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How Do You Get 5k Instagram Followers on Instagram?

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StrategyDriven Online Marketing and Website Development Article, How Do You Get 5k Instagram Followers on Instagram?

Growing an Instagram account can be a daunting task for starters. While buying Instagram followers is one of the quickest ways you can increase your follower count, there are many strategies you can roll out to get over 5k followers.

To build a strong following on your Instagram account, you must first focus on what type of content you will be sharing. Even though buying Instagram followers is a powerful way of building a strong online presence, the success of this strategy heavily relies on the quality of content you are likely to share with your target market. The better the quality of content you share with your prospects the higher the chances of getting more followers.

With many brands scrambling for the same market segment, being creative not only puts you ahead of the pack but also improves brand visibility on search engine searches. That way, you can easily cross the 5k Instagram followers without having to break the bank.

Remember hitting the 5k mark on Instagram not only unlocks your growth potential but also opens up an array of opportunities for your profile. To build that initial momentum for your Instagram account, you need to invest in a robust growth strategy. That way, you not only increase the chances of getting more conversions but also improve brand visibility.

In this article, we give you tips on how you can easily get the first 5k Instagram followers without breaking the bank.

1. Buy Instagram followers

If you are stuck on how to grow your Instagram account then it’s high time you try out buying. Although it may be challenging to identify credible sellers of Instagram followers, buying followers is one of the ideal strategies that you can use to get more followers.

Whereas buying followers can help you fast-track your Instagram growth strategy, you must invest in quality content to stay relevant and connect with your audience. As such, you not only increase the chances of getting more followers but also boost your growth potential.

2. Use the right Content

The success of Instagram’s growth strategy heavily relies on the choice of content. Just like Tiktok and Instagram, you can leverage the power of videos and images to grab the attention of the target audience. To gain real followers, you must choose the right style of content that will help induce engagement.

With engagement, you stand a chance to attract more followers and achieve growth. If you have no clue about the type of content that you can use to attract more followers, you can try out a blend of inspirational quotes and informational graphics.

All you should know is that Instagram is mainly a visual platform, unlike Facebook or Twitter that thrives on mainly text content. To identify the right content, you must first identify the type of content that blends well with your brand.

3. Include a Call to Action Button

Every conversation that excites your client ensures you direct it to your sales funnel and close to purchase. The same applies to converting a visitor into 5k followers within 5 months. If you include a call to action button on your post, most visitors are likely to follow through on that action than without it.

Instead of always requesting followers to like or follow your page, be creative with your CTA and drive people towards your purchase buttons. For example, you can request people to DM you with questions regarding your tutorial. That way, you stand a chance to generate more leads than a typical like and share request.


4. Choose the right hashtags

The use of hashtags is a great way of targeting industry-specific followers for your account. If you use hashtags correctly, your brand can leverage trending issues on the hashtag to get more followers. For an effective content strategy, ensure you choose the right hashtags that resonate well with your brand.

If you show up frequently on your follower’s feeds, you stand a chance to get real connections and become a trusted brand in your industry.

5. Share your brand Story Consistently

Most people are likely to follow who they connect with and do business with them. Therefore, the secret to building real connections is through sharing your brand story consistently. When you share your brand story consistently, you increase the chances of new followers stumbling on your content thereby increasing the chances of generating more followers. This not only helps in building a strong brand image but also improves chances of improving conversions.

6. Follow other brands

Following other brands that offer similar services is an effective way of getting more following. To succeed in this, you must first ensure the accounts you follow offer similar services. That way, you can easily grow a truly engaged audience and boost brand visibility.

Alternatively, you can creatively share your content with various influencers and brands to expand your scope. While connecting with big brands and influencers is ideal in getting real followers, you must first identify the right brands that may add value to your platform.

Not every brand that offers similar services is legitimate. Carry out research to identify what people are saying about the brand. This not only saves you from networking with the wrong platforms but also compromises the credibility of your brand.

7. Engage with the audience

Just like any other typical social media platform, engagement helps in improving trust in front of your followers. Whether the response you get from your platform is either positive or negative, responding restores confidence and increases the chances of getting return clients.

Additionally, you are likely to attract more loyal customers if you are responsive. This is because the more responsive you are the more likely you can attract more followers. Lack of engagement not only raises questions about your credibility but also creates mistrust among followers. In that case, you may not be able to appeal to more followers if you aren’t able to dive into their comments, ask questions and even react to their comments.

