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How To Get Started On Your Blogging Journey

StrategyDriven Online Marketing and Website Development Article, How To Get Started On Your Blogging Journey

Blogging can be many things to many different people. To some, it is a hobby. They can talk happily about the subjects that interest them, and engage with like-minded individuals who also feel a passion for the same topic. For others, blogging is a side-line, a great way of earning money alongside your regular income. Many people, however, can turn their blogs into their full-time jobs and earn a lucrative income from the content that they create. Businesses will also use blogs to fantastic effect as a way of raising awareness of their own brands. It is important to never underestimate the potential of blogging.

If you have ever thought about blogging, you should understand that with the right amount of effort, and with great content,  it is possible to create a successful blog that will be ready by countless people, while generating you a reasonable, if not, substantial income.

But if you don’t know your WordPress, from your Yoast, or your affiliate marketing from your search engine optimization, here is some great advice to get you started on your very own blogging journey.

Pick A Niche

You will have a few decisions to make early on in your life as a blogger. The first one is to decide on the niche that you will write in. You might be able to write confidently and inspiringly in a number of subjects, and if you can do this, and link them all together, you can cover a range of topics on your blog. Generally, readers will have an interest in a specific niche, and if your blog covers too big a range of topics it can get confusing. Stick to the areas that you are the most knowledgable and passionate in. Make sure you pick a subject that you have enough milage in, you will need to write about this on most days for a very long time to come.

Pick Your Platform

There are lots of different blogging platforms out there. Some will host your site on their servers, and in others, such as wordpress.org, you will need to buy for your own hosting from a company such as Bluehost.

Read all about the various platforms that are available and try and understand the differences and what the benefits and limitations of each one are. This is a big decision, and, while it is possible to migrate your blog to a different platform and host at a later date, it is quite a stressful and time-consuming process to carry out.

Creating Great Content

The reason that your readers will visit your site is for your content. You need to regularly create great content. Try and stick to a schedule so that you are posting to a reasonable frequency. Many sites will posts a couple of times a day. You don’t have to post each day, however, if you are going to post six or seven posts all at once, and then not update the site for a month or so, this is not going to do you any favours when it comes to building repeat readerships. If your readers know that they can expect new content on a regular basis, it will keep you fresh in their minds.

Make sure that your posts are of a reasonable length. The bare minimum a blog post should ever be is 300 words, however, longer-form content often fares well, so aim to write posts that are much higher in their word counts.

Include a striking image with your post and a catchy title. You need to bring your readers in any way that you can.

Monetizing Your Content

When you have a reasonably large readership, you should be able to start earning money from your blog. There are many ways that you can do this, though affiliate marketing is one of the most popular. The way that affiliate marketing works is that you will insert a link to a product or service in your blog. This will act as a recommendation to your readers, and, if anyone signs up or buys whatever the link is offering, you can earn a commission. Visit voluum for some great advice on getting started in affiliate marketing.

Remember, if you are using affiliate marketing on your blog, you need to be perfectly clear that you are earning money from the links that you are sharing. Create a disclaimer or disclosure page on your site and make sure and link it on any relevant posts that use this type of affiliate link.

You could also monetize your blog by using adverts, or by selling paid content such as eBooks, or by offering up your services as a consultant in your area of expertise, or as a content writer.

Socializing

Your blog needs readers. You can obtain these by sharing your posts on social media. Create social media profiles and build up a strong following on as many platforms as possible. Engage with your followers and make sure that they are engaging with your content.

Social media promotion is a vital way of generating visitors to your site, and you need to do everything that you can to build up relationships. The bigger your following, the wider your reach.

Search Engine Optimization

An area that all bloggers need to learn about and understand is Search Engine Optimization (SEO). SEO involves getting your website as high in the internet search engine rankings as possible. If you are not in the first few results on any relevant search, then your site won’t be found by people looking at Google.

