Your business has finally invested in a walk in cooler, and you want to make sure you do everything possible to keep it in great shape. The last thing you want is to have to throw out all of your food, losing hundreds of dollars or more, because the cooler wasn’t working properly.
This post is here to make sure that doesn’t happen.
Read on to learn the top signs of a problem with your commercial cooler, how you may be able to fix it on your own, and the benefits of letting an expert fix things.
Know the Signs of a Walk In Cooler Problem
First, let’s make sure you know how to spot a likely problem with your walk in cooler refrigeration unit.
Start by checking the door. Does it often get stuck or have trouble completely closing? Can you feel cool air leaking out? If so, you’re losing money and putting your customers’ health in jeopardy by potentially feeding them spoiled food.
Other indications of an issue include excess frost build-up, puddles all over the floor, a leaking ceiling/water stains on walls, and strange smells.
There’s also likely an issue if your walk in cooler starts making clanging and banging noises instead of the standard humming.
Quick Walk In Cooler Troubleshooting Tips
Looking for minor walk in cooler repair tactics you can handle on your own?
First, make sure you establish a system for checking that the doors are properly closed before leaving and that at the end of each day, you look for the above signs.
Melt off any ice buildup on your evaporator, and ensure that the drain line isn’t blocked. It may also be time to clean out the grills, coils, and other panels.
Seal up any obviously loose gaskets on the door. Sometimes, it’s as simple as ensuring that the power wasn’t accidentally turned off. It’s important to learn more about how each part of the unit functions, so you can easily spot an issue.
When in Doubt, Call the Pros
The truth is that most walk in cooler problems aren’t things you can handle yourself.
You may need to call in an electrician, a mechanic, or even a walk in cooler specialist to replace the parts and correctly identify the issue.
Never put off the issue, as doing so could potentially open your restaurant up to a lawsuit. Plus, it’s much more expensive to replace the entire freezer than to have it repaired.
Don’t Put off a Walk In Cooler Problem
We hope this post has helped you to learn how to identify potential issues with your walk in cooler, and that you’ve learned why getting expert help quickly is usually the best option.
Need to know how to boost restaurant profits so you can pay for that much-needed repair? Want to know which restaurant equipment is worth investing in, and which you can get away with renting?
No matter how you want to grow your restaurant business, check out our list of service partners that will help you to connect with the top consultants to make it happen.
https://www.strategydriven.com/wp-content/uploads/What-to-Do-When-Your-Walk-in-Cooler-Isnt-Cooling.jpg6901200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-08-14 17:00:442019-08-14 15:00:18What to Do When Your Walk in Cooler Isn’t Cooling
Creating the perfect office space is completely subjective when it comes to office reception furniture or other design elements, however, colour is something that can greatly influence productivity and the level of creativity that is experienced throughout the day. In this article, we will be looking into how colour can affect the mood in the workplace and create a pleasant atmosphere for everyone to work in.
Blue For Calming
Blue is a calming colour that is perfect for the workspace as it is known as the productive colour. It not only helps to increase productivity, but it helps to promote clam and maintain happiness in the workplace. This is particularly important if you have a workforce that spends long hours in the office as this allows them to stay calm in difficult situations. Whether this is an accent wall in the office or a pop of colour with the chairs, this can all contribute to keeping your office as a warm and welcoming environment.
Yellow Can Stimulate Creativity
If you are looking to create the perfect space for a creative team, adding a pop of yellow can help you to achieve exactly that as it is known to inspire creativity and keep the brain active. This is perfect for a creative space as you are likely to see positive results. This can also be added as an accent colour alongside white walls or another neutral colour to make the office welcoming to visitors as well as practical for your team.
Black Indicates Knowledge
Black is commonly a colour that indicates authority and therefore it is often used in law firms or even London offices. Whether this is a leather sofa in the reception or black furniture, you can encourage professionalism throughout the office whilst creating a welcoming space for your team as well as other members of the team. In addition to this, it can also be used for accent walls or even decals as this will help to make the office welcoming to visitors as well as any potential clients with a professional-looking office space.