Should you come across negative comments then you must approach with utmost caution to avoid picking fights with potential customers. This can easily breed bad blood with your target market and injure your reputation.

Regardless of how well you can finance your PR strategy, a negative image can not only be costly to repair but comes with great damage to your brand reputation.

Conclusion

If you are yet to invest time in growing your Instagram follower count, tips highlighted in this article are ideal in helping you achieve your growth potential. Aside from earning from sponsorships and advertising, generating 5k followers for your Instagram account comes with many benefits.

However, in case you find growing your Instagram profile a bit challenging, you can choose to buy 5k Instagram followers to kick start your growth strategy. On the flip side, this may not yield good results if you are unable to invest in creating and sharing valuable content.

It is against this backdrop that we advise you to buy 5k Instagram followers from boostlikes.uk or any other credible platform. The bottom line is ensuring that you buy real and active Instagram followers to avoid compromising the credibility of your account.

The Ultimate Way To Increase Your Brand Awareness

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Brand Awareness is important for increasing your company’s revenue. Whether you’re a small business with only one product or a large corporation that offers a full line of high-quality goods and services, it’s essential to let people know what you have to offer.

StrategyDriven Online Marketing and Website Development Article | The Ultimate Way To Increase Your Brand Awareness

There are many ways to increase brand awareness, but none as effective as,

Social Media Marketing:

Use Social Media Platforms

Platforms such as Facebook and Twitter to promote your brand and content. Not only will these networks allow you to spread the word about your products/services, but they’ll also allow visitors to rate and review your products allowing other visitors to better understand the value of what you’re offering. In addition, social media can be used not just to push out your message but also to receive feedback, which is important for building trust.

Use Youtube To Share Videos Of Your Products/Services

This will give viewers an up-close look at what you have to offer before deciding whether or not to buy, increasing the chance that they will follow through on their purchase. You can also use YouTube’s annotation feature to encourage people who are watching your video (and especially subscribers) to visit your website and explore more videos like it.

Post pictures of your company events or work environments on Facebook, Pinterest, or Instagram. Make sure to hire a professional corporate event planner for your company events. These pictures will encourage viewers to learn more about who you are as a company, encouraging them to follow your brand.

Regularly Update Your Blog With New Content

Not only should you write about current events occurring in your company, but you should also write posts related to industry news and trends, as well as topics of interest for your target audience. By doing so, you’ll establish yourself as one of the go-to sources for industry information which will build trust among potential customers.

If You Do Not Have A Website Yet, Create One Now!

A website lets people know who you are and what services/products you have to offer without putting down their credit information first – they can take their time to learn about the benefits of your product. Then, if they like what they see, they can subscribe to your channel to receive updates when new posts are published.

Link All Social Media Platforms Together

i.e., post images on Pinterest that link back to Facebook, use hashtags that tie Twitter into the picture; this way, people who visit one site will be able to explore more content across other platforms. This is great for building traffic and increasing brand awareness by exposing potential customers of various demographics to various content related specifically to their interests.

Utilize Paid Ads On Social Media Sites

Media sites such as Facebook and Google Adwords to get your brand in front of a wider audience at a lower cost than conventional advertising methods. While social media marketing is highly effective in and of itself, it’s also a very cost-efficient method for getting your name out there, especially if you’re still working on establishing your brand.

The Impact of Packaging on Your eCommerce Sales

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StrategyDriven Online Marketing and Website Development Article | The Impact of Packaging on Your eCommerce SalesPackaging is one of the most crucial elements of an eCommerce store and it can determine the level of success your business experiences. The way you package your product goes a long way to attracting potential customers, appealing to your target audience and differentiating your brand from the competition.

With an eCommerce business, you don’t have the benefit of customers being able to pick your products up or to talk to them face to face about your offerings, so you’re reliant on first impressions. That’s where packaging comes in to win new customers, retain existing ones and boost sales.

A rising demand for sustainable packaging

Sustainability has become an increasingly prominent issue for customers in recent years, and consumers want the products they buy to be packaged in a sustainable, environmentally-friendly way. eCommerce businesses need to be sure they’re not overpacking their products which will contribute towards excess and unnecessary waste. They also need to ensure that the materials they use are recyclable or compostable to ease the burden placed on our planet.

Sustainable packaging comes in various forms and there are many packaging strategies for eCommerce businesses to try, from shipping in smaller packages to using biodegradable alternatives and plant-based solutions. These options improve your brand’s reputation, lower shipping costs for your business and increase sales.

