4 Educational Courses That Are Useful for Entrepreneurs

StrategyDriven Entrepreneurship Article |Educational Courses|4 Educational Courses That Are Useful for EntrepreneursWhen you decide to open a business, it’s a good idea to have some previous experience in the industry that your company fits into. This will mean that you have a reasonable, if not excellent, understanding of how things work in that industry and what your customers will expect and demand from you. While this kind of background is key, if you have never managed or owned a business before, there will still be gaps in your knowledge that could impact the overall success of your company. It is important to develop skills in business administration and management if you are going to become a business owner, and below are a few examples of the types of educational courses that could be beneficial to you.

1. Accounting

If you want your business to keep its head above water and be profitable, understanding how to manage the company finances correctly is going to play a huge role in this. Working out monthly, quarterly, and annual budgets are all essential steps, but if you have no previous background in accounting or working with finances in any way, you might not be as well-equipped to do this as you thought. You don’t have to become a fully qualified accountant, and you could always hire one if you wanted some professional help, but taking even a short course in accounting basics could help you understand how to file your company accounts correctly and even how to manage your money better.

2. Marketing

Marketing is another key ingredient to making a business a success, but creating strategies and campaigns, as well as carrying out all the necessary research, can be more complex than you think. It is recommended that you hire a professional marketing agency to help your business if you have limited experience in this, but learning about marketing can be beneficial to you as a business owner. You could even enroll in an online course similar to this master in digital marketing program to help develop your understanding of this field and how to implement marketing strategies in your company.

3. Human Resources

Looking at courses that discuss some or all topics under the HR banner is also worthwhile. You will need to make sure you are creating a safe environment for your employees and that you are adhering to employment laws when you start your company, and if you are a small start-up, you might be taking on the HR duties yourself. Make sure that you understand the complexities of these laws and the different responsibilities of HR to help keep your staff and your company safe.

4. Leadership Skills and Team Management

Another course that you might find useful covers leadership skills and team management. You might be working solo at first, but as your business expands, you will eventually need to hire more employees to help out, and understanding how to manage a team of people effectively will be essential. Being a strong leader that your teams can respect can be more challenging than you think, so understanding how to do this effectively will be invaluable.
If you are planning on starting a business, or have recently done so, consider looking into educational courses that cover these topics to help you develop your entrepreneurial skills.

5 Reasons to Hire a Marketing Automation Expert Instead of Going DIY

StrategyDriven Online Marketing and Website Development Article, 5 Reasons to Hire a Marketing Automation Expert Instead of Going DIYMarketing automation is undoubtedly an excellent way to streamline your marketing operations. It saves you crucial time, money, and makes your work efficient. If you’re like most business owners, you’re always looking for ways to save money and optimize your operations. So, you may be considering doing your own marketing automation instead of hiring a professional. But before you make up your mind, here are some reasons why you should hire a marketing automation consultant.

1. A Marketing Automation Expert Saves You Money and Time

A good number of companies feel that setting up an in-house marketing department is the only way to save money. But hiring a team requires you to pay salaries, benefits, and perhaps even bonuses. Plus, you also have to invest in office equipment such as computers, laptops, printers, etc. On top of that, it’s going to cost a lot more if your employees aren’t familiar with marketing automation software solutions or the latest email marketing trends.

Hiring a marketing automation expert also means you don’t have to spend time training your employees. A professional can set up and configure new programs within hours, instead of days or even weeks you’d need if someone less experienced tried to do it on their own.

2. They Have the Right Knowledge and Experience

Building your own marketing automation solution requires the right knowledge. You need to understand how AI works, how predictive analytics can help you make smarter decisions, how to use chatbots for personalized customer engagement, etc. As a regular business owner, you probably won’t have the time to research all of these concepts, let alone implement them.

An experienced marketing automation consultant will have the necessary knowledge to set up your system properly. They will make sure it uses all available resources to automate processes and save you valuable time.

