When it comes to improving our personal financial situation, it’s important to think about how you can budget to maintain a healthy and balanced lifestyle. However, it’s no secret that a little injection of cash could be a fantastic way to greatly improve your financial situation and give you a nice little boost. Whether it’s to pay off a debt early, go on holiday sooner or buy something that you’ve always wanted, it’s always nice to have a hidden source of money that you can rely on. So in this post, let’s take a look at a few hidden sources of money that you might have been neglecting.
Your friends and family
While borrowing money should be seen as a last resort in most cases, it’s still an option should you need to pay for an emergency expense or if you’re having financial difficulties. Alternatively, why not chase those friends and family members for debts that they owe you? This is common for anyone that lends money to other people, so don’t be afraid to dig into past debts and ask for a favour today.
Your accidents
You hear it all the time in adverts; call this number or contact that company to help you claim compensation. While it can seem spammy at first, it’s actually fairly important to understand how to get in touch with a work injury lawyer should you actually end up in an accident. It’s not just about claiming money from a situation that negatively affected you. It’s about claiming that money so you can pay your medical expenses and stabilize your income should it disrupt your ability to make a living.
Your belongings
People have a tendency to hoard things. Thankfully, a lot of the things we buy actually hold value pretty well. Even old electronics such as video games and smartphones can hold value quite well, meaning you can sell them for a decent chunk of money. This is true even for collectable items that might be gathering dust in your attic, or even antiques and pieces of furniture that you have no need for. Sell these items locally or on websites like eBay for a little boost of cash and also a convenient way to declutter your home.
Your knowledge
A lot of people have skills that are marketable on the internet. With the advent of online study, blogging and content creation, it’s completely possible to make a bit of money on the side by just having expertise in a subject and being willing to talk about it. Get started on your blogging journey today and you can begin creating an online presence by teaching others about a subject you have expertise in. This even has the potential to turn into another stable source of income and can be a fantastic way to explore your passions.
There’s money in everything and, as long as you’re willing to invest some time and effort, you can easily extract it to help with your financial situation.
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When it comes to being in business, it’s safe to say that you’re going to want to make sure that you can grow. But this isn’t something that you can do overnight. And it’s not always easy to make it happen. And so, when you know that you want to get somewhere with your business, you have to be intentional about it. Being intentional with your business means knowing what it is that you need to do to grow. It means having a plan and focusing on the right things. And this can be hard. So, it’s important for you to work on the things that are the most important to your growth. Let’s consider a few options.
The Right Intent
To begin with, it may be as simple as you having the best intentions for the business. Sometimes, it’s easy to think that you know what you want to achieve, But then your actions don’t match that. And so, you need to be able to make sure that you are setting goals and then following through with actions that allow you to achieve them. If you are really keen to grow, this is something you definitely have to stick to.
Better Research
Or maybe for you, the most important thing to focus on right now is research. If you have a particular product that requires advancement or that is in a technological or scientific area, then research is everything. And you will want to invest here. Whether that’s in Chemyo SARMs for research or for the team and equipment, it’s important to do it. Because if this is the one thing that will guarantee you success, you should go for it.
More Sales
Sometimes, it can be as simple as needing to get more sales. When you want to increase your revenue, it can feel like you have to jump through hoops to get there – but that’s not always the case. Have a great product, try to help others, and watch the sales come in.
A Connection
When it comes to finding any kind of success in business, you’re likely to find that it matters for you to make a connection with your customers. So if you know that you want to see exponential growth soon, learning how to connect with your customers can really help you. So this is definitely something that you should make a priority. Because if you care to connect with them, it really makes a difference.
Perseverance
Sometimes, the most important thing that you can do is just keep going. Business success doesn’t happen overnight. It’s not a quick thing – it takes work and perseverance. It’s important that you can be patient and keep going – because the results will come. You never know whether the thing you need to make everything a success is right around the corner. So keep going – the growth will come.
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Blogging can be many things to many different people. To some, it is a hobby. They can talk happily about the subjects that interest them, and engage with like-minded individuals who also feel a passion for the same topic. For others, blogging is a side-line, a great way of earning money alongside your regular income. Many people, however, can turn their blogs into their full-time jobs and earn a lucrative income from the content that they create. Businesses will also use blogs to fantastic effect as a way of raising awareness of their own brands. It is important to never underestimate the potential of blogging.
If you have ever thought about blogging, you should understand that with the right amount of effort, and with great content, it is possible to create a successful blog that will be ready by countless people, while generating you a reasonable, if not, substantial income.