SEO is a wide subject that covers everything from inserting relevant keywords in the right places in your content, through to building up a web of links between all of your pages. By inserting a link back to relevant content elsewhere on your blog, you will be helping to optimize your website. You should also include links to other sites, and try and get your site linked to from as many external sites as possible.

7 Types Of Marketing You Can Do Yourself

StrategyDriven Online Sales and Marketing Article |Marketing Your Business | 7 Types Of Marketing You Can Do YourselfYou don’t need to hire a marketing company to promote your business. Whilst creating adverts and designing packaging are probably best left to professionals, there are many other forms of marketing that can be easily DIYed. This could save you money and give you more control over the voice of your brand. Here are just 7 types of marketing that you can do yourself.

Networking

Building connections is a great form of marketing. By meeting influential people and telling them about your brand, you can spread of knowledge of your business through word of mouth. Networking events are a popular ways of building connections. You can also use sites like LinkedIn to build connections online. Other forms of networking could include attending conferences, trade fairs, local launch parties, joining local business groups and reaching out to people directly via email.

Web design

It’s also possible to build your own website using a free website builder like WordPress. You don’t need any programming know-how to use these website builders, making it an easy DIY way of acquiring a website. These are hosting providers out there that can offer cheap web hosting with SSL, allowing you to keep to a tight budget. Paying for a more expensive host and paying a web designer to build your site may be necessary if you’re a larger company, as it could help with the speed of your site and authenticity of your brand – however smaller companies can simply rely on a cheap host and DIY website.

Social media

Social media marketing is also something you can easily do yourself. Setting up a Facebook and Twitter page is free and easy and you can build an initial following quickly by inviting all your friend and family to follow. Social media can be a great tool for keeping existing customers in the loop when it comes to events and promotions. It can also be a great tool for attracting new customers by promoting posts – this is something you can do yourself via social media without the need for a social media marketing company.

Blogging

Blogging is another effective DIY marketing strategy. Generating blog posts on your website can help you to keep your website active and utilise more keywords, which can boost your search engine rankings. Your posts can also be a chance to boost your reputation – most companies use blogging as a way of offering advice to potential customers, helping to demonstrate expertise and improve credibility. You can even create guest posts on other people’s sites to expand your web presence.

Vlogging

Vlogging involves creates video content. YouTube is the most popular platform for this – many companies have YouTube channels that they dedicate to giving advice. This is great for one’s credibility as it demonstrates a willingness to show your face and the fact that you’re confident enough to give advice. When starting a business YouTube channel, it could be worth investing in a good quality camera and microphone in order to keep a sense of professionalism. Setting up a YouTube channel is free and you can use other mediums to promote your videos such as Facebook and blog posts.c

PR

PR involves reaching out to journalists, influential bloggers and media outlets in order to encourage media coverage. A lot of businesses use a PR company to do this, but you can quite easily do your own PR. By researching into media outlets and finding people to contact, you can then start emailing them with requests for coverage. It’s best to have some kind of angle in order to encourage coverage – this could include a new product or an upcoming event or an interesting story related to your business. By creating a press release you can help to deliver this angle in a way that grabs people’s attention.

Event marketing

It’s also possible to host your own events without using a marketing company. This isn’t always easy but it can be done. Event marketing could include attending a trade fair, hosting a conference or putting on a seminar. You can even host webinars online. To promote the event yourself, take advantage of social media and use email marketing to inform key people.

How Your Business’ Digital Marketing Strategy Can Best Utilize Online Platforms

StrategyDriven Marketing and Sales ArticleIf you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Utilizing your online platforms effectively can see you easily boost your business, but to do this, it is important to understand how best to use the online platforms that are available at your fingertips.

