The Future of Business Is Social: Seven Principles That Lead to Social Success and the Companies Already Getting Them Right

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More and more, companies are realizing the revenue-driving value of connecting socially and collaboratively with their customers. Social Nation sets forth the foundations for this new way of doing business.

Let’s face it: The business world is changing. Rapidly. While the object of the game is still to drive revenue, the methods have changed. Instead of a monolithic one-way interaction, business is now being conducted through constant and meaningful two-way conversations between organizations and constituents – at every stage of organizational development. And it’s a good thing, too.

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About the Author

Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.

StrategyDriven Podcast Special Edition 54 – An Interview with Gail Martin, author of 30 Days to Social Media Success

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 54 – An Interview with Gail Martin, author of 30 Days to Social Media Success explores approaches to effective business marketing using social media outlets such as Twitter, LinkedIn, Facebook, and blogging; marketing that drives traffic and ultimately results in increased sales. During our discussion, Gail Martin, author of 30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook, share with us her insights, approaches, and real-world experiences regarding:

  • what social media marketing is and several examples of this type of communication channel
  • quantifiable results businesses realize as a result of implementing an effective social media strategy
  • how social media marketing results can be quantifiably measured
  • costs associated with implementing a social media marketing strategy in terms of time and money
  • how Twitter, LinkedIn, Facebook, and blogging can be effectively used as marketing tools

Additional Information

In addition to the incredible insights Gail shares in 30 Days to Social Media Success and this special edition podcast are the resources accessible from her website, www.GailMartinMarketing.com.   Gail’s book, 30 Days to Social Media Success, can be purchased by clicking here.

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About the Authors

Gail Martin, author of 30 Days to Social Media Success, is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She is the ‘Get Results Resource’ for marketing that works; helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. To read Gail’s complete biography, click here.

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How to Genuinely Enjoy Cold Calling

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Five perspectives that will (honestly!) create enjoyment in your cold calling

Most of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger. Is there any wonder a gray cloud sometimes hangs over our desk?

It really doesn’t have to be this way. Cold calling can be an interesting, intriguing, fulfilling adventure.

Here are five perspectives that will give you an entirely new outlook on cold calling. When you apply these new perspectives, cold calling can actually be enjoyable. It can become personally fulfilling as well as financially rewarding.

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About the Author

Ari Galper is the World’s #1 Trust-Based Sales Expert and the Creator of Unlock The Game®, a new sales mindset and approach that has revolutionized the world of selling. His profound discovery of shifting one’s mindset to a place of complete integrity, based on new words and phrases grounded in sincerity, has earned him distinction as the world’s leading authority on how to build trust in the world of selling. Ari has been featured in a multitude of leading sales and business books for his unique and special trust-based sales approach and interviewed on networks such as CNN Money and Sky News. To read Ari’s complete biography, click here.

10 Ways to Get More Video Views

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YouTube is the worlds second largest search engine and Google owns YouTube; so ignore video in your online marketing mix at your own peril. Google reports an 80 percent click rate on videos that appear in the search results. Video is here to stay so get into the game by adhering to these 10 tips.

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About the Authors

Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert. Over the past seven years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse engineering the major search algorithms.

As the director of SEO at Everspark, Hennessey oversees search marketing campaigns for high profile celebrities, lawyers, politicians and Fortune 500 companies. Within the industry he is known as ‘The Secret Weapon‘ people call on when they want to rank for extremely competitive terms in short periods of time. Jason played an instrumental role in turning Everspark Interactive into a $1.2 million agency in only three months.

Chris Watson is a 20-year marketing veteran, with a wealth of knowledge and experience in the magazine publishing industry. Over the span of his career, Chris has won numerous industry awards for his work with the InfoLink stable of publications in Australia.

In January 2010, he partnered with three colleagues to create a full-service SEO agency called Everspark Interactive. With Chris’s extensive background and creative vision, he has helped grow Everspark Interactive into a $1.2 million company in just three months; making it one of Atlanta’s fastest growing new companies.

10 Ways for Getting Better Links

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‘Links’ are the currency of the internet and ranking on Google has much to do with how many inbound (one way) links a site has coming into it. Essentially, it’s an election of sorts and not all endorsements (links) are equal. This article covers proven techniques as to how to obtain strong, quality links of various values, weights and strength.

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About the Authors

Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert. Over the past seven years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse engineering the major search algorithms.

As the director of SEO at Everspark, Hennessey oversees search marketing campaigns for high profile celebrities, lawyers, politicians and Fortune 500 companies. Within the industry he is known as ‘The Secret Weapon‘ people call on when they want to rank for extremely competitive terms in short periods of time. Jason played an instrumental role in turning Everspark Interactive into a $1.2 million agency in only three months.

Chris Watson is a 20-year marketing veteran, with a wealth of knowledge and experience in the magazine publishing industry. Over the span of his career, Chris has won numerous industry awards for his work with the InfoLink stable of publications in Australia.

In January 2010, he partnered with three colleagues to create a full-service SEO agency called Everspark Interactive. With Chris’s extensive background and creative vision, he has helped grow Everspark Interactive into a $1.2 million company in just three months; making it one of Atlanta’s fastest growing new companies.