3 Marketing Strategies to Direct your Food Business towards Success

StrategyDriven Marketing and Sales Article |Marketing Strategies|3 Marketing Strategies to Direct your Food Business towards SuccessRestaurant marketing trends are continuously changing the digital works, and staying updated often seems a challenge. This saying holds good, especially when you’re keeping up with day-to-day restaurant management. And, choosing to ignore marketing for your restaurant is never an option. It is essential for retaining current customers and is an excellent way of maintaining healthy long-term growth.

Thereby, successful business tycoons suggest establishing a marketing campaign. It is because it helps in understanding your target audience. By doing so, you’ll have a glimpse over whether you’re marketing for young millennials or families. And, in turn, helps in ensuring that your brand message reaches your target customers most effectively. Spreading those marketing resources wisely is not to mention!

Now that you’re focused on growing your restaurant business, here are some marketing strategies that can help you increase your business revenue. These are:

Enable Mobile Ordering and Delivery:

Customers today are demanding more flexibility and personalization in their ordering. And, this change makes restaurants experiment with things like ordering through self-service kiosks to even through a mobile device.

Restaurant services and e-commerce businesses witnessed a paradigm shift when they delivered food. Also, both these businesses saw an immense increase in revenue.

Research shows that customers that order food online tend to visit a restaurant more frequently than those who don’t. And, restaurants are reaping the benefits of increased visibility and better promotions on delivery websites and apps.

Just make sure that you have operational software in place to track the financial impact of delivery expenses. By doing so, you tend to make more informed decisions about your marketing priorities.

Optimize your Restaurant’s Menu Engineering:

One of the most visible pieces of restaurant marketing is its menu. And, that’s the reason your restaurant menu must be relevant and profitable for your bottom line. Know that creating menus need an apt balance of popularity and profitability. Thus, make sure real-time and accurate data drive it.

Successful restaurant owners are all thumbs up for the latest technology, that’s outdoor signage from Sun Vision Display, as it fascinates customers to visit the restaurant and place orders. Studies show that 30% of customers influence digital menus at their restaurants. Also, it helps in converting paper menu cards into digital ones.

As a restaurant owner, you can display all your food ideas by having a digital menu list in place. This screen also helps in displaying respective prices on the digital signage screen. These are a must-have for businesses and restaurants, especially as they show offers and discounts, which helps grab customer attention and motivates them to place orders.

Prioritize Local SEO:

Local Search Engine Optimization means optimizing your local restaurant website. By doing so, you attain a higher rank on Google pages for their search keywords local area users search about your state or city. For example, “the best pizza in Chicago”.

Also, for optimizing your website for local SEO, it’s vital to work over your keywords. This factor will help you see what your audience is searching for. You can make use of tools like Google Keywords Planner or Now you know all about it, turn to website development to focus on ranking for these terms.

Local SEO doesn’t show quick rewards, but it can have bigger prizes. Know that around 75% of users never move past the first page of search engine results. Thus, if your SEO efforts are up to the mark, the impact on your revenue and visits can be significant.

The Verdict

Restaurant marketing strategies are complicated and ever-changing. However, by using these creative strategies, you can gain information about customers and operations, which can help your restaurant marketing gain new revenue.

4 Tips to Grow a Successful Bakery Business

StrategyDriven Managing Your Business Article |Bakery Business|4 Tips to Grow a Successful Bakery BusinessAre you currently in the bakery business? Have you experienced modest success but want to push on to the next level? Maybe it’s a market you are planning to enter in the near future? Whatever your situation is, you will understand that growing a successful bakery is far from easy.

Yet, if you get it right, it is an industry that can supply some rather lucrative financial rewards. According to the American Baker’s Association, bakers are responsible for over $153 billion of the country’s GDP.

To ensure you get a sizeable nibble of that $153 billion, read on for four tips on how to grow a successful bakery business.

1. Settle on a niche

When you start a bakery business, you may feel it’s necessary to offer as many products as possible. After all, if there’s another bakery in the area that is offering, say, 50 different food items, why would they visit yours that only has 25?
However, there are multiple reasons to avoid a large menu. Firstly, you may fail to have the financial strength to sell a large assortment of food items at once. The product quality could suffer, and you may also struggle to forge an identity.
The latter point is particularly important. Instead of being just another regular bakery, you should zone in on a specific niche. You could specialize in unique doughnuts for example, or be known for serving the best variety of bread in town. The more distinctive your business is, the easier it is to market and gain customers.

