Getting More People To Your Store

/in /by

StrategyDriven Marketing and Sales Article |Advertising|Getting More People To Your StoreNo matter whether you own a clothing shop or an estate agency, your customers are everything and you need to do all within your capability and your budget to attract them to your store. There are lots of different methods of advertising that you can utilise. However, when it comes to advertising directly from your store, there is nothing quite as effective as an LED window display. This is the type of advertising that is going to stop people in their tracks and make them want to come inside to see what you have got to offer. Taking that into account, continue reading to discover further information regarding the wonders LED window displays can do for your store, no matter what type of business you have.

You’re going to turn plenty of heads with LED signs

There is only one place to begin and this is with the fact that you have the most effective and eye-catching method of displaying any business promotions you currently have running. Do you have a sale going on in-store? Are you offering any special deals? By showcasing these offers in a stunning LED window display you are assured to attract way more customers to your store than you would have without it. After all, how else would you alert people that pass by your shop to the deal? This is particularly beneficial for businesses that are located in busy town centres and such like. Aside from this, don’t ignore the LED aspect. This type of display will create a much greater level of attention when contrasted with standard posters and such like. Because of this, you can be sure you are getting the most from your in-store marketing.

You’re advertising to people that are directly outside of your store

Boost your sales by attracting everyone that passes by your shop. Online marketing, newspaper adverts, leaflets and such like are great, but they require people to make the effort to get up and go to your store. When it comes to LED window displays, you are attracting those that are already outside of your shop. Perhaps they are doing their grocery shopping at a neighbouring supermarket or maybe they are picking up some items from the electrical store next door, whatever the reason may be – you can appeal to everyone that passes by. You can then turn someone into a customer who may have possibly never even visited your store if they hadn’t seen the display. There is no quicker form of advertising in terms of seeing the display and making a sale. The impact is instantly felt, which is why an LED window display is one of the most powerful forms of marketing.

Boost your brand image effectively

LED window displays also offer an excellent way of enhancing your corporate image. You can effectively communicate your brand message via the different beautiful window displays. Nothing makes an impact as stylish and striking as eye-catching artwork combined with the professional LED. Don’t ignore how pivotal this is. After all, brand identity is of imperative importance. This is what is going to make you stand out from your competition. It can be the difference between customers remembering your business and the other similar companies in the same location, which is of course exactly what you want.

Change up your window display as and when you need to

You should also consider the fact that you can easily change your window display as and when suits your requirements. One week you may have a sale running, the next week you may wish to inform people that you have got new items in stock. The same goes for estate agencies, which need to change the properties they display in their shop windows. It is extremely difficult to do this with other forms of advertising. You can’t change a newspaper advert or a brochure once it has been printed. You can’t alter a PPC advert online once it is placed out there. The only thing you can do is create a new online or print advert. Not only is this inconvenient, but it is costly as well, and thus an ineffective approach to take. You don’t need to worry about this with LED window displays, which is why you can reap the maximum rewards from your display.

Look for unique ways to get people to your business with LED signs

You should use your LED displays to combine with other elements of your business. For example, have you thought about hiring an ATM for your business? You will attract more people to your company, as they will come to withdraw money and they could then end up making a purchase. ATM rentals have had great success at companies all over the world, so it is definitely something worth looking into. You can then use the LED sign to advertise that you have cash withdrawals at your establishment.

All things considered, when you digest everything that has been discussed in this blog post, it is not difficult to see why it is advisable to invest in LED window displays. This form of advertising can do wonders for your business by attracting a greater level of customers and essentially enhancing your profit levels by a significant degree. It does not matter what type of store you run, these are the sorts of benefits that can be felt by all.

Networking Events With Pizzazz

/in /by

Your brand deserves to launch in style.

Your band deserves to have networking events in style.

Your brand deserves your car and attention.

And, let’s face it most networking events are dull as dirt, with the same format over and over again. Why? Well, the idea is people just meet and swap contracts. But you don’t have to do it that way.

You can break the mold.

Ditch the community halls, skip the business meeting centers. Head outdoors. Of course, you are not going to be looking at a spring or summer event. Which is great, because no matter when you read this – you can start planning.

StrategyDriven Marketing and Sales Article | Networking Events With Pizzazz

It’s All About You-ish

So, you really want your brand to be on everything. From the napkins to the banners. Displaying your brand should be a big focus here. But, remember that you are the host. The comfort and experience of the attendees should come first.

So make a list of the materials that you want. Pens, pencils, notebooks, banners, but how about… cupcakes? Reusable cups? Get creative.

Outdoorsy

A reason to use the outdoors is that freelancers, business owners, and in fact almost everyone works inside. All the time. Getting outdoors for an event is actually a lot of fun. The fresh air, it’s more relaxing, the food choices are much more wide open too. You can have a BBQ and food trucks. So long as the space you intend to use has the correct permissions. If it rains, then don’t worry because one of the first things that you will source is a gazebo that is waterproof – and the correct flooring. This works whether it is super sunny, or adverse weather conditions – meaning you won’t need to cancel unless it is snowing.

