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Four Ways Your Company Can Improve Its Online Presence

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StrategyDriven Online Marketing and Website Development Article, Four Ways Your Company Can Improve Its Online Presence
 
In this day and age, a company’s online presence is absolutely crucial to its success. If someone wants to find out about you, chances are, they will google you – and what’s there needs to be impressive. So here are some tips on how your company can improve its online presence.

Create A New Website

First of all, if your website looks out of date, it’s time to create a new one. If you aren’t sure how to do it, hire a website designer who will be able to make it for you – you need to ensure that it looks professional and that it is user friendly. If you’d like to be involved, why not look up website design best practices so you can contribute some ideas? It’s important to consider what exactly is most important to you about your site. Some companies want sites that are extremely in depth about their products and what they can do, while others like to keep you guessing. No matter what you want, it’s important to make it clear what exactly your company can do for whoever is browsing its site, and you also need to make sure that your contact information is clearly on there.

Consider Your Company Voice

Chances are, your company has a few different online presences, from Twitter to Instagram to Facebook to your actual website, and it’s important that you make sure you have an established voice that reaches across all of these presences. You should be a complete brand and if the people running your website and your Twitter feed aren’t in touch with each other, problems will arise. Consistency is key to your success so you need to consider what exactly you want your company voice to be – whether it’s strictly professional or you’re planning to do some reality TV commentary on your Twitter account, you need to match it to your product.

Protect Your Customers’ Data

These days, privacy is something that is hugely important to people, so you need to make sure that your customers can have absolute faith in your company by carefully protecting their data. Cyber crime is a big deal and has affected a lot of people, so you need to beef up your online security so that your customers know they can give you their details without being worried that you will share it with other companies or – worse – that data could be leaked if your security is breached.

Improve Your Social Media

If you aren’t great with social media, now is the time to change that. It’s the top way that people will contact you – if they have a complaint or query they will tweet you, which means you need to be on it with your social media accounts. Check them every day and make sure you set up a few posts. Relentlessly promoting your products will turn people off, but so will irrelevant tweets – it’s a fine line to walk so it may take you some time to develop that social media presence. Scheduling posts with Tweetdeck, however, should help.

Your online presence is crucial to your success – these tips should ensure that your customers keep coming back for more.

Market Your Business The Right Way With These Helpful Solutions

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StrategyDriven Marketing and Sales Article |Marketing|Market Your Business The Right Way With These Helpful SolutionsMarketing your business is directly related to how well it is going to perform on the market, and for this reason, it should be something that you are placing a lot of focus on. However, we also know that a lot of business owners don’t see this as being the case, and then end up missing out on huge opportunities when it comes to marketing. If you are looking for ideas on how you can market your business in the best possible way, then you have come to the right place because we are going to be looking at some of the solutions that you need down below.

Keep Up With Social Media

The very first thing that you should be doing is keeping up with social media. So, if you don’t currently have an account on all of the major social media platforms, then this is something you need to correct immediately. Your company should have a business page on Facebook, Twitter, Instagram, and LinkedIn for this to be most effective. Once you have created the profiles, you need to ensure that they are being updated regularly with SEO content. What this means is that your content will rank well in the SERPs, maximizing the number of people who will see your business when they search for certain keywords and terms.

As well as this though, keeping up with your social media is important to your clients as it lets them know what is going on in your business at any given time, and makes them feel as though they have a closer relationship with you. Using tools like Live is a great way to establish this connection, and being sure to reply to direct messages is always going to go a long way. As long as there is something fresh on your page every day or every few days at the bare minimum, this is going to drive your marketing campaign forward.

StrategyDriven Marketing and Sales Article |Marketing|Market Your Business The Right Way With These Helpful SolutionsTry Something Different

Something else that you should consider is trying something different. So, there are some of the basic marketing techniques that are employed by almost every business across all industries, and that is because they are effective. We are not saying that you should ditch these marketing methods as they are clearly providing you results, but while you are doing this, you should also be trying something new on the side. For example, video production is something that you can hire an external company to help you with, which will help you create a video for the purpose of marketing your business. This is an excellent way to do something that not all companies do, and show potential clients why they should choose you over your competition. It gives a more personal feel than a post on your website or a leaflet in the mail.

We hope that you have found this article helpful, and now see that if you market your business the right way like with the solutions above, you are going to see more customers in no time.

The Benefits Of Radio Advertising

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StrategyDriven Marketing and Sales Article |Radio Advertising|The Benefits Of Radio AdvertisingIf you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. With so many different things to consider, you need to ensure it is the best possible choice for you. To help you decide, here are some of the benefits of radio advertising:

You Can Concentrate On A Local Audience

One of the best things about radio advertising is that you can target your advertisements to a local audience. Whether it’s a national or a regional station, you can be sure you are reaching people that are going to be able to purchase your products or invest in your services. For more information about national and regional radio stations, you can visit this site here.

You Can Advertise On A Station Your Target Audience Will Listen To

As well as targeting the location of your advertisements, you can also reach your target audience based on the station they would listen to.

When you’re creating your customer avatar, you will have thought about the stations your target audience would like, giving you the perfect opportunity to advertise in a place you know they’ll be listening. With no option to skip adverts, you can be sure they’ll know your advertisement after just a couple of hours in the car. If you need assistance when it comes to creating your customer profile, you can visit this site here.

