Five Steps of Hiring An Ad Agency

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StrategyDriven Marketing and Sales Article |Full-service Ad Agency|Five Steps of Hiring An Ad Agency No matter what the size of your business – whether it’s a large organization or a small business, hiring a full-service ad agency is essential if you want to get the word out about your business. Creating invaluable marketing campaigns for your business, that can advertise your services/products over a multitude of platforms (including radio and TV), they have the expertise you need, can offer an unbiased opinion and will save you time that you would have spent on marketing in-house. So what are the five steps of hiring an ad agency?

1. Research, research, research

The first step in finding the right ad agency for your business is doing your research online. If you have noticed any advertisements that other companies have produced, find out who did the advertising for them and get in contact with them. Alternatively, ask other business owners directly who they would recommend. You can also do a simple search online before arranging to meet with an ad agency. Many specialized magazines for business owners will also advertise ad agencies that you can enquire about and discover what campaigns they have worked on previously.

2) Arrange an initial meeting

When you have decided on an ad agency, you should book in an initial consultation with them. By meeting with them you can get a better idea of what they have worked on in the past and how they can help you with your marketing in the present. You can showcase your vision for the marketing campaigns and see what they can do for you.

3) A formal pitch

Once you have had your initial consultation, you can arrange a formal meeting with them. They will demonstrate a detailed plan that they have designed especially for your campaign/s, recommendations on what they can do for your business and what you are currently doing that is working effectively.

4) They will create an assessment

After the formal meeting, the ad agency will create an assessment that will thoroughly analyze the web traffic that comes to your website, how the business is doing within its industry, previous ad campaigns (if there are any), your competitors and other factors.

5) They will create a marketing campaign and analyze how it has performed

The ad agency will then create marketing materials based on your vision. This can either be advertisements for radio or TV, web design, email campaigns, etc. They will then closely monitor the performance of the campaigns, building upon the campaigns which are successful and seeing how they can create an even more successful campaigns in the future.

Hiring a full-service ad agency can have many benefits for your business. Adding value to your company and giving it the exposure it requires in order to succeed, it is an expense that is worth spending for any size business – but especially so if you have a small business that’s just starting out and needs to get the word out about what you’re offering.

Have You Considered Postcard Printing?

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StrategyDriven Marketing and Sales Article |Postcard Printing|Have You Considered Postcard Printing?They’re Not Just For A Holiday

Postcard printing can provide a whole host of benefits – and postcards aren’t just bought and used on holiday and sent to loved ones. In fact, due to their versatility, postcards have a lot of potential uses. They’re perfect for beautifully-designed invitations or even presenting your company in a professional way – no matter whether one is distributing the postcards via the post or in person. So if you’re tempted to purchase online printing services from a digital company for yourself, here’s a short guide on what you can use postcards for and where to find the best printing deals.

Here’s What You Can Use Printed Postcards For

When most people hear the word postcard, they immediately think of being on holiday or visiting another country overseas and sending a cheap, low-grade quality postcard back home. But that’s pigeon-holing postcards and they have more multipurpose uses than perhaps first realised. High quality postcard printing acts as great promotional items for business, notifying interested clients of upcoming promotions, attractions, announcements and events too. Due to their size – which is usually A5 or A6 set in landscape format – postcards can easily be posted and sent through the homes of many people in the local area or beyond. Its width and length means that postcards are the ultimate promotional material for your business. But to make the most out of postcard itself, there are a few rules to abide by. The headline on the card has to hit home – keep it short, interesting and informative. Simplicity is key, so don’t over complicate the message. Issue a call to action within the text so that readers do actually follow up and visit your website or shop as soon as possible. And last but not least, online postcard printing is a resource that is also cost-effective so you can buy them in bulk and send the cards to a variety of different places. From the homes of the public to the shop fronts of potential clients, you’ll be able to get your message across efficiently and economically.

Creating An Impactful Postcard Campaign

Postcard printing services are widely available nowadays. All you need to do is take a quick look on the Internet and you will see that you have plenty of different options to choose from. Nevertheless, this is definitely not something that should be rushed into. With that being said, read on for some top tips on creating a powerful postcard marketing campaign.