Blogging

Blogging is a brilliant way in which you can not only connect with your customers and potential clients but further keep them interested once they are part of your community. Starting a blog or adding a blog as a permanent feature to your website shows potential customers and consumers that you are interested and engaged in current issues and matters, and you are also a company that values customer retention through the means of sharing information. With appropriate consideration, your business can easily develop and start a blog, where you can post informative pieces that your customers can relate to, and learn from. You can keep up with trends by publishing content that is relevant to your customer base, and the regular posts will mean customers are more likely to come back to read more as time goes on. Of course, adding a blog to your website or business will require a certain amount of effort and research, as it will be obvious if your content is not of a strong quality. You should aim for a balance of quality as well as quantity, with varied posts with the aim to inform and entertain your immediate readership. It is a cost-effective way to promote your business easily, and what you stand for, so what are you waiting for?

Social Media Strategy

Your social media strategy is another vital part of your digital marketing strategy that, when properly implemented, can bring in serious opportunity for your business. Social media can even be a free method of marketing, which you can tailor to suit each platform, as different social media platforms cater to different audiences. Instagram, for example, will require a completely different marketing strategy to a Twitter feed, due to the nature of the content you are sharing and the demographics of each platform’s users. The younger generation that has grown up in a digital age will use social media more, so effectively targeting certain age groups with a media strategy that will specifically appeal to them is a great way to boost business and see potential growth.

Unsure as to whether this is the case? Let’s take the travel industry as an example. It may interest you to learn that a whopping 68% of Millennials found inspiration for their most recent trip through Facebook, and 60% through Instagram. These stats go to show the way in which businesses need to market themselves is rapidly changing. Be sure to stay ahead of the curve if you have a business in the travel industry. Through photos, offers, and blog posts, you can maximize interest in your business and be one step ahead of your competition, in this case, travel agents. To find out more about developing an effective social media campaign, check out a professional Facebook ads agency for hotels who can help you to market your venture using avenues such as paid social for hotels, to inspire potential customers on social media.

Conduct Surveys

Conducting surveys and asking for regular feedback is another way to easily further customer retention as well as potentially gain further business. With every visitor to your website, you are essentially given an opportunity to see how your business appears to ‘the other side.’ Feedback surveys are a win-win situation, as not only are you showing your customer base and potential clients or consumers that you care about the experience they are having, but you also gain an understanding of the areas of your business where you can improve. Getting a customer’s perspective can be invaluable in terms of understanding the best way to improve your business for the better.

Cashing In On Your Passion: Turning Your Blog Into a Business

Blogging is now a huge deal in the online world, and it’s fair to say that readers can’t get enough of the ‘written by the people, for the people’ format. Their honest content and down to earth style is seen as a breath of fresh air after years of glossy magazines with airbrushed models and columns written by journalists. The companies of the world have tapped into just how influential bloggers can be, which gives aspiring writers and bloggers the opportunity to earn money doing something they love. Many have even been able to turn it into a well paying full-time career. If you’ve been blogging for a while but want to push it to the next level and start earning some cash with your passion, here are a few things to bear in mind.

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Look Into Ways To Monetize

You can monetise blogs in a number of ways. The first and most obvious is Google AdSense, it’s completely free to set up, and there’s no hassle involved. The ads sit in your blog’s sidebar, and you get a little bit of money every time someone clicks on one. The main issue here is that unless you have a very large following, it probably isn’t going to make you a millionaire (or even enough to pay the bills) however it’s a little bit of extra income that can gained with no additional effort from you. Getting as many views and traffic to your posts as you can will bump these earnings up, so good promotion is essential. This information on Search Engine Optimization from Ignite Digital states that harnessing the power of search engines is one of the best ways to gain traffic. Along with Adsense, there are other affiliate schemes which work similarly, so do some research and find out which would suit your blog best. You usually insert a banner ad or a link within the text of your posts which earn you money for clicks, or a percentage of any sales made. The main way bloggers earn the majority of their income is through sponsored posts. These usually offer a generous payment in return for a link or mention, the only problem is they can be unpredictable. Because you have to wait for companies to contact you, you will probably find that some months you get a lot of work and others are quieter. If you plan on quitting your day job, you could do some freelance writing work from home during these times. This is useful as the work is almost always there, and you can pick and choose how many projects you take on.