But if you don’t know your WordPress, from your Yoast, or your affiliate marketing from your search engine optimization, here is some great advice to get you started on your very own blogging journey.
Pick A Niche
You will have a few decisions to make early on in your life as a blogger. The first one is to decide on the niche that you will write in. You might be able to write confidently and inspiringly in a number of subjects, and if you can do this, and link them all together, you can cover a range of topics on your blog. Generally, readers will have an interest in a specific niche, and if your blog covers too big a range of topics it can get confusing. Stick to the areas that you are the most knowledgable and passionate in. Make sure you pick a subject that you have enough milage in, you will need to write about this on most days for a very long time to come.
Pick Your Platform
There are lots of different blogging platforms out there. Some will host your site on their servers, and in others, such as wordpress.org, you will need to buy for your own hosting from a company such as Bluehost.
Read all about the various platforms that are available and try and understand the differences and what the benefits and limitations of each one are. This is a big decision, and, while it is possible to migrate your blog to a different platform and host at a later date, it is quite a stressful and time-consuming process to carry out.
Creating Great Content
The reason that your readers will visit your site is for your content. You need to regularly create great content. Try and stick to a schedule so that you are posting to a reasonable frequency. Many sites will posts a couple of times a day. You don’t have to post each day, however, if you are going to post six or seven posts all at once, and then not update the site for a month or so, this is not going to do you any favours when it comes to building repeat readerships. If your readers know that they can expect new content on a regular basis, it will keep you fresh in their minds.
Make sure that your posts are of a reasonable length. The bare minimum a blog post should ever be is 300 words, however, longer-form content often fares well, so aim to write posts that are much higher in their word counts.
Include a striking image with your post and a catchy title. You need to bring your readers in any way that you can.
Monetizing Your Content
When you have a reasonably large readership, you should be able to start earning money from your blog. There are many ways that you can do this, though affiliate marketing is one of the most popular. The way that affiliate marketing works is that you will insert a link to a product or service in your blog. This will act as a recommendation to your readers, and, if anyone signs up or buys whatever the link is offering, you can earn a commission.
Remember, if you are using affiliate marketing on your blog, you need to be perfectly clear that you are earning money from the links that you are sharing. Create a disclaimer or disclosure page on your site and make sure and link it on any relevant posts that use this type of affiliate link.
You could also monetize your blog by using adverts, or by selling paid content such as eBooks, or by offering up your services as a consultant in your area of expertise, or as a content writer.
Socializing
Your blog needs readers. You can obtain these by sharing your posts on social media. Create social media profiles and build up a strong following on as many platforms as possible. Engage with your followers and make sure that they are engaging with your content.
Social media promotion is a vital way of generating visitors to your site, and you need to do everything that you can to build up relationships. The bigger your following, the wider your reach.
Search Engine Optimization
An area that all bloggers need to learn about and understand is Search Engine Optimization (SEO). SEO involves getting your website as high in the internet search engine rankings as possible. If you are not in the first few results on any relevant search, then your site won’t be found by people looking at Google.
SEO is a wide subject that covers everything from inserting relevant keywords in the right places in your content, through to building up a web of links between all of your pages. By inserting a link back to relevant content elsewhere on your blog, you will be helping to optimize your website. You should also include links to other sites, and try and get your site linked to from as many external sites as possible.
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An especially effective sales letter can be worth millions of dollars despite costing very little to create. Many businesses, though, end up settling for sales letters that do a poor job of converting readers into customers.
Fortunately, there is a proven formula that can be used to make sure any sales letter has all the parts it needs to succeed. Become familiar with the following four elements of especially effective sales letters and you will be able to write your own with no trouble at all.
1. A Fascinating Headline
The largest obstacle every sales letter needs to overcome is getting recipients to read it. This is just as true of sales-focused emails as of old-fashioned letters delivered by mail carriers.
Providers of Digital Marketing Services know that consumers and B2B buyers are more jaded than ever before. People today face many marketing entreaties and pleas and have learned to tune the vast majority of them out.
As such, any sales letter that has a hope of breaking through will need to feature a headline that impresses at a glance. In the space of a couple of seconds, at most, a letter’s headline needs to make a convincing case for why the subsequent material deserves to be read.
It can take many hours and lots of experimentation to come up with the perfect headline for a letter. Some experts even devote a near-majority of their writing time to putting together the perfect sentence. In any case, overlooking the importance of a sales letter’s headline is one of the most common reasons for failure.