3. Your Expert Will Guarantee Performance

When you hire a marketing automation expert, they will guarantee the correct implementation and performance. They’ll also take responsibility if their service doesn’t meet your expectations in any way. This is because a professional knows all the factors that affect marketing performance.

For instance, there are dozens of factors that can affect email deliverability. A professional knows how to configure an email service provider’s systems for optimal deliverability. They also know the right time to send emails and which days will maximize your open rates. These are factors they’ll consider when deciding the best campaign strategy for you.

4. An Expert Will Help You Make Smarter Marketing Decisions

A professional will help you make better marketing decisions for your business. They’ll utilize their experience and expertise to best fit your needs. This means that they’ll understand what your competitors are up to, which demographics you should target, which ad networks will generate the most revenue etc. They’ll also keep your budget in mind, which means they’ll recommend the best tools and services for your budget.

5. Expertise in Marketing Automation Means Better ROI

Your marketing automation expert will have a number of years of experience working with different businesses just like yours. This means that they understand what works best for companies in your industry. When you hire a professional, they’ll use their expertise to help you achieve your goals.

For instance, they’ll know which demographics to target and how frequently. They’ll also set up your campaigns in such a way that you get the most out of every ad dollar you spend. All this means is that your return on investment (ROI) will be greater with an expert’s help than if you were trying to do it all yourself.

Hiring a marketing automation expert will save you time and money. It also means you’ll get better results than if you were trying to do it yourself. Hire an expert today so you can focus on what matters most for your business, while they help increase revenue and maximize ROIs.

How to Expand Your Business with Smart TV App Opportunities

StrategyDriven Online Marketing and Website Development Article | How to Expand Your Business with Smart TV App OpportunitiesThe advent of the internet and better devices has impacted the way people interact and how businesses operate. Smartphones, smart TVs and watches have become the in-thing and trend among the young and the old. Smart TV technology is more than the usual television you will find at any house.

Many households worldwide own a smart TV, and the number of smart TV sales is projected to hit as high as more than 266 million units globally by 2025. The capabilities of smart TVs have become a standard feature that is also impacting the business world tremendously. It’s easy to browse the internet, play games, interact on social media, or video call using this smart technology. A smart TV can perform the same functions as your favorite smartphone but on a bigger screen. There are a lot of companies investing in smart app TV development these days. This is an impeccable digital marketing strategy that has worked miracles for many businesses.

As an established business owner, don’t have any uncertainties about investing in a smart TV application. And if you don’t know where to start, a smart TV app development company is your choice.

Using Smart TV for Your Business Purposes

Television sets have been turned into multimedia gadgets, and you can comfortably use them for many applications. Many television manufacturers have opted for smart TV, which has expanded the functionality of the available models. Today, if you own a smart TV, you have more than a device that just broadcasts videos, but a complete entertainment unit.

You can easily use your smart TV to undertake different purposes, from surfing the internet to interactive services. Users can search for digital content on the internet, local cable TV channels, or data stored in your storage device. This technology has opened business opportunities by giving businesses a better user experience on their television screens.

Smart TV apps should be in your plans if you want to grow your business and increase revenue. Here is how this application can help.

E-commerce to Attract More Clients

If your business offers its products and services online, you can use your smart TV as one of the best sales channels. You will allow more customers to visit your website and sell all the products and services you offer. You will let more clients come to you, and you don’t have to find them.

Your e-commerce customers will appreciate an engaging and useful smart TV app from your business. This app will help them save time, and your existing clients will not hesitate to refer new customers. Such an opportunity will translate to more income and a surge in your clientele base.

Video Calling- Effective Communication

Communication is essential in every business. Using your smart TV app, you can undertake digital marketing opportunities such as video calling and reach out to your suppliers and customers.

Smart TVs provide a better user interface and effective presence, which will enhance effective communication. You can easily share vital information with your target audience and more about your business’s progress and what new to expect.

Screen Mirroring for Easy Information Exchange

You can easily transfer an image from your smartphone or laptop to a large smart TV screen through screen mirroring. This wireless transmission makes it easy for business owners to exchange information.

