Many of us have full time jobs, or a job that we do that happens to fund our main income each month. It may be something you love and cherish, or it may be something that you just fell into because you weren’t sure what direction to take with your career. However, many of us can agree that often we want more for our future, and there are thankfully things that you can do, either alongside your current job or as a change of career entirely.
The hardest part is finding the time, and some of us will openly admit it that they won’t feel like there is enough time. But there are big things you can do, and also small things that don’t take that much time that can help you to increase your wealth. With that in mind, here are some of them are.
Constructively look at your outgoings
One of the first things that you may want to think about would be to constructively look at your outgoings and see if there are any changes that can be made. The money we spend each week and month can often be a big indicator as to where we can make savings. Some people will still have outgoings that they thought were cancelled. Others will be paying too much for things like energy and insurance, where changing providers could give you an instant saving and boost your disposable;e income. Take some time to do this and really understand where your money goes.
Developing our career
Another great thing that you could do would be to look at your current career. Not everyone has a job they love, but for some people, they are fortunate to enjoy the career that they have and have a passion for it. This is when developing your current career could be a great way to increase your wealth for the future. Maybe it involves learning and getting more qualifications to move up the ladder. It could be that showing initiative means you get more responsibility and alongside that are able to enjoy a big pay rise. The more you climb, the higher pay you can earn.
Buying and developing property
There are some great options to consider when it comes to making More money, and property is one of the ways you can do it. Many of us focus on our own property, and that can be a great for the future. You can earn from your property as you live in it or own it for longer, and this can be great in terms of increasing your value. But, you could also do this with intention. Such as buying and selling for a profit, making improvements to earn big money. Our it could mean buying more than one and having a property portfolio that you then earn from monthly as well as long term.
Investing in something physical
Maybe you want to invest some of your savings into something more physical. This could be jewellery or art and often this holds a value but it can also increase in value in the future. It might be because of what you have invested in, that all of a sudden interest in that item or even the person such as the artist could then increase the value of it.
Investing in stock, shares and long term investments
Maybe you like the idea of long term investments which includes things like stocks and shares and even fixed terms savings and hedge funds. This is when things like algo trading can really help you stay on track with your investments, or certainly make the right level of choices when it comes to what you do invest in.
Turn a hobby into a job
Many people have decided to turn a hobby into a job, especially with things like blogging, writing, or using a skill that you have developed over time. Often this hobbies have been nurtured and your passions and love has been poured into them, so turning them into a job and business often feels like a natural step to take. It can feel like a lot to do at first, but it could certainly enable you to be in a position to earn more money for the future. You may want to think long and hard about how you do this, so enlisting the help of affordable seo services could help you to enable a blog or website you have to get a better reach and in turn reach more potential customers and clients.
Declutter your home
Many of us will have things in our home that we no longer want, need or have any use for, and yet they are stored in lofts, attic spaces, drawers and cupboards. Never to see the light of day. You could be making money from these unwanted things. This is when platforms like eBay prove very useful and can enable you to not only increase your income in the short term, but also help you to build up savings for the future.
Change your habits in your home
Often the future starts with actions that you take today, and habits that you have in your home could be costing you a small fortune. The way you use your energy for example, can be quite costly. Leaving things on charge and also not switching things off can be using more energy than you think is possible. Meal planning can also save you money on your food shopping bill each week.
Use your spare time wisely with side hustles
Finally, you can use your spare time wisely and invest into side hustles that can be completed even when you are relaxing, watching tv, or spending time with loved ones. This is when performing online surveys for a fee and mystery shopping are just some of the side hustles you could consider. There are many more advertised online.
Let’s hope that this has inspired you to consider some options for your future.
https://www.strategydriven.com/wp-content/uploads/entrepreneur-593378_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-30 19:00:002019-10-30 14:17:53Increasing Our Wealth For The Future: What You Might Want To Try
To some degree, every single industry is shaping the world we live in. After all, without even the smallest business, the world would be a slightly different place. However, this can be a pedantic way of looking at things. It’s quite clear that there are many industries that hold much more sway over our lives than others, and as someone hoping to start out and follow a career of importance, it can be worthwhile to know what these industries are, and what they are contributing specifically.
