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The Dos And Don’ts Of Automation In Business

StrategyDriven Managing Your Business Article |Automation in Business|The Dos And Don’ts Of Automation In BusinessAutomation involves using robots and software to take care of tasks. In recent years, it’s become a popular way of improving efficiency in business – by no longer having to manually complete tasks, you can free up a lot of time and energy. Most tasks nowadays can be automated. However, just because you can automate every task doesn’t mean you should automate every task. There are still some processes that benefit from a human touch and automating them could do more harm than good. To help you determine when you should use automation, here are a few dos and don’ts.

Do automate long, repetitive tasks

Long and repetitive tasks can be tedious. These are the types of tasks that are perfect for automation. Robots are able to handle long, repetitive tasks for hours if not days. They won’t get tired and won’t lose concentration like humans (which leads onto the next point of precision).

Do automate tasks that require constant precision

Humans aren’t able to offer the reliable constant precision that machines can. If you’re mass producing a product and need to apply a specific amount of glue to a specific spot, it could be worth looking into automated dispensing technology to do this task. Automation could also be useful for tasks that require precise calculations such as working out complex scientific formulas.

Do automate dangerous tasks

Some tasks could be particularly dangerous. Putting them in the hands of a robot could save you or your employees from getting harmed. Robots are already used to assess burning buildings, clean up nuclear sites, dispose bombs and inspect pipelines. While these tasks are still often manually controlled by a human from a remote location, certain routine tasks that involve dangers are starting to become automated.

Don’t automate user testing

The whole point of user testing is to test a product on a real-life user. While software can be used to simulate some testing, some of your testing will need to be done on humans to get a genuine reaction. This could include everything from tasting food to trialling out software.

Don’t automate marketing

Effective marketing relies heavily on appealing to human emotions and requires a lot of imagination. While there are automation tools out there to create social media posts, send out emails and generate ads, you could find that you get poor results by relying wholly on automation. Exciting marketing campaigns require human ideas – although once these ideas have been established, you may be able to automate certain processes (such as scheduling pre-written emails to get sent out at certain times).

Don’t automate tasks that require empathy

Robots suck at empathy. Any job that involves empathising with other humans should be handled by humans. A noteworthy example of this is handling complaints on the phone – getting a robot to answer complaint calls could end up frustrating most callers. Automated phone answering should only be used to direct people to the right human contact.

7 Healthcare Industry Trends for Employers to Keep a Lookout For

StrategyDriven Managing Your People Article |healthcare industry trends|7 Healthcare Industry Trends for Employers to Keep a Lookout ForThe United States is under pressure to hire at least 2.3 million health care workers by the year 2025. Part of this need is fueled by the growing aging population. With these persistent shortages in the health care sector, there’s a need for stakeholders to focus on innovative ways of bridging the gap in human capital.

As a healthcare provider, you must pay attention to the healthcare industry trends. You don’t want to be caught flat footed as patterns related to administration and labor in the health care sector shift rapidly. Here are some of the key trends you can look out for in 2020.

1. Artificial Intelligence

No industry can speculate about the future without touching on the impact of artificial intelligence. The health care sector is not an exemption. AI will change how you run your routine activities for the better.

AI will also have a critical impact on opening the avenue for people and technology to connect. You can expect notable improvements in healthcare delivery through this convergence. Consequently, there’ll be easier monitoring and analysis during the process of health care delivery.

You can expect to have the best tools to handle patients as AI revolutionizes the sector. Artificial Intelligence will also help in curing the current shortage of health professionals in the United States. But are you ready for this significant shift?

You may need to prepare your organization for the transformation that AI will have in the industry. Part of this prepping may include recruiting tech-savvy employees. You may also need to invest in research to ensure that you’re up to date with the technological advancements in the sector.

2. Out of Hospital Care

Your approach to health care is about to change in a way that will disrupt routine operations. In-patient services, as we know them, often involve admission into a health care facility during the time of treatment. But with the evolution of digital health, out of hospital care may soon ouster the in-patient procedure, albeit not entirely.

The rising costs of in-patient care have become a constant barrier to medical access. Such concerns are fueling the growth of out of hospital settings as patients seek alternative care.

Digital health platforms have become critical drivers of this health care evolution. Devices, such as the RPM devices, telehealth platforms, and mHealth applications, will define the future of out of hospital medical services.