Green Prevent Fatigue
Green is a colour that is beneficial in the workplace as it is kind to the eyes. Not only does it look great with other neutral colours, but it does not cause the eyes to become tired, allowing you to create a welcoming space for those that are working long hours a day. Whether this is green furniture, green paint in the lunchroom or even a green tint to a carpet, this can all help to create a workspace that is great for the mood of your employees throughout the day.
Brown Promotes Professionalism
Though brown is an understated colour, it can also be used in moderation to promote professionalism and create a warm and welcoming environment for everyone that steps foot in your office. This can be used in the office for the carpet, as it perfectly complements other natural colours such as green, yellow and red which can all help to increase productivity and help to increase the mood of everyone in the office.
Whether you are looking to move office in the near future, or you have moved recently and are just beginning the interior design process, each of the above points is ideal to help you boost the morale of the office and increase productivity throughout the day. Where will you begin?
https://www.strategydriven.com/wp-content/uploads/chairs-2181960_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-08-14 16:00:482019-08-14 14:10:54How Can a Colour Theme Affect Overall Mood In The Workplace
I have read that 85 percent of us are unlikely to make big changes in our lives without some kind of outside influence. That means that only 15 percent of people unilaterally decide to make changes and then follow through and do it on their own. Translation: Most of us need someone we trust to influence us either by their words or their actions. Effective leadership is really about influence.
Influence, at its core, is the reward of investing in your employees and helping someone transform. The result of that influence is a gift that your people will give you when you pursue them well and care enough to engage with them to make needed changes. And caring enough is the secret sauce to making all of this work.
The truth is, the positive effect of influence can be seen in all our relationships, not just at work. Think of your personal relationships with your friends or family members. For example, I, as a parent, desperately want to influence my children in a positive way. But if I haven’t invested in them well enough as a dad, they won’t look to me as a role model or request my advice, and they will not be open to my influence. The same is true for your employees.
Recognize Opportunities to Influence
Being an employee influencer is one of the most rewarding aspects of leadership. If you have invested well enough in your employees, they will seek your influence. You have to learn to look for this, become aware of when they’re seeking it, and not miss the opportunity when it presents itself. That can be easy to do if you’re not paying close attention.
For example, through the course of a typical work day while I’m reviewing projects and tasks with my team, an employee may ask questions about how they would like me to have them manage a project or accomplish a task. When this happens, it would be easy for me as a leader to misunderstand the individual’s intentions and think they’re trying to abdicate responsibility or get me to solve their problems for them. In actuality, they are requesting my influence without asking for it directly. When this happen to you, take it as a sign that you have invested well in that employee. On the other hand, you may have an employee who never seeks your advice. This may be a sign that you haven’t invested in them enough. Pay attention to both and calibrate your time and attention accordingly for each.
Here’s another example: A member of my senior leadership team is being considered for a promotion to the executive leadership team. We—the executive leaders and I—have invested greatly in this person personally and professionally. We enjoy spending time with her, and we want to see her succeed. We’ve been persistent in letting her know, “We’re for you.”
Recently, I invited her to an executive meeting. She was asked a question and sort of stumbled over the answer. This stumble felt like failure to her. She felt like this one moment might impede her rise to executive leadership in our organization.
Later that day, she came to my office.
“I feel like I really blew it at the meeting,” she said. “Everyone else had such terrific responses to your questions, but I didn’t know what to say.” I asked her why she felt that way, and she told me that she hadn’t properly prepared for the meeting. Then she asked, “What do I need to do to be able to better answer questions in these meetings?” What I heard was “How do I improve?” That’s what every leader wants to hear from their people. It was gratifying and encouraging. It also confirmed what we all were thinking about her ability to move to bigger responsibilities within our organization.
She wasn’t asking me, “How do I fix it?” It was so much more than that. She was asking for my influence. She was saying, in so many words, “I’m seeking your counsel and advice. What do I need to do next in order to live out my version of success?”
