You don’t need to hire a marketing company to promote your business. Whilst creating adverts and designing packaging are probably best left to professionals, there are many other forms of marketing that can be easily DIYed. This could save you money and give you more control over the voice of your brand. Here are just 7 types of marketing that you can do yourself.
Building connections is a great form of marketing. By meeting influential people and telling them about your brand, you can spread of knowledge of your business through word of mouth. Networking events are a popular ways of building connections. You can also use sites like LinkedIn to build connections online. Other forms of networking could include attending conferences, trade fairs, local launch parties, joining local business groups and reaching out to people directly via email.
It’s also possible to build your own website using a free website builder like WordPress. You don’t need any programming know-how to use these website builders, making it an easy DIY way of acquiring a website. These are hosting providers out there that can offer cheap web hosting with SSL, allowing you to keep to a tight budget. Paying for a more expensive host and paying a web designer to build your site may be necessary if you’re a larger company, as it could help with the speed of your site and authenticity of your brand – however smaller companies can simply rely on a cheap host and DIY website.
Social media marketing is also something you can easily do yourself. Setting up a Facebook and Twitter page is free and easy and you can build an initial following quickly by inviting all your friend and family to follow. Social media can be a great tool for keeping existing customers in the loop when it comes to events and promotions. It can also be a great tool for attracting new customers by promoting posts – this is something you can do yourself via social media without the need for a social media marketing company.
Blogging is another effective DIY marketing strategy. Generating blog posts on your website can help you to keep your website active and utilise more keywords, which can boost your search engine rankings. Your posts can also be a chance to boost your reputation – most companies use blogging as a way of offering advice to potential customers, helping to demonstrate expertise and improve credibility. You can even create guest posts on other people’s sites to expand your web presence.
Vlogging involves creates video content. YouTube is the most popular platform for this – many companies have YouTube channels that they dedicate to giving advice. This is great for one’s credibility as it demonstrates a willingness to show your face and the fact that you’re confident enough to give advice. When starting a business YouTube channel, it could be worth investing in a good quality camera and microphone in order to keep a sense of professionalism. Setting up a YouTube channel is free and you can use other mediums to promote your videos such as Facebook and blog posts.c
PR involves reaching out to journalists, influential bloggers and media outlets in order to encourage media coverage. A lot of businesses use a PR company to do this, but you can quite easily do your own PR. By researching into media outlets and finding people to contact, you can then start emailing them with requests for coverage. It’s best to have some kind of angle in order to encourage coverage – this could include a new product or an upcoming event or an interesting story related to your business. By creating a press release you can help to deliver this angle in a way that grabs people’s attention.
It’s also possible to host your own events without using a marketing company. This isn’t always easy but it can be done. Event marketing could include attending a trade fair, hosting a conference or putting on a seminar. You can even host webinars online. To promote the event yourself, take advantage of social media and use email marketing to inform key people.