Pay Tax

Once you start to earn money as a blogger, you are classed as self-employed, meaning you will need to pay tax on your profits. The exact process you will go through all depends on the country you live in- but it’s something that you will have to do. As they say, only two things in life are certain- death and paying taxes! Keep good records, if you spend any money on your blog as a business such as investing in equipment these can be deducted when it comes to tax time. Self-assessment is usually quite simple to do yourself, but you can always hire an accountant if you’re unsure.

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Boost Your Domain Authority

Because blogging is competitive when it comes to sponsored opportunities, you need to do all you can to appeal to these companies. Domain authority is one way to go about this, this is a metric which can show how much influence your blog has online. Companies will want to work with influential sites, and so this is something you can work on. Getting backlinks from other good websites can boost this, you can do this by asking other bloggers if you can publish a guest post for them. Include a link back to your site at the end and you get a good backlink. Putting out high quality and regular content on your blog will also help with this.

Making A Blog Your Business

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Starting a business has never been easier and harder at the same time than in 2017. You see, the resources you need to start a company are available at the click of a button. Take a blog as an example. By signing up to WordPress and playing with the themes, it is possible to go live within half an hour. However, the hard part comes when you try to turn blogging into a business. Because the industry is saturated, it is almost impossible to stand out from the crowd and become a market leader. Well, it is until now. Here are the tips that will help you turn blogging into a viable business model.

Go Narrow

Going narrow has nothing to do with the shape of the blog. It does, however, have a lot to do with the content. Thanks to all of the sites on the web, there is an originality issue because the content overlaps. It is your duty, then, to try and be unique as possible when you come up with an idea for a post. Although it sounds easy on paper, it is devilishly hard when push comes to shove, which is why the content should be as narrow as possible. Why? It’s because the more specific it is, the more chance you have of being an expert. Also, there should be fewer articles online about fly fishing in Africa.

Don’t Put All Your Eggs In One Revenue Basket

Of the success stories you hear, most of them revolve around wealthy advertisers that funded the site. So, because it’s human nature, bloggers attempt to replicate this model to make money. It is worth noting that money for advertising is a viable option, but it isn’t the only one. To make blogging a successful business, there needs to be a variety of revenue options. For instance, don’t be afraid to sell products and services through the site. This tactic gives the customers the opportunity to spend money instead of only converting via a signup form. And don’t worry because it isn’t tacky as long as you don’t shamelessly promote at every opportunity.

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Choose A Good Host

There is a reason people want to know who the best WordPress hosting company is, and it’s because a host can make or break the business. Although you are the one in charge, they have the power to limit your ability to do business. It might not happen on purpose, but it happens all the same. Think about the cost, to begin with. A host might want a lot of money to play the hostess with the mostess, and you might not have the cash. Then there are the issues of security and support. A bad host could leave you open to attack if they don’t take online safety seriously, while some are not available to fix issues. Before you sign on the dotted line, you need a host that will cover all of the bases you find important.

Build A Community

Have you ever wondered why social media platforms are effective? If you haven’t, the answer is simple: they are a small community. Yes, people can talk to their favorite celebrities, but that is a bonus. The reason most people sign up for Twitter and Facebook is to interact with other users and check out shareable content. And, it is a business model you should try to replicate. If people can come to the blog and mingle digitally as well as consume content, they will have a reason to return. Not only is it as an excuse, but it is also a compulsion because people get addicted to interactive features.

Play The Long Game

One sure-fire way for a blogging business to fail is to expect too much too soon. Why? Well, it’s because the mentality forces you to make decisions that are bad for the business. The obvious example is changing the model after a couple of weeks. After six months or a year, there is an argument to re-evaluate your strategy to improve and expand. However, that isn’t the case after a short time as you need to give the blog time to grow organically. The most lucrative bloggers in the blogging industry make money now, yet that wasn’t the case in the first place. In fact, it can take up to 18 months to make enough to live off and be comfortable. If that is too long, then blogging isn’t the business for you.

As you can see, it is possible to make money from blogging, but you have to be ready to work hard and make savvy decisions.