2. An Intriguing Introduction
Every sales letter needs to make a strong, compelling case, and much of the groundwork gets laid at the beginning. While a letter’s headline serves to pique the interest of recipients, its introduction needs to forge a deeper connection.
That most often means giving the reader a good but not exhaustive idea about what can be expected later on. Just like a conventional essay, a sales letter needs to describe its own outlines clearly and quickly.
One of the most frequently overlooked realities of writing sales letters is that readers become more committed the longer they remain engaged. If a letter’s introduction does not retain a reader’s interest, no sales will follow.
3. A Relatable Description of the Problem
Although pundits have been predicting the death of solution-based sales for decades, no other approach has proved anywhere near as effective. Selling a product or service as a solution, of course, requires first identifying the problem to be resolved.
Successful sales letters inevitably do so in ways that readers relate to personally. It will always be easier to frame a problem in relatable fashion when the situation and background of a letter’s recipient have been determined to some degree.
4. An Irresistible Offer
Once a particular problem has been defined and a company’s product or service positioned as the best solution, it will finally be time to close the deal. Too many sales letters let up overly early and end up leaving money on the table.
The best way to ensure that a sale will be concluded will always be to extend a particularly appealing offer. With a product’s desirability having already been established, a special offer will make action a lot more likely.
Anyone Can Write a Winning Sales Letter
Some otherwise-capable, confident people see the writing of sales letters as an art so arcane that it is unapproachable. In reality, winning sales letters always include the four elements above, with little else really being needed.
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With how popular technology is, it is surprising so many companies are unable to be searched online.
If you want to stand out from competitors and grow your business, you must create a website to draw people in and contact you.
Continue reading to discover the steps you need to take to make small business websites so that you have a strong online presence!
1. Get Started With the Basics
The first step to creating small business websites is to start with the basics and create a domain name.
Your domain name will also be the website’s name. You should check with online resources that you have a unique domain name that won’t conflict with another business. You will also need to take care of website hosting.
Website hosting includes your site’s homepage and files. There are many companies for web hosting, and some are free. This usually takes about an hour to complete, unless you can’t come up with a unique name.
GoDaddy, Bluehost, and DreamHost are all popular and trusted sites that businesses use to create their websites.
2. Set up the Format and Style
When readers go to your website, they should be able to quickly find information and understand it.
Formatting your website is important if you want it to flow for readers. Many people put a banner across the top of their site to help organize information. This has become a common tradition and doesn’t fail.
Without different pages and tabs, the website will look like one long list of information that won’t attract customers. You should also consider the style that you want to use too.
Many businesses design the site to match their logos. You should stay professional and use readable fonts. Try to stick with a common theme, so that your customers don’t feel like they are being misled to other sites.
Don’t be afraid to get creative and come up with a unique homepage. Graphic designers can also help your site stand out!
3. Create an Attractive Homepage
Did you know that the average computer user only spends 10-20 seconds looking at a website?
Beyond those 20 seconds, they have likely moved onto another site or lost interest. You must attract your customers and readers from the minute they get to your website.
By staying up to date on trends and using interactive pages, you can get readers to stay on your page for longer and consider your business. You can use high-quality videos and images on your page along with animation to draw in attention.
There are many things that you can do to draw people in, following the same patterns, however, will leave you forgotten like the rest. Try to come up with a unique way to display your business values and team to encourage new buyers.
4. Encourage Contact
If you want customers to consistently use your services or products, you should allow them a place to contact you.
Including a contact page on a website is standard. People use this tab to include emails, addresses, and phone numbers. If you notice that a lot of your customers like to offer feedback, you can even put a comment box on your contact page.
Letting your customers contact you lets them know that they matter. If something goes wrong or there is a defect, they can easily reach out to you, to resolve the issue. Make your contact page welcoming so that people feel comfortable talking to you and asking questions.
Sometimes, companies will include a picture of the person who will be answering your calls or emails. This help people put a face to the name and make your company more memorable. Adding personal touches will draw customers back.
5. Describe the Business
One of the most important things that your website should have is a summary of what your business is or does.
You want to let people know what your business is, immediately after going to the website. Without telling people what your services are, they may become confused and check out another site.
If you take pride in your company’s progress, it can help to include history online. When potential employees and devoted customers go to your site, they will likely want to know more about the company. A brief history is a great way to get your story heard and gain local business.
While describing the purpose of your company, you can present your mission statement and discuss everything you have to offer.
Explaining the progression of the business can be interesting to readers and teach them more about your values and hard work.
