A lot of people like to develop their companies into national brands. But, then they are unsure of how to grow or expand any further. Becoming an international brand is really a sign that you have ‘made it’. So many business owners are unsure how to take their companies to this coveted next level. These are just a few of the things necessary to take your company into the global marketplace.
Vision
Expanding a brand and taking it international is an exact science. It needs to be done properly at the first time of asking. It’s essential that you get it right so you have a successful transition. The ways to do this is to have a strong and clear vision of what you want to achieve. All business owners need to have a vision, and that should be applied here as well. Whether you’re trying to launch a product like a rock star or come up with a business plan, you need vision. With the right vision, a person can accomplish anything. And by working towards your business vision, you will find success in the foreign marketplace.
Money
One thing you will need when it comes to international expansion is money, and lots of it. The cost of running a business is high, but that’s the price entrepreneurs pay for working for themselves. But, the costs of taking a company into the global marketplace are even higher. Sometimes it will be necessary to take out a business loan to help with the transition. Visiting the Business Lender Match website and other sites provide information on business loans. You shouldn’t attempt to globalize your company without having the necessary capital behind you.
Diverse Staff
When attempting to crack the foreign market it’s important to equip your business accordingly. One of the best courses of action to take would be to ensure a diverse staff base. Think about how beneficial it’s going to be to grow the business in a country where you have people who understand the language and culture. This is so essential in helping you succeed and tackle any issues you may face from the global marketplace. So try to start integrating these staff into the business as soon as you can.
Versatility
It pays in the business world to be as versatile as possible. The best businesses are those who grow through evolution and adaptation. It’s pretty clear that the world is changing at a rapid rate. And, for your business to succeed it will need to change with the industry, and the economy. So, always attempt to ensure you have the most versatile business you possibly can. This is the key to how you develop and grow. In the foreign marketplace, it’s even more pivotal to be adaptable and versatile. You may need to change elements of your brand in order to succeed so you must be prepared to do that.
There comes a time in business when it is necessary for growth and expansion. Many companies reach this juncture but are unaware of how to proceed because they haven’t planned. If you harbor ambitions of cracking that elusive foreign market anytime soon so you should plan your strategy as soon as possible.
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The best brands connect with consumers and build long-term relationships through carefully crafted and controlled messaging. A logo, alone, is not enough. You see – once a small business has a strong logo, it’s important to bring the brand to life by developing a brand voice. No matter how small the business, putting a face behind the brand and building a brand voice is key to driving the conversation, building relationships, and standing out from the crowd.
Even more, a clear brand voice transforms a brand from just a product or service into a personality that’s consistent with the business’s values, target audiences and advertising goals. A brand voice can be used to inform all messaging choices a small business brand must make, from brochures and print advertisements to website content and social media interactions.
Why Is a Brand Voice Important for Small Business?
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Dan Antonelli has over 20 years’ experience in small business logo design and marketing strategy. As CEO and Creative Director of Graphic DSigns, Inc., The Small Business Advertising Agency®, he’s helped nearly a thousand individual brands recognize the better side of business. The definitive industry expert on logo design for small business, Dan has authored three books on the subject, including his latest ‘Building a Big Small Business Brand’, and established his agency as the premier brand-building agency for small businesses nationwide.
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Midshipman receive feedback numerous times a day during almost every activity in which they are involved. This feedback is intended to strengthen their performance and character; preparing them for the extreme challenges of leadership in combat and other high-risk situations.
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This is the tenth anniversary of the Little Gold Book of Yes! Attitude. In this year’s edition – ironically the 10th printing of the book, I have added content, new ideas and new lessons.
Here’s one of the additions to get you thinking…
To make it easier for you to understand where your attitude actually is at this very moment, I’ve created a list for you to rate yourself. It breaks down your attitude into attributes. The key to this self-evaluation is your self-truth, and your willingness, on a scale of 1-10 (1 being the worst, 10 being the best), to rate your present situation in each of the attitude attributes listed below.