When a screen mirroring app is integrated into your TV, you will easily share presentations and other visuals. This is from the comfort of your home or office via a single tap on the screen.

Better User Experience

Customers can see what they are looking for on a bigger screen than when using their smartphones or laptops. And this is from the comfort of their homes or work premises.

Great Marketing Tool

Your smart TV app is more than just an application you can rely on to grow your business. It will double up as the best marketing tool you can wish for in your business endeavors.

Using your smart TV, you can access streaming services such as YouTube, Amazon Instant Video. Your apps can also provide you access to social media networks where you can market your business.

Incorporate Smart TV App Technology into Your Business Today

Smart TV app development will help you promote your business brand and increase its presence online. You will also reach out to your potential customers via connected entertainment such as videos or live streaming.

About the Author

StrategyDriven Expert Contributor | Liza BradberyLiza Bradbery is an experienced writer who has handled a variety of topics, including tech and business articles for Oxagile, a company that provides custom software development services across different industries and verticals.

Enroll Now: Job Roles after Masters in Management

StrategyDriven Professional Development Article |Masters in Management|Enroll Now: Job Roles after Masters in ManagementWith the growth of population and the advent of cutting-edge technology to the industrial world, business as a whole is growing massively and rapidly. As a result, the need for skilled workers in management and leadership has developed significantly over the ages and continues to grow even further. They are often the main reason for the industry’s growth, thus being an integral part of the business world.

Undoubtedly, with such employees’ absence, industries’ foundations would fall weak, and their growth would get stunted. With a master’s degree in management, you will help companies overcome their problems and secure your future. If you’re an aspiring entrepreneur, it’s the perfect win-win opportunity. After qualifying with a diverse variety of skills, such as excellent communication and leadership, there’s no doubt that many job opportunities can open up. Here are a few high-paying and in-demand jobs that you can get with a master’s in management to give you a more in-depth insight into this degree’s true potential.

Management consultant

Employers prefer high standards and qualified employees throughout all branches of business. For this purpose, quality education is of utmost importance; without it, it’s impossible to pursue any of the successful careers. So, before we jump to the main topic, it’s a good idea to secure this essential education by looking further into an online masters in management. It will equip you with the best skills.

Coming back to the topic, a management consultant is one of the most pursued careers by people with a master’s degree in management. The reason is its high-demand and salary in the competitive market. As the name suggests, a management consultant’s key role is to provide expert advice to companies in need. The strategic guidance provided by these managers is to increase the productivity and growth of the company. To develop the best plans and tactics, these managers research extensively and collect numerous data. They identify risks, and issues from their research, carefully creating an effective growth plan. To maximize growth and develop the best strategies possible, management consultants often work in teams, which requires excellent communication skills. They also can function with high authority and responsibility.

Business development manager

Suppose you have a deep interest in supporting businesses in the fastest and most efficient ways possible. In that case, a business development manager is one of the best careers to choose from so many options. In this job, marketing and sales techniques are combined with strategic analysis to generate effective plans to increase revenue. Business development managers usually prioritize increasing business partnerships to help the company increase sales. The task of dealing and negotiating with other companies necessitates them to have excellent communication and dealing skills.

A good understanding of technology is also required by business development managers, which gives them an edge over the competition. Problem-solving skills and the ability to oversee objectives, changes, and goals are essential parts of this manager’s job. All types of companies look for help from this type of management to specialize in technology, finance, education, and many more fields. Besides requiring a master’s degree, this job can prove to be quite successful for aspiring entrepreneurs.

Project manager

When companies and organizations launch a project, they often hire a project manager to execute and develop the project. Therefore, there are chances that these managers are highly responsible. They can work under pressure and lead the project to a successful launch under the specified time. Along with general management skills, project managers possess a wide range of other essential skills, such as resolving conflicts, detecting issues, working in teams, and having excellent communication methods.

