Getting to the stage when your business is ready to start building a team can be a great achievement. Not only will you have already proven yourself and the concept that your company is built upon, but you will also be getting to the point that you can feel secure in your business. Of course, though, taking on employees is extremely expensive, often taking up the vast majority of a small company’s resources. This doesn’t have to be the case in the modern world, though, and this post is going to be showing you how to overcome this sort of issue with a business of your own.
Freelancers
Freelance work has been increasing in popularity over the last couple of decades. With the web enabling people to work at home and look for opportunities outside of newspapers and job adverts, it’s become easier than ever to take on a team that you don’t have to directly employ. Tools like Snupit make it incredibly easy to find freelance employees without having to spend weeks searching for them. Thousands of workers are on sites like this, making it much easier than you might expect to find freelance workers that won’t come with the cost of hiring someone.
Remote Employees
While permanent employment is an expensive game for businesses, looking at the idea of remote employees can be a good way to save some money. You will still have to pay to hire them, including things like pensions and health benefits, but you won’t have to fork out the costs of additional office space. People are getting more and more used to working at home, making it a great time to start looking for employees that can work from their own place. As time goes on, this sort of work routine is only going to get more popular, especially if companies continue to push for it.
Service Businesses
Service businesses make it possible to have the jobs that you would usually hire someone for covered by someone else. There are companies that can handle your marketing, web design, tech support, and a wealth of other services that you would usually have to hire a dedicated employee to handle. Not only does this make it cheaper to run your business, but it also gives you the chance to improve your productivity without having to hire more people to work for you. It’s always worth reading reviews before you choose to pay for something like this, with many companies offering very different levels of service.
With all of this in mind, you should be feeling ready to take on the challenge of building a team without employees. This sort of process can be tricky, with many companies finding themselves struggling when they can’t afford employees but need to take on a team. Thankfully, though, the modern world has you covered.
https://www.strategydriven.com/wp-content/uploads/selective-focus-photography-of-people-sits-in-fron.jpeg6851000StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-08-29 13:00:152020-08-29 15:13:45Building A Team Without Taking On Employees
Federal spending has been going up in recent years. Regardless of your own political leanings, this spending boost is a great opportunity for government contractors. It also means there’s a lot more opportunity for small and emerging businesses as well as more established ones. Here are some of the most helpful tips to help you win contracts from the government.
Really Know Your Business
There are thousands of opportunities for federal contracts currently listed on the government’s clearinghouse website. In a way, thousands of options are worse than no option, especially if it’s your job to go through all these listings and work out which ones you might actually want to try and compete for.
The best way to manage this is to make sure that you really know your business, inside and out. You need to understand exactly what it is that you have to offer. Understanding both your business and government strategies for companies will help you to narrow down your search options a lot.
Be Aware Of Your Advantages Before Stepping Into Competition
As a small business, it can feel as though you’re at a disadvantage when you’re competing against much bigger businesses. You might be faster or more customer-focused than a larger organization with a lot more bureaucracy to deal with, but going up against the big boys can feel like an impossible fight.
In government contracting, however, that model can be turned on its head. The government actually sets aside opportunities run by women, those from economically or socially disadvantaged groups, veterans, or businesses located in underprivileged geographic areas. There are a lot of restrictions, so check each program for more details to see if you qualify.
The government also tries to set aside around a quarter of its contracts for small businesses, so you do have a chance to win contracts even if you’re still growing.
Get Comfortable With The Paperwork
If you want to business with the US Government, then your company must be registered with the Central Contractor Registration database. CCR can also be a useful tool for you too, as it will allow you to look at how many competitors there are in your industry who are already working with the government. This might give you some ideas about what it will take to make a business more attractive to the government or to give you a clue about opportunities for subcontracting.
