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Organizations Should Recycle Their E-Waste?

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StrategyDriven Managing Your Business Article |E-Waste Recycling|Organizations Should Recycle Their E-Waste?Recycling of discarded electronic and electrical equipment has become crucial to the future of this world. A look at some of the shocking facts and figures from around the world illustrates the urgent need for each one of us to make a sincere effort to recycle their E-waste. Organizations should make E-waste recycling a priority to improve their ecological footprint and help make the world a safer and better place for future generations.

Why Should Organizations Recycle Their E-Waste?

The primary reason for recycling their E-waste – it is the law. Many local and state communities have enacted several rules to encourage organizations to dispose of their E-waste in better ways. Non-compliance could result in penalties for organizations including recyclers.

The secondary reason is that recycling can be lucrative. You can sell your E-waste at an electronics recycling center that purchases e-scrap of various electronic devices. Some E-waste recycling companies host drives and accept everything in one place to get residents and businesses motivated to dispose of their old electronic devices and electrical equipment. However, it is important to know that most E-waste recycling companies will not accept any material that is radioactive, flammable, hazardous material, and devices containing mercury.

Data Protection

Erasing data from your device sadly does not erase all the information on it. Organizations put themselves at high-risk when they trash their E-waste. While organizations spend thousands of dollars to set up firewalls, infiltration and exfiltration monitoring, and anti-phishing software to protect their data; the same data is left unsecured when trashing the device. Electronic data security is a major issue and an essential part of the recycling process. Professional recycling companies have invested in data wipers, high-tech shredders, and equipment that track the device every moment that it is in their hands. They also provide you with documentation and certification that states how your device has been wiped clean and recycled.

Start Recycling Today

Organizations taking an active role in recycling are recognized by the EPA, some local and state municipalities as role models for doing the right thing. In addition, the EPA invites organizations to the SMM Electronics Challenge, an event that recognizes transparency, responsible recycling, and corporate leadership. The challenge involves taking a pledge to recycle all E-waste generated or collected to recyclers. The recyclers in turn pledge to ensure the safe and secure management of the devices. Organizations, especially those that come up with innovative ideas, and those that are successful in getting through the challenge, earn recognition as Champions on the EPA site.

The Bottom Line

Organizations should put in the extra effort to take a closer look at what they are trashing and make it a point to send all their E-waste for recycling. This is not just good for the environment alone; it also ensures that organizations do not end up with their data in the wrong hands. Creating internal promotions to encourage recycling is a good way to inculcate the habit of recycling amongst the employees. This will also ensure that their identities and data is safe when they decide to get rid of their old devices.

5 Unique In-Store Marketing Tricks You Probably Haven’t Tried

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StrategyDriven Managing Your Business Article |in-store marketing|5 Unique In-Store Marketing Tricks You Probably Haven’t TriedAre you wanting to boost your marketing game?

If you want to grow your customer base, you may be feeling a bit overwhelmed.

If you’re looking to revamp your current marketing technique, you are in luck. Check out these five unique in-store marketing tricks that you probably haven’t tried yet!

1. Host In-Store Events

Looking for a fun retail marketing strategy? Host an in-store event. This is a great way to get more people into your store.

If you have a women’s boutique, you could host a styling event. Own a wellness store? Create a workshop to inform your customers on living a healthier lifestyle. The sky is the limit.

Make these events even more personal by having all employees wear employee name tags. This gives customers the opportunity to learn everyone’s names and build better relationships.

2. Offer Free Wifi

Wifi marketing can be a great in-store marketing strategy. When a customer connects to your wifi within your store, you can communicate messages and promotions. This gives you a creative way to promote your services and products.

3. Create an Experience

All stores have products to sell. You want to create and sell an entire experience. This begins as soon as the customer walks in and carries on throughout their entire visit.

This will look different for every store so think about your ideal customer and how they want to feel. Do you offer luxury items? Make sure your customers have a luxurious experience? Are you a home store like Ikea? Create a family-friendly atmosphere.