The upcoming decade, starting with the year 2020, is sure to be an interesting time. Never before has mankind been so connected with information, had so much terror but also love and achievement, to have so many countries following so many disparate policies, to have so many inventions run our lives and help us in ways we couldn’t imagine. Your life today is thoroughly different from the life of someone living only two or three generations ago.
For that reason, we need more intelligent, caring, ethical and responsible people in positions of power and influence than ever. If you feel yourself to be one of those people, or you hope you could be, consider the following career paths:
Silicon Valley & Big Tech
Silicon valley and big tech are influencing our lives in more ways than one. Apps such as Uber have revolutionized the means in which we consider travelling throughout our local environment, while entire careers and messages have been sustained through Apps such as Instagram and Twitter. In fact, these industries have been facing increasing calls for further regulation, suggesting that their power is being noticed more and more. Deplatforming certain ideas can lead to a very one-sided debate, while our digital presences often take precedence before our actual in-person appearance. This can be important to consider.
The Medical Industry
The medical industry is continually shaping the world in extreme ways, but not only that, recruitment for said industry has never been more open and possible. This is where you may feel a potential opening up for yourself. For example, if you browse available pathology jobs, you can see just how these vital skills are needed more than ever, and how the continual fight against diseases.
Not only that, but the future of the medical industry looks bright, as never before have amputees had such access to restoring limb functionality using prosthetics that function through neural connection to a limited degree. It’s hard to measure exactly, but over the next ten years we can expect seismic shifts in the medical field to begin, and this is exciting news.
Automotive
Vehicles have already shaped the world we live in. The structure of cities and residential districts have been completely changed thanks to vehicles, and of course, environmental impact has been hard to quantify. That being said, it’s important to note just how much potential there is out there, and what the common new trends of the industry are. For example, self-driving cars are just around the corner pending further testing. Hybrid cars are the norm, and electric cars are becoming more and more commonplace, with almost all vehicle manufacturers at least dabbling in the tech, as they know the future will be defined by it.
Not only that, but a wave of new awareness regarding diesel vehicles, driving within city centres and additional regulations that are being set up to mitigate this can suggest that governments are becoming increasingly aware of manufacturing development, and this is important. There are exciting shifts happening in this space, and they will come to define how we interact with travel into the far future.
Charitable Ventures
Charitable ventures are not only becoming more competent at spreading awareness for certain issues, but charitable measures are slowly starting to erode that lumbering mass of prior ineffectiveness that we may have become accustomed to.
Now, awareness, good intentions, the stories of individuals and groups and the spread of international understanding can happen in a moment’s notice. Most charities are able to bring their work into the fullest picture, potentially offering a more comprehensive set of beliefs to those who were yet unaware of a particular problem.
For example, charities helping to mitigate some of the damage caused to the Hong Kong people at the moment have begun to surface, allowing for those in the international community to extend their support without a lumbering charitable organization to work through. If that isn’t a sign of progress, it’s hard to know what is.
With this advice, you are certain to appreciate and learn more about the industries that shape the world we live in.
https://www.strategydriven.com/wp-content/uploads/asphalt-auto-automobile-164634.jpg9001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-30 17:00:102019-10-30 14:00:53Industries That Are Shaping The World We Live In
We have talked before about the benefits cloud technology can offer to a business. For most business owners, learning of these benefits essentially makes the decision for them: they want to switch to the cloud as soon as possible.
For others, however, the response can be less absolute. It’s entirely possible to understand that something is an inherently good idea – and capable of providing multiple advantages to a business – but still hesitating, wondering if it’s really necessary to make the transition. Often, this hesitancy is powered at least in part by lingering doubts or fears about the technology – a problem that is particularly common when entrepreneurs contemplate migrating to the cloud.
In this piece, we’ll look at the four most common concerns entrepreneurs have about cloud technologies – even when they are aware of the overarching benefits.
1. Loss of control
With on-premise storage, a business has physical access to their servers. This means that they’re in direct control of an essential asset that the business relies on in order to function. With cloud technologies, however, this direct control over servers is lost, which many business owners find rather difficult to deal with. The good news is that this issue tends to fade over time, as business owners realize the benefits of cloud computing and experience the reassurance that their servers are well-maintained by their chosen, expert, trustworthy cloud provider.