I gave her my thoughts on the issue and she responded by saying that she was going to follow up. My guess is she’ll be better prepared for our next meeting and the questions that might arise there.
And this is how you’ll know your influence is working. It’s what happens after you do or say it. Influence is only successful when another person responds to your words or deeds and does something about the issue, whatever it may be.
About the Author
Chris Meroff has spent more than 25 years supporting leaders in education at both the campus and district levels. Through his work in 17 states and across thousands of school districts, he’s seen firsthand the frustration administrators feel when their efforts don’t produce the alignment they desire. He’s made a career of testing new leadership ideas to see what works—and what doesn’t—in service-oriented leadership. His business, Alignment Leadership Consulting, exists to teach leaders how they can boldly pursue a workplace culture that prioritizes employee fulfillment. You can learn more at www.AlignLeadThrive.com.
https://www.strategydriven.com/wp-content/uploads/Align-Front-Book-Jacket.jpg18551200Sharon Kastorianohttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngSharon Kastoriano2019-08-13 16:00:282019-08-14 21:54:05Be an Employee Influencer
Millennials. It’s a generation that is coming of age and changing the way businesses market themselves. They make up nearly 25% of the US population and over 20% of consumer discretionary purchases. As Millennials become America’s largest generation and begin to play a greater role in the economy, you need to evolve your marketing strategy so that your business appeals to these 20-40-year-olds. Here are 5 tips to market your business to Millennials.
1. Use Social
Nearly 80% of Millennials use social media. While Facebook is the largest platform, they also spend their time on YouTube, Snapchat, Instagram, Twitter, and LinkedIn. Having a presence on social media is important as it plays a massive role in developing your brand image and cultivating trust amongst Millennials. With attention being divided across platforms, it is important to diversify your social strategy and maintain a presence on each of the different platforms. However, in order for your social strategy to be effective, you need to regularly post and interact with your followers.
2. Have a Conversation
The Baby Boomer generation embraced the hard sell. Millennials, on the other hand, are cut from a different cloth. This growing generation wants to have a conversation with a brand. Having a genuine conversation and social interaction with your customers online helps foster a feeling of trust that can make them more likely to make a purchase with your brand and increases the chances of them becoming brand loyal.
3. Focus on Mobile
Let’s face it. You need to be where your customers are. When it comes to Millennials that means you need to be online (and on mobile). In 2018, Millennials made nearly 40% of their total purchases using their mobile devices, and this is only forecasted to grow in the coming years. If your online presence doesn’t work well on mobile devices, you are missing out on these potential sales.
4. Embrace Video
As a marketing tool, video is more engaging and more memorable. Therefore, it is no surprise that it is growing in popularity amongst Millennials and is being incorporated into social platforms at breakneck speed. Video marketing can increase brand awareness more than 50%, making video a key part of any marketing plan targeting Millennials. A business can embrace video in many ways including doing Live streams on Instagram or Facebook, creating and maintaining a YouTube channel, webinars, product videos on their website, tutorials on their social feeds and website on how to use a product, etc.
5. Encourage User-Generated Content
The holy grail of traditional marketing is word of mouth. When it comes to marketing towards Millennials the new word of mouth is user-generated content (UGC). This means that users are actually creating the content that markets your business. UGC puts your customers front and center and highlights the fact that your brand is open to having a conversation rather than just another sale. Another benefit of UGC is that is stands as social proof that your business offers quality products and services. Millennials are less trusting of ads generated directly by businesses than older generations. When this reassurance comes from the mouth of a peer, Millennials are more likely to develop trust in your brand. UGC can come from posts on your wall, using a #hashtag with your brand name, tagging your business in a post on their own feeds, etc.