Logistics

Not everyone drives, so if you have booked a space that can be tricky to get to, and perhaps you are offering alcoholic drinks – you might want to think about arranging a coach. Look for where the highest concentration of people will be able to get to – make that the drop-off and pick up point.

Food & Drinks

Although it was briefly mentioned above, food and drinks can be tricky. As it is a networking event, people will be shaking hands a lot, so chicken wings might not be the best option as this inhibits personal contact. On the flip side, it is pretty funny when two people are having a conversation but covered in hot sauce. This is really going to depend on your audience. You should look to cater to vegans, vegetarian, meat eaters, and people with allergies – which isn’t a small task. While you are free to make the food yourself if you really want to, it’s better to hire the professionals. They will be able to cater to all of your needs.

Remember that not everyone will want a beer or wine. Networking events do typically offer a drink on arrival – included in the ticket price, but you can be smarter here. When people book a ticket, give them an option to choose a soft drink and have them all labeled up for when people arrive. And, invite a BYOB policy. So that people who have particular tastes can bring their own red wine. Typically people attending networking events are there to make contacts, so you won’t need to worry about someone bringing a case of more significant.

Contact Information

Swapping contact information is the end goal (kind of). You are going to be displaying your brand and so should have business cards in easy reach of every table or seated area. A good idea here is to set up specific tables. One for people looking for graphic designers. Another for architects. You get the idea. So people who fit the bill and leave their card or linger around so they can speak to people directly.

Takeaways

When you are selling tickets, you can have the option to be in the ‘goody bags.’ This is the bag that everyone will take away at the end. It will be filled with branded merchandise. Both yours and that of others. Produce a small magazine for attendees, and in the side have a range of advertisements from those who attended too. Of course, the motive here is networking first and money making the second. So make sure that the offer is out there at the point of ticket sales.

Networking should be an enjoyable experience, people are more likely to be open and chat about what they want – when they are relaxed. So curate the whole, and you are guaranteed success.

A Business Blog Should Be 20% Of Your Marketing Strategy

/in , , /by

StrategyDriven Online Marketing and Website Development Article | A Business Blog Should Be 20% Of Your Marketing Strategy | Business Blog

If you aren’t interesting as a business you’re not an entity that is going to hold the attention of the masses. They want businesses and business leaders that speak to them, share ideas they feel passionate about too and also, just be fun to be around and interact with. Businesses have got to stop being so rigid and focuses on their corporate images. But how do you do this day in and day out? What is the outlet which can give you this space? Your own business website of course. Your business blog is where your personality has to shine through. In the content you must be able to explain your ideas well but also use it as a platform to build links, create new followers and be able to spread your word around the search engines that people use. Just how big a proportion do blogs take up when it comes to marketing?

Make the news before the news

Social media is like a forest sometimes. It’s so full of content, videos, links and viral adverts that you can be intimidated. However, know that the media companies of the world are dying to hear about you. To become viral you don’t need their own platforms and say so. Your business can make the news before the news even knows. This is why business blogs are so powerful. You can release exclusive information on your blog and watch the media report on it in a heartbeat. But you give your customers and interested potential consumers vital information about an update, a patch, a new product a totally new and improved service etc. The blog is therefore used as a news website for customers to come visit and read what you have to say. It’s a phenomenal tool to communicate with the world in this way.

Almost a quarter

Perhaps the best reason for a business blog to exist is that it’s almost one quarter of the SEO world for businesses. Content and a blog for a business amounts to around 19% of the overall SEO duties and marketing strategy aspects. That is huge. It’s about 1/5 of your overall SEO management requirements. The other aspects are link building, Google plus, social media, on page and off page links, keywords, Google AdWords, YouTube etc. A blog is worth so much to a business because it’s the space where all other marketing aspects can exist together. You can add a YouTube video to your blog, create off page links whereby you use evidence by another media or well respect news company to back up your claims.

Active and fresh

A business that doesn’t publish blogs can seem kind of dormant. Unless someone is actually following your business on social media, they won’t be seeing you anywhere else other than the search engine results page. Your blog can appear in the search results with great SEO techniques employed so you cover that base as well.

Content isn’t just about getting material out there, it’s about sharing your personality as a business with the consumer. It’s also a great way to make news before the news reports on you.

5 Easy Steps You Can Take To Improve Your Company’s Brand Awareness

/in /by

StrategyDriven Marketing and Sales Article |Brand Awareness|5 Easy Steps You Can Take To Improve Your Company's Brand AwarenessBrand awareness is critical for any business considering that it impacts the number of people that know about your company. This will then affect the likelihood that your products and services will be used in the first place, and this is hence something that must be prioritized.