2. Disruptions during migration
Migrating to the cloud can sound like a long, laborious task that – entrepreneurs often assume – can be highly disruptive to the function of their business. Given that disruption can be costly to businesses, it’s no surprise that entrepreneurs find themselves a little reticient about the undertaking. However, while there is no denying migration is a significant task, the likes of Kosh Solutions can help to ensure that every aspect of the transition is simple and hassle-free from start to finish.
3. Lack of familiarity
If a business has been operating in a certain way for a set period of time, then there is a certain sense of comfort that comes from that familiarity. Strangely enough, this fact remains true even if the operations are familiarly bad or troublesome; generally, people like to know what to expect – which can make cloud technologies seem unfamiliar, strange, alien, and discomforting to contemplate. Nevertheless, the change is usually simply made, with companies quickly transitioning to their new method of operating and, in no time at all, wondered how they ever managed without their cloud-based systems.
4. Security worries
Last but not least, many entrepreneurs have concerns about how secure cloud technology can really be – and they’re far from alone. In truth, security has been a major issue for cloud computing largely since its inception. However, cloud security is in fact very robust, and is actually safer than on-premise solutions according to security professionals – so entrepreneurs can embrace the technology without undue worry.
In conclusion
With any new development, it’s natural for people to experience concerns and doubts over making the switch in their own business. However, as the above information hopefully demonstrates, concerns over cloud technologies are often unfounded, and it is therefore advisable that any business owner who has not made the switch should consider doing so at their next convenience.
https://www.strategydriven.com/wp-content/uploads/cloud-3017392_1280.png8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-30 16:00:302019-10-30 13:44:274 Reasons Entrepreneurs Resist Migrating To The Cloud
Having a good reputation online is key to making your business grow and flourish. But knowing where to start can feel overwhelming.
Keep reading to learn the five steps to building and managing your company’s reputation online.
1. Create Your Online Business Card
Think of your webpage as a business card. You want to have a catchy domain name that is unambiguous and short. Focus on the main page, paying attention to the design, and make sure it doesn’t get overcrowded with too much information as this could lose your readers.
You’ll want to make sure your layout is visually interesting and the text is clear with graphics and pictures that match. Any detailed information should go into separate sections.
You’ll want to make sure your contact and about buttons are easy to locate. Highlight your companies greatest achievements in the about section. Have the address of your headquarters, e-mail, telephone number, directions, and map in your contact section.
You should also include a section where clients can put reviews and opinions, which has been shown to boost sales. There are even online reputation management companies that can help you out.
2. A Blog Is Key for a Good Reputation Online
Your website should also have a blog filled with inspiration yet professional content. Blogs are great places to share your company’s values and products while building the image that your business is an expert in your field.
You’ll want to put a lot of effort into your blog, making sure you don’t have any grammatical errors or confusing language. Take your posts up a notch with relevant charts, infographics, and pictures.
3. Be Active on Social Media
Social media helps prospective clients find your business. Having a strong social media presence will help your company’s reputation.
You can inform your clients about new products or articles on your webpage. Make sure your social media posts are all brief, attention-grabbing, and to the point.
4. Reply to Every Request or Opinion
You need to show your potential and current clients that you have an accessible business that treats people respectfully, which means you’ll want to respond to every review or message you receive. If you see a negative comment, respond politely with understanding and avoiding conflict.
Take advantage of any positive comments by proudly sharing them on your social media platforms. This is proof of the quality of your products and or services.
5. Share Your Achievements and Awards
People will trust companies that are award-winning and experienced. Clients are more likely to work with a company that has been recognized over a company that has not. So make sure all your glowing reviews, accomplishments, and awards are easy to see on your website.
Fix Your Online Reputation Today
Now that you know the five steps to build and maintain a good reputation online, start making these changes today. A website that is to the point and easy to find and navigate will help grow your company for years to come.
For more resources of growing your business, check out the rest of our blog.
https://www.strategydriven.com/wp-content/uploads/5-Simple-Steps-for-Building-a-Good-Reputation-Online.jpeg13332000StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-30 09:00:022019-10-31 21:31:325 Simple Steps for Building a Good Reputation Online
It’s suggested that businesses spend 8% of their revenue on marketing costs. But what happens when that 8% feel wasted?