Increased scrutiny from consumers

With the rise in online purchasing, businesses need to do all they can to connect with consumers on a personal level. In eCommerce, a customer’s perceptions of a brand are primarily based on their initial unboxing experience, so they’ll be checking for packaging damage, whether the item arrives in good condition and how the delivery experience was for them. Damage and faulty goods can negatively affect your reputation and lead to customers going to a different supplier, so the way in which you package your items makes all the difference.

This is even more important with food products. Customers have much higher standards when it comes to consumables, so you need to think about the item you’re selling and how best to package it to preserve the integrity of the product. For example, serving up one of the nation’s most popular drinks, tea bags are sensitive to light and moisture. As such, businesses in this niche need to choose packaging that provides a barrier to these elements to ensure the customer receives the product in the same condition as when you packaged it. Likewise, a company selling bath products needs to be sure the contents of a customer’s orders will remain intact and won’t absorb moisture.

The importance of visual appeal

While it’s true that packaging serves a practical function, there’s also a fantastic opportunity for eCommerce businesses to play with the design of their product and shipping packaging to elevate their brand presence and entice customers to buy. On average, customers form an opinion about a product in just 3 seconds, so you don’t have long to get their attention and keep it. Visuals are essential for representing your brand in the right way and could be the difference between a customer choosing to buy from your online business versus another.

You can use packaging design to convey your unique brand identity and messaging in a clear and concise way, so customers are immediately aware of what your business is about. Make sure your colours and fonts are cohesive with your brand and that you’re clearly displaying your business name, logo and trademarks so consumers instantly know that it’s your brand they’re purchasing from and will recognise your products from their aesthetically appealing designs.

Greater customer loyalty

Great packaging could spell the difference between a customer using your business again or switching to someone else, so it pays to take this into consideration. Consider if someone is purchasing a gift for a friend or relative. The packaging of your product could have a significant impact on whether they’re likely to consider your brand or someone else’s, and whether they’re likely to consider you again in the future.

Customer loyalty is an argument for considering custom packaging for your eCommerce goods, setting your products apart from the rest of the industry and making the design unique to your brand. Custom packaging is an underused marketing tactic that would put you a step ahead of your competition, but it also gives you the opportunity to really hone in on what your customers are looking for and provide it to them. Getting creative with the design, from the size, shape and functionality to colours and finishes, will delight your customers and encourage them to think of your business when they need to make a purchase.

Key takeaways

eCommerce businesses have to take packaging into account for a number of reasons, particularly if they want another effective method of boosting their online sales. Packaging plays an important role in protecting the interior items, providing a great service to customers and improving brand reputation and loyalty. There are so many opportunities to make packaging a focal point of a product, from playing with different designs to make your items stand out on the digital shelves to choosing sustainable materials that will give you eco points with consumers.

The main goal when it comes to increasing sales through packaging is to ensure that the style of packaging you choose is suitable for the products you’re sending out to customers and that the appearance matches up with the impression you want to give your customers.

Online Marketplace: New challenges to overcome

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StrategyDriven Online Marketing and Website Development Article, Online Marketplace: New challenges to overcome

The marketplace model of eCommerce is one such breakthrough that allowed everyone to become a part of the new ecosystem of online commerce. There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The consumer behavior was changing and the prices were getting aggressively competing; it was not easy for small retailers to keep up with their online counterparts.

Then came the marketplace model that allowed even small retailers to claim a share from the multi-billion dollar pie of eCommerce. Now, instead of competing with the offline retailers, the eCommerce sites were connecting third-party retailers directly to their customers. We called this model the pure marketplace ecosystem, where the owner of the marketplace did not maintain the inventory but simply connect the people with inventories to the people who want to purchase. The marketplace was just an intermediary, which would make money from the commissions they charged on each sale generated for their retailers.

The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. This gave birth to different sub-classifications of the actual marketplace model, which still exists:

  • E-Bay: A peer-to-peer marketplace that sales only from the third-party inventories
  • Amazon: A hybrid marketplace that sales from both in-house and third party inventories
  • Walmart: A hybrid combined with the physical model to sell both in online and offline ecosystems

What’s next in the marketplace model of eCommerce?

The meaning of an online marketplace is changing as we speak. Today, the boundary that differentiates a physical marketplace from its online counterpart is as thin as a thread. The biggest names in the marketplace ecosystem, such as Amazon, Alibaba, and Walmart, have established both online and offline presence and securing major shares of the pie through their Omni-channel manifestations.

