StrategyDriven Risk Management Article | Strategies for Overcoming Crisis in The Hospitality Industry

Strategies for Overcoming Crisis in The Hospitality Industry

StrategyDriven Risk Management Article | Strategies for Overcoming Crisis in The Hospitality IndustryEvery organisation is likely to face a crisis now and again. Significant problems may arise once or twice a year, with smaller issues appearing sporadically in the time in between. Predicting what a crisis will entail is impossible in many situations – but it’s how a team prepares and responds that can dictate whether and to what degree a business recovers.

The Covid-19 pandemic is one obvious example of an uncontrollable crisis affecting almost every industry in one way or another. While many wise businesses will have a crisis management strategy in place, it’s a situation few could have directly planned for.

The hospitality sector has been among the hardest hit. Unfortunately, it’s also likely to feel the situation’s impacts the longest due to ongoing social distancing rules and a consequential reduction in demand and revenue.

Sales slumped by 87% in the second quarter of 2020, and despite tentative signs of recovery, over half of small business owners in the sector fear the pandemic will force them to permanently close. The situation has forced many to pivot their approach in order to survive – but effective crisis management could allow some to emerge stronger.

Below we discuss other uncontrollable factors the hospitality industry faces, as well as the strategies businesses can implement to overcome them.

What uncontrollable factors affect the hospitality industry?

The aforementioned Covid-19 pandemic has severely impacted what is perhaps the primary uncontrollable variant for the hospitality industry – flow of tourism.

Accommodation providers, food and drink establishments and other leisure facilities all rely on visitor numbers, but tourism can be fragile even in the best of times. Weather, political events, area decline and the arrival of competitors can all lead to unpredictable cashflow and a variety of other challenges from one season to the next.

Another variant looming large over the sector is Brexit. The hospitality industry is a large employer of migrant workers, but new regulations are likely to lead to problems with labour availability. It remains to be seen whether abolishing freedom of movement will also turn international tourists away.

Strategies for overcoming uncontrollable crises

Periodically reviewing plans is one important strategy for managing crisis. By building in trigger points to assess factors such as operational and market performance as well as basic financial metrics, a company can assess whether a long-term plan is still fit for purpose. In light of some of the events discussed above, this process can be vital in adjusting to new parameters to keep a company on track.

There are other practical steps that can be taken to prepare for the eventuality of a crisis. Taking out hospitality insurance with Gallagher for example can protect against damages to a commercial property or other unforeseen disruptions.

When such a situation does arise, establishing an effective solutions team allows a business to focus the right people on the task in hand. Members should have a clear understanding of their roles and ideally some of their typical responsibilities will be delegated. Electing forward-thinking individuals will help generate the most positive and proactive response.

With a crisis management team in place, wider communication is essential in keeping everyone working towards the same goal. Creating a clear ‘change story’ that all workers can understand and get behind – from front of house staff to board members – can be an important step in establishing a collective sense of urgency.

The hospitality industry is undoubtably facing a crisis right now – but with the right team and strategies in place, many will already be on the road to recovery. If you have any additional insights, please feel free to share best practices in the comments section below.

StrategyDriven Professional Development Article | 6 Ways To Write A Professional Development Plan

6 Ways To Write A Professional Development Plan

StrategyDriven Professional Development Article | 6 Ways To Write A Professional Development PlanWhen writing a professional development plan (PDP) ask yourself two questions: Where are you now? And where do you want to be? Once you get a good idea on these things, you’ll create an effective PDP, can help you on your way to achieving success, both for the short term and the long term.

In layman’s terms, a PDP is like a roadmap: It guides you from where you are now in your career or education to where you want to be; and it comes with a list of actions that you must do to achieve each goal and acquire the right skills.