Even though there are a lot of government contracts out there, landing them isn’t always going to be easy. Another way to get work with the government is to work as a subcontractor for larger companies. These contractors usually have a database themselves of potential partners and you will need to register with them separately from the government’s site. Have a look at the websites of big firms, and make sure you’re listed on Supplier Connection, a database that connects potential subcontractor partners to major contractors. Stay on top of the paperwork to stay on all these databases.
https://www.strategydriven.com/wp-content/uploads/word-image-18.png501750StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-08-29 11:00:082020-08-29 15:09:36Three Tips For Getting Government Contracts
Is taking care of your company a challenge? Even if your business is thriving, there may be a lot on your plate. You may feel that there are too many responsibilities to take on. This is a normal thing to feel when you are taking on a large project, such as starting and maintaining a business. Even years down the road, you may feel that stress again. Here are three things that can make your life and the lives of your employees easier.
1. Get An Office
If you have lots of responsibilities, it may be time to rent an office. An office can be a space where you and your team can focus on the goals and needs of your company. You may also need an office so all of your workers have space to work. This is an important stepping stone for many companies as it makes the business feel established. Mail can be delivered to the office, you can store company equipment and you have a place to conduct meetings.
Once getting the office, you can more fully organize the company. You may consider delegating smaller tasks to all who work there to lighten the load and increase productivity. It may be easier for you to meet with clients and customers and host incentives.
2. Use Cloud Services
Tired of storing all your data on your computer? Make accessing data ten times easier and safer by using cloud services to back up your information. You can also use these services to run software and applications through the internet, making it efficient for all members of your team to do their duties. Microsoft Cloud Solutions offers security, IT service and flexibility that can make your company run smoothly.
3. Make Good Goals
If you are feeling overwhelmed with the responsibilities of your business, it’s time to make some serious goals. Have a meeting and plan out your yearly, monthly and daily goals. What are you trying to achieve? Where do you want the business to be in five years? Make sure to plan financially and take account of what expansions you want to make in the future. Try to keep your goals reachable and inspire your team to work hard. You may want to think about some digital marketing, local advertising and improved customer service to help you progress.
As you expand your business, increase digital security and make achievable goals, you can take on the responsibility of a business step by step. Don’t forget to make it a team effort!
https://www.strategydriven.com/wp-content/uploads/pexels-rfstudio-3810792.jpg17911280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-08-28 18:00:302020-08-28 22:26:38How To Make Everything Easier For Your Business
Having a business strategy is more important now than it ever was before. As a small business you might find yourself in hot waters at the minute due to the current economic climate, and the fact that many small businesses haven’t survived the pandemic. When the world shut down and nobody was trading, business profits obviously plummeted and a lot of small businesses that were already on the brink have had to cease trading. So if you’re here reading this as a trading business then you’ve already done far better than many small businesses before you. Unless you’ve found some way to have a huge cash injection from somewhere you will no doubt be feeling the pressure to perform at the minute, especially if you’ve got staff employed under your belt. So, we’re going to try and help you create a business strategy that we think works during these current turbulent times.
A Financial Plan
This is the most important one that you need to be thinking about. Your financial plan now will be far different to the one that it was at the start of the year. Our advice is to be a little more cutthroat with the cuts you make. It’s like with your personal spendings, you get used to the money you have to spend and it’s hard to change back from that. Business is no different, areas of your business are used to receiving a certain amount of money and it’s hard to change that. So one area we would suggest making cuts is with employees, if you need to. If times are really testing, you should consider joining the many businesses who have had to make their staff redundant. Although it’s such a hard thing to do, it’s the easiest way to save a lot of money for the year.
A Marketing Plan
The quickest way to get your business back on track is to sell sell sell, and the quickest way to do that is to get people thinking about your business again. One we think small businesses in particular seem to not focus on, is SEO. Everything is online at the minute and most people will Google your business, or keywords related to it, before they decide to work with you. But what if they can’t find you? Or what if competitors beat you in the search? That’s where SEO comes in. ECommerce SEO might be a little more expensive compared to some marketing methods, but it’s going to prove the most effective if you want to gain attention. So are simple marketing techniques such as billboard advertising. It’s the sort of in your face advertising that you need!