4. Window and Curbside Extras

When looking for great retailer marketing strategies, don’t forget the obvious. Window and curbside displays can be a fantastic way to increase local store marketing.

Decide who your target customer is and design your displays specifically for them. You want it to be aesthetically pleasing and encourage them to come into your store. You also want to have fun and be creative so you stand out from your competition too.

5. Survey Customers before They Leave

You may already have a survey system in place for when your customers leave your store. Maybe it’s a follow-up email or a quick survey link on the sales receipt. Why not consider something a little different.

Set up in-store surveys. This gives you the opportunity to get customer feedback before they leave while the experience is still fresh on their minds.

This could be an interactive touchscreen by the door. You could also designate an employee to be an in-store marketer. Incentivize them to complete the survey by offering a discount or promo code for their next visit.

Amp up Your In-Store Marketing Game Today

Creating incredible in-store marketing strategies can be a fun experience. Get to know your ideal customer well and create strategies that will specifically attract them and watch your business grow.

Did you find this article helpful? Be sure to check back regularly for more great tips and advice.

Is A Career In Education The Right Choice For You?

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StrategyDriven Professional Development Article |Education Sector|Is A Career In Education The Right Choice For You?If you are thinking about making a career change then you might consider whether you should explore the education sector. There are lots of benefits to this career path. For instance, you will be able to impart what could be a vast level of knowledge onto the younger generation. Alternatively, you might be keen to embrace those long summer holidays where you will be able to start your vacation early and finish later. There are professional benefits too including the option for tenure. This is essentially the ultimate form of job security where you will be taken on by a school until you are ready to retire. So, let’s look at whether this is going to be the right choice.

Do You Have A Particular Area Of Interest?

You might want to think about whether there is a particular area that you are interested in teaching. You could already have a degree in this area. Alternatively, you might want to consider going to a school like Norwich University to develop your knowledge and understanding. Once you have the right qualification, you will be able to teach at a higher level. So, rather than aiming to be a high school teacher, you could choose to become a professor. The benefit of this is that you will be able to explore subjects in more detail and on a more complex level. It can lead to a rewarding experience where every day requires a new tactic for imparting knowledge.

Do You Have Experience?

A lot of people think you can become an educator once you have the right degrees in place. While this is important, you also need to think about if you have experience in the right area. Real-world experience is going to make sure you are better suited to fulfil the role of a teacher because you will understand how to explain different topics and areas in unique ways. You won’t have to worry about your lessons being mundane or difficult to understand. The right level of experience is also going to make you more attractive and desirable to a school, college or university. If you are interested in a career in education but do not necessarily want to teach in a classroom, you may want to look into edd degree jobs.

Do You Have The Right Temperament?

Finally, it’s important to be aware that not everyone has the right personality to be a teacher. It does require you to be patient with your students and allow them to learn at their own pace. You need to make sure that you are able to help them develop their knowledge and work to understand their individual skills. The right teacher will be able to approach every student in the way that they need to succeed on this level. They will also ensure that they are making classes fun, interesting and appealing.

We hope this helps you understand whether a career in education could be the right choice for you. Remember, there are many avenues to explore here, particularly with e-learning. You don’t have to take on the typical office job. You can be more adventurous here and consider a wider range of great opportunities.

7 Effective Strategies for Managing Customer Data

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StrategyDriven Customer Relationship Management Article |Managing Customer Data|7 Effective Strategies for Managing Customer DataData is one of the most valuable assets in any organization. Product development, marketing, and pricing, among others, are all influenced by the data the business has. With this, to effectively manage customer data and extract the most value out of it, take note of the strategies listed in this article.

Use a Customer Data Platform

A customer data platform or CDP is one of the most important tools for organizations. It should not be confused with customer relationship management software. The main goal of a CDP is to improve marketing decisions by unifying online and offline data. Whether it is a website or physical store visits, it presents valuable insights that can help make better decisions.

If you are looking for a good CDP to try, check out this link https://www.lytics.com/.