If you’re not seeing the fruits of your labor, it’s time to rethink your marketing strategy. And who better to help you do that than a small business marketing consultant?
Keep reading to learn why partnering with a small business consultant might be the smartest move your business makes all year.
1. Consultants Understand Your Audience
Who does your business serve?
If you can’t rattle off an in-depth answer complete with demographics, you don’t have a clear enough picture of your target audience.
Your audience defines everything from your company’s voice to the channels you use to advertise. Simply put, you need to understand your audience and that’s something a firm can help with.
2. A Consultant Keeps You Focused
A consulting firm isn’t only here to give ideas, they’re here to shape the ones you already have.
By providing structure, your consulting firm partners can help you establish a clear and attainable plan for your business. That goes for your short term and long term goals.
3. Less Spending Waste
Anyone can spend money on a Facebook Ads campaign. But spending money doesn’t guarantee results.
Consultants know what channels to use and how to maximize their efficiency. As a result, you’ll save money.
4. Firms Can Help You Branch Out
Rebranding is the process of changing your company’s image. That can be literal, such as changing your company’s logo, or more figurative, like adopting a new persona or changing your voice.
But a new brand image comes alongside shifting goals and audiences. Like defining your audience, this requires plenty of in-depth research.
5. Consultants Can Help You Scale
Every business wants to grow. But are you ready to grow alongside your company?
Your goals for scaling and your current situation may not always match. And if you’re not careful, you could end up spending too much on unnecessary hires, resources, and outdated messaging.
6. You’ll Have More Time to Run Your Business
Your time is best spent working on the things you do best. And hiring a consultant takes a ton of pressure off of your shoulders, allowing for just that.
You’ll have more time to focus on the tasks that demand your immediate attention while your partners focus on growing your business.
7. Better Resources Means Better Results
Even if you have the know-how to run a great marketing campaign, purchasing the materials needed can drain your wallet. Software alone can cost thousands of dollars.
Your consultant partners will have state of the art resources that your business can use to maximize its potential. As a result, you won’t have to go out and invest in these resources yourself.
Why Your Company Needs a Small Business Marketing Consultant
Whether you’re looking to take your product global or you’re keeping things on a local level, a small business marketing consultant can help your business reach the heights you’re after.
Between their expertise, resources, and growth-centric approach, a consultant is more than worth the money. Think about reaching out today.
And if you’re looking for more content to help you grow your business, make sure to check back with our blog.
https://www.strategydriven.com/wp-content/uploads/7-Reasons-Why-You-Should-Hire-a-Small-Business-Marketing-Consultant.jpeg627940StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-30 08:00:202019-10-31 21:27:407 Reasons Why You Should Hire a Small Business Marketing Consultant
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Business Programs
Increasing Our Wealth For The Future: What You Might Want To Try
/in Practices for Professionals/by StrategyDrivenThe hardest part is finding the time, and some of us will openly admit it that they won’t feel like there is enough time. But there are big things you can do, and also small things that don’t take that much time that can help you to increase your wealth. With that in mind, here are some of them are.
Constructively look at your outgoings
One of the first things that you may want to think about would be to constructively look at your outgoings and see if there are any changes that can be made. The money we spend each week and month can often be a big indicator as to where we can make savings. Some people will still have outgoings that they thought were cancelled. Others will be paying too much for things like energy and insurance, where changing providers could give you an instant saving and boost your disposable;e income. Take some time to do this and really understand where your money goes.
Developing our career
Another great thing that you could do would be to look at your current career. Not everyone has a job they love, but for some people, they are fortunate to enjoy the career that they have and have a passion for it. This is when developing your current career could be a great way to increase your wealth for the future. Maybe it involves learning and getting more qualifications to move up the ladder. It could be that showing initiative means you get more responsibility and alongside that are able to enjoy a big pay rise. The more you climb, the higher pay you can earn.
Buying and developing property
There are some great options to consider when it comes to making More money, and property is one of the ways you can do it. Many of us focus on our own property, and that can be a great for the future. You can earn from your property as you live in it or own it for longer, and this can be great in terms of increasing your value. But, you could also do this with intention. Such as buying and selling for a profit, making improvements to earn big money. Our it could mean buying more than one and having a property portfolio that you then earn from monthly as well as long term.
