If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Utilizing your online platforms effectively can see you easily boost your business, but to do this, it is important to understand how best to use the online platforms that are available at your fingertips.
Blogging
Blogging is a brilliant way in which you can not only connect with your customers and potential clients but further keep them interested once they are part of your community. Starting a blog or adding a blog as a permanent feature to your website shows potential customers and consumers that you are interested and engaged in current issues and matters, and you are also a company that values customer retention through the means of sharing information. With appropriate consideration, your business can easily develop and start a blog, where you can post informative pieces that your customers can relate to, and learn from. You can keep up with trends by publishing content that is relevant to your customer base, and the regular posts will mean customers are more likely to come back to read more as time goes on. Of course, adding a blog to your website or business will require a certain amount of effort and research, as it will be obvious if your content is not of a strong quality. You should aim for a balance of quality as well as quantity, with varied posts with the aim to inform and entertain your immediate readership. It is a cost-effective way to promote your business easily, and what you stand for, so what are you waiting for?
Social Media Strategy
Your social media strategy is another vital part of your digital marketing strategy that, when properly implemented, can bring in serious opportunity for your business. Social media can even be a free method of marketing, which you can tailor to suit each platform, as different social media platforms cater to different audiences. Instagram, for example, will require a completely different marketing strategy to a Twitter feed, due to the nature of the content you are sharing and the demographics of each platform’s users. The younger generation that has grown up in a digital age will use social media more, so effectively targeting certain age groups with a media strategy that will specifically appeal to them is a great way to boost business and see potential growth.
Unsure as to whether this is the case? Let’s take the travel industry as an example. It may interest you to learn that a whopping 68% of Millennials found inspiration for their most recent trip through Facebook, and 60% through Instagram. These stats go to show the way in which businesses need to market themselves is rapidly changing. Be sure to stay ahead of the curve if you have a business in the travel industry. Through photos, offers, and blog posts, you can maximize interest in your business and be one step ahead of your competition, in this case, travel agents. To find out more about developing an effective social media campaign, check out a professional Facebook ads agency for hotels who can help you to market your venture using avenues such as paid social for hotels, to inspire potential customers on social media.
Conduct Surveys
Conducting surveys and asking for regular feedback is another way to easily further customer retention as well as potentially gain further business. With every visitor to your website, you are essentially given an opportunity to see how your business appears to ‘the other side.’ Feedback surveys are a win-win situation, as not only are you showing your customer base and potential clients or consumers that you care about the experience they are having, but you also gain an understanding of the areas of your business where you can improve. Getting a customer’s perspective can be invaluable in terms of understanding the best way to improve your business for the better.
https://www.strategydriven.com/wp-content/uploads/OnlineMarketing.jpg260450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-07-27 20:00:522018-07-28 11:46:43How Your Business’ Digital Marketing Strategy Can Best Utilize Online Platforms
The less time and energy you waste on a daily basis, the more smoothly your business will run and the more you’ll get done. Run a more efficient business when you pay attention to a few aspects in particular and are proactive about making changes to how you’re currently functioning.
You’ll thank yourself down the road for the hard work you put in now to increase productivity and create a better working environment. You’ll likely be able to retain staff for a longer period of time and satisfy your clients more when you focus on this very important part of running a business.
Identify the Gaps & What Isn’t Working
You can’t improve your company if you’re unsure of what is and isn’t working as it currently stands. Take time to identify the gaps and pinpoint exactly what needs tweaking and where you’re falling short. For example, it could be that you don’t offer proper training for your employees or customers are complaining about the service and support you’re providing. Run a more efficient business when you can tackle critical initiatives and do a better job delivering on your promise.
Learn How to Delegate
It can be difficult to want to give up the control when you’re a business owner, but it’s necessary if you want to grow and develop over the years. You have to learn how to delegate and remove some responsibilities off your plate if you want to have time to focus on your business objectives. For instance, hire a company such as Tax Return to step in and take care of your taxes when the time rolls around for completing this task. Also, hire an assistant who you can count on to take care of items on your to-do list that take up a lot of time.
Define Roles & Responsibilities
When your staff is confused about what they should be doing at work each day your business will suffer. Run a more efficient business by clearly defining and communicating specific roles and responsibilities that each person is in charge of handling. Create teams and departments and assign leaders and managers to help you keep track of various projects and make sure you’re always hitting your deadlines.
