How to Expand Your Business with Smart TV App Opportunities

StrategyDriven Online Marketing and Website Development Article | How to Expand Your Business with Smart TV App OpportunitiesThe advent of the internet and better devices has impacted the way people interact and how businesses operate. Smartphones, smart TVs and watches have become the in-thing and trend among the young and the old. Smart TV technology is more than the usual television you will find at any house.

Many households worldwide own a smart TV, and the number of smart TV sales is projected to hit as high as more than 266 million units globally by 2025. The capabilities of smart TVs have become a standard feature that is also impacting the business world tremendously. It’s easy to browse the internet, play games, interact on social media, or video call using this smart technology. A smart TV can perform the same functions as your favorite smartphone but on a bigger screen. There are a lot of companies investing in smart app TV development these days. This is an impeccable digital marketing strategy that has worked miracles for many businesses.

As an established business owner, don’t have any uncertainties about investing in a smart TV application. And if you don’t know where to start, a smart TV app development company is your choice.

Using Smart TV for Your Business Purposes

Television sets have been turned into multimedia gadgets, and you can comfortably use them for many applications. Many television manufacturers have opted for smart TV, which has expanded the functionality of the available models. Today, if you own a smart TV, you have more than a device that just broadcasts videos, but a complete entertainment unit.

You can easily use your smart TV to undertake different purposes, from surfing the internet to interactive services. Users can search for digital content on the internet, local cable TV channels, or data stored in your storage device. This technology has opened business opportunities by giving businesses a better user experience on their television screens.

Smart TV apps should be in your plans if you want to grow your business and increase revenue. Here is how this application can help.

E-commerce to Attract More Clients

If your business offers its products and services online, you can use your smart TV as one of the best sales channels. You will allow more customers to visit your website and sell all the products and services you offer. You will let more clients come to you, and you don’t have to find them.

Your e-commerce customers will appreciate an engaging and useful smart TV app from your business. This app will help them save time, and your existing clients will not hesitate to refer new customers. Such an opportunity will translate to more income and a surge in your clientele base.

Video Calling- Effective Communication

Communication is essential in every business. Using your smart TV app, you can undertake digital marketing opportunities such as video calling and reach out to your suppliers and customers.

Smart TVs provide a better user interface and effective presence, which will enhance effective communication. You can easily share vital information with your target audience and more about your business’s progress and what new to expect.

Screen Mirroring for Easy Information Exchange

You can easily transfer an image from your smartphone or laptop to a large smart TV screen through screen mirroring. This wireless transmission makes it easy for business owners to exchange information.

When a screen mirroring app is integrated into your TV, you will easily share presentations and other visuals. This is from the comfort of your home or office via a single tap on the screen.

Better User Experience

Customers can see what they are looking for on a bigger screen than when using their smartphones or laptops. And this is from the comfort of their homes or work premises.

Great Marketing Tool

Your smart TV app is more than just an application you can rely on to grow your business. It will double up as the best marketing tool you can wish for in your business endeavors.

Using your smart TV, you can access streaming services such as YouTube, Amazon Instant Video. Your apps can also provide you access to social media networks where you can market your business.

Incorporate Smart TV App Technology into Your Business Today

Smart TV app development will help you promote your business brand and increase its presence online. You will also reach out to your potential customers via connected entertainment such as videos or live streaming.

About the Author

StrategyDriven Expert Contributor | Liza BradberyLiza Bradbery is an experienced writer who has handled a variety of topics, including tech and business articles for Oxagile, a company that provides custom software development services across different industries and verticals.

Enroll Now: Job Roles after Masters in Management

StrategyDriven Professional Development Article |Masters in Management|Enroll Now: Job Roles after Masters in ManagementWith the growth of population and the advent of cutting-edge technology to the industrial world, business as a whole is growing massively and rapidly. As a result, the need for skilled workers in management and leadership has developed significantly over the ages and continues to grow even further. They are often the main reason for the industry’s growth, thus being an integral part of the business world.

Undoubtedly, with such employees’ absence, industries’ foundations would fall weak, and their growth would get stunted. With a master’s degree in management, you will help companies overcome their problems and secure your future. If you’re an aspiring entrepreneur, it’s the perfect win-win opportunity. After qualifying with a diverse variety of skills, such as excellent communication and leadership, there’s no doubt that many job opportunities can open up. Here are a few high-paying and in-demand jobs that you can get with a master’s in management to give you a more in-depth insight into this degree’s true potential.