Investing in something physical
Maybe you want to invest some of your savings into something more physical. This could be jewellery or art and often this holds a value but it can also increase in value in the future. It might be because of what you have invested in, that all of a sudden interest in that item or even the person such as the artist could then increase the value of it.
Investing in stock, shares and long term investments
Maybe you like the idea of long term investments which includes things like stocks and shares and even fixed terms savings and hedge funds. This is when things like algo trading can really help you stay on track with your investments, or certainly make the right level of choices when it comes to what you do invest in.
Turn a hobby into a job
Many people have decided to turn a hobby into a job, especially with things like blogging, writing, or using a skill that you have developed over time. Often this hobbies have been nurtured and your passions and love has been poured into them, so turning them into a job and business often feels like a natural step to take. It can feel like a lot to do at first, but it could certainly enable you to be in a position to earn more money for the future. You may want to think long and hard about how you do this, so enlisting the help of affordable seo services could help you to enable a blog or website you have to get a better reach and in turn reach more potential customers and clients.
Declutter your home
Many of us will have things in our home that we no longer want, need or have any use for, and yet they are stored in lofts, attic spaces, drawers and cupboards. Never to see the light of day. You could be making money from these unwanted things. This is when platforms like eBay prove very useful and can enable you to not only increase your income in the short term, but also help you to build up savings for the future.
Change your habits in your home
Often the future starts with actions that you take today, and habits that you have in your home could be costing you a small fortune. The way you use your energy for example, can be quite costly. Leaving things on charge and also not switching things off can be using more energy than you think is possible. Meal planning can also save you money on your food shopping bill each week.
Use your spare time wisely with side hustles
Finally, you can use your spare time wisely and invest into side hustles that can be completed even when you are relaxing, watching tv, or spending time with loved ones. This is when performing online surveys for a fee and mystery shopping are just some of the side hustles you could consider. There are many more advertised online.
Let’s hope that this has inspired you to consider some options for your future.
Industries That Are Shaping The World We Live In
/in StrategyDriven Editorial Perspective/by StrategyDrivenThe upcoming decade, starting with the year 2020, is sure to be an interesting time. Never before has mankind been so connected with information, had so much terror but also love and achievement, to have so many countries following so many disparate policies, to have so many inventions run our lives and help us in ways we couldn’t imagine. Your life today is thoroughly different from the life of someone living only two or three generations ago.
For that reason, we need more intelligent, caring, ethical and responsible people in positions of power and influence than ever. If you feel yourself to be one of those people, or you hope you could be, consider the following career paths:
Silicon Valley & Big Tech
Silicon valley and big tech are influencing our lives in more ways than one. Apps such as Uber have revolutionized the means in which we consider travelling throughout our local environment, while entire careers and messages have been sustained through Apps such as Instagram and Twitter. In fact, these industries have been facing increasing calls for further regulation, suggesting that their power is being noticed more and more. Deplatforming certain ideas can lead to a very one-sided debate, while our digital presences often take precedence before our actual in-person appearance. This can be important to consider.
The Medical Industry
The medical industry is continually shaping the world in extreme ways, but not only that, recruitment for said industry has never been more open and possible. This is where you may feel a potential opening up for yourself. For example, if you browse available pathology jobs, you can see just how these vital skills are needed more than ever, and how the continual fight against diseases.
Not only that, but the future of the medical industry looks bright, as never before have amputees had such access to restoring limb functionality using prosthetics that function through neural connection to a limited degree. It’s hard to measure exactly, but over the next ten years we can expect seismic shifts in the medical field to begin, and this is exciting news.
Automotive
Vehicles have already shaped the world we live in. The structure of cities and residential districts have been completely changed thanks to vehicles, and of course, environmental impact has been hard to quantify. That being said, it’s important to note just how much potential there is out there, and what the common new trends of the industry are. For example, self-driving cars are just around the corner pending further testing. Hybrid cars are the norm, and electric cars are becoming more and more commonplace, with almost all vehicle manufacturers at least dabbling in the tech, as they know the future will be defined by it.
