree in management. The reason is its high-demand and salary in the competitive market. As the name suggests, a management consultant’s key role is to provide expert advice to companies in need. The strategic guidance provided by these managers is to increase the productivity and growth of the company. To develop the best plans and tactics, these managers research extensively and collect numerous data. They identify risks, and issues from their research, carefully creating an effective growth plan. To maximize growth and develop the best strategies possible, management consultants often work in teams, which requires excellent communication skills. They also can function with high authority and responsibility.
Business development manager
Suppose you have a deep interest in supporting businesses in the fastest and most efficient ways possible. In that case, a business development manager is one of the best careers to choose from so many options. In this job, marketing and sales techniques are combined with strategic analysis to generate effective plans to increase revenue. Business development managers usually prioritize increasing business partnerships to help the company increase sales. The task of dealing and negotiating with other companies necessitates them to have excellent communication and dealing skills.
A good understanding of technology is also required by business development managers, which gives them an edge over the competition. Problem-solving skills and the ability to oversee objectives, changes, and goals are essential parts of this manager’s job. All types of companies look for help from this type of management to specialize in technology, finance, education, and many more fields. Besides requiring a master’s degree, this job can prove to be quite successful for aspiring entrepreneurs.
Project manager
When companies and organizations launch a project, they often hire a project manager to execute and develop the project. Therefore, there are chances that these managers are highly responsible. They can work under pressure and lead the project to a successful launch under the specified time. Along with general management skills, project managers possess a wide range of other essential skills, such as resolving conflicts, detecting issues, working in teams, and having excellent communication methods.
The ability to make quick decisions to improve the project is also an integral part of this job. Other tasks carried out by project managers include time management, budget management, risk analysis, and business partnering. To carry out these tasks efficiently, project managers often utilize management software. Thus, being familiar with technology is also required for this job. With a master’s in management, you can take advantage of this high paying and in-demand career.
Financial controller
A financial controller manages everything related to a company’s finance, including tax preparation, handling transactions, and payrolls. These workers must collaborate with all company sectors to understand all financial procedures happening throughout the company. They lead in the preparation of budgets and can prove instrumental in developing monetary policies and strategies. For this reason, they are often known as the lead account of the company. Financial controllers are well-equipped to handle all their tasks effectively, such as analytical, problem-solving, and numerical skills. According to the bureau of labor statistics, 30% of financial controllers get employed by the finance and insurance businesses.
Supply chain manager
Supply chain managers help companies with shipment, manufacturing, and storage of products. They identify risks and issues while assisting a company. Like all managers, they also use research to aid their work and thus develop helpful strategies. All aspects of the manufacturing process are affected by a supply chain manager. Therefore, these managers must know how to influence and communicate with other workers. Keeping a detailed record and generating frequent reports to present to the company are typical responsibilities of a supply chain manager.
Furthermore, they have the responsibility of dealing with external parties, such as suppliers and distributors. The knowledge of dealing with legal documents can be quite useful for this job, as many instances require contracts. With a quality master’s degree in management, you can start your career with a job in supply chain management, which is likely to grow by 9% in 2026.
Conclusion
There’s no doubt that a master’s degree in management can help you secure your future, unlocking a vast majority of jobs that are snowballing in demand. It’s the right time to pursue an education in management to take advantage of this opportunity if you aspire to succeed in the business world.
Key Factors That Affect the Quality of Your Backlinks
/in Online Marketing and Website Development/by StrategyDrivenSearch engines rank websites based on multiple factors that marketers categorize into two parts: on-page and off-page SEO. On-page SEO is about creating an experience on a landing page or website that users find attractive. It includes page layout, color schemes, informative content, design, and other factors present online.
Off-page SEO, however, is much different and complex than its on-page counterpart. It is about receiving endorsements and validation from other highly ranked websites on the internet. They give authority in the form of links called “backlinks” that increase rankings if it has quality.