Take Advantage of Technology
Refusing to get onboard with technology is only hindering your company progress and keeping you from reaching your full potential. Take advantage of the recent advancements in technology to help you bring your assignments online so you can file share and work remotely. Also, use it to allow you to test out new products and services and innovate, so you’re able to keep up with and even surpass your competition.
Conclusion
Efficiency matters a great deal when it comes to running a better business. Use these suggestions as a starting point for how you can get more done each day and keep your employees and clients happy. It’s a challenge you can overcome if you stay focused and are willing to adopt new habits for how you work.
https://www.strategydriven.com/wp-content/uploads/Efficiency-1.jpg300450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-07-27 16:00:302018-07-27 17:58:00Tips For Running A More Efficient Business
Running a business is something that takes grit and resilience. This is because you’re likely to face many hiccups along the way as well as challenges as most businesses do. However, if you make a conscious effort to ensure you’re continuously learning, taking in new information, and keeping up with industry trends, you should find that your business continues to grow. Of the many key aspects of your business, finances are one of the most important. In light of this, you should continuously look for ways to ensure that your business finances are well managed. On that note, you’re going to find some key money management tips every business should consider below.
Look for Discounts
Bargaining and looking for discounts is something that can be done, even when running a business. For this reason, when looking for ways to manage money and resources in your business, you should consider where you can get reasonable discounts. You could, for instance, speak to your vendors and see if you can get a discount, especially if you’ve been a loyal customer. You can also try checking other areas such as your internet provider, phone bill, and insurance providers as well. The goal should be to save as much as you can as it all adds up at the end of the day.
Keep Track of Expenses
Another way that you can effectively manage money in your business, is to keep track of your expenses. This may seem obvious, but it can become easy to lose track of your expenses and begin spending outside of your budget. Some tips for keeping track of your business expenses include developing a bookkeeping system, setting up a payroll system, and determining your tax obligations. In addition to this, you should also carry out audits on a regular basis and ensure your finance team is effectively carrying out their job. As the saying goes that every penny counts, it’s imperative that you know where your money is going. When tracking expenses, you should also ensure that they are within your overall budget.
Periodically Review Expenditure
After tracking your expenses, the next logical thing to do would be to ensure everything adds up. While doing so, you might notice that there are unnecessary expenses eating out of your budget. You should, therefore, be realistic and see if there happen to be any expenses that can be completely eliminated or reduced. This could mean reducing the amount you spend on buying office snacks or seeing if you can get a cheaper alternative. If you find you’re going through a rough patch, it could also mean reducing the amount you pay yourself some months. To cover unforeseen expenses, you could find a loan with good or bad credit to help you get by that month. The idea should be to get rid of expenses you don’t need so that you free up your money and have more disposable cash to work with.
Save
One of the most important things to do when managing money as a business is save. This is where budgeting comes into play as saving is almost impossible without budgeting. You should begin by looking at your cash flow and determine how much you can actually afford to save. As with any time you’re saving money, you should pay yourself before spending anything. In addition, reducing your expenses as mentioned above means that you have a lot more left over to save and reinvest in other aspects of your business.
Hire a Professional
If you don’t have one already, hiring a CFO or accountant is a good idea if you need help managing your money as a business. They typically have the expertise needed to keep you on track and ensure you meet your financial goals. Seeing as tracking your business expenses can be tedious, they can take on this task and let you know if they identify any areas of concern such as with your cash flow. You could also explore the option of hiring a freelancer or contracting with a local provider instead if you’re trying to cut costs or can’t afford a full-time employee.
Money management tends to have similar fundamentals whether you’re trying to apply it in a business or your personal life. It is, therefore, key that you adopt positive habits when it comes to money and use the many tools and software available to aid the process. Hopefully, after reading the tips above you’ve learned a few more money management tips every business should consider.
https://www.strategydriven.com/wp-content/uploads/BudgetManagement.jpg281450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-07-27 11:00:182018-07-28 11:39:55Money Management Tips Every Business Should Consider
A career in healthcare offers various opportunities – including becoming a doctor, nurse, chiropractor, physiotherapist, and dentist, to name a few. If you are reading this article, you may already be thinking about pursuing a career in healthcare but are not yet completely sure. The same way you would choose any career path, you need to think about the choices you are making, and thus weigh the pros and cons. Although, in this case, you need to consider what entering the healthcare industry means, including the money aspect, job security and even time required. The three most notable factors to keep in mind are education, your strengths and the lifestyle choice itself.