2. Use a unique, eye-catching logo

Every business should have a high-quality logo, and bakeries are no different. This logo will be your store sign. It will be featured on your business cards, website, leaflets, and other advertising materials. If it has an amateurish appearance, this isn’t going to form a strong first impression with your audience.
Fortunately, it is easy to find a professional graphic designer who can produce a unique and remarkable logo for your bakery.

3. Use local online marketing

Online marketing is more important than ever for local businesses. Whether they’re searching for bakeries in the area or your business specifically, you need to make sure your company appears in all the relevant queries from your target market.
The only problem is that, for an effective local marketing strategy, a lot of time and effort is required. This is why it makes sense to enlist the services of a marketing agency. Bubyli is a local SEO Essex company for example, and they are experts in everything from Google My Business to designing a keyword-rich website.

4. Offer a delivery service

To maximize sales, you need to provide a local delivery service in this day and age. You can add your bakery to one of the various food ordering platforms like Uber Eats, or go that extra level and create a unique online ordering app.

If you do decide to go the delivery route, however, make sure you are prepared for the extra responsibility it demands. Slow delivery times could be detrimental to your online reviews, which could harm your bakery on the whole.

As previously mentioned, according to the American Baker’s Association, bakers contribute significantly to the country’s GDP, so be sure to follow these tips to ensure that you don’t miss out.

The Dark Art Of Local SEO

StrategyDriven Online Marketing and Website Development Article, The Dark Art Of Local SEO

In 2019, local SEO was important, but in 2020, it is essential!

With people locked down in their homes and unable to go anywhere much outside of their immediate community, companies need to focus on targeting customers who live close by. They have a captive market – quite literally.

Local SEO is something of a dark art, but also a skill you can master, so long as you practice the following techniques.

Encourage Customer Reviews

Local businesses live and die by their Google and TrustPilot review scores. Therefore, you must encourage your best and happiest customers to leave reviews online about your business.

A few years ago, Google changed its algorithm to prioritize reviews in its search rankings, promoting companies with excellent performance. The more positive feedback you can generate, the better.

Create Listings For All Your Locations

YEAH! Local recently did some extensive research on the importance of using services like Google My Business to create online listings. Companies that sign up get preferential treatment because Google is able to confirm that they are, indeed, genuine enterprises looking for customers.

The smartest companies list ALL their locations so that users can see their nearest option.

The more listings you have, the more visible your site becomes.

Reference Keywords In Your Page Titles

Search engines are smart, but they still rely on keywords to inform them of the content of a page. Smart firms, therefore, include relevant local keywords in their page titles.

Here are some examples of how you might do this:

  • Honda Dealership in Swansea
  • Car Mechanic In Boston
  • Logistics Company based in New York
  • Atlanta Hairdresser
  • Music teacher in Cincinnati

You get the picture. It doesn’t have to be complicated. In fact, the simpler you can make it, the better.

Optimize Your Page Copy To Reflect Your Target Geography

It is not accidental that most businesses include the name of the local area in their page titles. They do this because they know that SERPs will pay attention. The same, however, is true of page copy too. You want the text also to mention the local search terms you wish to target.

Keep Your Address Format Consistent Across The Web

How you write your address online matters more than you might think. Search engines want to have confidence that they’re presenting their users with the correct information about your company. Thus, they scour the web for data relating to your email address, telephone number, and physical location. If the algorithms are confident enough that the information is correct (because it is consistent across the web), they will present it to customers and boost your ranking. If it isn’t, then Google can punish you.

It is vital, therefore, to check all your social media accounts, directories and websites to ensure that the data is consistent.

The coronavirus pandemic is making local SEO more important than ever before. If you can provide services to local people, your business will be in a much better position to thrive once the dreaded lockdown comes to an end.

The Ultimate Guide to Making Small Business Websites: This is What to Do

StrategyDriven Online Marketing and Website Development Article|small business websites |The Ultimate Guide to Making Small Business Websites: This is What to DoNearly 50% of small businesses reported that they did not have a company website.

With how popular technology is, it is surprising so many companies are unable to be searched online.

If you want to stand out from competitors and grow your business, you must create a website to draw people in and contact you.

Continue reading to discover the steps you need to take to make small business websites so that you have a strong online presence!

1. Get Started With the Basics

The first step to creating small business websites is to start with the basics and create a domain name.

Your domain name will also be the website’s name. You should check with online resources that you have a unique domain name that won’t conflict with another business. You will also need to take care of website hosting.

Website hosting includes your site’s homepage and files. There are many companies for web hosting, and some are free. This usually takes about an hour to complete, unless you can’t come up with a unique name.

GoDaddy, Bluehost, and DreamHost are all popular and trusted sites that businesses use to create their websites.