Take Everything You Think You Know About Marketing & Re-evaluate
While the backbone of marketing is still relatively the same, the nuances that make a marketing plan successful need to be carefully re-evaluated to make sure that it appeals to Millennials. One of the great things about marketing to Millennials is that content can often be repurposed across platforms, targeting an even greater number of potential customers. One business that has been successful at this is the website Marble.com, who has created video content on some of the top topics homeowners have when deciding on a new countertop. This video content is posted on their YouTube channel, embedded on their own site, shared with their Facebook fans, and posted for their fans on Instagram. Allowing them to get more reach with their video content and meet their customers where they are. So when you are ready to revamp your marketing to target Millennials, keep these tips in mind so that you can have a greater return on your efforts.
https://www.strategydriven.com/wp-content/uploads/shutterstock_1027958059-16.jpg6751200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-08-13 08:00:182019-08-13 04:39:205 Tips on Marketing Your Business to Millennials
Advertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Creating modern advertising videos that include fake mock-ups of celebrities make it possible for companies to actively target us and then choose exactly what we see. Therefore, the future of advertising could be considered to be rather worrying.
Whether you own a blog such as the Ultimate Banners Blog to target an audience or you choose video advertising, there are many options out there but things are changing. The truth is, marketing campaigns and advertising strategies can now expose our vulnerable side and so, we can quite easily fall victim to fake news.
However, advertising, in general, is an old technique that has evolved and so, history teaches us the much of this fake news phenomenon is going to evolve. It is currently impacting politics but the reality is that it could stretch beyond that. The good news is though is that its success if you can call it that, will be very much short-lived. Therefore, the danger will diminish as people become more aware. Ultimately, they will become less effective.
So, right now, the history of advertising has shown that this manipulation of fake news will spread. We can try and slow it down but our efforts will fall short but so far, the attention is mainly focused on that of the US elections and politics. Despite this, historically we know that more effort goes into trying to persuade people to purchase goods as opposed to choosing their political part.
Advertising can take on this shady appearance whereby it can evolve to the point where it the truth is hidden somewhat when targeting consumers.
A simple Google search for a product will return a number of results and many will be from that of review sites. These can be found in amongst paid ads but many of these review sites are nothing more than veiled attempts to get us to purchase from specific vendors via direct links. So, where we think that expert reviews and feedback can help us to make an informed decision, it is, in fact, the complete opposite. And so begins the rise of advertising that is anything but transparent.
Over the last decade, we have all become more aware. Scammers are out there but we are, in some ways, more alert to their ways but something is amiss when it comes to advertising. There are laws in place that protect us from fraudulent advertising. However, as the ads become finely-tuned to target specific audiences, they then become more difficult to monitor and that in itself can prove to be a nightmare to govern.
So, the trends that we are seeing might suggest that the future is not looking so rosy. Despite this, we must still hold onto hope. This is all down to the fact that the history of advertising has taught us more than we realise. When people get used to adverts, they begin to ignore them and the results get worse and the ads stop working.
This is known as advertising wearout. Adverts should be persuasive but the more we become exposed to it, the impact of the ad declines considerably. This was first identified with TV ads but has since been documented across other media. So, as technology evolves, it is likely that the deceptive ads that we are exposed to at the moment might disappear completely because ultimately, we will soon have enough of seeing them.
https://www.strategydriven.com/wp-content/uploads/old-books-436498_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-08-13 07:00:232019-08-13 03:54:39What The History of Advertising Teaches Us About The Future of Advertising
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What to Do When Your Walk in Cooler Isn’t Cooling
/in Risk Management/by StrategyDrivenThis post is here to make sure that doesn’t happen.
Read on to learn the top signs of a problem with your commercial cooler, how you may be able to fix it on your own, and the benefits of letting an expert fix things.
Know the Signs of a Walk In Cooler Problem
First, let’s make sure you know how to spot a likely problem with your walk in cooler refrigeration unit.
Start by checking the door. Does it often get stuck or have trouble completely closing? Can you feel cool air leaking out? If so, you’re losing money and putting your customers’ health in jeopardy by potentially feeding them spoiled food.
Other indications of an issue include excess frost build-up, puddles all over the floor, a leaking ceiling/water stains on walls, and strange smells.