These ratings, better stated – these self-evaluations, will give you a “ground zero” beginning to understand the NOW position of your attitude, and where to work on getting to YES! It’s where you are right now, and specific places that you can begin to improve.
MIND THE GAP: As you rate yourself, you will develop gaps – or opportunities as I prefer to call them. If you rate yourself a 7 out of 10, your gap for improvement is 30%. And the more honest with yourself you are in your self-evaluations, the more gaps will appear.
Gaps are good. They provide SPECIFIC direction. They will tell you EXACTLY what needs improving.
Some of your self-evaluations may hurt a little bit, but the goal in this is to bring you to greater attitude awareness. Anywhere you score less than 6 is an area that needs real improvement. The good news is, as you improve each attribute, you narrow your gap, and your attitude becomes closer to YES!
Here are the attributes. Go slow. Think hard. Be honest.
Score | Attitude Attribute
____ Attitude of receptiveness. You are totally open to new ideas all the time, and eager to listen and self-evaluate.
____ Attitude of listening. You are positively listening with the intent to understand and question BEFORE you respond.
____ Attitude of friendliness. Your mindset is permanently adjusted to friendly and you greet everyone with a warm smile.
____ Attitude of willingness. You serve from your heart because you love to be of service. Serving makes you feel good.
____ Attitude of gratitude. Grateful for all gifts and opportunities that life has given you. How grateful are you? Really?
____ Attitude of awareness. Looking at all things around you, and seeing the bright side. Listening to all things around you, and seeing the bright side.
____ Attitude of enthusiasm. Full of visible happiness so strong it’s transferrable to others.
____ Attitude of cooperation. You’re a true team player that’s happy to help and eager to support and serve.
____ Attitude of positive anticipation. Believe things and people will go your way and have a great and positive outcome. Belief in YES!
____ Attitude of encouragement. Helping and encouraging others win actually helps you to win.
____ Attitude of desire. Your desire to succeed. Your desire to be of service. Your desire to be your best as a salesperson AND a person.
____ Attitude of achievement. Your drive to get what you’re working hard for, and be both happy and grateful when you do.
____ Attitude of harmony. Your ability to get along and be at peace with others, and be at peace with yourself.
____ Attitude of excellence. Striving to be your best at all times and be happy at the end of a hard day, a good day, or a tough day (there’s no such thing as a bad day).
____ Attitude of praise. Not receiving praise, giving praise. Genuine praise makes others feel good about themselves and gain self-confidence to continue.
____ Attitude of pride. Your personal pride owing to your state of mind, and your accomplishments.
____ Attitude of wonderment. Looking at the world and smiling in awe at its majesty. Content with yourself, your life, and your lot.
____ Attitude of kindness. Sharing, giving, helping and volunteering so that you feel great about yourself.
____ Attitude of acceptance. Taking the lemons, and figuring how to make lemonade.
____ Attitude of performance. Positive things happen because you make them happen.
____ Attitude of do the right thing. Striving to do well by doing right – by yourself and by others.
____ Attitude of forgiveness. A willingness to forgive is at the core of your inner peace and ultimately your positive inner feelings and thoughts. Forgiving will set you free.
Whew! There’s a dose of “opportunity thought.” You don’t need to add up your score. You’ve just painted your own inner picture. You know what it is, and no one else (except your family or spouse) really cares.
YES! CHALLENGE: You are the director and the producer of you. And you are up for an academy award nomination in the category of: BEST ATTITUDE.
I hope you win!
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
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Over 30 years of management consulting has made clear that the locus for a breakdown in performance improvement lies in middle management. Organizations focus on building executive teams with mixed records of success. First-line working groups tend to naturally coalesce as teams as they are doing the same work, share the same view of the organization, their customers, etc. But, the middle is often a desert between these two groups.