2. Set up the Format and Style

When readers go to your website, they should be able to quickly find information and understand it.

Formatting your website is important if you want it to flow for readers. Many people put a banner across the top of their site to help organize information. This has become a common tradition and doesn’t fail.

Without different pages and tabs, the website will look like one long list of information that won’t attract customers. You should also consider the style that you want to use too.

Many businesses design the site to match their logos. You should stay professional and use readable fonts. Try to stick with a common theme, so that your customers don’t feel like they are being misled to other sites.

Don’t be afraid to get creative and come up with a unique homepage. Graphic designers can also help your site stand out!

3. Create an Attractive Homepage

Did you know that the average computer user only spends 10-20 seconds looking at a website?

Beyond those 20 seconds, they have likely moved onto another site or lost interest. You must attract your customers and readers from the minute they get to your website.

By staying up to date on trends and using interactive pages, you can get readers to stay on your page for longer and consider your business. You can use high-quality videos and images on your page along with animation to draw in attention.

There are many things that you can do to draw people in, following the same patterns, however, will leave you forgotten like the rest. Try to come up with a unique way to display your business values and team to encourage new buyers.

4. Encourage Contact

If you want customers to consistently use your services or products, you should allow them a place to contact you.
Including a contact page on a website is standard. People use this tab to include emails, addresses, and phone numbers. If you notice that a lot of your customers like to offer feedback, you can even put a comment box on your contact page.

Letting your customers contact you lets them know that they matter. If something goes wrong or there is a defect, they can easily reach out to you, to resolve the issue. Make your contact page welcoming so that people feel comfortable talking to you and asking questions.

Sometimes, companies will include a picture of the person who will be answering your calls or emails. This help people put a face to the name and make your company more memorable. Adding personal touches will draw customers back.

5. Describe the Business

One of the most important things that your website should have is a summary of what your business is or does.
You want to let people know what your business is, immediately after going to the website. Without telling people what your services are, they may become confused and check out another site.

If you take pride in your company’s progress, it can help to include history online. When potential employees and devoted customers go to your site, they will likely want to know more about the company. A brief history is a great way to get your story heard and gain local business.

While describing the purpose of your company, you can present your mission statement and discuss everything you have to offer.

Explaining the progression of the business can be interesting to readers and teach them more about your values and hard work.

6. Display Your Team

Every good business comes with a solid group of employees that work well together.

If you are proud of your team and want to give them a spot on the website, you can do so with an “our team” page. This allows customers the chance to get to know who they are working with so that they can feel more comfortable.
Lawyers and other types of services that involve other people are recommended to include team pages. Offering this recognition to employees can also help make them more satisfied with their job and feel like they make an impact.

A business isn’t run by one person, rather a collective team working towards the same goal.

7. Market and Sell Your Products or Services

Another page that you may need on your website is a store of services page.

If your company sells products, like clothing, shoes, or accessories, you will want to display each item online. You should post clear pictures of products with detailed descriptions and ordering information.

This is where your customers can add items to the cart and try out your products. If your business doesn’t sell products, you can create a service page.

On the services page, you can include information about all of your offers and what you can do for your clients. Even if you can’t give them exact numbers, you can also include estimated prices for each service.

This will be one of your largest money makers in the company. Keep up to date of what your company offers, so that you don’t have to turn customers down.

8. Set up Payment System and Options

More than $158 million was spent online in the final quarter of 2019.

Online shopping has become so popular because it is convenient and accessible at any time. If you want your business to succeed, it is crucial that you set up a payment system online.

If you plan to sell products or services over the internet, online paying can help increase sales. Depending on the needs of your business, you will have to find the right plan for you. Many people have the account set up so that the money goes directly into the business’ bank account.

PayPal, Venmo, and Cash App are all other excellent options that you can accept payment through.

Don’t forget to include discount codes for customers if you are sending them out. To use these codes, they must be able to enter them in while paying.

9. Try It out

Now that you have all of your pages filled in with crucial information, you can test out the site.

This is an important step because it gives you the chance to fix any errors before making it public. Reviewing the site for spelling and grammar errors should be the first step. Editing and accuracy show your customers that you care and want to offer them the best service you can.

You will also want to make sure that all of your images, videos, and animation were uploaded correctly. Not all files are compatible with websites, so you may have to make adjustments along the way.

Testing out your site can also prevent you from having incomplete sections. With how many details there are in making a site, it can be easy to overlook a portion of the site.

Take notes of everything you discover on your test run so that you can make adjustments or continue down the same path!

10. Publish Your Site

You’ve uploaded all of your information, checked it over dozens of times and everything looks good. It’s now time to go live!