There’s also likely an issue if your walk in cooler starts making clanging and banging noises instead of the standard humming.
Quick Walk In Cooler Troubleshooting Tips
Looking for minor walk in cooler repair tactics you can handle on your own?
First, make sure you establish a system for checking that the doors are properly closed before leaving and that at the end of each day, you look for the above signs.
Melt off any ice buildup on your evaporator, and ensure that the drain line isn’t blocked. It may also be time to clean out the grills, coils, and other panels.
Seal up any obviously loose gaskets on the door. Sometimes, it’s as simple as ensuring that the power wasn’t accidentally turned off. It’s important to learn more about how each part of the unit functions, so you can easily spot an issue.
When in Doubt, Call the Pros
The truth is that most walk in cooler problems aren’t things you can handle yourself.
You may need to call in an electrician, a mechanic, or even a walk in cooler specialist to replace the parts and correctly identify the issue.
Never put off the issue, as doing so could potentially open your restaurant up to a lawsuit. Plus, it’s much more expensive to replace the entire freezer than to have it repaired.
Don’t Put off a Walk In Cooler Problem
We hope this post has helped you to learn how to identify potential issues with your walk in cooler, and that you’ve learned why getting expert help quickly is usually the best option.
Need to know how to boost restaurant profits so you can pay for that much-needed repair? Want to know which restaurant equipment is worth investing in, and which you can get away with renting?
No matter how you want to grow your restaurant business, check out our list of service partners that will help you to connect with the top consultants to make it happen.
How Can a Colour Theme Affect Overall Mood In The Workplace
/in Entrepreneurship/by StrategyDrivenBlue For Calming
Blue is a calming colour that is perfect for the workspace as it is known as the productive colour. It not only helps to increase productivity, but it helps to promote clam and maintain happiness in the workplace. This is particularly important if you have a workforce that spends long hours in the office as this allows them to stay calm in difficult situations. Whether this is an accent wall in the office or a pop of colour with the chairs, this can all contribute to keeping your office as a warm and welcoming environment.
Yellow Can Stimulate Creativity
If you are looking to create the perfect space for a creative team, adding a pop of yellow can help you to achieve exactly that as it is known to inspire creativity and keep the brain active. This is perfect for a creative space as you are likely to see positive results. This can also be added as an accent colour alongside white walls or another neutral colour to make the office welcoming to visitors as well as practical for your team.
Black Indicates Knowledge
Black is commonly a colour that indicates authority and therefore it is often used in law firms or even London offices. Whether this is a leather sofa in the reception or black furniture, you can encourage professionalism throughout the office whilst creating a welcoming space for your team as well as other members of the team. In addition to this, it can also be used for accent walls or even decals as this will help to make the office welcoming to visitors as well as any potential clients with a professional-looking office space.
Green Prevent Fatigue
Green is a colour that is beneficial in the workplace as it is kind to the eyes. Not only does it look great with other neutral colours, but it does not cause the eyes to become tired, allowing you to create a welcoming space for those that are working long hours a day. Whether this is green furniture, green paint in the lunchroom or even a green tint to a carpet, this can all help to create a workspace that is great for the mood of your employees throughout the day.
Brown Promotes Professionalism
Though brown is an understated colour, it can also be used in moderation to promote professionalism and create a warm and welcoming environment for everyone that steps foot in your office. This can be used in the office for the carpet, as it perfectly complements other natural colours such as green, yellow and red which can all help to increase productivity and help to increase the mood of everyone in the office.
Whether you are looking to move office in the near future, or you have moved recently and are just beginning the interior design process, each of the above points is ideal to help you boost the morale of the office and increase productivity throughout the day. Where will you begin?
Be an Employee Influencer
/in Management & Leadership/by Chris MeroffInfluence, at its core, is the reward of investing in your employees and helping someone transform. The result of that influence is a gift that your people will give you when you pursue them well and care enough to engage with them to make needed changes. And caring enough is the secret sauce to making all of this work.
