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Why Do We Listen to Each Other?

What if it were true that we only understand a fraction of what others say to us? And if true, what can we do about it?

As someone who has taken great pride in accurately hearing what others say, I was annoyed to discover that it’s pretty impossible for any listeners to achieve any consistent level of accuracy. The problem is not the words – we hear those, albeit we only remember them for less than 3 seconds and not in the proper order (Remember the game of Telephone we played as kids?). The problem is how we interpret them.

OUR BRAINS RESTRICT ACCURACY

When researching my new book What? Did you really say what I think I heard? I learned that our brains arbitrarily delete or redefine anything our Communication Partners (CPs) say that might be uncomfortable or atypical. Unfortunately, we then believe that what we think we’ve heard – a subjective translation of what’s been said – is actually what was said or meant. It’s usually some degree of inaccurate. And it’s not our fault. Our brains do it to us.

Just as our eyes take in light that our brains interpret into images, so our ears take in sound that our brains interpret into meaning. And because interpreting everything we hear is overwhelming, our brain takes short cuts and habituates how it interprets. So when John has said X, and Mary uses similar words or ideas days or years later, our brains tell us Mary is saying X. It’s possible that neither John nor Mary said X at all, or if they did their intended meaning was different; it will seem the same to us.

Not only does habit get in the way, but our brains use memory, triggers, assumptions, and bias – filters – to idiosyncratically interpret the words spoken. Everything we hear people say is wholly dependent upon our unique and subjective filters. It’s automatic and unconscious: we have no control over which filters are being used. Developed over our lifetimes, our filters categorize people and social situations, interpret events, delete references, misconstrue ideas, and redefine intended meaning. Without our permission.

As a result, we end up miscommunicating, mishearing, assuming, and misunderstanding, producing flawed communications at the best of times although it certainly seems as if we’re hearing and interpreting accurately. In What? (free download) I have an entire chapter of stories recounting very funny conversations filled with misunderstandings and assumptions. My editor found these stories so absurd she accused me of inventing them. I didn’t.

It starts when we’re children: how and what we hear other’s say gets determined when we’re young. And to keep us comfortable, our brains kindly continue these patterns throughout our lives, causing us to restrict who we have relationships with, and determine our professions, our friends, and even where we live.

HOW DO WE CONNECT

Why does this matter? Not because it’s crucial to accurately understand what others want to convey – which seems obvious – but to connect. The primary reason we communicate is to connect with others.
Since our lives are fuelled by connecting with others, and our imperfect listening inadvertently restricts what we hear, how can we remain connected given our imperfect listening skills? Here are two ways and one rule to separate ‘what we hear’ from the connection itself:

  1. For important information sharing, tell your CP what you think s/he said before you respond.
  2. When you notice your response didn’t get the expected reaction, ask your CP what s/he heard you say.

Rule: If what you’re doing works, keep doing it. Just know the difference between what’s working and what’s not, and be willing to do something different the moment it stops working. Because if you don’t, you’re either lucky or unlucky, and those are bad odds.

Now let’s get to the connection issue. Here’s what you will notice at the moment your connection has been broken:

  • A physical or verbal reaction outside of what you assumed would happen;
  • A sign of distress, confusion, annoyance, anger;
  • A change of topic, an avoidance, or a response outside of the expected interchange.

Sometimes, if you’re biasing you’re listening to hear something specific, you might miss the cues of an ineffective reaction. Like when, for example, sales people or folks having arguments merely listen for openings to say that they want, and don’t notice what’s really happening or the complete meaning being conveyed.

Ultimately, in order to ensure an ongoing connection, to make sure everyone’s voice is heard and feelings and ideas are properly conveyed, it’s most effective to remove as many listening filters as possible. Easier said than done, of course, as they are built in. (What? teaches how to fix this.) In the meantime, during conversations, put yourself in Neutral; rid yourself of biases and assumptions when listening; regularly check in with your Communication Partner to make sure your connection is solid. Then you’ll have an unrestricted connection with your CP that enables sharing, creativity, and candor.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Coping with Workspace Envy, What to do when your workspace options are limited

Have you ever wondered what it would be like to have table-sized touchscreen tablets like they do at Microsoft? Or to work in colorful open spaces like Airbnb’s new headquarters in San Francisco?

For many companies, budgets are tight and options are limited — so there’s no way you can purchase funky new furniture let alone do something like put a mini-basketball court in a meeting room. Your company isn’t about to move. So what can you do?


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About the Author

Carol KeoghCarol Keogh, President and CEO, ESI Ergonomic Solutions. As President and Chief Executive Officer of ESI Ergonomic Solutions, Ms. Keogh oversees the production of innovative, high-quality ergonomic work tools that contribute to improving employee productivity and well-being. Named a finalist for the Ernst & Young Entrepreneur of the Year Award, Ms. Keogh currently serves on the BIFMA Board of Directors.