A Sales Plan
Finally, make sure that you have a solid sales plan. One idea might be to go through your directory of old clients or customers and get in touch with them. Just a courtesy phone call or email to see how they’re doing and to put your business back in their mind. You don’t have to push sales or make multiple calls, that’s when your business gains a bad reputation.
https://www.strategydriven.com/wp-content/uploads/pexels-startup-stock-photos-212286.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-08-28 13:00:402020-08-28 22:37:30Create A Business Strategy That Works
Starting your own online business does come with a lot of benefits. It allows you to make money remotely while setting the time that you work by yourself. You can also choose to face that particular niche that you are interested in, and it is cheap, so you do not need to have a very high startup cost.
While it may appear like a rave or following what’s a trend already. It can be both easy and challenging to start your own online business. You just have to make sure that you do the right things and take the right steps. That’s the way for you to be successful at it. So, how do you do this? What are the steps that you will take? This article contains tips from australian assignment help on how to start your own online business.
1. Find a business that can meet people’s needs
The most typical mistake that people make when they are starting an online business is to decide on the product first before they start looking for a market to sell to. But this is counterproductive.
For you to have a high possibility of success, you need to get a market first. That’s where you start. What you need to do is look for people in search of a solution to a particular problem but are not getting much success from it.
These are the kinds of research that you do first. And it is very easy to carry out this research on the internet.
You can find these people through different means. One of those is online forums. It is now becoming a usual practice for other people to go to online forums to ask questions disturbing them.
You can also use keyword research to find those things that people search for very frequently. However, you must be careful not to get into already stiff competition with other people.
Look out for your business’ potential competitors, go through their website. You can learn something from their site as well. This will include things like how they fill their demand. Afterward, you can use your knowledge to create the ideal product for the market needs that you’re trying to accomplish.
2. Write a marketable sales copy
There are a number of proven formulas for sales copy that allows your visitors to go through the process from when they first arrived to when they make that first purchase. A proven method that you can use is one from authors at research paper writing service and here are some tips for it:
Include a compelling headline that will arouse their interest.
Talk about the problem that you or your product are going to solve.
Show that you are credible enough and able to solve this problem.
Once you get people to buy and use your products, include testimonials for them.
Explain the uses of the product and how the user will benefit from it.
Make an offer.
Include a reliable guarantee.
Create a sense of urgency
Ask them to make a purchase.
Your sales copy has to focus on showing them the unique way your service or product solves their problems or helps them live a better life. The real question to answer is the “what do I gain from it” question.
3. Design your website
Once you have completed the most critical steps in determining your market and the product that solves their major problem(s), you have completed the hard part of starting your own online business. The next step is for you to create or design a website.
The thing with your website is that you have to make your web design as simple as possible. You also do not have all the time in the world to catch people’s attention. You only have about five seconds or even less. Some few tips are:
Use a white background with a plain font or two.
Make sure that your navigation is very simple and clear and is available on all pages.
Make use of video, audio, or other graphics that might help you strengthen your message or boost your content marketing.
Include an offer for website visitors to opt-in so that you will be able to get their email addresses.
Make sure that the buying process is as simple as ever and straightforward too. Potential customers should not get over the clicks during the checkout process.
Make sure that your website is user-friendly.
4. Drive potential customers to your website with search engine
One of the easiest ways to bring traffic to your new website is through pay per click advertising. There are some advantages that it has in driving traffic to your site.
Firstly, pay per click ads come up immediately on search pages, and secondly, you can test different keywords, headlines, selling approaches, and prices with PPC ads. It does not just bring you immediate traffic; you also use this advertising medium to find the keywords that can give you the best chances of conversion. Then you use them throughout the different content and webpages of your website. This will also help to increase your organic search engine ranking.
5. Establish a reputation for yourself as an expert
The internet is used to seek information. That’s what people do with it. So, give them that information for free and watch how you will get increased traffic and a better ranking on the search engines. What you need to do is to add your website’s link with every little information.
Give away your expert content for free. Create videos and articles and other forms of content that is useful to people. Then distribute this content through social media sites and online article directories. Also, include links to “send to a friend” on these critical content from your website. This will help you draw more traffic.
Make yourself into an active expert on social networking sites and other industry platforms where you can reach out to your target market. This will open you to new readers, and all the sites that make a post on your content or posts directly will add links to your website. Getting these links from the relevant websites is very important for search engines, and it will increase your ranking afterward.