Importance of Quality Backlinks
Backlinks are the links on other websites that direct visitors to your website when they click on them. While you have various sources to receive backlinks, blog posts and website pages are the most relevant and widely used source. Backlinks are the most crucial page ranking factor that dramatically impacts search rankings. Whenever an authority website links your page, they endorse that you have quality content worth sharing. Since searching for high quality and informative content is the point of searching, linking is a prominent factor for high rankings. Search engines decipher the authority and importance of a site by interpreting the links that point towards them.
Why Do Backlink Quality Matters?
A quality backlink is the link that comes from a high authority and trusted website from the same industry or business. Marketers use various methods and tools like backlink checker to determine a website’s authority and the quality of a backlink. Sites with the highest authority and trustworthiness are the ones that produce the best backlinks and, ultimately, search rankings.
Receiving backlinks does not mean going to any high ranking site and putting a link in comments to obtain authority. There is much more in play that marketers understand and take into consideration. Several factors determine the quality of backlinks that marketers need to keep in mind. These include:
Site Reputation
The first factor that determines the quality of a backlink is the reputation and authority of a website that links to you. Links obtained from a website with higher domain and page authority weigh more than those from an unknown or new site. For instance, if you receive backlinks from sites like HubSpot, TheVerge, or SmashMagazine, they’re generally considered as high-quality backlinks. Google knows that the content present on those websites has relevance and have a long history of publishing quality content for popular keywords.
Page Rankings
Page Rankings (PR) is a benchmark that evaluates each ranking of a website in search engine as set by Google. Pages with high PR often have better authority than the ones with lower or zero PR. Although with recent updates, PR no longer has the same value as it used to before. However, it still holds its share of importance in ranking evaluations and assessment of quality. An important point to consider here is that even high PR websites fail if they do not contain relevant content. That is why marketers do not consider links that have low PR or do not include relevant content.
Same Content Pages
All the SEO tutorials and digital marketing experts emphasize the importance of quality content for getting good rankings and backlinks. If you cannot find a page with sufficient authority, then the best option is to create backlinks on websites with the same content. It does not matter if those pages have a high ranking or not. Suppose you have a blog about digital marketing; you can build backlinks from sites with WordPress or SEO tricks. If you are a guest blogger who providing writing services, you can easily create content to link to that site. The backlink you receive from the site has a quality that Google will appreciate and rank accordingly.
Website Type
The type of website is also a factor that influences the quality of backlinks. Many marketers use methods like submitting articles on famous directories as an easy way to get backlinks. The procedure does not depend too much on backlink quality, and in fact, Google does not appreciate backlinks from such sources. Search engine algorithms categorize such links as spam. Hence, the best backlinks come from blogs, news portals, and digital magazines with high authority. Journalism, education, healthcare, and lifestyle are popular categories.
Placement
Some backlink service providers claim to generate the ‘best’ PR backlinks by placing them in header, footer, or sidebars. Google considers these backlinks the least useful and sometimes penalizes content creators and publishers. For bots looking through the website for indexing, placement plays an important part. Backlinks placed on the top are the ones most preferred. However, they should be contextual via natural placements. Additionally, if you place a backlink at the beginning of an article, it is more likely to get more clicks.
Number of Links
Google and other search engines don’t like too many outbound links placed within the content. They consider it as spam. The best way of avoiding spam is to avoid placing too many links within an article. Just insert relevant links and avoid obtaining them from an unknown or non-authoritative source. Additionally, do not place every link that points to the home page only. Have multiple pages linked to relevant content, or else Google will place the site in the sandbox.
Final Word
For significant SEO results via backlinks, you need to have an endorsement from relevant authorities. However, the quality of a backlink is an essential factor that influences search engine rankings. Remember, relevance, authority, and quality content are your key to success.
How to Maximize Your Team’s Performance When Working from Home
/in Managing Your People/by StrategyDrivenThis is a question many leaders have had to ask in recent times, and it’s an area that can make a big difference to your business performance. If you can get your team working at 100% while at home, then it’s going to benefit everyone.