You may need to keep track of such healthcare industry trends and invest in digital health if you’re keen on remaining relevant. Employers may need to train their staff on the relevance of digital health. You may also need to focus on the recruitment of employees with the capacity to steer the digital health transformation process.

3. The Emergence of Block-Chain

How much data is in your possession currently? Well, most health care providers grapple with the large volumes of data in their databases after years of record keeping. Records are an essential part of the health care delivery process, considering the delicate nature of the health care industry.

But this data storage headache will be a thing of the past soon. The introduction of the block chain system will revolutionize how you store digital data and significantly reduce your space-related concerns. Blockchain systems ease the process of storage, retrieval, and distribution of data.

You no longer have to worry about the transfer of data across the various departments within the organization. With blockchain, you also don’t have to worry about the limitations of compatibility. Such efficiency in data sharing will improve health care delivery processes.

As blockchain systems become commercially available, employers in the health care setting will need to train their staff on the operational dynamics of the systems. Employing highly innovative individuals will be crucial in making blockchain systems a useful tool.

4. Innovations in Care Models

The traditional patient was a passive observer with fewer expectations from caregivers. But the current and future patients have a common characteristic. They are overly involved in the healthcare provision process.

Such a trend will lead to a higher demand for transparency as the ecosystem changes. You may need to orient your staff towards embracing future-focused care models, which focus on personalized products. Such models will ensure that the organization stands out as being in touch with the health needs of modern patients.

You may need to invest more in virtual care technologies. For instance, modern virtual techniques are critical when handling matters related to consultancy. Such models ensure that you remain responsive to your patient’s needs.

5. The Demand for High Capacity Human Talent Will be among the Key Healthcare Industry Trends

The wave of technology and innovations is unstoppable. But as you focus on your investment in research and design, you must also think about recruiting top talent into your organization.

It would be best if you had such exceptional human talent to keep the wheel of innovations and stellar performance going. But most health care providers grapple with how to attract top talent in the healthcare field. Once you figure out how to address this common concern in the US healthcare system, you’ll be on a path to higher levels of efficiency and quality health care delivery.

6. Voice-Based Virtual Assistance

The United States’ aging population will continue to increase as more baby boomers hit 65 years and above. Health care for these elderly individuals will move more towards home care as chronic ailments affect their mobility.
As such, more healthcare providers are moving to invest in virtual assistants, with the capacity to provide health care support to the elderly at home. As voice assistants move towards handling more sophisticated health needs, you may need to focus on training and skills enhancement to ensure that your organization remains relevant.

7. Virtual Health Care Management

No one thought the health care delivery process would get here, but this trend may catch up sooner than you would think. As telehealth becomes an ever so present reality, the focus will now move towards virtual management of health care.

Imagine owning a health care facility without the intrigues of a physical footprint? Well, this may become a probable outcome soon. But you’ll need to invest in the right people to handle such a sophisticated functional approach.

With more medical schools offering courses in such futuristic health care trends, finding a suitable virtual health care manager will require a thorough recruitment process.

Out With the Old And In With the New

The only constant thing in any industry is change. As the health care sector moves into a new decade, these seven healthcare industry trends will make a critical difference. You may need to take cognizance of such patterns and prepare your organization for the effects the trends will have on service delivery.

Explore our other posts for more insightful content.

Amazing AI Facts That Could Change The World

StrategyDriven Editorial Perspective |AI|Amazing AI Facts That Could Change The WorldAI, or Artificial Intelligence is something we often associate with science fiction movies. The concept of AI is to create machines that learn and are able to work autonomously, to make our lives easier. It is a wonderful and unique technology that can transform our lives as well as business ideas.

Whether its using a gpu server for ai deployment, creating self-cleaning machines, or clever robots who are able to think for themselves… AI is amazing. And here are some amazing facts you should know that could change our world.

1. Electricity transformed our world. But Google CEO Sundar Pichai thinks that AI will have a bigger impact on the development of human life.

2. The demand for data scientists will be over 50% more than the supply, making it a VERY smart career path to follow.

3. PWC believes global GDP will rise by 14% by 2030 due to AI.

4. Big Data and Analytics will be a huge source for spending by 202o reaching a global soend of $203 billion.

5. Men are currently dominating the AI industry and 71% of new applicants in this field are male…. Come on ladies!

6. AI continues to be a growing source of startups and as technology evolves it will continue to grow.

7. 84% of enterprises believe in the competitive power of AI resources for their empire

8. By 2025, revenue from AI projects will be $31.2 billion!

9. AI will soon be used as a marketing tool and will be developed for a more personalised email marketing campaign, changing the landscape of marketing.