6. Convert visitors to buyers by leveraging email marketing
By building an opt-in list, you are building an asset that is valuable to your online business. For every subscriber on that list, you already have their permission to send emails to them. This implies that:
You are sending something that they asked of you to them.
You are creating a relationship of a lifetime with them.
You can measure the response 100 percent.
You can enjoy a highly targeted marketing that is more effective and cheaper than radio, TV, or print.
Every of your website visitors that opt-in for your emails is a lead. And one of the most effective tools to follow them up is email marketing.
Conclusion
The internet world is always changing with trends coming and going. But the basic principles for starting and growing a successful business online have not changed and will not change anytime soon. So, if you are looking to start your own online business, these are the sequences that you should stick to. You can also carry out a quick review and check for steps that you might be neglecting or aren’t doing well.
About the Author
Tiffany Harper is a training guru who has been working in the corporate sector for over a decade now. She is a management graduate and loves to share her experience through blogs and articles. For her love of writing, she also provides freelance help to the cheap assignment help in Adelaide as a paper writing services review writer while working with top essay writing service.
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Business Programs
Building A Team Without Taking On Employees
/in Managing Your People/by StrategyDrivenGetting to the stage when your business is ready to start building a team can be a great achievement. Not only will you have already proven yourself and the concept that your company is built upon, but you will also be getting to the point that you can feel secure in your business. Of course, though, taking on employees is extremely expensive, often taking up the vast majority of a small company’s resources. This doesn’t have to be the case in the modern world, though, and this post is going to be showing you how to overcome this sort of issue with a business of your own.
Freelancers
Freelance work has been increasing in popularity over the last couple of decades. With the web enabling people to work at home and look for opportunities outside of newspapers and job adverts, it’s become easier than ever to take on a team that you don’t have to directly employ. Tools like Snupit make it incredibly easy to find freelance employees without having to spend weeks searching for them. Thousands of workers are on sites like this, making it much easier than you might expect to find freelance workers that won’t come with the cost of hiring someone.
Remote Employees
While permanent employment is an expensive game for businesses, looking at the idea of remote employees can be a good way to save some money. You will still have to pay to hire them, including things like pensions and health benefits, but you won’t have to fork out the costs of additional office space. People are getting more and more used to working at home, making it a great time to start looking for employees that can work from their own place. As time goes on, this sort of work routine is only going to get more popular, especially if companies continue to push for it.
Service Businesses
Service businesses make it possible to have the jobs that you would usually hire someone for covered by someone else. There are companies that can handle your marketing, web design, tech support, and a wealth of other services that you would usually have to hire a dedicated employee to handle. Not only does this make it cheaper to run your business, but it also gives you the chance to improve your productivity without having to hire more people to work for you. It’s always worth reading reviews before you choose to pay for something like this, with many companies offering very different levels of service.
With all of this in mind, you should be feeling ready to take on the challenge of building a team without employees. This sort of process can be tricky, with many companies finding themselves struggling when they can’t afford employees but need to take on a team. Thankfully, though, the modern world has you covered.
Three Tips For Getting Government Contracts
/in Marketing & Sales/by StrategyDrivenFederal spending has been going up in recent years. Regardless of your own political leanings, this spending boost is a great opportunity for government contractors. It also means there’s a lot more opportunity for small and emerging businesses as well as more established ones. Here are some of the most helpful tips to help you win contracts from the government.
Really Know Your Business
There are thousands of opportunities for federal contracts currently listed on the government’s clearinghouse website. In a way, thousands of options are worse than no option, especially if it’s your job to go through all these listings and work out which ones you might actually want to try and compete for.
The best way to manage this is to make sure that you really know your business, inside and out. You need to understand exactly what it is that you have to offer. Understanding both your business and government strategies for companies will help you to narrow down your search options a lot.
Be Aware Of Your Advantages Before Stepping Into Competition
As a small business, it can feel as though you’re at a disadvantage when you’re competing against much bigger businesses. You might be faster or more customer-focused than a larger organization with a lot more bureaucracy to deal with, but going up against the big boys can feel like an impossible fight.