Perform Data Hygiene

Dirty data is useless. It can do more harm than good for the user. Data becomes dirty when it is outdated or inaccurate, among other things that will negatively impact its quality. To implement data hygiene, one of the most important is to have standardization rules. Automatic data cleansing will also be effective. Doing it manually is not only labor-intensive but can also be prone to errors.

Invest in Your People

To effectively manage customer data, you need to invest in your human resources. Your employees have an important role to play in making sure of the quality of data. Provide comprehensive training, especially regarding the use of data management tools.

Collect Only What You Need

Data can be overwhelming. Also, the more information you have about your competitors, the more vulnerable you are to attack. With this, avoid collecting data that you don’t need. Gather only the essential information that you will need when making business decisions.

Be Ethical

Gathering information ethically is also one of the most important strategies in customer data management. When you collect information, be straightforward about how you intend to use the data collected. Provide customers with the option to opt-in if they want to share information. A well-crafted privacy policy is also a must. If you are unethical in data management, you can lose the trust of your customers and this can taint the image of the business.

Create a Backup

Data backups should be non-negotiable. There is a high chance of losing online data, so you need to prepare for the worst. By having a backup and recovery plan, the effects of data loss will be minimal. Otherwise, it can cripple the operations of your business.

Pay Attention to Data Security

Data security is important to protect information from attacks. Whether it is physical or digital means, you need to have proactive measures to prevent a data breach. For online data management, using strong passwords and multifactor authentication will help. Installing antivirus software can also be effective. It will also be good to limit accessibility.

From using a customer data platform to implementing data security measures, this article talked about the best ways to manage customer data. It is crucial to have a comprehensive approach to data management to protect its quality.

7 Strategies for Building an Industrial Laundry Business

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StrategyDriven Starting Your Business Article |Industrial Laundry|7 Strategies for Building an Industrial Laundry BusinessThinking of starting an industrial laundry business? While it is promising in terms of success, nothing can be certain. If you want to increase the chances that you will make it big in such a sector, keep on reading and we’ll talk about some of the best strategies to pursue.

Find the Right Equipment

One of the most important is to pick the best equipment possible. Even if it means spending more, this should not be an issue if this means being able to enjoy superior performance. If you are looking for the best industrial laundry equipment, make sure to check out what Continental Girbau has to offer.

Take Your Marketing Online

We are living in a digital era, and hence, online marketing strategies are promising. Do not rely on traditional mediums to promote your laundry services, especially if you are looking for cheap alternatives. Utilize a variety of online tools available, including social media and email marketing. If you need help executing successful digital marketing strategies for industrial and commercial laundry businesses, Continental Girbau has the best solutions.

Build Your Network

An industrial laundry is different from a traditional laundromat in terms of its customer base. You are not serving individual customers. Rather, you will be serving business clients, including hospitals, hotels, salons, and restaurants, among others. To get closer to your target market, find ways to build a strong network. By knowing the right people, you can forge strong relationships that can benefit the business in the long run.

Provide Innovative Service

One of the biggest challenges for an industrial laundry business is to set itself apart from the competition. To do this, you need to embrace innovation. This is possible by developing a mobile application to improve customer reach. You can also provide free pick-up and delivery services. Offering specialty cleaning services depending on the needs of the industrial clients will also help.

Go Green

Industrial laundry businesses need to operate their business while minimizing impacts on the environment. One of the best ways to do this is to choose energy-efficient equipment. Using solar panels and alternative sources of energy will also help. Recycling water is also a good solution to make the business more sustainable.

Find the Right People

While it is important to have tech-advanced equipment in an industrial laundry facility, this will not be enough. You also need to have the right people to maximize the benefits of the equipment. Invest in your human resources to deliver exceptional service to your customers.

Set the Right Price

To succeed in your industrial laundry business, keep your pricing competitive and timely. Pricing decisions require careful thought. Start by researching your customers to learn about the prices they find reasonable. It is also a must to consider the pricing strategies of your competitors. You can learn from their success or failure.

From using the right equipment to intelligent pricing decisions, consider our suggestions above to build a profitable industrial laundry business.