Entries by StrategyDriven

To PR or not to PR: PR is not a verb!

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This is not an article debating the changing landscape of the public relations or advertising industry, or preaching best practice advice, but rather an examination of the two simple letters that encompass all that we (as communications professionals) do: PR. As a public relations professional, I respect that there are some commonplace misconceptions about what […]

Organizational Accountability Best Practice 2 – Data Transparency

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Organizations live and die by the decisions of executives and managers and the actions of employees. Therefore, individuals must be held accountable for their work that both helps and hinders goal achievement if the organization expects to thrive. This accountability can only happen, however, if the decisions/actions and associated results are visible. Data transparency helps create this visibility.

StrategyDriven Editorial Perspective – Self Inflicted Uncertainty

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On February 2, Dow Jones reported the Obama Administration’s decision not to expand the U.S. Strategic Petroleum Reserve as had been provisioned under the Energy Act of 20051. Energy Secretary Steven Chu indicated the basis for the decision was that the current reserve of 727 million barrels of crude oil met international standards. (The International […]

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