Decision-Making Warning Flag 3 – Intellectually Empty Assertions

StrategyDriven Decision Making Warning Flag | Intellectually Empty AssertionIntellectually empty assertions represent logical laziness or deceit on the part of the individual(s) drawing these conclusions. Those making intellectually empty assertions do so without supporting facts, in contradiction of factual evidence, by incongruently combining two or more facts, through misapplication of real-world experiences or events, and/or commission of a logic error. (See StrategyDriven Decision-Making warning flag article, Logic Fallacies Introduction.) Such assertions are not presented as opinion, but are instead forcefully put forth as representing either unchallengeable facts or as the only logical conclusion one could draw from the complete set of facts. There is nothing logical about intellectually empty assertions. Rather, these assertions tend to be made by individuals based on their personal biases, goals, or opinions and may drive disastrous outcomes if acted upon.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Finding the elusive decision maker. Then what?

Question from a reader:

Jeffrey, I speak with many people in organizations that want you to think they are the decision maker when in fact they are not. I have wasted too many emails and follow up on people that can’t help. How do you ask without hurting the relationship you may have built? How do you determine the real decision maker? Steve

Finding the real decision maker may be one of the largest barriers to a sale in existence. It’s second to one other barrier: “Once I find the decision maker, what do I say?”

Finding the decision maker and speaking with that decision maker intelligently are not just critical, they’re also skills that can be career building or career ending.

I’m about to give you insight that will help you find and communicate with the all-important decider. But I caution you, it is not a be-all end-all. Rather, it’s the beginning of your true understanding about decision makers, and decision making.

There are several parts to the decision-making process. Finding the decision maker is only one of them and it may be the smallest one.

Early in my career, I created a question that helped me find decision makers without ever asking anyone who the decision maker was. Whoever I was talking to, as I was making the sales presentation, I asked the question, “Who pulls the trigger?”

That was a direct question that didn’t insult the person I was talking to. If you ask, “Are you the decision-maker?” or worse, “Who is the decision-maker?” you both embarrass the prospect, and pressure them for an answer. To the person you’re talking to it gives the impression you’re sales hungry instead of customer friendly.

By asking, “Who pulls the trigger?” you don’t hurt anyone’s feelings. You’re merely asking for distant information. Vital, but distant.

After I asked the “who pulls the trigger” question, I followed up with an equally powerful, but still pressure-less question. I simply asked, “How will the decision be made?” And whatever my prospective customer said, I followed up with yet another question about the decision-making process, “Then what?”

The words “then what” lead you through the decision-making process. Especially if you continue to ask it. Then what? Then what? Then what? Until finally you come back to the trigger puller. It sounds pretty easy, doesn’t it?
Well, over the years I found that it wasn’t quite that easy. I had to have a greater understanding of the total process especially what happened after the purchase was completed. In other words, what happens after ownership and what are the expected outcomes.

You may think what happens after ownership and expected outcomes have little or nothing to do with the decision maker. And you would be totally, completely incorrect.

After ownership comes value of purchase. Often erroneously referred to as ROI, it’s what happens after the customer takes possession, and what they’re hoping to achieve as a result of it. REALITY: That’s the only thing decision makers want to know. And once you know it, you’ll be able to find every decision maker. That’s pretty powerful.

There are additional questions you MUST ask during a sales meeting in order to find out the total purchasing and use of product or service situation. Keep in mind, you’re going to be selling for about an hour, but they’re going to be using your product or service for years. Once you understand that, you understand the significance of obtaining that information.

Here are the critical decision-making questions:

  • Who do you collaborate with?
  • Who will be the main user of…?
  • Who calls and asks for service?
  • When a service person arrives, who do they meet with?
  • How did the last purchase happen?
  • Who will be responsible for the outcome of this purchase?

HERE’S THE SECRET: Once you have the names of these people, you ask the person you’re meeting with to introduce you. And talk to these people about what really happens. Even if you’re meeting with the CEO, you can still ask for meetings with his or her people.

Once you have this information and meet the people involved…
Look at the insight you’ve gained.
Look at the understanding you have about their business process.
Look at the expertise you put into your experience base.
And even more important, you’re now charged with the responsibility of making certain every person involved in use and decision making are aware of your value.

“Jeffrey,” you say, “it’s a pretty complicated process. In fact, it changes my whole strategy of selling.”

That’s correct, your way was a fight to get to the decision maker. People lied to you, and people led you down a rosy path that completely wasted your time. Oh, and you lost the order. My way is a little bit more difficult to learn and implement, but a heck of a lot more productive in terms of not just finding the decision maker, but actually making the sale – and gaining experience and expertise for the next sale.

Now you have to make a decision.
Decide to try it my way!

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Decision-Making Warning Flag 1d – Distinction Without a Difference

StrategyDriven Decision Making Warning Flag | Distinction Without a DifferenceWhat is six to one is a half dozen to another.”

Author Unknown

While two or more things may be truly the same, people may attempt to characterize them as being different; drawing attention to characteristics or features that are either exactly or materially the same. These individuals seek to draw a distinction between the subject items where no difference exists.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.