10. Since 2000 the investment in AI projects has increased by 6 times!

11. Venture capital for AI between 2013-2017 increased by 4.5%

12. China has earmarked artificial intelligence as a key factor in their success going forward… and as a result of this they will look to be one of the dominating countries in AI in 2020 onwards.

13. Gartner believes that AI is crucial for business, and they believe that AI should be one of the most important investment opportunities. Those who invest in AI soon will be incredibly happy in the next few years as the markets continue to grow.

14. Nautilus is a self learning super computer. It was one of the first of its kind and has been used for a number of amazing tasks. The most crucial task this computer performed was to locate Osama Bin Laden. Computer such as these could literally change the world for the better.

15. These are the most highly valued companies from the US and China:

  • ICBC
  • China Construction Bank
  • JPMorgan Chase
  • Berkshire Hathaway
  • Agricultural Bank of China
  • Bank of America
  • Wells Fargo
  • Apple
  • Bank of China
  • Ping An Insurance Group

16. VC investors are increasingly investing in machine learning and AI capabilities, making it a great career to choose.

17. Huawei are looking to develop AI chips that will reduce the need for China to rely on other countries for their technology needs.

How Has Ai Revolutionised Our Daily Lives For The Better?

StrategyDriven Editorial Perspective Article|AI|How Has Ai Revolutionised Our Daily Lives For The Better?Ai and its capabilities have rapidly increased in recent years with at-home devices and mobile devices using their own Ai to increase performance. But how else has it revolutionised the way that we go about our daily routines? Whether this is in business for the use of artificial intelligence in sales, or at home to turn on and off the heating and other electrical appliances, there are a number of ways that Ai has become incredibly useful. In this article, we will be looking at the implementation of Ai and how this has revolutionised the way we conduct daily activities.

The Rise In Digital Assistances

One of the biggest ways that Artificial Intelligence has affect our daily routine is through the use of Assistances. Whether this is Amazons Alexa, Google or Siri, each of these use an Ai software to revolutionise our daily lives and make jobs easier to complete. Whether this is searching on the internet, placing directions in maps or looking for videos on Google, this ai algorithm helps to streamline the daily process and learn your daily preferences for a fully personalised experience.

Product Recommendations

Another way that Ai has helped to better people’s lives is through the use of product recommendations. Whether this is shopping on Amazon or even taking advantage of Google shopping capabilities, Ai will recommend products to you based off of your search history as well as other items that you have been looking at. This is the same with Google ads as it implements cookies that track your spending and search behaviour. This not only makes repurchasing items much easier for those of us that regularly shop online, but it also helps businesses to see more of a return of investment from their remarketing campaigns.

Tv And Music Recommendations

In addition to product recommendations, Ai is also used on some of our favourite platforms such as Netflix, Amazon Prime and Youtube streaming services. Ai is used to not only recommend programs or channels for you to watch, but they also send you notifications for up to date content that may interest you. This has revolutionised our daily lives as many of us now opt for media of this form rather than watching traditional television as there is much more variety for anyone looking to watch new content from some of their favourite actors.

Googles Algorithm

The final way that Ai has revolutionised our daily routine is through the websites that we choose. Not only does Google’s algorithm provide us with reliable information quickly, but it also encourages us to find reliable sources with new and refreshed content every day. Whether it is a website search for a specific key term or a recommended video on YouTube, this all makes our lives much easier when using the digital space. Though it does take time for the Google algorithm to get it right, this will help you to organise your life as well as enjoy media in a brand-new way.

Though this is still in the early stages, the implementation of Ai in our everyday lives is only set to make our lives easier than ever before whether this is online or in the home. Only time will tell where this will go.

Marketing Your Restaurant: 4 Strategy Driven Tips that are Guaranteed to Work

StrategyDriven Online Marketing and Website Development Article |Marketing|Marketing Your Restaurant: 4 Strategy Driven Tips that are Guaranteed to WorkThe restaurant business fulfills a need that has to be refilled on a continuous basis, so it is no wonder that it’s a flourishing trade to get involved in. As is common to any lucrative field of business, it’s also an extremely crowded and seemingly saturated market. “Seemingly” being the key word, there is still ample room to have a successful restaurant business anywhere in the US, as long as you fulfil certain criteria.

