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4 Tips to Lead an Effective Marketing Campaign for Your Store

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StrategyDriven Online Marketing and Website Development Article, 4 Tips to Lead an Effective Marketing Campaign for Your Store

Executing an excellent marketing campaign is even more critical for brick and mortar retail stores than it is for other types of businesses, such as those that operate solely online. With the majority of American consumers now buying their shopping over the internet, retail stores need to be able to keep up with the market by creating an efficient advertising strategy. If you are looking to lead a marketing campaign for your store, read on for some top tips that are available.

Don’t Forget Physical Marketing Strategies

Although many new retail businesses choose to focus their energies on developing sophisticated marketing strategies online, you should not forget that the central location and driver of your campaign is your store. From the layout of your retail space to the roles of cashiers in driving sales, most of your marketing needs to be based on physical strategies. For instance, to entice customers into your business, you should consider investing in custom window decal printing services. They can help to develop eye-catching visual art that can spark the interest and imagination of potential customers and freshen up the look of your business to customers who have been with you for a long time.

Advertise All Year Round

Although many retail stores focus their campaigns around the most competitive times of the year, such as during the holiday period or at the same time as a big sale, you must be able to drive sales all year round. This can be beneficial to your company as advertising throughout the year will enable you to attract the attention of consumers when there is less competition for their attention. Not only this, but they will be able to remember your business when they need it during the high seasons, allowing you to generate and nurture leads that you can then capitalize on in the future.

Track and Analyze Your Campaign

However, as a leader, it is paramount that you can drive your campaign to success by analyzing the effects of each of your methods. Not only will this show you whether your methods have been effective but tracking your metrics and KPIs can also help you to make effective changes to your strategy. You can do this by focusing on the channels which have garnered the most interest from potential customers. You can track your campaign by using marketing applications, hiring a digital marketing company, or by simply looking at the stats that are provided by website generators, such as WordPress.

It is essential to get an understanding of your campaign, not just for facts and figures, but also to comprehend how you are doing up against the competition. Search Engine Optimization (SEO) is crucial in every industry, even in auto repair! This means if you need auto repair SEO tips to makeover your website and improve your rankings on Google, take advantage of them. While there will always be a big push on generating search engine friendly content, learning how to use the right tools in conjunction with fine-tuning your marketing is what will give you a better understanding of every step you take.

Get Your Employees Involved

As a manager, you should be able to motivate your employees to have a proactive and positive effect on your campaign. Marketing is a team effort, and your employees are likely to be the individuals that are in direct communication with visitors to your store. This allows them to push sales to customers, including add-ons and deals. They can also participate by sharing your business’s online campaigns on social media websites, contributing their ideas, and even adding content, such as guest posts for your blog.

How Much Does Geofencing Marketing Cost? A Helpful Guide

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StrategyDriven Marketing and Sales Article | How Much Does Geofencing Marketing Cost? A Helpful GuideAround 71% of consumers prefer more personalized ad experiences. Examining the cost of geofencing marketing will teach you a lot about the value you’re getting out of a campaign.

About 3 out of 4 consumers complete an action after receiving a message thanks to location-based marketing. With geofencing, you can target exact audiences in precise areas and drive sales your way.

Even if you don’t get sales, geofencing still increases brand awareness, so it’s a win/win strategy. Nonetheless, how can you be sure you’re getting your money’s worth?

Here’s what you should know about the price breakdown of geofence marketing:

Geofencing Marketing 101

A geofence is a virtual boundary that defines a specific geographic area with GPS (global positioning system) or RFID (radio frequency identification). When someone enters this defined area, your business’s advertisement will appear on their device/smartphone. They could also see a message, update, or other notification about your promotion.

Strategically placing geofences around certain hot spots will encourage customers to check out your business. This includes competitors’ businesses.

CPM

Many geofence companies charge based on CPMs. What is the meaning of CPM? CPM stands for Cost Per 1,000 Impressions. Dividing the number 1,000 by the rate will tell you how many impressions to expect.

For instance, a $14 CPM rate equates to 71.428 impressions. This means your ad or notification will appear 71.428 times on people’s devices as they pass through your geofenced area.

Geofencing campaigns usually charge rates between $15 to $17 CPM. Higher-end geofencing services could cost up to $25. However, costs could also depend on the following:

Number and Size of Geofences

Other marketing companies charge based on the amount and size of the geofences they build for you. Some charge $5 per geofence while others prefer a monthly fee of $20 or more.

The cost is largely determined by the size of the geographic area you’re geofencing. A larger geofence typically costs more than a small geofence. For this reason, you could easily get 10 to 20 geofences out of a $1,000 Google geofencing budget.

This is a good option for business owners that have a limited marketing budget.