In government contracting, however, that model can be turned on its head. The government actually sets aside opportunities run by women, those from economically or socially disadvantaged groups, veterans, or businesses located in underprivileged geographic areas. There are a lot of restrictions, so check each program for more details to see if you qualify.
The government also tries to set aside around a quarter of its contracts for small businesses, so you do have a chance to win contracts even if you’re still growing.
Get Comfortable With The Paperwork
If you want to business with the US Government, then your company must be registered with the Central Contractor Registration database. CCR can also be a useful tool for you too, as it will allow you to look at how many competitors there are in your industry who are already working with the government. This might give you some ideas about what it will take to make a business more attractive to the government or to give you a clue about opportunities for subcontracting.
Even though there are a lot of government contracts out there, landing them isn’t always going to be easy. Another way to get work with the government is to work as a subcontractor for larger companies. These contractors usually have a database themselves of potential partners and you will need to register with them separately from the government’s site. Have a look at the websites of big firms, and make sure you’re listed on Supplier Connection, a database that connects potential subcontractor partners to major contractors. Stay on top of the paperwork to stay on all these databases.
How To Make Everything Easier For Your Business
/in Managing Your Business/by StrategyDriven1. Get An Office
If you have lots of responsibilities, it may be time to rent an office. An office can be a space where you and your team can focus on the goals and needs of your company. You may also need an office so all of your workers have space to work. This is an important stepping stone for many companies as it makes the business feel established. Mail can be delivered to the office, you can store company equipment and you have a place to conduct meetings.
Once getting the office, you can more fully organize the company. You may consider delegating smaller tasks to all who work there to lighten the load and increase productivity. It may be easier for you to meet with clients and customers and host incentives.
2. Use Cloud Services
Tired of storing all your data on your computer? Make accessing data ten times easier and safer by using cloud services to back up your information. You can also use these services to run software and applications through the internet, making it efficient for all members of your team to do their duties. Microsoft Cloud Solutions offers security, IT service and flexibility that can make your company run smoothly.
3. Make Good Goals
If you are feeling overwhelmed with the responsibilities of your business, it’s time to make some serious goals. Have a meeting and plan out your yearly, monthly and daily goals. What are you trying to achieve? Where do you want the business to be in five years? Make sure to plan financially and take account of what expansions you want to make in the future. Try to keep your goals reachable and inspire your team to work hard. You may want to think about some digital marketing, local advertising and improved customer service to help you progress.
As you expand your business, increase digital security and make achievable goals, you can take on the responsibility of a business step by step. Don’t forget to make it a team effort!
Create A Business Strategy That Works
/in Strategic Planning/by StrategyDrivenHaving a business strategy is more important now than it ever was before. As a small business you might find yourself in hot waters at the minute due to the current economic climate, and the fact that many small businesses haven’t survived the pandemic. When the world shut down and nobody was trading, business profits obviously plummeted and a lot of small businesses that were already on the brink have had to cease trading. So if you’re here reading this as a trading business then you’ve already done far better than many small businesses before you. Unless you’ve found some way to have a huge cash injection from somewhere you will no doubt be feeling the pressure to perform at the minute, especially if you’ve got staff employed under your belt. So, we’re going to try and help you create a business strategy that we think works during these current turbulent times.
This is the most important one that you need to be thinking about. Your financial plan now will be far different to the one that it was at the start of the year. Our advice is to be a little more cutthroat with the cuts you make. It’s like with your personal spendings, you get used to the money you have to spend and it’s hard to change back from that. Business is no different, areas of your business are used to receiving a certain amount of money and it’s hard to change that. So one area we would suggest making cuts is with employees, if you need to. If times are really testing, you should consider joining the many businesses who have had to make their staff redundant. Although it’s such a hard thing to do, it’s the easiest way to save a lot of money for the year.
A Marketing Plan
The quickest way to get your business back on track is to sell sell sell, and the quickest way to do that is to get people thinking about your business again. One we think small businesses in particular seem to not focus on, is SEO. Everything is online at the minute and most people will Google your business, or keywords related to it, before they decide to work with you. But what if they can’t find you? Or what if competitors beat you in the search? That’s where SEO comes in. ECommerce SEO might be a little more expensive compared to some marketing methods, but it’s going to prove the most effective if you want to gain attention. So are simple marketing techniques such as billboard advertising. It’s the sort of in your face advertising that you need!