Middle managers oversee several functions which do not naturally come together as a team as is the case with front line groups. They are often not in the know and lack consultation regarding strategy by the executive team, so there is no shared reality there either.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
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What You Need to Take Your Company into the Global Marketplace
/in Strategic Planning/by StrategyDrivenPhoto courtesy of Pixabay
A lot of people like to develop their companies into national brands. But, then they are unsure of how to grow or expand any further. Becoming an international brand is really a sign that you have ‘made it’. So many business owners are unsure how to take their companies to this coveted next level. These are just a few of the things necessary to take your company into the global marketplace.
Vision
Expanding a brand and taking it international is an exact science. It needs to be done properly at the first time of asking. It’s essential that you get it right so you have a successful transition. The ways to do this is to have a strong and clear vision of what you want to achieve. All business owners need to have a vision, and that should be applied here as well. Whether you’re trying to launch a product like a rock star or come up with a business plan, you need vision. With the right vision, a person can accomplish anything. And by working towards your business vision, you will find success in the foreign marketplace.
Money
One thing you will need when it comes to international expansion is money, and lots of it. The cost of running a business is high, but that’s the price entrepreneurs pay for working for themselves. But, the costs of taking a company into the global marketplace are even higher. Sometimes it will be necessary to take out a business loan to help with the transition. Visiting the Business Lender Match website and other sites provide information on business loans. You shouldn’t attempt to globalize your company without having the necessary capital behind you.
Diverse Staff
When attempting to crack the foreign market it’s important to equip your business accordingly. One of the best courses of action to take would be to ensure a diverse staff base. Think about how beneficial it’s going to be to grow the business in a country where you have people who understand the language and culture. This is so essential in helping you succeed and tackle any issues you may face from the global marketplace. So try to start integrating these staff into the business as soon as you can.
Versatility
It pays in the business world to be as versatile as possible. The best businesses are those who grow through evolution and adaptation. It’s pretty clear that the world is changing at a rapid rate. And, for your business to succeed it will need to change with the industry, and the economy. So, always attempt to ensure you have the most versatile business you possibly can. This is the key to how you develop and grow. In the foreign marketplace, it’s even more pivotal to be adaptable and versatile. You may need to change elements of your brand in order to succeed so you must be prepared to do that.
There comes a time in business when it is necessary for growth and expansion. Many companies reach this juncture but are unaware of how to proceed because they haven’t planned. If you harbor ambitions of cracking that elusive foreign market anytime soon so you should plan your strategy as soon as possible.
Your Look. Your Personality. Your Brand Voice.
/in Business Communications, Marketing & Sales/by Dan AntonelliThe best brands connect with consumers and build long-term relationships through carefully crafted and controlled messaging. A logo, alone, is not enough. You see – once a small business has a strong logo, it’s important to bring the brand to life by developing a brand voice. No matter how small the business, putting a face behind the brand and building a brand voice is key to driving the conversation, building relationships, and standing out from the crowd.
Even more, a clear brand voice transforms a brand from just a product or service into a personality that’s consistent with the business’s values, target audiences and advertising goals. A brand voice can be used to inform all messaging choices a small business brand must make, from brochures and print advertisements to website content and social media interactions.
Why Is a Brand Voice Important for Small Business?
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
Leadership Lessons from the United States Naval Academy – Providing Effective Performance Feedback
/in Leadership Lessons from the United States Naval Academy, Premium/by Nathan IvesBreaking YES Attitude down, in order to build yours up!
/in Practices for Professionals/by Jeffrey GitomerThis is the tenth anniversary of the Little Gold Book of Yes! Attitude. In this year’s edition – ironically the 10th printing of the book, I have added content, new ideas and new lessons.
Here’s one of the additions to get you thinking…
To make it easier for you to understand where your attitude actually is at this very moment, I’ve created a list for you to rate yourself. It breaks down your attitude into attributes. The key to this self-evaluation is your self-truth, and your willingness, on a scale of 1-10 (1 being the worst, 10 being the best), to rate your present situation in each of the attitude attributes listed below.
These ratings, better stated – these self-evaluations, will give you a “ground zero” beginning to understand the NOW position of your attitude, and where to work on getting to YES! It’s where you are right now, and specific places that you can begin to improve.