Take the Professional Route

Using your own marketing software will give you the biggest inside scoop. Square Marketing pricing starts at $15 per month. Researching different kinds of geofencing software also gives you a better idea of pricing rates.

Warning: Learning about geofencing and marketing takes a lot of time and effort. Mistakes could cost you big time.

It’s safer to hire trusted professionals to execute a geofencing campaign for you. Their skills and expertise are worth the money! Feel free to find out more about the top geofencing companies through the aforementioned link.

Let Geofencing Benefit Your Business

BIA Advisory Services predicted that location-based marketing spending in the U. S. will increase to $38.7 billion in 2022. Still, the cost of geofencing marketing also depends on how many other features are included in it. For instance, social media notifications and advertisements cost more in the geofencing world.

Companies offer different levels of transparency. More information translates it into higher costs. It also might cost more to convert an existing marketing campaign into a geofencing one, but you’re better off late than never!

Boost your business – learn more about the services we offer. We’ll take your brand to the next level.

4 Easy Ways to Promote Your Business

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StrategyDriven Online Marketing and Website Development Article, 4 Easy Ways to Promote Your Business

No matter how excellent your product or service may be, it is impossible for you to achieve success as a business owner without customers. Competition in today’s market is fierce, and it can be difficult to set yourself apart from your competitors. Use these methods to promote your business and attract new clients.

Give Customers Vehicle Magnets with Your Logo

Most people love to receive free stuff, and you should take advantage of this fact in promoting your business. Use a company that sells custom vehicle magnets Austin TX and order a few hundred of them with your company’s logo. Then, when customers come in, give each one a magnet. As long as they have a good opinion of your business and you have an attractive logo, they will be inclined to put the magnet on their cars. People driving behind them in traffic or walking past their cars in the parking lot will notice the magnet and look up your business, and you will start to see new customers come through the door.

Advertise on Social Media

Many of your potential customers spend more time scrolling through Facebook, Twitter and Instagram on their phones than they do watching TV or reading a newspaper. For just a few dollars, you can create an ad campaign that will target social media users in your general area. You can even customize your target demographics, so that people in a certain age range are more likely to see your ad.

Encourage Existing Customers to Help

Businesses with a large number of five-star reviews on Google, Yelp and other online platforms tend to attract more web traffic and higher numbers of new customers. One good way to get more people to rate and review your business is to offer a small incentive. For example, you could give each customer who completes a rating and review a $5 coupon or gift certificate.

Offer a Free Trial or Sample

Some of your potential customers have an interest in what your business has to offer, but would rather try your product or service before they buy. You can entice this subset of people by offering a free sample of your product or a chance to try out your service once for free.

Running and promoting a business at the same time demands lots of time and dedication. These strategies are easy and relatively inexpensive, and they will help you to attract new customers. Good luck with promoting your business!

How To Get Started On Your Blogging Journey

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StrategyDriven Online Marketing and Website Development Article, How To Get Started On Your Blogging Journey

Blogging can be many things to many different people. To some, it is a hobby. They can talk happily about the subjects that interest them, and engage with like-minded individuals who also feel a passion for the same topic. For others, blogging is a side-line, a great way of earning money alongside your regular income. Many people, however, can turn their blogs into their full-time jobs and earn a lucrative income from the content that they create. Businesses will also use blogs to fantastic effect as a way of raising awareness of their own brands. It is important to never underestimate the potential of blogging.

If you have ever thought about blogging, you should understand that with the right amount of effort, and with great content,  it is possible to create a successful blog that will be ready by countless people, while generating you a reasonable, if not, substantial income.

But if you don’t know your WordPress, from your Yoast, or your affiliate marketing from your search engine optimization, here is some great advice to get you started on your very own blogging journey.

Pick A Niche

You will have a few decisions to make early on in your life as a blogger. The first one is to decide on the niche that you will write in. You might be able to write confidently and inspiringly in a number of subjects, and if you can do this, and link them all together, you can cover a range of topics on your blog. Generally, readers will have an interest in a specific niche, and if your blog covers too big a range of topics it can get confusing. Stick to the areas that you are the most knowledgable and passionate in. Make sure you pick a subject that you have enough milage in, you will need to write about this on most days for a very long time to come.

Pick Your Platform

There are lots of different blogging platforms out there. Some will host your site on their servers, and in others, such as wordpress.org, you will need to buy for your own hosting from a company such as Bluehost.

Read all about the various platforms that are available and try and understand the differences and what the benefits and limitations of each one are. This is a big decision, and, while it is possible to migrate your blog to a different platform and host at a later date, it is quite a stressful and time-consuming process to carry out.