6. Display Your Team
Every good business comes with a solid group of employees that work well together.
If you are proud of your team and want to give them a spot on the website, you can do so with an “our team” page. This allows customers the chance to get to know who they are working with so that they can feel more comfortable.
Lawyers and other types of services that involve other people are recommended to include team pages. Offering this recognition to employees can also help make them more satisfied with their job and feel like they make an impact.
A business isn’t run by one person, rather a collective team working towards the same goal.
7. Market and Sell Your Products or Services
Another page that you may need on your website is a store of services page.
If your company sells products, like clothing, shoes, or accessories, you will want to display each item online. You should post clear pictures of products with detailed descriptions and ordering information.
This is where your customers can add items to the cart and try out your products. If your business doesn’t sell products, you can create a service page.
On the services page, you can include information about all of your offers and what you can do for your clients. Even if you can’t give them exact numbers, you can also include estimated prices for each service.
This will be one of your largest money makers in the company. Keep up to date of what your company offers, so that you don’t have to turn customers down.
8. Set up Payment System and Options
More than $158 million was spent online in the final quarter of 2019.
Online shopping has become so popular because it is convenient and accessible at any time. If you want your business to succeed, it is crucial that you set up a payment system online.
If you plan to sell products or services over the internet, online paying can help increase sales. Depending on the needs of your business, you will have to find the right plan for you. Many people have the account set up so that the money goes directly into the business’ bank account.
PayPal, Venmo, and Cash App are all other excellent options that you can accept payment through.
Don’t forget to include discount codes for customers if you are sending them out. To use these codes, they must be able to enter them in while paying.
9. Try It out
Now that you have all of your pages filled in with crucial information, you can test out the site.
This is an important step because it gives you the chance to fix any errors before making it public. Reviewing the site for spelling and grammar errors should be the first step. Editing and accuracy show your customers that you care and want to offer them the best service you can.
You will also want to make sure that all of your images, videos, and animation were uploaded correctly. Not all files are compatible with websites, so you may have to make adjustments along the way.
Testing out your site can also prevent you from having incomplete sections. With how many details there are in making a site, it can be easy to overlook a portion of the site.
Take notes of everything you discover on your test run so that you can make adjustments or continue down the same path!
10. Publish Your Site
You’ve uploaded all of your information, checked it over dozens of times and everything looks good. It’s now time to go live!
Publishing your site will allow access to internet users. Although your website may not be perfect, you can get feedback from customers about the site so that you can make sure it is meeting their standards.
This is an exciting step to creating a website and the beginning of a new chapter. Your business should continue to grow now that you have a strong online presence.
11. Market on Social Media
If you are wanting your new website to be seen by the world, you will have to market it.
After your site is error-free and published, you need to tell other people about it. By posting the site and sharing it on Facebook, Instagram, and Pinterest you can attract new customers. Use these sites to teach people about your company and why they should select your business over others.
An article by Corberry Digital Marketing examines marketing and factors that make a business fail or succeed. Read this to determine if your marketing efforts are working!
Don’t be afraid to find other avenues of marketing. You can also do so by word of mouth and posting ads in local papers.
12. Maintain the Website
If your website is continuing to work and bring in customers, you are likely doing something right.
If you want to continue the business, you will need to maintain your site. The contact information you provided should be accurate, along with employee information too.
When your business has new products or services being launched, they should also be uploaded to the website. Maintaining your site will prevent your site from being outdated and mismanaged.
Websites with blog pages should be having frequent uploads that stay up to date on trends and news. Many people recommend that you put aside a certain amount of time each day to work on your website.
13. Interact With Customers
Successful business owners know that you must interact with your customers if you want to keep them coming back.
You should be interacting with the customers online through your website and social media. Otherwise, your business can become forgotten. When customers comment on your posts or reach out to you in an email, you must respond to them.
Unanswered questions from customers can make them unsatisfied. A caring and conversational business owner can help make them feel comfortable to support your business.
You should always acknowledge what people are saying about your company. You may be able to increase sales if you follow the logical requests that people want.
Create Small Business Websites That Impress Customers
When you own a company, a lot of your business comes from word of mouth and through referrals.
Utilizing this guide can help you create small business websites that give you an online presence. This can help people learn about your company and all of the services that you offer. Most people look at online reviews and sites to determine if they want to support them or not.
To have an impressive website, you should use organization, media, and personal touches. Whatever you can think of to make your company look as unique as it is will help your site.
Be sure to check out our blog for more articles about improving your business with technology!