Education
What type of education do you need for a career in the healthcare industry? As with all industries, the different career options require different degrees. While some nurses may only require a college degree, becoming a doctor requires medical school and is a longer process. Yet another option in today’s day and age is advancing or completing a degree online. This is beneficial in order to gain work experience and school knowledge at the same time. The online MHA program is one example of this, allowing you to obtain a Master of Healthcare Administration online while continuing to work in your current field. When thinking about education, one of the most important considerations is that of time spent. How long will it take to obtain the degree? It is for this reason than an online degree is often beneficial. Read more
https://www.strategydriven.com/wp-content/uploads/rawpixel-577480-unsplash.jpg14782500StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-07-26 16:00:202020-03-29 22:47:06How To Decide If A Career In Healthcare Is Right For You
Coworking spaces are becoming much more popular. There’s at least one coworking office in most large towns and cities, and some companies offer their members the use of their offices all over the world. There are fantastic. They give homeworkers a chance to work in a positive and energetic environment that’s full of creative spark. They are a great way to make connections that could be useful to your business, friends that can help you combat the loneliness of working from home and experts that can help you with areas of your business that you might not be as confident with. Research shows that people generally get more done in a coworking space than they would at home or in an office alone, and many people find that these kinds of shared working environments bring out the best in them, make them happier, more creative and more productive. If you find the right space, it’s certainly worth the membership fee. Here’s a look at what you need to look for when seeking out a coworking space that’s right for you.
Access
Think about when you like to work. We don’t all enjoy 9-5 hours, some of us work best early in the morning whereas others like to burn the candle late into the night. Working at home means that you can do this. So, this is an essential consideration of your coworking space. Will you be able to use it when you are at your most productive?
Location
The location of your space is one of the most important considerations. Some memberships, like Level Office Coworking Space, allow you to use any of their sites all over the country. You can often even access a coworking space while you are traveling, even if you leave the country. This is fantastic. It means that freelancers are able to work wherever they are and work to pay for their travels as they go.
But, it’s fair to say that the majority of us spend most our time at home. One of the key benefits of working from home is not having the stress or cost of a commute, so you certainly don’t want to add one to your life. If the coworking space that you are looking at is too far away from home, you won’t use it. Look for somewhere that you can get to easily and you are much more likely to spend time there.
Facilities
A vital draw of a coworking space is the community it offers you. An area with excellent facilities often creates a more passionate and engaged community. If there are just a few desks and a printer, people will just work. They won’t chat, they won’t make connections, and they won’t feel creative. Look for somewhere that offers more. Ideally, it should provide things like a coffee machine and a relaxation space which encourage users to connect with each other and relax. Plenty of color on the walls and a chilled out atmosphere is also a must if you want a work area that inspires your creativity.
https://www.strategydriven.com/wp-content/uploads/CoworkingSpace.jpg7901200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-07-26 11:00:502019-05-25 23:01:58What to Look for in a Coworking Space
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Business Programs
How Your Business’ Digital Marketing Strategy Can Best Utilize Online Platforms
/in Entrepreneurship, Marketing & Sales/by StrategyDrivenBlogging
Blogging is a brilliant way in which you can not only connect with your customers and potential clients but further keep them interested once they are part of your community. Starting a blog or adding a blog as a permanent feature to your website shows potential customers and consumers that you are interested and engaged in current issues and matters, and you are also a company that values customer retention through the means of sharing information. With appropriate consideration, your business can easily develop and start a blog, where you can post informative pieces that your customers can relate to, and learn from. You can keep up with trends by publishing content that is relevant to your customer base, and the regular posts will mean customers are more likely to come back to read more as time goes on. Of course, adding a blog to your website or business will require a certain amount of effort and research, as it will be obvious if your content is not of a strong quality. You should aim for a balance of quality as well as quantity, with varied posts with the aim to inform and entertain your immediate readership. It is a cost-effective way to promote your business easily, and what you stand for, so what are you waiting for?
Social Media Strategy
Your social media strategy is another vital part of your digital marketing strategy that, when properly implemented, can bring in serious opportunity for your business. Social media can even be a free method of marketing, which you can tailor to suit each platform, as different social media platforms cater to different audiences. Instagram, for example, will require a completely different marketing strategy to a Twitter feed, due to the nature of the content you are sharing and the demographics of each platform’s users. The younger generation that has grown up in a digital age will use social media more, so effectively targeting certain age groups with a media strategy that will specifically appeal to them is a great way to boost business and see potential growth.