Creating Great Content

The reason that your readers will visit your site is for your content. You need to regularly create great content. Try and stick to a schedule so that you are posting to a reasonable frequency. Many sites will posts a couple of times a day. You don’t have to post each day, however, if you are going to post six or seven posts all at once, and then not update the site for a month or so, this is not going to do you any favours when it comes to building repeat readerships. If your readers know that they can expect new content on a regular basis, it will keep you fresh in their minds.

Make sure that your posts are of a reasonable length. The bare minimum a blog post should ever be is 300 words, however, longer-form content often fares well, so aim to write posts that are much higher in their word counts.

Include a striking image with your post and a catchy title. You need to bring your readers in any way that you can.

Monetizing Your Content

When you have a reasonably large readership, you should be able to start earning money from your blog. There are many ways that you can do this, though affiliate marketing is one of the most popular. The way that affiliate marketing works is that you will insert a link to a product or service in your blog. This will act as a recommendation to your readers, and, if anyone signs up or buys whatever the link is offering, you can earn a commission.

Remember, if you are using affiliate marketing on your blog, you need to be perfectly clear that you are earning money from the links that you are sharing. Create a disclaimer or disclosure page on your site and make sure and link it on any relevant posts that use this type of affiliate link.

You could also monetize your blog by using adverts, or by selling paid content such as eBooks, or by offering up your services as a consultant in your area of expertise, or as a content writer.

Socializing

Your blog needs readers. You can obtain these by sharing your posts on social media. Create social media profiles and build up a strong following on as many platforms as possible. Engage with your followers and make sure that they are engaging with your content.

Social media promotion is a vital way of generating visitors to your site, and you need to do everything that you can to build up relationships. The bigger your following, the wider your reach.

Search Engine Optimization

An area that all bloggers need to learn about and understand is Search Engine Optimization (SEO). SEO involves getting your website as high in the internet search engine rankings as possible. If you are not in the first few results on any relevant search, then your site won’t be found by people looking at Google.

SEO is a wide subject that covers everything from inserting relevant keywords in the right places in your content, through to building up a web of links between all of your pages. By inserting a link back to relevant content elsewhere on your blog, you will be helping to optimize your website. You should also include links to other sites, and try and get your site linked to from as many external sites as possible.

The Importance of Healthcare Marketing for Your Medical Business

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StrategyDriven Online Marketing and Website Development Article, The Importance of Healthcare Marketing for Your Medical Business

Do you have a thorough marketing plan in place for your medical organization?

Are you missing out on the benefits of healthcare marketing?

If you’re not treating your medical organization like a business and putting serious effort into promoting your services, you’re making a mistake. You need to do everything you can to get the word out about your healthcare practice if you want to get more patients and form great relationships with the ones you already have.

Luckily, we’re here for you. Below we’ll tell you about the top reasons you should have a solid healthcare marketing strategy for your medical business.

1. Reach More People

One of the top reasons you need healthcare marketing is that it helps you to expand your reach and build more brand awareness.

Like with any other company or business, it’s also important to build the brand of a healthcare organization as well. Marketing a clinic will allow you to cultivate your brand image and more potential patients will know about the type of care you offer.

Having a great healthcare marketing strategy is essential for expanding your reach and ensuring your medical business has a great local reputation.

2. Build Stronger Relationships

Creating a marketing plan for your practice will not only help you to get new patients. It can help you stay connected with the ones you already have as well.

Ideally, your patients won’t need your services too often, but if they do, it’s important that you’re at the top of their minds.

Be sure you’re marketing your medical business not only to potential new patients but also to previous patients as well. By doing so, you’ll ensure that your practice helps as many people as possible.

3. Educate Your Patients

Patient education is also essential for building a strong practice or organization. Part of your marketing plan should include creating educational content and informing patients how to better take care of themselves, their general health, and any specific conditions they have.

The better educated your patients are the easier they’ll be to care for and the more likely they’ll be to come back if they notice issues with their health.

4. Patients Will Do Their Research

These days, patients will do a lot of research first before deciding to visit your practice or healthcare organization. Healthcare marketing can help you to craft your image and will help ensure patients find the most useful information online.

Creating a great marketing plan, ensuring your website is filled with useful information, and managing your online reputation will make it more likely that patients will make the decision to use your services.

5. Ensure Great Word-of-Mouth

It’s important that you realize the importance of building a great reputation both on and offline. These days many people will pay attention to online reviews when deciding whether to visit your practice or not.

A great marketing plan and online reputation management tactics can help you to improve your reputation. This will help ensure that bad feedback isn’t scaring potential patients away.

Recognizing the Importance of Healthcare Marketing

There are many more benefits than those listed above, but by now you should be starting to realize the importance of healthcare marketing.

While your main goal may be to help people you still need to treat your organization as a business. Marketing your organization effectively is essential for getting great patients and doing the best you can for those who need your services.

Looking for more marketing tips and ideas for medical businesses? Start exploring our blog now to find more useful advice and insights.