Regardless if your PDP is for personal reasons, grow a business or expand on your career, it’s a must-have for your endeavors. Here are 6 ways that you can write an effective PDP:

1. Have A Self-Assessment

“It’s important to have a self-assessment before creating a professional development plan,” says Beau Lhotsky, a career adviser at Australian help and Paper fellows. “A self-assessment evaluates your professional interests, knowledge and skills; and it lets you examine your current position as it relates to your career goals. In this way, you can identify the areas in which you can improve them and reach your goals.”

2. Create Goals

When creating goals in your PDP, they should be SMART:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely

SMART goals are trackable, which makes it easier to update your PDP whenever you complete important milestones. And, they help you determine which are short-term, mid-term, and long-term. Keep in mind:

  • Short-term is within the next year.
  • Mid-term is within the next 1-2 years.
  • Long-term is within the next 3-5 years.

3. Have Strategies

Your PDP strategies define how you achieve goals; and, they involve the following approaches:

  • Experiential learning (learning through doing)
  • Exposure (learning from others)
  • Education
  • Reflection

Just keep in mind: the majority of your strategies should be experiential, so that you get a hands-on experience and develop new skills.

Follow these objectives when developing your strategy:

  • For career changes, research possible education and certification courses you can take to work toward this goal.
  • Always seek advice from professionals (i.e. experienced coworkers, a previous employer, etc.), and be welcoming to mentorship.
  • Seek opportunities that can help you build your skillset.

4. Utilize Resources

Resources are essential, especially when it comes to finding professional growth in your career and or life (in general). Whether it’s through networking opportunities or workshops, such resources can help enhance your career path.

Some professional resources include:

  • Graduate schools (and continuing education institutions) offer programs, conferences and courses that help you learn more about specific topics, which can ultimately lead to a certification or degree in a desired field.
  • Professional associations (local and national) offer memberships that help you connect with like-minded individuals and build your professional network, thus helping you advance in your career.
  • Webinars are normally hosted by professionals and businesses that strive to educate people on specific topics (i.e. industry trends, skills, etc.).

While some resources may require tuition, fees, or time requirements, it’s important that you determine which ones are available to you.

5. Create Timelines

“Your professional development plan will always be a work in progress,” says Brayden Georgina, a business writer at State of writing and Boom essays. “Therefore, the purpose of having a timeline is to show how you’re growing and changing over time. You can sprinkle in milestones, and make necessary changes when needed.”

6. Allow Changes

It’s possible that things can change, even as you have an established PDP. Therefore, it’s important to keep yourself accountable, and revisit your milestones often (preferably every quarter) to make sure that you’re on the right track, or even make adjustments as priorities shift.

Should any changes occur, don’t be afraid to implement them in your PDP. This can mean allowing reassessments and setbacks into your plan. For example, if a short-term goal isn’t met by the deadline, take time to reflect on why, and then do something about it so that you can do better next time.

Conclusion

Having a professional development plan is essential in guiding you toward the right path in life, and even help you reach goals by implementing structured steps. As you keep in mind these 6 tips, you’ll be able to create an effective PDP that will act as a roadmap on how you can succeed career-wise and lifetime-wise.


About the Author

StrategyDriven Expert Contributor | Kristin HermanKristin Herman writes and edits at Ukwritings.com and Academized.com. She also freelances for online magazine and blogs, such as Essayroo.com. As a tech enthusiast, she blogs about the latest trends in technology. And as a project manager, she has overseen many writing projects nationwide.

StrategyDriven Managing Your Business Article | How Does A Toll-Free Number Work And Why Is It Helpful In Businesses

How Does A Toll-Free Number Work And Why Is It Helpful In Businesses

StrategyDriven Managing Your Business Article | How Does A Toll-Free Number Work And Why Is It Helpful In BusinessesThe first thing that most people think about when they hear the phrase “toll-free number” is the fact that there is no cost associated with having one. There are many reasons why a toll-free number works well and is considered by many as a “must-have” tool. For starters, toll-free services streamline business communications, allowing companies to provide their customers with a way to reach out to them for any reason, and regardless of what type of business relationship is taking place.