Not only that, but a wave of new awareness regarding diesel vehicles, driving within city centres and additional regulations that are being set up to mitigate this can suggest that governments are becoming increasingly aware of manufacturing development, and this is important. There are exciting shifts happening in this space, and they will come to define how we interact with travel into the far future.
Charitable Ventures
Charitable ventures are not only becoming more competent at spreading awareness for certain issues, but charitable measures are slowly starting to erode that lumbering mass of prior ineffectiveness that we may have become accustomed to.
Now, awareness, good intentions, the stories of individuals and groups and the spread of international understanding can happen in a moment’s notice. Most charities are able to bring their work into the fullest picture, potentially offering a more comprehensive set of beliefs to those who were yet unaware of a particular problem.
For example, charities helping to mitigate some of the damage caused to the Hong Kong people at the moment have begun to surface, allowing for those in the international community to extend their support without a lumbering charitable organization to work through. If that isn’t a sign of progress, it’s hard to know what is.
With this advice, you are certain to appreciate and learn more about the industries that shape the world we live in.
4 Reasons Entrepreneurs Resist Migrating To The Cloud
/in Managing Your Business/by StrategyDrivenFor others, however, the response can be less absolute. It’s entirely possible to understand that something is an inherently good idea – and capable of providing multiple advantages to a business – but still hesitating, wondering if it’s really necessary to make the transition. Often, this hesitancy is powered at least in part by lingering doubts or fears about the technology – a problem that is particularly common when entrepreneurs contemplate migrating to the cloud.
In this piece, we’ll look at the four most common concerns entrepreneurs have about cloud technologies – even when they are aware of the overarching benefits.
1. Loss of control
With on-premise storage, a business has physical access to their servers. This means that they’re in direct control of an essential asset that the business relies on in order to function. With cloud technologies, however, this direct control over servers is lost, which many business owners find rather difficult to deal with. The good news is that this issue tends to fade over time, as business owners realize the benefits of cloud computing and experience the reassurance that their servers are well-maintained by their chosen, expert, trustworthy cloud provider.
2. Disruptions during migration
Migrating to the cloud can sound like a long, laborious task that – entrepreneurs often assume – can be highly disruptive to the function of their business. Given that disruption can be costly to businesses, it’s no surprise that entrepreneurs find themselves a little reticient about the undertaking. However, while there is no denying migration is a significant task, the likes of Kosh Solutions can help to ensure that every aspect of the transition is simple and hassle-free from start to finish.
3. Lack of familiarity
If a business has been operating in a certain way for a set period of time, then there is a certain sense of comfort that comes from that familiarity. Strangely enough, this fact remains true even if the operations are familiarly bad or troublesome; generally, people like to know what to expect – which can make cloud technologies seem unfamiliar, strange, alien, and discomforting to contemplate. Nevertheless, the change is usually simply made, with companies quickly transitioning to their new method of operating and, in no time at all, wondered how they ever managed without their cloud-based systems.
4. Security worries
Last but not least, many entrepreneurs have concerns about how secure cloud technology can really be – and they’re far from alone. In truth, security has been a major issue for cloud computing largely since its inception. However, cloud security is in fact very robust, and is actually safer than on-premise solutions according to security professionals – so entrepreneurs can embrace the technology without undue worry.
In conclusion
With any new development, it’s natural for people to experience concerns and doubts over making the switch in their own business. However, as the above information hopefully demonstrates, concerns over cloud technologies are often unfounded, and it is therefore advisable that any business owner who has not made the switch should consider doing so at their next convenience.
5 Simple Steps for Building a Good Reputation Online
/in Online Marketing and Website Development/by StrategyDrivenHaving a good reputation online is key to making your business grow and flourish. But knowing where to start can feel overwhelming.
Keep reading to learn the five steps to building and managing your company’s reputation online.
1. Create Your Online Business Card
Think of your webpage as a business card. You want to have a catchy domain name that is unambiguous and short. Focus on the main page, paying attention to the design, and make sure it doesn’t get overcrowded with too much information as this could lose your readers.
You’ll want to make sure your layout is visually interesting and the text is clear with graphics and pictures that match. Any detailed information should go into separate sections.