The first tip is to always select a leading postcard printing company. Don’t cut corners when it comes to this. If your postcards are of a poor quality, it is going to have a negative impact on your brand image. People will assume that you cut corners in all areas of your business. In addition to this, you should get rid of the employee. One of the biggest challenges when it comes to a direct mail campaign is getting people to open the envelope. With postcards, there is no need to have one at all. You also need to ensure that the message is brief but powerful. Try to say your message in as few words as possible. You don’t want to overcrowd the postcard with information or people simply will not read it. Engage the reader and make the postcard easy to read. White space is your friend – if you don’t have enough of it, this is a sign that the postcard is overcrowded. You also need to have a strong call to action. The whole point of a postcard is to get the person to do something, whether it is make a purchase or sign up to your newsletter.

Where To Find Quality Postcard Printing Services

To locate and hire cheap postcard printing, you don’t have to trawl through the high-street looking for a printing company that can do it for you. In fact, you don’t even have to leave your own home or office to find a company that specialise in postcard printing. Instead by simply browsing online you can find a business that will be able to tailor the postcard to your specific needs. The Agency Loft gathers marketing agencies all in one place. Whether it’s the material the card uses – from silk, matt lamination, to gloss and even uncoated white paper – or the graphic design of the card itself, you will be able to buy an invaluable asset for your business.

Most importantly though, the price is perhaps the most significant factor that inevitably sways the decision of buyers who are interested in printing. Due to the nature of running a business – which is an extremely costly operation in the first place – many are turned off away from the idea due to the costs. But by finding a reliable company that offers to print a postcard inexpensively, you’ll be able to take advantage of the low costs in addition to gaining new promotional material you can readily use for your business. As it’s so unbelievably easy why delay in acquiring cards?

3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

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StrategyDriven Marketing and Sales Article |Digital Marketing| 3 Best Ways to Create an Effective Digital Marketing Strategy in SingaporeAnytime you think about making a website, the first thing that comes to your mind is how to get to the top of search engines. Similarly, you would like to engage elements that are capable of promoting your enterprise and reverberate well with potential clients. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence.

This is exactly what a well-designed digital marketing approach can achieve for you. However, it is advisable to delve into and learn the various methods you can utilize in your digital marketing so as to be able to manage it efficiently.

Look forward to the needs of the audience

See, in your mind you have the target audience. Their needs should to be on top of your mind. But the most important part is to first comprehend who you want to concentrate on reaching when it comes to promoting your services or products. Simply, anticipate for their needs and you will set to better design your marketing approach.

Nonetheless, make sure to create honest and considerate content usually with an authentic voice. With that you are certain that your message gets to the right individuals. In turn, they will give a positive response in an approach that is promising to your efforts.

Utilize social media

One of the most effective and promising ways to reach and interact with your target your audience is via social media. Here, you are simply required to figure out which social media platforms are mostly used by your audience. Once you determine that, you are free to focus your efforts on those two or three platforms and you will be sure that your online ad spend will have great returns.

However, you should try to manage so many pages. This will continuously eat into your efforts of performing other crucial aspects of your website. It is recommended that you check page interaction statistics at least once in a day so that you do not waste most of your time there.

Low-cost strategies

This is for those who are just starting out or have minimal resources to manage their website. See, if you are in this position, you do not have to worry. Simply make use of digital marketing methods that are affordable yet effective.

Work on a budget that is favorable for you. As time goes by, your profits will skyrocket. At that time, you will be able to adjust your digital marketing budget and include in-depth approaches to your present strategies.

However, it is advisable to keep evaluating your current methods. Make sure you track the search engine metrics so that you are certain that your SEO approaches are effective.

Bottom Line

Digital marketing is one of the aspects you cannot underestimate since it plays the most significant role in the success of your online business. However, to create an effective digital marketing strategy you need to look into the special needs of your target audience, make use of social media to reach your audience, and finally utilize low-cost methods but you can later adjust when things get better.  To get the best results, you should consider taking a digital marketing course.  If you don’t want to tackle development of a digital marketing strategy yourself, you should consider using a USA digital marketing agency as an alternative.

The Ridiculously Simple Ways You Can Get People To Read More Of Your Content

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Content creation is an effective yet epic task. It takes up hours of your time and is a massive drain on your marketing resources. Because of this, you want to make sure that it’s useful. But how?

It turns out that creating compelling content that people actually want to read is more complicated than many company owners imagine. If you’re like most professionals, you’re focused on what you know – the nuts and bolts of your business. Your bread and butter, if you will. Content marketing is usually little more than an afterthought.

Get it wrong, and you can waste a tremendous amount of time and money. Get it right, and you can dominate.