Unsure as to whether this is the case? Let’s take the travel industry as an example. It may interest you to learn that a whopping 68% of Millennials found inspiration for their most recent trip through Facebook, and 60% through Instagram. These stats go to show the way in which businesses need to market themselves is rapidly changing. Be sure to stay ahead of the curve if you have a business in the travel industry. Through photos, offers, and blog posts, you can maximize interest in your business and be one step ahead of your competition, in this case, travel agents. To find out more about developing an effective social media campaign, check out a professional Facebook ads agency for hotels who can help you to market your venture using avenues such as paid social for hotels, to inspire potential customers on social media.
Conduct Surveys
Conducting surveys and asking for regular feedback is another way to easily further customer retention as well as potentially gain further business. With every visitor to your website, you are essentially given an opportunity to see how your business appears to ‘the other side.’ Feedback surveys are a win-win situation, as not only are you showing your customer base and potential clients or consumers that you care about the experience they are having, but you also gain an understanding of the areas of your business where you can improve. Getting a customer’s perspective can be invaluable in terms of understanding the best way to improve your business for the better.
Tips For Running A More Efficient Business
/in Tactical Execution/by StrategyDrivenYou’ll thank yourself down the road for the hard work you put in now to increase productivity and create a better working environment. You’ll likely be able to retain staff for a longer period of time and satisfy your clients more when you focus on this very important part of running a business.
Identify the Gaps & What Isn’t Working
You can’t improve your company if you’re unsure of what is and isn’t working as it currently stands. Take time to identify the gaps and pinpoint exactly what needs tweaking and where you’re falling short. For example, it could be that you don’t offer proper training for your employees or customers are complaining about the service and support you’re providing. Run a more efficient business when you can tackle critical initiatives and do a better job delivering on your promise.
Learn How to Delegate
It can be difficult to want to give up the control when you’re a business owner, but it’s necessary if you want to grow and develop over the years. You have to learn how to delegate and remove some responsibilities off your plate if you want to have time to focus on your business objectives. For instance, hire a company such as Tax Return to step in and take care of your taxes when the time rolls around for completing this task. Also, hire an assistant who you can count on to take care of items on your to-do list that take up a lot of time.
Define Roles & Responsibilities
When your staff is confused about what they should be doing at work each day your business will suffer. Run a more efficient business by clearly defining and communicating specific roles and responsibilities that each person is in charge of handling. Create teams and departments and assign leaders and managers to help you keep track of various projects and make sure you’re always hitting your deadlines.
Take Advantage of Technology
Refusing to get onboard with technology is only hindering your company progress and keeping you from reaching your full potential. Take advantage of the recent advancements in technology to help you bring your assignments online so you can file share and work remotely. Also, use it to allow you to test out new products and services and innovate, so you’re able to keep up with and even surpass your competition.
Conclusion
Efficiency matters a great deal when it comes to running a better business. Use these suggestions as a starting point for how you can get more done each day and keep your employees and clients happy. It’s a challenge you can overcome if you stay focused and are willing to adopt new habits for how you work.
Money Management Tips Every Business Should Consider
/in Budget Management/by StrategyDrivenLook for Discounts
Bargaining and looking for discounts is something that can be done, even when running a business. For this reason, when looking for ways to manage money and resources in your business, you should consider where you can get reasonable discounts. You could, for instance, speak to your vendors and see if you can get a discount, especially if you’ve been a loyal customer. You can also try checking other areas such as your internet provider, phone bill, and insurance providers as well. The goal should be to save as much as you can as it all adds up at the end of the day.
Keep Track of Expenses
Another way that you can effectively manage money in your business, is to keep track of your expenses. This may seem obvious, but it can become easy to lose track of your expenses and begin spending outside of your budget. Some tips for keeping track of your business expenses include developing a bookkeeping system, setting up a payroll system, and determining your tax obligations. In addition to this, you should also carry out audits on a regular basis and ensure your finance team is effectively carrying out their job. As the saying goes that every penny counts, it’s imperative that you know where your money is going. When tracking expenses, you should also ensure that they are within your overall budget.
Periodically Review Expenditure
After tracking your expenses, the next logical thing to do would be to ensure everything adds up. While doing so, you might notice that there are unnecessary expenses eating out of your budget. You should, therefore, be realistic and see if there happen to be any expenses that can be completely eliminated or reduced. This could mean reducing the amount you spend on buying office snacks or seeing if you can get a cheaper alternative. If you find you’re going through a rough patch, it could also mean reducing the amount you pay yourself some months. To cover unforeseen expenses, you could find a loan with good or bad credit to help you get by that month. The idea should be to get rid of expenses you don’t need so that you free up your money and have more disposable cash to work with.