In addition, since this is the case, it means that customers don’t have to worry about paying a monthly fee or a yearly service charge just to use this service.

A reliable 800 service provides tons of business and consumer benefits, and here are some of them:

1. Cost-Effective Solution

Most people think about the ease of obtaining a toll-free phone line so many companies use this option as an inexpensive and convenient way to provide their customers with a means of communication. A toll-free number opens up avenues for businesses to reach out and obtain valuable feedback from customers without having to spend so much.

2. Easy To Set Up and Communicate

Aside from being cost-effective, a toll-free number is also easy to set up. That is why your business will benefit financially, as well as your customers. If customers can easily reach you through your toll-free number, they will likely remain loyal to your company because of the ease of communication.

Setting up a toll-free number can be done by a company on their website or by a customer directly through their telephone company. If a toll-free number is being offered, the customer simply needs to contact their provider and ask if they can add the number to their system. When the customer tells their provider that they want a toll-free number, they then take the customer’s information and apply it to the toll-free number.

3. Accessibility

It is possible to call a toll-free number anytime of the day or night. With this option, your customer service representatives can answer customer calls whenever they come, thus providing them with better customer service compared to simply calling them with standard office numbers that incur extra charges.

StrategyDriven Managing Your Business Article | How Does A Toll-Free Number Work And Why Is It Helpful In Businesses4. Track Callers Registered On The System

Since a toll-free number is very easy to set up and maintain, it’s also easy for a company to keep track of who is calling a toll-free number. This is vital to a company’s ability to perform all of their business practices in the best manner possible.

5. Used To Advertise

A toll-free number can be used for advertising for your company. For instance, special toll-free numbers can be customized to mark your brand in customers’ minds, such as 1-800-HELP for a rehabilitation facility. This allows people to call in and get the information that they need about your company, including a toll-free number and other important details.

6. Increase Business Revenue

As you can see, there are many advantages that can be had from the use of a toll-free number. By offering a good option to consumers, many find that they are able to save a great deal of money, as well as increase their businesses’ revenue, which helps them stay competitive and remain successful.

Increase your business revenue by building customer trust and rapport through your open communication via your toll-free number. The higher the trust rate and credibility you have, the more likely customers will stick with your brand. Because customers get to reach you for free, they can call you anytime if they have concerns. They know that your line is always open to discuss problems with purchases or using the product, giving them excellent customer service.

Here’s how offering a toll-free number can increase your business revenue:

  • Customers can follow up orders without paying extra, which increases your customer service score.
  • Follow-up customers’ orders and complaints without having to explain yourself whenever you call because you’re already using a known number represented by your company.

Conclusion

Having a toll-free number is a good idea when you want to streamline business communications, as well as provide customers with an avenue to express their concerns or ask questions about your products and services, while saving you money at the same time. It’s easy to setup and can improve your image as a company with the known toll-free number you have.

By offering a toll-free number, they don’t have to worry paying extra every time they need to call you, thus improving your customer service. Because customers are happy, they would want to use your products and services even more, and stay with you than going elsewhere.

StrategyDriven Managing Your Business Article | The Advantages Of Outsourced IT Support For Small Businesses

The Advantages Of Outsourced IT Support For Small Businesses

StrategyDriven Managing Your Business Article | The Advantages Of Outsourced IT Support For Small BusinessesToday’s digital landscape means businesses need a robust IT infrastructure to operate. From producing goods to storing customer details, almost every aspect of your business involves technology. With so much depending on your IT systems, it’s essential to have access to IT support services. For small businesses, there are plenty of advantages associated with outsourcing your IT needs, including:

1. Reduced Costs

Hiring your own IT staff is a costly endeavour. Accessing the range of expertise you’ll need often means hiring multiple people. However, you won’t need around-the-clock IT support, so hiring your own team simply isn’t necessary. When you outsource your IT support, you can access assistance quickly and easily, without paying full-time staff. With outsourced IT managed services, for example, you’ll can ensure your systems are secure, functional and up to date for a fraction of the cost of hiring your own team.