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Business Programs
Sources of Money That You Could Be Neglecting
/in Managing Your Finances/by StrategyDrivenYour friends and family
While borrowing money should be seen as a last resort in most cases, it’s still an option should you need to pay for an emergency expense or if you’re having financial difficulties. Alternatively, why not chase those friends and family members for debts that they owe you? This is common for anyone that lends money to other people, so don’t be afraid to dig into past debts and ask for a favour today.
Your accidents
You hear it all the time in adverts; call this number or contact that company to help you claim compensation. While it can seem spammy at first, it’s actually fairly important to understand how to get in touch with a work injury lawyer should you actually end up in an accident. It’s not just about claiming money from a situation that negatively affected you. It’s about claiming that money so you can pay your medical expenses and stabilize your income should it disrupt your ability to make a living.
Your belongings
People have a tendency to hoard things. Thankfully, a lot of the things we buy actually hold value pretty well. Even old electronics such as video games and smartphones can hold value quite well, meaning you can sell them for a decent chunk of money. This is true even for collectable items that might be gathering dust in your attic, or even antiques and pieces of furniture that you have no need for. Sell these items locally or on websites like eBay for a little boost of cash and also a convenient way to declutter your home.
Your knowledge
A lot of people have skills that are marketable on the internet. With the advent of online study, blogging and content creation, it’s completely possible to make a bit of money on the side by just having expertise in a subject and being willing to talk about it. Get started on your blogging journey today and you can begin creating an online presence by teaching others about a subject you have expertise in. This even has the potential to turn into another stable source of income and can be a fantastic way to explore your passions.
There’s money in everything and, as long as you’re willing to invest some time and effort, you can easily extract it to help with your financial situation.
What’s The Most Important Thing For Your Business Growth?
/in Managing Your Business, Tactical Execution/by StrategyDrivenWhen it comes to being in business, it’s safe to say that you’re going to want to make sure that you can grow. But this isn’t something that you can do overnight. And it’s not always easy to make it happen. And so, when you know that you want to get somewhere with your business, you have to be intentional about it. Being intentional with your business means knowing what it is that you need to do to grow. It means having a plan and focusing on the right things. And this can be hard. So, it’s important for you to work on the things that are the most important to your growth. Let’s consider a few options.
The Right Intent
To begin with, it may be as simple as you having the best intentions for the business. Sometimes, it’s easy to think that you know what you want to achieve, But then your actions don’t match that. And so, you need to be able to make sure that you are setting goals and then following through with actions that allow you to achieve them. If you are really keen to grow, this is something you definitely have to stick to.
Better Research
Or maybe for you, the most important thing to focus on right now is research. If you have a particular product that requires advancement or that is in a technological or scientific area, then research is everything. And you will want to invest here. Whether that’s in Chemyo SARMs for research or for the team and equipment, it’s important to do it. Because if this is the one thing that will guarantee you success, you should go for it.
More Sales
Sometimes, it can be as simple as needing to get more sales. When you want to increase your revenue, it can feel like you have to jump through hoops to get there – but that’s not always the case. Have a great product, try to help others, and watch the sales come in.
A Connection
When it comes to finding any kind of success in business, you’re likely to find that it matters for you to make a connection with your customers. So if you know that you want to see exponential growth soon, learning how to connect with your customers can really help you. So this is definitely something that you should make a priority. Because if you care to connect with them, it really makes a difference.
Perseverance
Sometimes, the most important thing that you can do is just keep going. Business success doesn’t happen overnight. It’s not a quick thing – it takes work and perseverance. It’s important that you can be patient and keep going – because the results will come. You never know whether the thing you need to make everything a success is right around the corner. So keep going – the growth will come.
How To Get Started On Your Blogging Journey
/in Online Marketing and Website Development/by StrategyDrivenBlogging can be many things to many different people. To some, it is a hobby. They can talk happily about the subjects that interest them, and engage with like-minded individuals who also feel a passion for the same topic. For others, blogging is a side-line, a great way of earning money alongside your regular income. Many people, however, can turn their blogs into their full-time jobs and earn a lucrative income from the content that they create. Businesses will also use blogs to fantastic effect as a way of raising awareness of their own brands. It is important to never underestimate the potential of blogging.
If you have ever thought about blogging, you should understand that with the right amount of effort, and with great content, it is possible to create a successful blog that will be ready by countless people, while generating you a reasonable, if not, substantial income.
But if you don’t know your WordPress, from your Yoast, or your affiliate marketing from your search engine optimization, here is some great advice to get you started on your very own blogging journey.