Today, the marketplace business is no more about massive catalogs of different categories of products. Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Take Amazon for example. Is there anything that Amazon can’t offer to a common consumer? From entertainment to finance, grocery, vegetables, electronics, home furnishing, and cloud services, Amazon is the best example to understand the rapidly evolving face of the Retail 4.0 marketplace model today.

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Is the marketplace is a profitable business idea in 2020?

It indeed is. Even the biggest entities in the market cannot cover everything. There are still numerous niches with profitable prospects for the new entrants. It certainly not an easy job to set up a marketplace and compete with the likes of Amazon, eBay, Alibaba, and Walmart. However, you don’t need to compete with them, if you identify some niche marketplace ideas. The marketplace model offers an array of benefits to the merchants and the customers, and all of them could encourage them to come along with your platform:

  • A combined channel: You could offer a hybrid channel to small retailers and merchants to generate sales from both online and offline markets.
  • Better exposure: Selling on a marketplace platform reveals new doors to the merchants who have been relying on traditional channels. They can even expand their business internationally.
  • Reduced marketing cost: Merchants need not spend a fortune to build eCommerce sites and then marketing them. They can save all these costs by simply signing up on your marketplace.
  • Established trust factors: Retailers get access to an established platform, which its customers already trust. This trust factor is induced to the sellers of the marketplace, too.
  • Competitive product prices: With so many sellers available for a single product, the prices are l always competitive. It encourages more customers to shop from your site.
  • Multiple revenue channels: As a marketplace owner, you need not depend on commissions alone to make money. You can make money from several non-traditional channels, such as showing featured products, sponsored products, and selling membership subscriptions for added benefits to sellers and the customers.

No doubt, the above benefits for everyone lay down the foundation of the marketplace model, but it’s not all breezy either. There are some pitfalls too that require strategic resolutions:

  • It’s all technology: The core that drives an online marketplace business is pure technology. From the marketplace software to web-hosting, content delivery networks, third party APIs, and compliance with the laws, everything is driven by technology. That makes a competitive marketplace setup quite expensive, complex, and workforce-extensive.
  • Chicken and egg problem: Sellers won’t board your marketplace until you have enough customers to make good sales, and customers can’t purchase until you have sellers. It makes the opening days for a marketplace business pretty complicated. You would need a significant amount of investment to market your platform, and then acquire sellers through handsome incentives.
  • Data security: When you are managing a massive marketplace with so many merchants, customers, and sensitive information onboard, there is a high risk of data security. Since the only asset you have is your platform and data, you have to be very particular about keeping it secure.

How you can start an online marketplace business?

It’s a big question – how to start an online marketplace business? There is the technology and there is business process development, both go hand-in-hand to form a complete marketplace ecosystem. If you have a business plan or a niche in your mind, you need to focus your efforts on handling the following four challenges first, and you could own a great marketplace business:

Note: You need to manage these challenges keeping your customers and sellers/merchants in thought. You can’t start a marketplace by conciliating with the needs of any of the two stakeholders.

Marketplace Software

Marketplace software constitutes your entire platform. You would need a collection of different marketplace solutions that work collectively to build your marketplace platform. One of the major constituents is – the marketplace website.

Marketplace website builder: You can develop your marketplace platform from scratch by outsourcing your project or hiring in-house developers. However, this would be a highly expensive and time-consuming undertaking. Instead, you can purchase a ready-made, open-source, multi-vendor eCommerce script to set up your platform in a few hours. There are various clone scripts in the market; you can get one of them and build your website. These scripts will provide all the fundamental features you need to build your platform. Since they offer open-source code access, you can also customize them the way you want.

Another alternative is using a free eCMS like Magento, PrestaShop, or OpenCart. However, these Commerce platforms are mainly suitable for inventory-based eCommerce sites, as they do not provide multi-vendor support out-of-the-box. You will have to purchase a corresponding multi-vendor module or extension from a third-party vendor to add marketplace features. They are open-source too.

Some SaaS solutions are also present in the market with ready-made marketplace sites. If you are ready to pay a monthly recurring fee, transaction fee per-sale, and can do with limited control over your site, this could be one of the fastest ways to build and launch your site in a day. These solutions are closed-source.