The ability to make quick decisions to improve the project is also an integral part of this job. Other tasks carried out by project managers include time management, budget management, risk analysis, and business partnering. To carry out these tasks efficiently, project managers often utilize management software. Thus, being familiar with technology is also required for this job. With a master’s in management, you can take advantage of this high paying and in-demand career.

Financial controller

A financial controller manages everything related to a company’s finance, including tax preparation, handling transactions, and payrolls. These workers must collaborate with all company sectors to understand all financial procedures happening throughout the company. They lead in the preparation of budgets and can prove instrumental in developing monetary policies and strategies. For this reason, they are often known as the lead account of the company. Financial controllers are well-equipped to handle all their tasks effectively, such as analytical, problem-solving, and numerical skills. According to the bureau of labor statistics, 30% of financial controllers get employed by the finance and insurance businesses.

Supply chain manager

Supply chain managers help companies with shipment, manufacturing, and storage of products. They identify risks and issues while assisting a company. Like all managers, they also use research to aid their work and thus develop helpful strategies. All aspects of the manufacturing process are affected by a supply chain manager. Therefore, these managers must know how to influence and communicate with other workers. Keeping a detailed record and generating frequent reports to present to the company are typical responsibilities of a supply chain manager.

Furthermore, they have the responsibility of dealing with external parties, such as suppliers and distributors. The knowledge of dealing with legal documents can be quite useful for this job, as many instances require contracts. With a quality master’s degree in management, you can start your career with a job in supply chain management, which is likely to grow by 9% in 2026.


There’s no doubt that a master’s degree in management can help you secure your future, unlocking a vast majority of jobs that are snowballing in demand. It’s the right time to pursue an education in management to take advantage of this opportunity if you aspire to succeed in the business world.

A Guide: Taking Your Startup to the Next Level

StrategyDriven Managing Your Business Article |Startup|A Guide: Taking Your Startup to the Next LevelYour startup is up and running and performing well in its market — congratulations! Your celebrations must be short-lived, however, as you cannot afford to rest on your laurels in the world of business. You need to resolve to take your company to the next level because, if you don’t, you’ll soon find yourself falling behind your competition.

The world of business moves forward quickly, and you need to move with it. Read on to find out what you need to do to take your startup to the next level.

Save money where you can

You might be good at sealing deals and making money, but are you as good at consolidating the profit that you manage to turnover? Keeping a hold of the cash that you make is just as important as making it in the first place, as more money in the bank equals more security. With this security, you can then set about building a platform that will allow you to take your business to the next level.

Quite simply, you need to become a better saver at all costs. More to the point, you need to constantly be looking for ways to cut your business expenditure. One way to do this is to barter for goods and services whenever it is possible for you to do so. Before cash became the world’s go-to form of currency, bartering was what people did to get the goods and services that they needed. In exchange for whatever it was that they required, they would provide something in return. There’s nothing stopping you from embracing this form of payment, as bartering is not illegal.

By exchanging goods and services for other goods and services, you will find yourself paying out a lot less money. It may mean a bit of extra hard work on your workforce’s part, but that’s what you pay them for!

Make use of the latest technology

You aren’t going to be able to provide a service befitting of today if you aren’t using today’s top tech to provide it. It’s really quite simple: you need to be making full use of all the latest pieces of technology… because you can be sure that your competitors are.

Investing in the right tech is only half the battle won, though. To make sure you get as much out of it as you possibly can, you need to resolve to keep it in good working order. This can be achieved by:

  • Having risk assessments carried out by a corrective maintenance service such as MAControls
  • Putting a repair schedule in place
  • Keeping your records up-to-date
  • Training your workforce with regards to what is expected of them
  • Checking for signs of wear and tear regularly
  • Never overworking your machines
  • Cleaning your equipment and, if necessary, lubricating it

By saving money where you can, you’ll build for yourself a strong platform from which you can grow your startup; by making use of the latest technology, you will be able to provide a service truly befitting of today. Taking the above advice is, then, essential if you wish to see your startup claw itself to the next level.