Make a Plan & Create a Good Working Environment
If your team is going to work coherently when working from home, then everyone has to be on the same page. They have to understand the requirements, the goals they need to be working towards, and how you plan to achieve them.
You want to make the transition between office based, and work from home as easy as possible, so it’s important to decide on the procedures that are going to help you achieve this.
It can be difficult for people to adapt to working from home. It’s a different environment that presents different challenges, and you need to be able to help your team with this.
Give people guidance on how to set up a good working environment within their homes and make sure they have the resources to get the most out of their time. Office spaces have been optimized over many years to provide the best environment to work in, so it’s natural you will need to take time to figure out how to get the most out of people working from home.
Ensure You Have the Right IT Solutions & Focus on Security
You’ve got to have the right IT set up that allows you to work to the best of your ability. If you’re not using the right cloud software, or you don’t have a good internet connection, or any number of issues, then it can seriously impact your ability to function as part of a team.
This is where it’s important to be working with a good IT solutions company such as VentureNet to help make sure there’s a smooth transition between office and home-based work.
Security should be paramount for any business, and having staff members working from home presents different challenges in this area.
While your office environment should be optimized to maximize security, when people work from home, they can potentially be accessing important information with a lower level of security. Again, it’s important to work with your IT solutions company to make sure you’ve got the protocols in place that protect your business.
Remember : Balance Is Key
One of the difficulties with work from home is that it can completely change the balance people have between their personal life and their work life. The line becomes blurred, and this can be difficult to manage.
If your team is going to perform to the best of its ability though, people need to be able to make that distinction between work life and personal life. Rest is a key component of productivity, so make sure you’re giving your team plenty of help in this area and encourage them to maintain a healthy balance.
Why AI Can Revolutionise Healthcare Possibilities
/in StrategyDriven Editorial Perspective/by StrategyDrivenFor Healthcare
AI is making grounds in many industries. Recently, in the entertainment industry, YouTube used AI to organise an ‘infinite music video’ for Billie Eilish’s ‘Bad Guy’, in celebration of it hitting one billion views. One notable area for AI and machine learning’s application is in healthcare. The use of data in healthcare is widespread: its collection, entry, use, and modelling. AI and machine learning is and will continue to improve the process and product of this practice.
Data collection is constant. Patients are tested and retested regularly and their medical data is, therefore, updated. If – the more appropriate word is probably ‘when’ – instruments and machines are linked with each other and to databases – especially with the introduction of 5G wireless technology – data entry will be much easier, automated, and AI will have much more effective access to it.
This access will enable – with other data inputted from other areas, such as lifestyle choices and habits, to flesh out the profile (should that be permitted) – AI to make better and faster diagnoses and prognoses than the average doctor. This could help in two ways. One is that having better and faster diagnoses and prognoses is never bad. Two is that this could lighten the workload of human doctors and specialists, and mean that their presence can be prioritised elsewhere.
Patient Care
London tech entrepreneur Tej Kohli pours $100m into AI & machine learning ventures, which will help advance his humanitarian initiatives. His foundation is widely known for its commitment to curing corneal blindness, with other efforts including Open Bionics (a bionics and prosthetics company), Aromyx (who measure and digitises taste and scent), and Seldon (an open-source platform that allows developers and organisations to share data and train models and systems). This means AI and machine learning isn’t just about the data collection which aids diagnosis and prognosis. They will have a direct impact on patient care. Robotics and other advanced technology is making its presence felt already – for instance, in surgery (inspiring the ‘they did surgery on a grape’ meme).
The discovery and development of pharmaceuticals is an expensive and time-consuming process. The consequence of this falls to patients. AI will streamline this whole process: analysis of literature and molecules, simulations for theoretical human test subjects and real animal test subjects, and testing during the clinical trials. Moderna are another example of this, as they have used AI and cloud computing to develop personalised cancer treatments in short periods of time.
AI’s and machine learning’s steady implementation has begun to accelerate with recent developments and will only continue to find itself more often in the health sector now it’s being used more readily, as use breeds improvement.