The choice is yours, you can use any of these options based on your preference and requirements. Do some research and select the most suitable option, as it would be a long-term commitment. You can’t switch your marketplace software every now or then.

Branding and Marketing

Be advised that customers don’t remember the seller but the marketplace platform itself. Therefore, every bad experience customers receive from your sellers directly affects your business image. All the discounts, Ads, and promotions, happen in the name of the marketplace platform. If you can’t get your customers to remember your brand identity, know that there is something wrong with your marketing and branding activities.

Supply-chain and Demand

The sole purpose of a marketplace platform is to fill the gap between supply and demand. Both the buyers and the merchants are your customers. You need to maintain a steady flow of demand and supply to keep both of the ends happy. Without buyers, you will lose customers and demand; without sellers, you will lose the supply-chain. Happy customers create demand, and sellers create the supply. You have to maintain an optimum balance between the two entities to succeed.

Flawless Customer Support

For both the buyers and the sellers, customer support is the most volatile constituent that might just ruin everything at any stage. There is a need for offering continuously impeccable customer support to the stakeholders. However, it cannot happen unless your sellers are supportive to the customers. You might try your best to give flawless experience to the buyers, but everything stops if your sellers don’t do their part. You must create an environment where everyone is doing his or her jobs properly. From quality control to addressing queries, processing refunds, and undertaking replacements, everything should work in harmony with each other. Consider professional grade customer service software or hiring professionals to build you efficient systems to reduce customer support issues.

To Conclude

Overall, the marketplace is a challenging business. However, easy businesses don’t furnish good returns. You can win this war with technical advancements and customer-friendly policies. If you want to create a hub of customers like Amazon and eBay, you shouldn’t arbitrate on the above four fronts. Invest in innovative marketplace software solutions, bridge the supply-demand gap, market your business, and extend the best customer support –this is the optimal way to command the new challenges of marketplace business and succeed effortlessly.

About the Author

Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert. She is currently associated with ShopyGen as a content marketing strategist. Jessica also reports on the latest happenings and trends associated with the eCommerce industry.

Follow her on Twitter @Jessicabruc (https://twitter.com/Jessicabruc)

Talking Shop – What Your Ecommerce Site Can’t Do Without

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If you’re reading this then you know that the future of shopping is well-and-truly online. But not every shop is created equal. The ecommerce businesses that keep the tips below in mind are going to see much more success with their customers.

StrategyDriven Marketing and Sales Article

Focus on the user experience first and foremost

This should be a given for any site but in the world of ecommerce, it’s actually easier to lose customers. Beyond categorization for products that makes sense and smart advanced search options, take an in-depth look through the whole process of buying items on your store. Think about where you can trim the fat, where another page or another click might not necessarily be needed. Putting customers through too long a process puts you at real risk of shopping cart abandonment. Another way of fighting it is by using breadcrumb navigation that shows customers at what stage they’re at through every part of the process. User friendliness must be your first and last concern.

Work to your product

No two ecommerce systems should work alike. In fact, if they have different products and different target markets, they should be wildly different. Beyond good navigation, you need a focus on the value proposition of the site and the individual products. For instance, the front page should be loud and clear with the deals on some of the most popular product types on the site. A front page that says nothing about the products is going to result in a lot of confused visitors. But attention to detail should go deeper than that. For instance, writing great product descriptions depends wildly from product to product. Lifestyle and fashion products, for instance, rely more on greater visual detail. Meanwhile, tech like computers and TVs need the technical details up-front. We’re talking resolutions, gigabytes, and compatibilities. You can’t sell two different kinds of products on the same selling points.

Have a site that works with you

Even worse than a site that’s confusing to customers is one that’s confusing to you. Not just in terms of design but management. Nowadays, there a lot of ecommerce hosting options that make it a lot easier for site owners to choose a platform built specifically for hosting ecommerce pages, with all the various sub-pages that go with it. Continuous, never-ending testing of the site is essential, too. Not just to make sure all pages are working. Methods like A/B testing also help you better understand how to make the site much easier to use for the customer.

Watch and learn

One of the best things about running a shop online as opposed to in the physical world is how much easier it is to store data on not just your customer base, but individual customers, too. Measuring the whole gives you a finger on the pulse of the market, seeing the trends from the customer’s’ point of view that can help you decide on which new stock might work best for the business. Building individual customer profiles, however, lets you go even further. You can specialize offers and create a bespoke browsing experience for each user that makes them a lot more likely to see something they’re tempted to buy.