The most important of those criteria is of course the knowledge and resources necessary to run such an establishment. As you probably have that part covered, we are going to concentrate on the second most important aspect of running a successful business in this sector, which would be marketing.

Utilizing the Power of Artificial Intelligence to Drive Traffic from Social Media

While AI is still in its initial stages, the machine learning process has progressed to a level already, where its application in marketing is beyond what anyone could have ever imagined even just three to five years ago.

So, how do you capitalize on the infinite data collection, organization and targeting abilities of artificial intelligence in marketing? Just visit the Targetable website and they will help you to build AI-driven restaurant ad campaigns in a matter of minutes, which essentially removes the digital ad agencies from the picture altogether.

Targetable offers a one-step solution for almost every aspect of a restaurant’s social media marketing needs with the help of their automated platform, that only requires access to your restaurant’s data and answers to a few relevant questions to better tune the ad campaign.

Facebook and Instagram marketing are a must for the restaurant business these days, and Targetable makes it a superfast and easy process, not to mention, not a single second is wasted as the artificial intelligence eliminates guesswork. Every step you take with them is a strategized one, designed to promote your restaurant to the target audience on social media with pinpoint accuracy.

Get Acquainted with the Popular Food Bloggers in Your Locality

People believe more in what social influencers suggest, than what a highly paid celebrity might endorse. There might still be a few people following only celebrities in everything they do, but the majority of the consumers have become aware and intelligent enough to rely on actual, real life people who have made a reputation for themselves by honestly reviewing restaurants and food in general.
Seek out those social influencers (particularly YouTubers and Instagrammers) and invite them to enjoy food at your restaurant so that they can review it for you. However, as they are not paid endorsements, be prepared for honest reviews. It helps immensely if you make sure that everything is on point before sending them an invitation of course!

Sometimes, it’s just better to ask them in for a free meal, rather than a full-on review of course; you get them to post pictures of themselves, your place and the food they ordered, without too much critical judgement!

Even mediocre ratings by a popular social influencer are part of the strategy we have here, as it will get your business in front of people and provide you with the limelight that the restaurant needs to promote itself.

SEO is Still All-Important

The number of people that search for “good restaurant near me” on Google is pretty huge, so unless your restaurant is search engine optimized properly to show up whenever geographically relevant and potential customers search for a restaurant, you are missing out big time.

Alongside the usual steps for successful SEO which are necessary for the strategy driven marketing campaign we are discussing here, be sure to sign up your business with Google as well. It’s a free process but its importance cannot be stressed enough. When someone looks up your business’s name after seeing a few targeted ads on social media, it should come up registered as a restaurant on top of their SERPs.

Stress on Customer Reception and Experience to Create a Great Reputation

There is no better or more powerful way to promote your restaurant and build a strong following of loyal customers than to treat them well. Concentrate on providing an experience to your customers that they would actually want to have again. Now, this is trickier said than done, because depending on the customer group which you are trying to attract, the approach, menu and theme of the restaurant will have to vary.

For example, family restaurants will likely have customers who will want attention from the waiters almost constantly, while a romantic place will benefit if the waiters give couples as much space as they need in order to feel comfortable. Sports bars on the other hand, are supposed to let people yell, drink, eat and have a great time in general.

The food is an important part of the restaurant business and it has to be at least average to even be considered by anyone, but most people come back to a place because of the reception and service they receive there, more than anything else. They will bring their friends the next time around and post photos on social media too. The list and the chain goes on, with everything working in your favor.
There is actually an online aspect to a restaurant’s reputation as well these days, and it mostly comes down to how you interact with your customer base on social media. The contests, ads and promotions are all fine, but did you tend to that one-star review on Facebook by asking about the issue which the customer had?

It is impossible to please everyone, and some people complain about things that are beyond anyone’s control, but if there are genuine grievances, they need to be addressed in order to save your online and offline reputation.

All of this may seem like a lot, but there’s no getting around it! The restaurant business is a highly profitable trade that you are delving into and as a result, the competition is immense. Nonetheless, as long as you serve good food and keep promoting your restaurant, you are almost guaranteed to break even, sooner rather than later.