Pick A Niche
You will have a few decisions to make early on in your life as a blogger. The first one is to decide on the niche that you will write in. You might be able to write confidently and inspiringly in a number of subjects, and if you can do this, and link them all together, you can cover a range of topics on your blog. Generally, readers will have an interest in a specific niche, and if your blog covers too big a range of topics it can get confusing. Stick to the areas that you are the most knowledgable and passionate in. Make sure you pick a subject that you have enough milage in, you will need to write about this on most days for a very long time to come.
Pick Your Platform
There are lots of different blogging platforms out there. Some will host your site on their servers, and in others, such as wordpress.org, you will need to buy for your own hosting from a company such as Bluehost.
Read all about the various platforms that are available and try and understand the differences and what the benefits and limitations of each one are. This is a big decision, and, while it is possible to migrate your blog to a different platform and host at a later date, it is quite a stressful and time-consuming process to carry out.
Creating Great Content
The reason that your readers will visit your site is for your content. You need to regularly create great content. Try and stick to a schedule so that you are posting to a reasonable frequency. Many sites will posts a couple of times a day. You don’t have to post each day, however, if you are going to post six or seven posts all at once, and then not update the site for a month or so, this is not going to do you any favours when it comes to building repeat readerships. If your readers know that they can expect new content on a regular basis, it will keep you fresh in their minds.
Make sure that your posts are of a reasonable length. The bare minimum a blog post should ever be is 300 words, however, longer-form content often fares well, so aim to write posts that are much higher in their word counts.
Include a striking image with your post and a catchy title. You need to bring your readers in any way that you can.
Monetizing Your Content
When you have a reasonably large readership, you should be able to start earning money from your blog. There are many ways that you can do this, though affiliate marketing is one of the most popular. The way that affiliate marketing works is that you will insert a link to a product or service in your blog. This will act as a recommendation to your readers, and, if anyone signs up or buys whatever the link is offering, you can earn a commission.
Remember, if you are using affiliate marketing on your blog, you need to be perfectly clear that you are earning money from the links that you are sharing. Create a disclaimer or disclosure page on your site and make sure and link it on any relevant posts that use this type of affiliate link.
You could also monetize your blog by using adverts, or by selling paid content such as eBooks, or by offering up your services as a consultant in your area of expertise, or as a content writer.
Socializing
Your blog needs readers. You can obtain these by sharing your posts on social media. Create social media profiles and build up a strong following on as many platforms as possible. Engage with your followers and make sure that they are engaging with your content.
Social media promotion is a vital way of generating visitors to your site, and you need to do everything that you can to build up relationships. The bigger your following, the wider your reach.
Search Engine Optimization
An area that all bloggers need to learn about and understand is Search Engine Optimization (SEO). SEO involves getting your website as high in the internet search engine rankings as possible. If you are not in the first few results on any relevant search, then your site won’t be found by people looking at Google.
SEO is a wide subject that covers everything from inserting relevant keywords in the right places in your content, through to building up a web of links between all of your pages. By inserting a link back to relevant content elsewhere on your blog, you will be helping to optimize your website. You should also include links to other sites, and try and get your site linked to from as many external sites as possible.
Grabbing Attention: What Are the 4 Core Elements of a Winning Sales Letter Formula?
/in Marketing & Sales/by StrategyDrivenFortunately, there is a proven formula that can be used to make sure any sales letter has all the parts it needs to succeed. Become familiar with the following four elements of especially effective sales letters and you will be able to write your own with no trouble at all.
1. A Fascinating Headline
The largest obstacle every sales letter needs to overcome is getting recipients to read it. This is just as true of sales-focused emails as of old-fashioned letters delivered by mail carriers.
Providers of Digital Marketing Services know that consumers and B2B buyers are more jaded than ever before. People today face many marketing entreaties and pleas and have learned to tune the vast majority of them out.
As such, any sales letter that has a hope of breaking through will need to feature a headline that impresses at a glance. In the space of a couple of seconds, at most, a letter’s headline needs to make a convincing case for why the subsequent material deserves to be read.
It can take many hours and lots of experimentation to come up with the perfect headline for a letter. Some experts even devote a near-majority of their writing time to putting together the perfect sentence. In any case, overlooking the importance of a sales letter’s headline is one of the most common reasons for failure.
2. An Intriguing Introduction
Every sales letter needs to make a strong, compelling case, and much of the groundwork gets laid at the beginning. While a letter’s headline serves to pique the interest of recipients, its introduction needs to forge a deeper connection.