The trick to successfully getting people to read more of your content is understanding how people consume material on the web. Most of the people on your site probably aren’t reading every single word that you type. Typically, they’re scanning pages, looking for information they need, and then moving on. Bearing this in mind, therefore, is essential when creating content. Your content needs to have pertinent details highlighted or under particular headings so that people can visually scan your document and pick out the information they need.

That’s just one example. There are many more. Take a look at these ridiculously simple ways to get people reading more of your content and get them closer to conversion.

Start By Using Bullet Points

Using bullet points is a compelling way of engaging your users while at the same time giving them a break from a block of text.

  • Bullet points look different from regular prose
  • Bullet points break up the text
  • Bullet points provide white space
  • Bullet points succinctly collect information
  • Bullet points help readers to memorize your content
  • Bullet points organize all of the most critical information in your post

Enrich Your Text

StrategyDriven Online Marketing and Website Development Article | The Ridiculously Simple Ways You Can Get People To Read More Of Your Content | Content Creation | Entrepreneurship
Photo courtesy of Diggity Marketing

The art of lead magnet creation involves doing much more than writing, say, 1,500 words. It’s also about including a catchy title, moving images, calls-to-action, landing pages, branded document designs and much much more. Creating a visually compelling document is an ideal way to encourage people to investigate more of what you have to say. People want to read articles that tell them about the pictures they’re looking at, for example.

Place Helpful Links Whenever Possible

StrategyDriven Online Marketing and Website Development Article | The Ridiculously Simple Ways You Can Get People To Read More Of Your Content | StrategyDriven | Content Creation | Entrepreneurship

If you’re writing a blog about a particular food ingredient, it helps to insert a couple of links to recipes that use it. Likewise, if you’re writing an article about personal finance, it might be helpful to give users a link to an investment calculator so they can see how much their portfolio will be worth in ten years.

Placing helpful links is helpful to users and helpful to you too. People will want to come back.

Double Check Your Formatting

Once you’ve written your article using the advice above, double check it to see whether the format actually communicates your core message. Put yourself in the shoes of your reader and ask whether they can glean the information they need.

5 Tips for Creating Effective Flyers for Your Business

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StrategyDriven Marketing and Sales Article |Print Marketing| 5 Tips for Creating Effective Flyers for Your Business

Think print marketing is outdated? Think again.

A survey by FedEx confirms that you can stand out from your competitors with print marketing. They found four out of five businesses used professional printing services to excel over the competition.

What’s an effective print medium for your marketing efforts? Flyers are easy to create, they’re inexpensive, and you can get your message across. You can easily use flyers as mailers and you can distribute flyers to customers.

But if you don’t have a graphic designer on hand, designing a flyer can be tricky.

Here are 5 tips for creating effective flyers the first time around.

1. Make Sure Your Content Is Digestible

You can easily separate content into two categories: written and visual.

While visuals are compelling, they can easily clutter your flyer. In addition, too much text makes your flyer look uninteresting. Divide these content types into sections so your flyer is uniform, interesting, and informative.

For example, use small text snippets instead of large paragraphs. Have plenty of white space between visuals.

2. Tailor Your Content to Flyer Size

You don’t want to create content that’s over the flyer limit. Using images that are too big or too much text will make the flyer look messy. In addition, you shouldn’t try and squeeze as much text and visuals into the flyer size.

Work with the flyer size and only use the amount of content that will fit.

3. The Headline Is What Matters

The main aspect that will attract users to your flyers is the headline. Make sure the text is large and in the centre. Create a catchy hook that will entice the user.

For example, if you’re hosting a sale, the headline can read “huge sale this weekend” or even something catchy such as “sail into sales!”

4. Combine Digital Marketing Trends

Who said print and digital have to be separate? You can take what’s trending in the digital world and apply it to your flyers. This makes your flyers look more modern and relatable to the younger generation.

For example, infographics are a huge digital marketing trend. Create an infographic but use it on your flyer.

Other examples include memes and social media snippets.

5. Use Flyer Maker

Now that you know all of these great design tips, here’s the million dollar question — how do you actually create that flyer?
While you can use a graphic design program, amateurs will benefit from flyer creators. You can make a flyer easily and customize the flyer to fit your brand and your message.

Effective Flyers Will Bring Your Business Success

There are many ways to market your business and print marketing is still successful. Customers will receive mailers and you can distribute your flyers to customers.

But you need to ensure your marketing materials are high-quality. If you want to design flyers, these tips will ensure you design effective flyers.

Need more business advice? We offer plenty of business topics, from starting a business to creating a successful business strategy.