It Can Be Inexpensive And Effective

If you’re feeling a little sceptical, you may be wondering why is radio advertising important?

Well, if you’re looking for an inexpensive and effective way to reach new customers then this may be one of the best possible options. Whilst you will still incur a cost, in comparison to some marketing strategies it is incredibly affordable.

You Can Do It As Often As You Need

The trick with radio marketing is to create an advertisement that people will remember after hearing over and over again. Because of this, you will need to purchase a regular advertising spot. If you’re struggling when it comes to creating an advert people will remember, why not take a look at other radio ads that have been successful? Using their key traits, you can create one of your own.

It’s Easy To Get Your Message Across

Finally, when it comes to radio advertising, it is really easy to get your message across. In advertising, it is not very often you get to directly talk to your customer, so take this opportunity to say everything you have ever wanted about your product or service. Consider this to be your business’ 30-second elevator pitch.

How to Formulate a Killer Marketing Strategy

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StrategyDriven Marketing and Sales Article |Marketing Strategy|How to Formulate a Killer Marketing StrategyMarketing is one of the most important aspects of any business; if you aren’t marketing as effectively as you can, your business isn’t going to be performing as well as it should. It’s easy enough to understand the link between good marketing and increased sales, but many business owners are getting by with mediocre marketing and don’t even realize it.

If you think that there is even a slight chance that your business could be performing better, you should explore whether a rethink of your marketing strategy might be the answer. Here are some simple tips to help you devise effective marketing strategies every time.

Make it Personal

Personalization has been a growing trend in marketing for some time now. Personalization didn’t really come into its own until social media sites like Facebook started to offer personalized advertising that used the names and photos of a user and their friends in ads that appear on the site.

You don’t need to make your marketing quite this personal, but you should avoid making it entirely impersonal. You want to give your audience marketing content that they can relate to on some level. Your marketing should demonstrate to your customers that you understand who they are and what they like. The greater the emotional connection you can create, the more effective your marketing would be.

Use Specialists

There are many circumstances in which it makes more sense, both practically and financially, to use an outside marketing specialist to help you manage your marketing. There’s nothing wrong with calling in outside help, and as long as you choose the right marketer to partner with, your marketing should still feel personal.

You might think that your business niche is too small to attract specialist marketers, but you would be amazed at the marketing specialties that now exist. For example, if you run a law firm and don’t have anyone on staff with experience in marketing, you could turn to someone like just legal marketing, who specialize in advertising law firms online.

Get All Your Employees Involved

The most effective marketing campaigns are those that are able to communicate a clear message to their audience across a variety of mediums. Try and formulate your campaign around a simple message that will resonate with your audience. Make sure that all of your employees understand the marketing campaign you are trying to launch.

It is particularly important that your frontline workers, any who have interactions with customers, understand the principles behind your latest marketing drive. They can then reinforce the message and the ethos of your marketing campaign. It will also highlight the cohesiveness of your business to any outside observers.

Formulating a killer marketing strategy doesn’t have to be a serious challenge. It isn’t easy to put together an effective marketing campaign, but any business owner worth their salt needs to be able to differentiate between a good campaign and a bad one. The above tips will help you to produce good campaigns every time.

How to Improve Your Digital Marketing Strategy Overnight

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StrategyDriven Online Marketing and Website Development Article |Digital Marketing|How to Improve Your Digital Marketing Strategy OvernightFor many small and medium sized business owners, internet marketing is like shooting in the dark. The good news is that there are plenty of online tools that will allow you to see clearer, so you can make the most out of your targeting and reach the right people. For this, you will need to collect and make sense of data and simplify processes. Below you will find a few tips on how to get started.

Learn to Collect Data

It is important that you monitor your market. Customer behaviors change faster than you would think, and this means that you will have to be proactive instead of reactive. You should conduct market research regularly, but in particular when you are looking to launch a new product or service, so you know what to expect, and what your target market wants. This will take the guesswork out of your marketing strategy.

Interpret Business Intelligence

It is important that you interpret your business intelligence and make sense of charts and data. If you are not qualified at data analytics, you might want to get in touch with a Business intelligence consulting company that will help you understand the trends and the business opportunities, so you can create a competitive advantage and grow your business through marketing.

Know Your Customers

It is crucial that you get to know your customers as much as you can. Make sure that you identify your ideal clients and those you would rather not work with. This will allow you to make the most out of your targeting and stop shooting in the dark, beating up the dead horse or dealing with tire kickers in your business. After all, you will need to maximize your marketing investment returns.

Test and Tweak

The key to scaling up your marketing campaigns is testing every single campaign and tweaking them on the go. You cannot expect people to buy from you the first time they come across your message, but you will be able to communicate a consistent brand message. If you already know what your audience reacts to, you can adjust your brand messages. When setting up a paid campaign, you can create an AB testing split, so you can identify the winning version and lose the one that is not performing.

Automate

There are some digital marketing tasks and processes that you should start automating, so you can save time and scale up your campaigns faster. From scheduling your social media posts to making sure that you are always staying in touch with your customers and let them know about the special offers available to them, there are several ways you can make your life easier and improve your digital marketing strategy.

If you would like to make the most out of your return on digital marketing investment, you will have to first understand your market and your customers. Use a business intelligence software that will allow you to make sense of big data and turn it into knowledge.