The good news is that there are a few easy steps that you can take to improve your organization’s marketing tactics. First, however, you must determine what goals you want to meet. You need something to work towards, after all. Once you have dealt with this, you will need to ensure that you have a strong online presence, tailor your content to your target audience, and get assistance from a team of professionals that know exactly how to achieve all of this.

Set business goals you want to meet

Every single business must have a number of goals that they are working towards. When you are devising your marketing strategy, these must be kept top of mind at all times. Ask yourself; how much profit are you expecting to make within the following year? Do you want to improve your relationship with your customers?

Ensure you have a strong online presence

Having a strong online presence is important for improving your brand awareness. This includes having a website as well as a social media presence where your audience can learn more about you and where they can interact with your content. In order to have a strong presence, you also must make sure that the content you post in the first place is high quality in nature, including both the copy and imagery.

Importance of your target audience

It is thanks to your target audience that you can improve your profitability as a company, and that is why you need to identify who they are. Everything that you post on any one of your social media platforms must be tailored to your audience. Think about what their likes and dislikes are and how they would benefit from using your company’s ideas and products.

Get assistance

It’s always important to get the experts assistance on matters of marketing. There are so many marketing agencies that specialize in improving your brand’s presence, why wouldn’t you make use of them?

One such example is DigitalCoast Marketing, and they are both a web design and online marketing agency that specializes in SEO, pay per click advertising, social media marketing, video marketing, and much more. While your in-office team dedicates their time and effort to other company matters, the marketing professionals can improve your strategy and boost your brand awareness. It’s a win-win situation.

Boosting brand awareness is not as hard as you may think, but it will take some time until you notice all of the results that you were expecting. If you give it time, persevere, and change strategies if something is not producing results, then you will notice a huge improvement to your company’s online traffic and engagement.

7 Ways To Attract Attendees To Your Corporate Event

/in /by

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate EventCorporate events are important to anyone running a business of their own. This is especially true when you’re hosting such an event yourself. They are the perfect opportunity to find and impress new customers and clients, get your name out there, and make a little money while doing so. To achieve any of this, however, you will first need to get attendees buying tickets and through the door. This can be a difficult task, but, luckily, there are plenty of tactics that you can try. With that in mind, here are seven effective ways to attract attendees to your corporate event.

1. Invite Last Year’s Attendees

Like returning customers, those who previously attended an event of yours will require less time, money, and effort to get them back through your doors. For this reason, you must ensure that you invite back anyone who has attended one of your corporate events in the past. You might even want to offer them a discount for their loyalty. When sending these invitations, make sure that you highlight the areas of your event that are the same, as well as any exciting changes.

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate Event2. Turn To Social Media

Nearly everyone is on social media these days, making it an incredibly useful marketing tool for businesses like yours. Just like you promote your product launches or promotions, you should speak about your event across all of your social media platforms. You might also want to message those most likely to attend your event directly to ensure that they are aware of it. Encouraging sharing and working with social media influencers will widen your reach further.

3. Send A Text Message

Although most of us have a page on one social media platform or another, not all of us check those sites regularly. Some people like to limit their social media use, and others are so busy that they ignore their notifications. Texts, on the other hand, are much more likely to be read. Because of this, you should consider informing people about your event using online SMS messages. You could even have those people RSVP by sending you a text message back.

4. Network At Similar Events

Yours isn’t and won’t be the only event of its kind in the world. There will be plenty of others out there, many of which are sure to have attendees that might like to come to your event too. With that in mind, you should consider booking a booth at an event with the same demographics. As long as you’re not direct competitors, you could even team up with that event to promote your own. This allows you access to a pool of people that you might not otherwise have reached.

5. Give Out Free Tickets

As great as your event may be, if the price isn’t right, some people aren’t going to be able to come. To remedy this, you should give out free tickets or allow complimentary access to some of those would-be attendees. This won’t boost ticket sales, but it will increase the number of potential attendees for events that you host in the future. Once people have experienced an event of yours, they’ll know what they’re missing and will ensure that they can attend next year.

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate Event6. Take Advantage Of YouTube

Aside from Google, YouTube is the largest search engine in the entire world. It also happens to be one of the biggest media platforms too. For this reason, it’s vital that you use this platform to your advantage. You could introduce sponsors and speakers, give sneak peeks, and offer practical advice through a series of promotional videos. You could then share those across your social media. You might also want to live stream parts of your event on your channel.

7. Promote The Local Area

Attendees want to know what is in store when they arrive at your event, but, if they’re traveling from out of town, the local area might be of interest to them too. Because of this, your marketing should extend beyond the event itself and promote the city surrounding it. You should let people know what attractions are nearby, which restaurants to eat at, and where to sleep. If anyone is on the fence as to whether or not to buy a ticket, learning all of this might be the push they need.

A corporate event can only be a success if people attend it. Hopefully, with the tips above, you will have no trouble getting people through the doors.