The truth is, the positive effect of influence can be seen in all our relationships, not just at work. Think of your personal relationships with your friends or family members. For example, I, as a parent, desperately want to influence my children in a positive way. But if I haven’t invested in them well enough as a dad, they won’t look to me as a role model or request my advice, and they will not be open to my influence. The same is true for your employees.
Recognize Opportunities to Influence
Being an employee influencer is one of the most rewarding aspects of leadership. If you have invested well enough in your employees, they will seek your influence. You have to learn to look for this, become aware of when they’re seeking it, and not miss the opportunity when it presents itself. That can be easy to do if you’re not paying close attention.
For example, through the course of a typical work day while I’m reviewing projects and tasks with my team, an employee may ask questions about how they would like me to have them manage a project or accomplish a task. When this happens, it would be easy for me as a leader to misunderstand the individual’s intentions and think they’re trying to abdicate responsibility or get me to solve their problems for them. In actuality, they are requesting my influence without asking for it directly. When this happen to you, take it as a sign that you have invested well in that employee. On the other hand, you may have an employee who never seeks your advice. This may be a sign that you haven’t invested in them enough. Pay attention to both and calibrate your time and attention accordingly for each.
Here’s another example: A member of my senior leadership team is being considered for a promotion to the executive leadership team. We—the executive leaders and I—have invested greatly in this person personally and professionally. We enjoy spending time with her, and we want to see her succeed. We’ve been persistent in letting her know, “We’re for you.”
Recently, I invited her to an executive meeting. She was asked a question and sort of stumbled over the answer. This stumble felt like failure to her. She felt like this one moment might impede her rise to executive leadership in our organization.
Later that day, she came to my office.
“I feel like I really blew it at the meeting,” she said. “Everyone else had such terrific responses to your questions, but I didn’t know what to say.” I asked her why she felt that way, and she told me that she hadn’t properly prepared for the meeting. Then she asked, “What do I need to do to be able to better answer questions in these meetings?” What I heard was “How do I improve?” That’s what every leader wants to hear from their people. It was gratifying and encouraging. It also confirmed what we all were thinking about her ability to move to bigger responsibilities within our organization.
She wasn’t asking me, “How do I fix it?” It was so much more than that. She was asking for my influence. She was saying, in so many words, “I’m seeking your counsel and advice. What do I need to do next in order to live out my version of success?”
I gave her my thoughts on the issue and she responded by saying that she was going to follow up. My guess is she’ll be better prepared for our next meeting and the questions that might arise there.
And this is how you’ll know your influence is working. It’s what happens after you do or say it. Influence is only successful when another person responds to your words or deeds and does something about the issue, whatever it may be.
About the Author
5 Tips on Marketing Your Business to Millennials
/in Marketing & Sales/by StrategyDriven1. Use Social
Nearly 80% of Millennials use social media. While Facebook is the largest platform, they also spend their time on YouTube, Snapchat, Instagram, Twitter, and LinkedIn. Having a presence on social media is important as it plays a massive role in developing your brand image and cultivating trust amongst Millennials. With attention being divided across platforms, it is important to diversify your social strategy and maintain a presence on each of the different platforms. However, in order for your social strategy to be effective, you need to regularly post and interact with your followers.
2. Have a Conversation
The Baby Boomer generation embraced the hard sell. Millennials, on the other hand, are cut from a different cloth. This growing generation wants to have a conversation with a brand. Having a genuine conversation and social interaction with your customers online helps foster a feeling of trust that can make them more likely to make a purchase with your brand and increases the chances of them becoming brand loyal.
3. Focus on Mobile
Let’s face it. You need to be where your customers are. When it comes to Millennials that means you need to be online (and on mobile). In 2018, Millennials made nearly 40% of their total purchases using their mobile devices, and this is only forecasted to grow in the coming years. If your online presence doesn’t work well on mobile devices, you are missing out on these potential sales.