Management consultant

Employers prefer high standards and qualified employees throughout all branches of business. For this purpose, quality education is of utmost importance; without it, it’s impossible to pursue any of the successful careers. So, before we jump to the main topic, it’s a good idea to secure this essential education by looking further into an online masters in management. It will equip you with the best skills.

Coming back to the topic, a management consultant is one of the most pursued careers by people with a master’s degree in management. The reason is its high-demand and salary in the competitive market. As the name suggests, a management consultant’s key role is to provide expert advice to companies in need. The strategic guidance provided by these managers is to increase the productivity and growth of the company. To develop the best plans and tactics, these managers research extensively and collect numerous data. They identify risks, and issues from their research, carefully creating an effective growth plan. To maximize growth and develop the best strategies possible, management consultants often work in teams, which requires excellent communication skills. They also can function with high authority and responsibility.

Business development manager

Suppose you have a deep interest in supporting businesses in the fastest and most efficient ways possible. In that case, a business development manager is one of the best careers to choose from so many options. In this job, marketing and sales techniques are combined with strategic analysis to generate effective plans to increase revenue. Business development managers usually prioritize increasing business partnerships to help the company increase sales. The task of dealing and negotiating with other companies necessitates them to have excellent communication and dealing skills.

A good understanding of technology is also required by business development managers, which gives them an edge over the competition. Problem-solving skills and the ability to oversee objectives, changes, and goals are essential parts of this manager’s job. All types of companies look for help from this type of management to specialize in technology, finance, education, and many more fields. Besides requiring a master’s degree, this job can prove to be quite successful for aspiring entrepreneurs.

Project manager

When companies and organizations launch a project, they often hire a project manager to execute and develop the project. Therefore, there are chances that these managers are highly responsible. They can work under pressure and lead the project to a successful launch under the specified time. Along with general management skills, project managers possess a wide range of other essential skills, such as resolving conflicts, detecting issues, working in teams, and having excellent communication methods.

The ability to make quick decisions to improve the project is also an integral part of this job. Other tasks carried out by project managers include time management, budget management, risk analysis, and business partnering. To carry out these tasks efficiently, project managers often utilize management software. Thus, being familiar with technology is also required for this job. With a master’s in management, you can take advantage of this high paying and in-demand career.

Financial controller

A financial controller manages everything related to a company’s finance, including tax preparation, handling transactions, and payrolls. These workers must collaborate with all company sectors to understand all financial procedures happening throughout the company. They lead in the preparation of budgets and can prove instrumental in developing monetary policies and strategies. For this reason, they are often known as the lead account of the company. Financial controllers are well-equipped to handle all their tasks effectively, such as analytical, problem-solving, and numerical skills. According to the bureau of labor statistics, 30% of financial controllers get employed by the finance and insurance businesses.

Supply chain manager

Supply chain managers help companies with shipment, manufacturing, and storage of products. They identify risks and issues while assisting a company. Like all managers, they also use research to aid their work and thus develop helpful strategies. All aspects of the manufacturing process are affected by a supply chain manager. Therefore, these managers must know how to influence and communicate with other workers. Keeping a detailed record and generating frequent reports to present to the company are typical responsibilities of a supply chain manager.

Furthermore, they have the responsibility of dealing with external parties, such as suppliers and distributors. The knowledge of dealing with legal documents can be quite useful for this job, as many instances require contracts. With a quality master’s degree in management, you can start your career with a job in supply chain management, which is likely to grow by 9% in 2026.


There’s no doubt that a master’s degree in management can help you secure your future, unlocking a vast majority of jobs that are snowballing in demand. It’s the right time to pursue an education in management to take advantage of this opportunity if you aspire to succeed in the business world.

A Guide: Taking Your Startup to the Next Level

StrategyDriven Managing Your Business Article |Startup|A Guide: Taking Your Startup to the Next LevelYour startup is up and running and performing well in its market — congratulations! Your celebrations must be short-lived, however, as you cannot afford to rest on your laurels in the world of business. You need to resolve to take your company to the next level because, if you don’t, you’ll soon find yourself falling behind your competition.

The world of business moves forward quickly, and you need to move with it. Read on to find out what you need to do to take your startup to the next level.