2. Wide Range of Knowledge

The IT industry is growing all the time and there are an endless number of specialities. You may need help from a software programmer to build a bespoke CRM, for example, and a cybersecurity expert to assist you in keeping your business secure. Similarly, you may require a network architect to create a new infrastructure for your company but a cloud engineer to migrate your systems.

Fortunately, outsourcing your requirements enables you to access the range of expertise you’ll need. At imprezait.co.uk, for example, more than 30 staff work tirelessly to support, protect and enable businesses. Their combined specialties ensure clients benefit from expertise across the whole IT sector. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements.

3. Results Driven

IT support companies are inherently results driven, which is good news for their clients. When your IT infrastructure is working optimally, you’ll require their assistance less. This means it’s in their interest to keep your systems fully functional and up to date when you’re receiving IT managed services.

Furthermore, IT companies are well aware that their reputation depends on their performance. When it comes to compliance and security, their business success is dependent on the quality of the service they provide to you. In short, you can be confident that outsourcing your IT support will ensure you get top quality service, providing you choose the right company.

Selecting the Right IT Support Provider

Before you can choose an IT support provider, it’s important to determine exactly what type of support you need. Often, this will depend on the systems you’re using and the nature of your business. However, you’ll want to consider your future growth plans too. If you want to grow your business, you’ll want to work with an IT firm that can provide scalable support solutions.

Don’t assume all IT support companies are the same. Talk to potential providers about your business goals and ask how they can help you to achieve them. By doing so, you’ll find an IT partner that is focused on enhancing your short and long-term success.

StrategyDriven Managing Your Business Article | How to Minimize Business Disruption When Upgrading Tech

How to Minimize Business Disruption When Upgrading Tech

StrategyDriven Managing Your Business Article | How to Minimize Business Disruption When Upgrading TechWith technology moving at such a rapid rate these days, you can’t afford to allow your hardware and software to become old and stale. However, when you do get round to upgrading your technology, it is all too easy for it to cause business disruptions. In turn, these can be problematic by costing you potential sales and even causing your clients to look elsewhere. So, you want to make a special effort to minimize disruption as much as possible, and here are some of the ways that you can do so.

Hire the Right Tech Team

While your business relies on technology to operate effectively, this doesn’t mean that you are an expert in the field. Therefore, you need to have the best team behind you, whether through in-house staff or an outsource agency like Iconic IT. Whoever you choose to put your trust in, they need to be reliable and competent. If you are hiring someone, you need to check their references closely. If you are relying on an outsourced agency, you should get a personal recommendation if possible or review their case studies closely.

Plan and Test

When you first decide to upgrade your tech systems, this is where you need to make a plan involving how long this is going to take and when you can do it to minimize business disruption. You need to work out whether you should inform your clients to let them know about the impending disruption. Within your timetable, you also need to set aside some hours for testing. After all, you don’t want to get the system up and running, only to find that it didn’t work as well as you expected. This is the time that you can use to iron out any issues and sort them out before the big launch.

Keep Security in Mind

Online security has never been more important, and you don’t want to risk your systems going down as a result of not taking the proper precautions. While your old systems may have been protected, you need the same to be said of your newer technology too. To grant you extra peace of mind, it may be worth hiring someone to test your systems out. Some businesses even find it useful to hire ‘friendly hackers’ who attempt to hack into their systems to make sure everything is watertight.

Prepare for Future Upgrades

While it may present a challenge, you should do your best to invest in technology that it is as ‘futureproof’ as possible. While your new bit of kit may be useful now, is this still going to be the case in the next six months. If you are not sure, look at the direction of the company and how well they have done in keeping their products fresh and innovative. You do not want to waste a lot of cash upgrading to a technology that is going to become obsolete in the very near future!