A Sales Plan
Finally, make sure that you have a solid sales plan. One idea might be to go through your directory of old clients or customers and get in touch with them. Just a courtesy phone call or email to see how they’re doing and to put your business back in their mind. You don’t have to push sales or make multiple calls, that’s when your business gains a bad reputation.
How To Start Your Own Online Business
/in Starting Your Business/by Tiffany HarperWhile it may appear like a rave or following what’s a trend already. It can be both easy and challenging to start your own online business. You just have to make sure that you do the right things and take the right steps. That’s the way for you to be successful at it. So, how do you do this? What are the steps that you will take? This article contains tips from australian assignment help on how to start your own online business.
1. Find a business that can meet people’s needs
The most typical mistake that people make when they are starting an online business is to decide on the product first before they start looking for a market to sell to. But this is counterproductive.
For you to have a high possibility of success, you need to get a market first. That’s where you start. What you need to do is look for people in search of a solution to a particular problem but are not getting much success from it.
These are the kinds of research that you do first. And it is very easy to carry out this research on the internet.
You can find these people through different means. One of those is online forums. It is now becoming a usual practice for other people to go to online forums to ask questions disturbing them.
You can also use keyword research to find those things that people search for very frequently. However, you must be careful not to get into already stiff competition with other people.
Look out for your business’ potential competitors, go through their website. You can learn something from their site as well. This will include things like how they fill their demand. Afterward, you can use your knowledge to create the ideal product for the market needs that you’re trying to accomplish.
2. Write a marketable sales copy
There are a number of proven formulas for sales copy that allows your visitors to go through the process from when they first arrived to when they make that first purchase. A proven method that you can use is one from authors at research paper writing service and here are some tips for it:
Your sales copy has to focus on showing them the unique way your service or product solves their problems or helps them live a better life. The real question to answer is the “what do I gain from it” question.
Once you have completed the most critical steps in determining your market and the product that solves their major problem(s), you have completed the hard part of starting your own online business. The next step is for you to create or design a website.
The thing with your website is that you have to make your web design as simple as possible. You also do not have all the time in the world to catch people’s attention. You only have about five seconds or even less. Some few tips are:
4. Drive potential customers to your website with search engine
One of the easiest ways to bring traffic to your new website is through pay per click advertising. There are some advantages that it has in driving traffic to your site.
Firstly, pay per click ads come up immediately on search pages, and secondly, you can test different keywords, headlines, selling approaches, and prices with PPC ads. It does not just bring you immediate traffic; you also use this advertising medium to find the keywords that can give you the best chances of conversion. Then you use them throughout the different content and webpages of your website. This will also help to increase your organic search engine ranking.
5. Establish a reputation for yourself as an expert
The internet is used to seek information. That’s what people do with it. So, give them that information for free and watch how you will get increased traffic and a better ranking on the search engines. What you need to do is to add your website’s link with every little information.
Give away your expert content for free. Create videos and articles and other forms of content that is useful to people. Then distribute this content through social media sites and online article directories. Also, include links to “send to a friend” on these critical content from your website. This will help you draw more traffic.
Make yourself into an active expert on social networking sites and other industry platforms where you can reach out to your target market. This will open you to new readers, and all the sites that make a post on your content or posts directly will add links to your website. Getting these links from the relevant websites is very important for search engines, and it will increase your ranking afterward.
By building an opt-in list, you are building an asset that is valuable to your online business. For every subscriber on that list, you already have their permission to send emails to them. This implies that:
Every of your website visitors that opt-in for your emails is a lead. And one of the most effective tools to follow them up is email marketing.
Conclusion
The internet world is always changing with trends coming and going. But the basic principles for starting and growing a successful business online have not changed and will not change anytime soon. So, if you are looking to start your own online business, these are the sequences that you should stick to. You can also carry out a quick review and check for steps that you might be neglecting or aren’t doing well.
About the Author