Save money where you can

You might be good at sealing deals and making money, but are you as good at consolidating the profit that you manage to turnover? Keeping a hold of the cash that you make is just as important as making it in the first place, as more money in the bank equals more security. With this security, you can then set about building a platform that will allow you to take your business to the next level.

Quite simply, you need to become a better saver at all costs. More to the point, you need to constantly be looking for ways to cut your business expenditure. One way to do this is to barter for goods and services whenever it is possible for you to do so. Before cash became the world’s go-to form of currency, bartering was what people did to get the goods and services that they needed. In exchange for whatever it was that they required, they would provide something in return. There’s nothing stopping you from embracing this form of payment, as bartering is not illegal.

By exchanging goods and services for other goods and services, you will find yourself paying out a lot less money. It may mean a bit of extra hard work on your workforce’s part, but that’s what you pay them for!

Make use of the latest technology

You aren’t going to be able to provide a service befitting of today if you aren’t using today’s top tech to provide it. It’s really quite simple: you need to be making full use of all the latest pieces of technology… because you can be sure that your competitors are.

Investing in the right tech is only half the battle won, though. To make sure you get as much out of it as you possibly can, you need to resolve to keep it in good working order. This can be achieved by:

  • Having risk assessments carried out by a corrective maintenance service such as MAControls
  • Putting a repair schedule in place
  • Keeping your records up-to-date
  • Training your workforce with regards to what is expected of them
  • Checking for signs of wear and tear regularly
  • Never overworking your machines
  • Cleaning your equipment and, if necessary, lubricating it

By saving money where you can, you’ll build for yourself a strong platform from which you can grow your startup; by making use of the latest technology, you will be able to provide a service truly befitting of today. Taking the above advice is, then, essential if you wish to see your startup claw itself to the next level.

Three Reliable Strategies to Help Your Growing Business Up Its Game

StrategyDriven Managing Your Business Article |Growing your Business|Three Reliable Strategies to Help Your Growing Business Up Its GameOnce you’ve got your startup off the ground, your next exciting phase is all about growth and development. And it can be a steep learning curve! To establish your company as a leader in your field and beyond, you need to be able to stay stable through periods of explosive growth, even if your resources are stretched. Many companies hit a speed-wobble once the demand gets too high. Unless you can keep calm and carry on, your growing business may never reach its full potential.

So how do you ensure sure that your startup takes growth—and the many challenges that growth brings—in its stride? Putting into place these strategies could help you keep up with demand without sacrificing quality… or sanity!

Get Your IT Sorted Once And For All

One of the top challenges for emerging companies is trying to meet higher demand with limited IT capability. Once your business is on its way, it makes sense to use your incoming capital to iron out all the hitches in your IT department once and for all. Purchase specialized or purpose-built programs to make your life easier. Everything from HR to payroll can be greatly simplified with the right software for the job. Likewise, where hardware is concerned, now is the time to invest in optimizing things like your Cabling System and building access system.

As is often the case in life, you get what you pay for when it comes to IT services. Expensive custom-builds can be hard to justify before your business has peaked, but paying a little extra now is likely to pay off down the line, as you’ll end up with the perfect software solution, not just for the present moment, but to meet the additional demand as your business grows.

Take The Lead in Customer Service

Maintaining top standards in terms of service is essential to your ability to keep attracting and retaining new customers as demand goes up. Whether it’s through intensive training or technological enhancements, delivering an unmatched customer experience at every step of your customer journey will make it more likely that your business customer base will not only continue to expand, but also grow more loyal. Repeat business is the bread-and-butter of many businesses in the small to medium-sized bracket, so treating your customers like royalty is a sure-fire way to keep your ship stable when the storm clouds gather and the waves get a little choppy.

Nail Down Your Brand Voice

Once your company starts to grow and your brand gets more exposure, this is a crucial time to invest in the voice of your brand. You can do this in-house, but you may get a better result if you get professional help. Find a copywriter who can demonstrate that they ‘get’ what your brand is all about, and get them to help you distill and clarify what your business sounds like—how you talk to your customers, pitch your ideas, and even speak amongst yourselves within your organization. A skilled copywriter will produce a “Brand Bible” for you to distribute among your team, ensuring that all internal and external communications (from website copy to client emails and social media posts) are in line with your brand values, and how you see yourselves as an organization. Having a cohesive brand voice is crucial to building rapport with your audience and fostering trust in your brand.

Whether you employ two people or two hundred, dealing with growth can be a huge challenge. These tips will help you embrace change and deal with whatever the market throws at you.