4. Embrace Video
As a marketing tool, video is more engaging and more memorable. Therefore, it is no surprise that it is growing in popularity amongst Millennials and is being incorporated into social platforms at breakneck speed. Video marketing can increase brand awareness more than 50%, making video a key part of any marketing plan targeting Millennials. A business can embrace video in many ways including doing Live streams on Instagram or Facebook, creating and maintaining a YouTube channel, webinars, product videos on their website, tutorials on their social feeds and website on how to use a product, etc.
5. Encourage User-Generated Content
The holy grail of traditional marketing is word of mouth. When it comes to marketing towards Millennials the new word of mouth is user-generated content (UGC). This means that users are actually creating the content that markets your business. UGC puts your customers front and center and highlights the fact that your brand is open to having a conversation rather than just another sale. Another benefit of UGC is that is stands as social proof that your business offers quality products and services. Millennials are less trusting of ads generated directly by businesses than older generations. When this reassurance comes from the mouth of a peer, Millennials are more likely to develop trust in your brand. UGC can come from posts on your wall, using a #hashtag with your brand name, tagging your business in a post on their own feeds, etc.
Take Everything You Think You Know About Marketing & Re-evaluate
While the backbone of marketing is still relatively the same, the nuances that make a marketing plan successful need to be carefully re-evaluated to make sure that it appeals to Millennials. One of the great things about marketing to Millennials is that content can often be repurposed across platforms, targeting an even greater number of potential customers. One business that has been successful at this is the website Marble.com, who has created video content on some of the top topics homeowners have when deciding on a new countertop. This video content is posted on their YouTube channel, embedded on their own site, shared with their Facebook fans, and posted for their fans on Instagram. Allowing them to get more reach with their video content and meet their customers where they are. So when you are ready to revamp your marketing to target Millennials, keep these tips in mind so that you can have a greater return on your efforts.
What The History of Advertising Teaches Us About The Future of Advertising
/in Marketing & Sales/by StrategyDrivenWhether you own a blog such as the Ultimate Banners Blog to target an audience or you choose video advertising, there are many options out there but things are changing. The truth is, marketing campaigns and advertising strategies can now expose our vulnerable side and so, we can quite easily fall victim to fake news.
However, advertising, in general, is an old technique that has evolved and so, history teaches us the much of this fake news phenomenon is going to evolve. It is currently impacting politics but the reality is that it could stretch beyond that. The good news is though is that its success if you can call it that, will be very much short-lived. Therefore, the danger will diminish as people become more aware. Ultimately, they will become less effective.
So, right now, the history of advertising has shown that this manipulation of fake news will spread. We can try and slow it down but our efforts will fall short but so far, the attention is mainly focused on that of the US elections and politics. Despite this, historically we know that more effort goes into trying to persuade people to purchase goods as opposed to choosing their political part.
Advertising can take on this shady appearance whereby it can evolve to the point where it the truth is hidden somewhat when targeting consumers.
A simple Google search for a product will return a number of results and many will be from that of review sites. These can be found in amongst paid ads but many of these review sites are nothing more than veiled attempts to get us to purchase from specific vendors via direct links. So, where we think that expert reviews and feedback can help us to make an informed decision, it is, in fact, the complete opposite. And so begins the rise of advertising that is anything but transparent.
Over the last decade, we have all become more aware. Scammers are out there but we are, in some ways, more alert to their ways but something is amiss when it comes to advertising. There are laws in place that protect us from fraudulent advertising. However, as the ads become finely-tuned to target specific audiences, they then become more difficult to monitor and that in itself can prove to be a nightmare to govern.
So, the trends that we are seeing might suggest that the future is not looking so rosy. Despite this, we must still hold onto hope. This is all down to the fact that the history of advertising has taught us more than we realise. When people get used to adverts, they begin to ignore them and the results get worse and the ads stop working.
This is known as advertising wearout. Adverts should be persuasive but the more we become exposed to it, the impact of the ad declines considerably. This was first identified with TV ads but has since been documented across other media. So, as technology evolves, it is likely that the deceptive ads that we are exposed to at the moment might disappear completely because ultimately, we will soon have enough of seeing them.