Publishing your site will allow access to internet users. Although your website may not be perfect, you can get feedback from customers about the site so that you can make sure it is meeting their standards.

This is an exciting step to creating a website and the beginning of a new chapter. Your business should continue to grow now that you have a strong online presence.

11. Market on Social Media

If you are wanting your new website to be seen by the world, you will have to market it.

After your site is error-free and published, you need to tell other people about it. By posting the site and sharing it on Facebook, Instagram, and Pinterest you can attract new customers. Use these sites to teach people about your company and why they should select your business over others.

An article by Corberry Digital Marketing examines marketing and factors that make a business fail or succeed. Read this to determine if your marketing efforts are working!

Don’t be afraid to find other avenues of marketing. You can also do so by word of mouth and posting ads in local papers.

12. Maintain the Website

If your website is continuing to work and bring in customers, you are likely doing something right.

If you want to continue the business, you will need to maintain your site. The contact information you provided should be accurate, along with employee information too.

When your business has new products or services being launched, they should also be uploaded to the website. Maintaining your site will prevent your site from being outdated and mismanaged.

Websites with blog pages should be having frequent uploads that stay up to date on trends and news. Many people recommend that you put aside a certain amount of time each day to work on your website.

13. Interact With Customers

Successful business owners know that you must interact with your customers if you want to keep them coming back.
You should be interacting with the customers online through your website and social media. Otherwise, your business can become forgotten. When customers comment on your posts or reach out to you in an email, you must respond to them.

Unanswered questions from customers can make them unsatisfied. A caring and conversational business owner can help make them feel comfortable to support your business.

You should always acknowledge what people are saying about your company. You may be able to increase sales if you follow the logical requests that people want.

Create Small Business Websites That Impress Customers

When you own a company, a lot of your business comes from word of mouth and through referrals.

Utilizing this guide can help you create small business websites that give you an online presence. This can help people learn about your company and all of the services that you offer. Most people look at online reviews and sites to determine if they want to support them or not.

To have an impressive website, you should use organization, media, and personal touches. Whatever you can think of to make your company look as unique as it is will help your site.

Be sure to check out our blog for more articles about improving your business with technology!

4 Online Methods for Helping Your Restaurant Gain More Customers

StrategyDriven Online Marketing and Website Development Article |Online Marketing for Restaurants|4 Online Methods for Helping Your Restaurant Gain More CustomersAs a restaurant owner, you will already be well aware of the difficulty and continual challenges it throws into the mix. Not only does operating a restaurant require strong dedication and consistency, but you also need to put in long hours on a daily basis.

With so much work that needs to be done every day, it can be even more challenging to find the time to do any marketing. Yet for your business to grow, you need to be able to get the word out. The more people who know about your restaurant, the more likely you are to attract new visitors ready to sample your cuisine.

Thankfully, this doesn’t necessarily mean you have to go around posting leaflets or attending events – although these are useful promotional methods. With the power of the Internet, you can reach more potential customers than ever before without stepping foot out of your restaurant. For proof, here are four effective online marketing methods:

The power of social media

Social media is an incredibly effective tool for marketing your restaurant. It’s an easy way to interact with your customers and advertise your business in a visual manner. Social media is also the perfect platform for running competitions, which can gain your eatery an extensive level of visibility among the local community.

Reviews = validation

In the world of restaurants, reviews are king. They serve as validation for the quality of your restaurant, and they are an easy way for potential visitors to know what you’re about. As a result, you need customers to supply positive reviews – the more, the better – on the likes of TripAdvisor and Facebook.

To gain business reviews for local SEO purposes, you could give customers a reason to leave feedback. Entice them with the offer of, say, 10% off their next restaurant visit. You could even run a competition where everyone who leaves a review is added to a competition for a free meal.

Build an informative website

Don’t just rely on social media and Google My Business to deliver your business information to customers. This should be done through a dedicated website, one which is modern and professional in appearance.

By doing this, you can customize and add as much information as you want. Want to detail the history of the restaurant? This can be done with an ‘About Us’ page. Perhaps you want to detail the meals and drinks you serve?Post an easy-to-read PDF of your restaurant menu.

Reservations are not only done over the phone

That’s right. You might be used to only accepting reservations over the phone, but it’s time to move into the present. Nowadays, restaurants offer the opportunity for customers to complete their reservations online. This added convenience is a subtle yet effective method for increasing visitor numbers.

To provide the option of online reservations, you could hire a professional web design company to implement a platform on your website. However, there are third-party platforms such as OpenTable which give you the opportunity of setting up online reservation functionality with little trouble.