Need A Little More Oomph? Here’s How You Can Add That Extra Something To Your Business

StrategyDriven Managing Your Business Article |Business Growth|Need A Little More Oomph? Here’s How You Can Add That Extra Something To Your BusinessWhen you first come up with your business idea, your mind is completely and utter driven. You might not be at the peak of your motivation and productivity, but the excitement and invigoration have your mind racing at a rate of knots. With all of the potential ahead of you, all you can then think of is the number of different opportunities and avenues that are out there.

When things start to get a little more up and running, that’s when you have even more energy and bite. You actually see your work pay off in terms of output and income, so you and your partners/employees are functioning more than speedily! The motivation that comes from actually seeing results is like no other: not only does it make you feel as though you’ve gotten over the line, but it also makes you want even more. It’s quite an addictive feeling.

But, like with the majority of things in life, your work can go a little stale. The honeymoon period can wear off, and the motivation can drop off a little. It’s frustrating, but it’s completely normal – every single person on the planet drops off at one time or another. You can’t be expected to maintain the same level forever. Even the highest performers in all sectors and fields do it. It’s especially common in environments that have the same kind of work over and over again. Human beings need a little variety in their lives or a bit of extra stimulation. If they aren’t being presented with any, then things can plateau or decline slightly.

When you’re trying to run a successful business, how can you deal with the slight wane? If you’ve never encountered this kind of adversity before, then it might seem like a massive issue. There are things you can do to boost things a little, though. Whether it’s for yourself, your team, or the business as a whole; oomph can be added! If you’re in any way interested in knowing what we’re talking about, then have a little read of the following points. Some of them may jog your memory and give you a few more ideas!

Have Frequent Training Programs

In order to keep things fresh and keep brains constantly developing, you might need to break the monotony a little bit. One of the best ways to do this is by having training days every now and again. This will obviously benefit all of the staff because they’ll pick up new ideas and abilities during and after. If they’re constantly stuck in a mundane environment where they’re not challenged by fresh stimuli, then it’ll be likely that they’ll slow down a little.

The overall mood in the camp will also be boosted as a training day makes everyone feel a little better. They’re no longer stuck in the intense and pressurized working environment. Instead, they’re moved to a new area and given different tasks that are often fused with some kind of entertainment. It’s like being back in school again after all these years – minus the social pressure, and with more of a laid back approach.

Get Some Investment

This sounds like a pretty obvious point because every single business could do with this kind of assistance. Most of the time, in order to make more money, you need to spend more money. Having that extra capital can make such a massive difference to every tangible and intangible aspect of your business. If you can conjure up a wonderful plan and pitch, and convince people out there that what you’re doing is going to work, then you could be in for a huge hike. Angel investors are usually sniffing around for the next best business to invest in. Banks are also there for you to work with.

Work With A Digital Marketing Group

In this day and age, if you want to be able to make as much money as possible, you need to be able to have that smart online touch. It’s obviously not a mandatory part of your venture, but it can be the difference between a prosperous year and an average one. Marketing agencies have always been around, but in the past decade or so, digital marketing firms, like Thunderhawk SEO, have been popping up all over the world.

Whether you need some help with search engine optimization, or you need a group to help you expand your reach online, these particular companies will be able to show you the way and guide you through everything. Having that experience and know-how behind you can really boost business and revitalize your approach to certain areas.

Do Something About The Environment

Changing around the workplace can really stimulate the employees. If they are underperforming at any time, then playing with the office, warehouse, or factory might help a little. Your workplace and the stations within it will probably get a little messy or unorganized at some point. Perhaps getting everyone to spend a little while sorting things out could help. Obviously, you’ll want everything to be kept clean as nobody likes working in a murky area.

In terms of large and significant changes, you could revamp and redo the entire workplace. A refreshing feel around could get the staff to put their thinking caps back on. What about the idea of moving completely? If that’s plausible and feasible, then perhaps it’s something you could seriously consider.

Purchase Better Equipment And Software

Manual work is obviously a wonderful part of life, but it’s not without its flaws. Human error is absolutely inevitable; it happens all of the time; it will happen millions of times in the future. In order to work speedier and with fewer errors, you might want to think about using technology! There are so many programs and pieces of software that can help us work more efficiently.

If you’re working in a warehouse or factory environment with lots of different pieces of equipment, then improving on what you already have would make such a massive difference to the overall output.