That most often means giving the reader a good but not exhaustive idea about what can be expected later on. Just like a conventional essay, a sales letter needs to describe its own outlines clearly and quickly.
One of the most frequently overlooked realities of writing sales letters is that readers become more committed the longer they remain engaged. If a letter’s introduction does not retain a reader’s interest, no sales will follow.
3. A Relatable Description of the Problem
Although pundits have been predicting the death of solution-based sales for decades, no other approach has proved anywhere near as effective. Selling a product or service as a solution, of course, requires first identifying the problem to be resolved.
Successful sales letters inevitably do so in ways that readers relate to personally. It will always be easier to frame a problem in relatable fashion when the situation and background of a letter’s recipient have been determined to some degree.
4. An Irresistible Offer
Once a particular problem has been defined and a company’s product or service positioned as the best solution, it will finally be time to close the deal. Too many sales letters let up overly early and end up leaving money on the table.
The best way to ensure that a sale will be concluded will always be to extend a particularly appealing offer. With a product’s desirability having already been established, a special offer will make action a lot more likely.
Anyone Can Write a Winning Sales Letter
Some otherwise-capable, confident people see the writing of sales letters as an art so arcane that it is unapproachable. In reality, winning sales letters always include the four elements above, with little else really being needed.
The Ultimate Guide to Making Small Business Websites: This is What to Do
/in Online Marketing and Website Development/by StrategyDrivenWith how popular technology is, it is surprising so many companies are unable to be searched online.
If you want to stand out from competitors and grow your business, you must create a website to draw people in and contact you.
Continue reading to discover the steps you need to take to make small business websites so that you have a strong online presence!
1. Get Started With the Basics
The first step to creating small business websites is to start with the basics and create a domain name.
Your domain name will also be the website’s name. You should check with online resources that you have a unique domain name that won’t conflict with another business. You will also need to take care of website hosting.
Website hosting includes your site’s homepage and files. There are many companies for web hosting, and some are free. This usually takes about an hour to complete, unless you can’t come up with a unique name.
GoDaddy, Bluehost, and DreamHost are all popular and trusted sites that businesses use to create their websites.
2. Set up the Format and Style
When readers go to your website, they should be able to quickly find information and understand it.
Formatting your website is important if you want it to flow for readers. Many people put a banner across the top of their site to help organize information. This has become a common tradition and doesn’t fail.
Without different pages and tabs, the website will look like one long list of information that won’t attract customers. You should also consider the style that you want to use too.
Many businesses design the site to match their logos. You should stay professional and use readable fonts. Try to stick with a common theme, so that your customers don’t feel like they are being misled to other sites.
Don’t be afraid to get creative and come up with a unique homepage. Graphic designers can also help your site stand out!
3. Create an Attractive Homepage
Did you know that the average computer user only spends 10-20 seconds looking at a website?
Beyond those 20 seconds, they have likely moved onto another site or lost interest. You must attract your customers and readers from the minute they get to your website.
By staying up to date on trends and using interactive pages, you can get readers to stay on your page for longer and consider your business. You can use high-quality videos and images on your page along with animation to draw in attention.
There are many things that you can do to draw people in, following the same patterns, however, will leave you forgotten like the rest. Try to come up with a unique way to display your business values and team to encourage new buyers.
4. Encourage Contact
If you want customers to consistently use your services or products, you should allow them a place to contact you.
Including a contact page on a website is standard. People use this tab to include emails, addresses, and phone numbers. If you notice that a lot of your customers like to offer feedback, you can even put a comment box on your contact page.
Letting your customers contact you lets them know that they matter. If something goes wrong or there is a defect, they can easily reach out to you, to resolve the issue. Make your contact page welcoming so that people feel comfortable talking to you and asking questions.
Sometimes, companies will include a picture of the person who will be answering your calls or emails. This help people put a face to the name and make your company more memorable. Adding personal touches will draw customers back.
5. Describe the Business
One of the most important things that your website should have is a summary of what your business is or does.
You want to let people know what your business is, immediately after going to the website. Without telling people what your services are, they may become confused and check out another site.
If you take pride in your company’s progress, it can help to include history online. When potential employees and devoted customers go to your site, they will likely want to know more about the company. A brief history is a great way to get your story heard and gain local business.
While describing the purpose of your company, you can present your mission statement and discuss everything you have to offer.
Explaining the progression of the business can be interesting to readers and teach them more about your values and hard work.