You’ll want to make sure your contact and about buttons are easy to locate. Highlight your companies greatest achievements in the about section. Have the address of your headquarters, e-mail, telephone number, directions, and map in your contact section.
You should also include a section where clients can put reviews and opinions, which has been shown to boost sales. There are even online reputation management companies that can help you out.
2. A Blog Is Key for a Good Reputation Online
Your website should also have a blog filled with inspiration yet professional content. Blogs are great places to share your company’s values and products while building the image that your business is an expert in your field.
You’ll want to put a lot of effort into your blog, making sure you don’t have any grammatical errors or confusing language. Take your posts up a notch with relevant charts, infographics, and pictures.
3. Be Active on Social Media
Social media helps prospective clients find your business. Having a strong social media presence will help your company’s reputation.
You can inform your clients about new products or articles on your webpage. Make sure your social media posts are all brief, attention-grabbing, and to the point.
4. Reply to Every Request or Opinion
You need to show your potential and current clients that you have an accessible business that treats people respectfully, which means you’ll want to respond to every review or message you receive. If you see a negative comment, respond politely with understanding and avoiding conflict.
Take advantage of any positive comments by proudly sharing them on your social media platforms. This is proof of the quality of your products and or services.
5. Share Your Achievements and Awards
People will trust companies that are award-winning and experienced. Clients are more likely to work with a company that has been recognized over a company that has not. So make sure all your glowing reviews, accomplishments, and awards are easy to see on your website.
Fix Your Online Reputation Today
Now that you know the five steps to build and maintain a good reputation online, start making these changes today. A website that is to the point and easy to find and navigate will help grow your company for years to come.
For more resources of growing your business, check out the rest of our blog.
7 Reasons Why You Should Hire a Small Business Marketing Consultant
/in Marketing & Sales/by StrategyDrivenIf you’re not seeing the fruits of your labor, it’s time to rethink your marketing strategy. And who better to help you do that than a small business marketing consultant?
Keep reading to learn why partnering with a small business consultant might be the smartest move your business makes all year.
1. Consultants Understand Your Audience
Who does your business serve?
If you can’t rattle off an in-depth answer complete with demographics, you don’t have a clear enough picture of your target audience.
Your audience defines everything from your company’s voice to the channels you use to advertise. Simply put, you need to understand your audience and that’s something a firm can help with.
2. A Consultant Keeps You Focused
A consulting firm isn’t only here to give ideas, they’re here to shape the ones you already have.
By providing structure, your consulting firm partners can help you establish a clear and attainable plan for your business. That goes for your short term and long term goals.
3. Less Spending Waste
Anyone can spend money on a Facebook Ads campaign. But spending money doesn’t guarantee results.
Consultants know what channels to use and how to maximize their efficiency. As a result, you’ll save money.
4. Firms Can Help You Branch Out
Rebranding is the process of changing your company’s image. That can be literal, such as changing your company’s logo, or more figurative, like adopting a new persona or changing your voice.
But a new brand image comes alongside shifting goals and audiences. Like defining your audience, this requires plenty of in-depth research.
5. Consultants Can Help You Scale
Every business wants to grow. But are you ready to grow alongside your company?
Your goals for scaling and your current situation may not always match. And if you’re not careful, you could end up spending too much on unnecessary hires, resources, and outdated messaging.
6. You’ll Have More Time to Run Your Business
Your time is best spent working on the things you do best. And hiring a consultant takes a ton of pressure off of your shoulders, allowing for just that.
You’ll have more time to focus on the tasks that demand your immediate attention while your partners focus on growing your business.
7. Better Resources Means Better Results
Even if you have the know-how to run a great marketing campaign, purchasing the materials needed can drain your wallet. Software alone can cost thousands of dollars.
Your consultant partners will have state of the art resources that your business can use to maximize its potential. As a result, you won’t have to go out and invest in these resources yourself.
Why Your Company Needs a Small Business Marketing Consultant
Whether you’re looking to take your product global or you’re keeping things on a local level, a small business marketing consultant can help your business reach the heights you’re after.
Between their expertise, resources, and growth-centric approach, a consultant is more than worth the money. Think about reaching out today.
And if you’re looking for more content to help you grow your business, make sure to check back with our blog.