MIND THE GAP: As you rate yourself, you will develop gaps – or opportunities as I prefer to call them. If you rate yourself a 7 out of 10, your gap for improvement is 30%. And the more honest with yourself you are in your self-evaluations, the more gaps will appear.
Gaps are good. They provide SPECIFIC direction. They will tell you EXACTLY what needs improving.
Some of your self-evaluations may hurt a little bit, but the goal in this is to bring you to greater attitude awareness. Anywhere you score less than 6 is an area that needs real improvement. The good news is, as you improve each attribute, you narrow your gap, and your attitude becomes closer to YES!
Here are the attributes. Go slow. Think hard. Be honest.
Score | Attitude Attribute
____ Attitude of receptiveness. You are totally open to new ideas all the time, and eager to listen and self-evaluate.
____ Attitude of listening. You are positively listening with the intent to understand and question BEFORE you respond.
____ Attitude of friendliness. Your mindset is permanently adjusted to friendly and you greet everyone with a warm smile.
____ Attitude of willingness. You serve from your heart because you love to be of service. Serving makes you feel good.
____ Attitude of gratitude. Grateful for all gifts and opportunities that life has given you. How grateful are you? Really?
____ Attitude of awareness. Looking at all things around you, and seeing the bright side. Listening to all things around you, and seeing the bright side.
____ Attitude of enthusiasm. Full of visible happiness so strong it’s transferrable to others.
____ Attitude of cooperation. You’re a true team player that’s happy to help and eager to support and serve.
____ Attitude of positive anticipation. Believe things and people will go your way and have a great and positive outcome. Belief in YES!
____ Attitude of encouragement. Helping and encouraging others win actually helps you to win.
____ Attitude of desire. Your desire to succeed. Your desire to be of service. Your desire to be your best as a salesperson AND a person.
____ Attitude of achievement. Your drive to get what you’re working hard for, and be both happy and grateful when you do.
____ Attitude of harmony. Your ability to get along and be at peace with others, and be at peace with yourself.
____ Attitude of excellence. Striving to be your best at all times and be happy at the end of a hard day, a good day, or a tough day (there’s no such thing as a bad day).
____ Attitude of praise. Not receiving praise, giving praise. Genuine praise makes others feel good about themselves and gain self-confidence to continue.
____ Attitude of pride. Your personal pride owing to your state of mind, and your accomplishments.
____ Attitude of wonderment. Looking at the world and smiling in awe at its majesty. Content with yourself, your life, and your lot.
____ Attitude of kindness. Sharing, giving, helping and volunteering so that you feel great about yourself.
____ Attitude of acceptance. Taking the lemons, and figuring how to make lemonade.
____ Attitude of performance. Positive things happen because you make them happen.
____ Attitude of do the right thing. Striving to do well by doing right – by yourself and by others.
____ Attitude of forgiveness. A willingness to forgive is at the core of your inner peace and ultimately your positive inner feelings and thoughts. Forgiving will set you free.
Whew! There’s a dose of “opportunity thought.” You don’t need to add up your score. You’ve just painted your own inner picture. You know what it is, and no one else (except your family or spouse) really cares.
YES! CHALLENGE: You are the director and the producer of you. And you are up for an academy award nomination in the category of: BEST ATTITUDE.
I hope you win!
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Middle Management – The Leverage Point for Performance Improvement
/in Management & Leadership/by William DannOver 30 years of management consulting has made clear that the locus for a breakdown in performance improvement lies in middle management. Organizations focus on building executive teams with mixed records of success. First-line working groups tend to naturally coalesce as teams as they are doing the same work, share the same view of the organization, their customers, etc. But, the middle is often a desert between these two groups.
Middle managers oversee several functions which do not naturally come together as a team as is the case with front line groups. They are often not in the know and lack consultation regarding strategy by the executive team, so there is no shared reality there either.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
For more information visit ProfessionalGrowthSystems.com.