6. Display Your Team
Every good business comes with a solid group of employees that work well together.
If you are proud of your team and want to give them a spot on the website, you can do so with an “our team” page. This allows customers the chance to get to know who they are working with so that they can feel more comfortable.
Lawyers and other types of services that involve other people are recommended to include team pages. Offering this recognition to employees can also help make them more satisfied with their job and feel like they make an impact.
A business isn’t run by one person, rather a collective team working towards the same goal.
7. Market and Sell Your Products or Services
Another page that you may need on your website is a store of services page.
If your company sells products, like clothing, shoes, or accessories, you will want to display each item online. You should post clear pictures of products with detailed descriptions and ordering information.
This is where your customers can add items to the cart and try out your products. If your business doesn’t sell products, you can create a service page.
On the services page, you can include information about all of your offers and what you can do for your clients. Even if you can’t give them exact numbers, you can also include estimated prices for each service.
This will be one of your largest money makers in the company. Keep up to date of what your company offers, so that you don’t have to turn customers down.
8. Set up Payment System and Options
More than $158 million was spent online in the final quarter of 2019.
Online shopping has become so popular because it is convenient and accessible at any time. If you want your business to succeed, it is crucial that you set up a payment system online.
If you plan to sell products or services over the internet, online paying can help increase sales. Depending on the needs of your business, you will have to find the right plan for you. Many people have the account set up so that the money goes directly into the business’ bank account.
PayPal, Venmo, and Cash App are all other excellent options that you can accept payment through.
Don’t forget to include discount codes for customers if you are sending them out. To use these codes, they must be able to enter them in while paying.
9. Try It out
Now that you have all of your pages filled in with crucial information, you can test out the site.
This is an important step because it gives you the chance to fix any errors before making it public. Reviewing the site for spelling and grammar errors should be the first step. Editing and accuracy show your customers that you care and want to offer them the best service you can.
You will also want to make sure that all of your images, videos, and animation were uploaded correctly. Not all files are compatible with websites, so you may have to make adjustments along the way.
Testing out your site can also prevent you from having incomplete sections. With how many details there are in making a site, it can be easy to overlook a portion of the site.
Take notes of everything you discover on your test run so that you can make adjustments or continue down the same path!
10. Publish Your Site
You’ve uploaded all of your information, checked it over dozens of times and everything looks good. It’s now time to go live!
Publishing your site will allow access to internet users. Although your website may not be perfect, you can get feedback from customers about the site so that you can make sure it is meeting their standards.
This is an exciting step to creating a website and the beginning of a new chapter. Your business should continue to grow now that you have a strong online presence.
11. Market on Social Media
If you are wanting your new website to be seen by the world, you will have to market it.
After your site is error-free and published, you need to tell other people about it. By posting the site and sharing it on Facebook, Instagram, and Pinterest you can attract new customers. Use these sites to teach people about your company and why they should select your business over others.
An article by Corberry Digital Marketing examines marketing and factors that make a business fail or succeed. Read this to determine if your marketing efforts are working!
Don’t be afraid to find other avenues of marketing. You can also do so by word of mouth and posting ads in local papers.
12. Maintain the Website
If your website is continuing to work and bring in customers, you are likely doing something right.
If you want to continue the business, you will need to maintain your site. The contact information you provided should be accurate, along with employee information too.
When your business has new products or services being launched, they should also be uploaded to the website. Maintaining your site will prevent your site from being outdated and mismanaged.
Websites with blog pages should be having frequent uploads that stay up to date on trends and news. Many people recommend that you put aside a certain amount of time each day to work on your website.
13. Interact With Customers
Successful business owners know that you must interact with your customers if you want to keep them coming back.
You should be interacting with the customers online through your website and social media. Otherwise, your business can become forgotten. When customers comment on your posts or reach out to you in an email, you must respond to them.
Unanswered questions from customers can make them unsatisfied. A caring and conversational business owner can help make them feel comfortable to support your business.
You should always acknowledge what people are saying about your company. You may be able to increase sales if you follow the logical requests that people want.
Create Small Business Websites That Impress Customers
When you own a company, a lot of your business comes from word of mouth and through referrals.
Utilizing this guide can help you create small business websites that give you an online presence. This can help people learn about your company and all of the services that you offer. Most people look at online reviews and sites to determine if they want to support them or not.
To have an impressive website, you should use organization, media, and personal touches. Whatever you can think of to make your company look as unique as it is will help your site.
Be sure to check out our blog for more articles about improving your business with technology!