Save
One of the most important things to do when managing money as a business is save. This is where budgeting comes into play as saving is almost impossible without budgeting. You should begin by looking at your cash flow and determine how much you can actually afford to save. As with any time you’re saving money, you should pay yourself before spending anything. In addition, reducing your expenses as mentioned above means that you have a lot more left over to save and reinvest in other aspects of your business.
Hire a Professional
If you don’t have one already, hiring a CFO or accountant is a good idea if you need help managing your money as a business. They typically have the expertise needed to keep you on track and ensure you meet your financial goals. Seeing as tracking your business expenses can be tedious, they can take on this task and let you know if they identify any areas of concern such as with your cash flow. You could also explore the option of hiring a freelancer or contracting with a local provider instead if you’re trying to cut costs or can’t afford a full-time employee.
Money management tends to have similar fundamentals whether you’re trying to apply it in a business or your personal life. It is, therefore, key that you adopt positive habits when it comes to money and use the many tools and software available to aid the process. Hopefully, after reading the tips above you’ve learned a few more money management tips every business should consider.
How To Decide If A Career In Healthcare Is Right For You
/in Professional Development/by StrategyDrivenA career in healthcare offers various opportunities – including becoming a doctor, nurse, chiropractor, physiotherapist, and dentist, to name a few. If you are reading this article, you may already be thinking about pursuing a career in healthcare but are not yet completely sure. The same way you would choose any career path, you need to think about the choices you are making, and thus weigh the pros and cons. Although, in this case, you need to consider what entering the healthcare industry means, including the money aspect, job security and even time required. The three most notable factors to keep in mind are education, your strengths and the lifestyle choice itself.
Education
What type of education do you need for a career in the healthcare industry? As with all industries, the different career options require different degrees. While some nurses may only require a college degree, becoming a doctor requires medical school and is a longer process. Yet another option in today’s day and age is advancing or completing a degree online. This is beneficial in order to gain work experience and school knowledge at the same time. The online MHA program is one example of this, allowing you to obtain a Master of Healthcare Administration online while continuing to work in your current field. When thinking about education, one of the most important considerations is that of time spent. How long will it take to obtain the degree? It is for this reason than an online degree is often beneficial. Read more
What to Look for in a Coworking Space
/in Entrepreneurship, Talent Management/by StrategyDrivenCoworking spaces are becoming much more popular. There’s at least one coworking office in most large towns and cities, and some companies offer their members the use of their offices all over the world. There are fantastic. They give homeworkers a chance to work in a positive and energetic environment that’s full of creative spark. They are a great way to make connections that could be useful to your business, friends that can help you combat the loneliness of working from home and experts that can help you with areas of your business that you might not be as confident with. Research shows that people generally get more done in a coworking space than they would at home or in an office alone, and many people find that these kinds of shared working environments bring out the best in them, make them happier, more creative and more productive. If you find the right space, it’s certainly worth the membership fee. Here’s a look at what you need to look for when seeking out a coworking space that’s right for you.
Access
Think about when you like to work. We don’t all enjoy 9-5 hours, some of us work best early in the morning whereas others like to burn the candle late into the night. Working at home means that you can do this. So, this is an essential consideration of your coworking space. Will you be able to use it when you are at your most productive?
Location
The location of your space is one of the most important considerations. Some memberships, like Level Office Coworking Space, allow you to use any of their sites all over the country. You can often even access a coworking space while you are traveling, even if you leave the country. This is fantastic. It means that freelancers are able to work wherever they are and work to pay for their travels as they go.
But, it’s fair to say that the majority of us spend most our time at home. One of the key benefits of working from home is not having the stress or cost of a commute, so you certainly don’t want to add one to your life. If the coworking space that you are looking at is too far away from home, you won’t use it. Look for somewhere that you can get to easily and you are much more likely to spend time there.
Facilities
A vital draw of a coworking space is the community it offers you. An area with excellent facilities often creates a more passionate and engaged community. If there are just a few desks and a printer, people will just work. They won’t chat, they won’t make connections, and they won’t feel creative. Look for somewhere that offers more. Ideally, it should provide things like a coffee machine and a relaxation space which encourage users to connect with each other and relax. Plenty of color on the walls and a chilled out atmosphere is also a must if you want a work area that inspires your creativity.