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4 Innovative Ways to Pitch for New Clients

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StrategyDriven Managing Your Business Article |Pitch for New Clients|4 Innovative Ways to Pitch for New ClientsOne of the biggest challenges that businesses can face is securing new clients. It can be a long, labour-intensive and costly process, and even with all of that effort, you can still come up short. The key is to find a way to not only appeal and grab the attention of these potential new clients but to set yourself apart from the competition.

You want clients and customers to believe they are getting something unique from your company, something they can’t find elsewhere, and therefore your company is truly the only option for them.

With that in mind, here are four innovative ways you can pitch to new clients.

Use a Sleek High-Tech Presentation

The first thing to consider is the presentation tools and media you use. This will speak volumes about your company, so you want to put forth a presentation that is sleek, high-tech, professional, and is right on brand. This is the perfect time to hire a professional presentation design agency to ensure you hit all the right notes.

Take for example Buffalo 7, presentation designers, animators and storytellers that excel in communicating messages. Buffalo 7 is a PowerPoint company that can effectively identify what your key messages are and then craft them into an engaging story that will appeal to your audience. Having worked with companies such as HSBC, Toyota and Facebook, they have the necessary experience to back them and help ensure your presentation over-delivers.

Focus on the Unique Factors of Your Company and Products

It’s also important you put a lot of focus and emphasis on what makes your company unique, what makes it stand out from the competition. Clients need to feel compelled to contact your company over any other. Unique hooks could be anything from the technology behind the product to the pricing, the variety of inventory, or even your manufacturing guarantee/warranty. There are plenty of ways you can find that hook.

Try Hosting an Industry Gathering or Acting as a Guest Speaker

Another innovative idea is to skip the traditional pitch and instead host your own industry gathering or act as a guest speaker at an industry event. In both of these scenarios, you can position yourself and your company as an expert in the field while providing useful insight, market trends, and information that will capture the attention of the audience.

Don’t Be Afraid to Offer a Free Trial

Then there is the route of free trials. This can be a great way to obtain new clients, especially if these free trials generate positive testimonials and reviews that you can post. That free trial may be all that’s required to push that potential customer over the edge and finally give your business a try. You can also offer a discount or promotion if they decide to sign up or make a purchase after that free trial is finished.

Expand Your Customer Database

By using these tips and staying consistent in your efforts, you’ll find that you are gradually able to expand your customer database and even start reaching segments of the market that you had thought would be impossible to hook.

Constructing an Office in a Desert: 4 points to look for

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StrategyDriven Entrepreneurship Article |Constructing an office |Constructing an Office in a Desert: 4 points to look forDeserts are an unforgiving place for people who are not prepared for it. People often visit deserts for tourism purposes. They like having a glance at the never-ending patches of land with no signs of water around and the unbearable temperatures. Visiting a desert is all fun and games but working in a desert is a different ball game altogether. A desert isn’t hot all the time. It’s temperature skyrockets in the day and drops down drastically at night. It is basically chilly at night and hot in the daytime. For businesses that have night shifts, it can be a very challenging environment. Working in such conditions requires some extra effort and things that are not so common in a regular office. Let’s have a look at them.

Light-colored reflective paint

Heat in the daytime is almost unbearable in most deserts. An office in the desert means that the whole structure will be absorbing the heat in the day time which will be trapped inside the office. It will no doubt start heating like an oven within an hour. To avoid such heat entrapment, you could start by using reflective paint on the exterior walls and roof. A reflective paint which is usually of a light color helps reflect a lot of the heat rays from the sun. This simple trick helps bring down the temperature of the house by a lot of degrees.

Insulating Material

Insulation is the quality of a material that restricts the movement of heat through it. As discussed earlier, an office mostly heats up due to the sunlight which falls on it causing the heat to get trapped inside. By simply using insulating material to build the office or covering it with layers of insulating material, you can help tackle the heat problem effectively. Using mineral rock can be a very good idea in a desert. Structures that are built with mineral rock stay up to 30% cooler than those built with wood.

HVAC systems

Thankfully, we now have the gift of technology with us to fight extreme weather. HVAC stands for heating, ventilation and air conditioning. The experts at https://www.reznorhvac.com/ explain why HVAC is much more suited for an office in a desert than an AC. They explain that deserts don’t stay hot all throughout the day and the temperature drops very quickly when the sun falls. Soon you would be longing to bring back some of the heat. So instead of getting an AC and a heating unit separately, it would simply be a smart and economical move if you got an HVAC system installed to deal with both types of extreme temperatures.

Thermal Window Curtains

You would be surprised to know how much of the heat that gets the temperature boiling comes through the windows of an office. Getting a thermal curtain can solve a lot of your heat problem by letting a bare minimum amount of heat pass through. You would feel your workplace to be a few degrees cooler in a matter of minutes. Getting such curtains and blocking off the heat will also make the other 3 tips more effective.

Getting an office in a desert can be challenging but you can easily avoid any hurdles provided you have these tricks up your sleeve. Not taking such measures can result in a lot of discomforts faced by your employees which will ultimately reflect in a negative way in your business.

Protection From A Fall, Coming In The Fall

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StrategyDriven Entrepreneurship Article |Business Protection|Protection From A Fall, Coming In The FallIf you have survived so far as a business, you may be in for another shock. Due to the lockdown, so many companies have had to let people go and some businesses have even had to close down. But for those businesses that have survived and began to go back to normal trading days, you may still be in for an uphill battle. Scientists are now saying that during the fall, there will be an ever-greater threat of getting coronavirus. It’s a strand of the flu virus, so it can survive in colder temperatures. So, professional bodies are guessing that during the fall, many more people will get the virus and thus, workers will be forced to stay at home once again.

At-home working infrastructure

Taking a survey of all your employees that are able to work from their own homes, is vital at this point in time. Make sure that you are asking these types of questions.

  • Do they have good internet to make sure they are staying on top of their emails, correspondence, conference call schedules, etc?
  • Are they able to use similar or the same software they would normally use in the office, but at home? In other words, is their computer capable of doing the work they would normally do?
  • Do they have an ability to store their work in the cloud, but also, at home? This would entail that they need to have a hard drive of some sort.
  • Do they have recreational space? Remember that working from home can sometimes feel like being trapped. So make sure that they have a space they can use for a lunch break, or talk a walk to the local park.

Protect your business

You want to also be careful about your own business and that it doesn’t get shut down or closed by a governing body. You should tell all your employees to be careful and do not bring the virus to work. However, if there is a positive case in your office, you may be told by the authorities to close your business while it is still a haven for the virus. Speak with tried and trusted insurance brokers who can find you the best and most modern business insurance plan. Check out their business interruption plan as well. This will allow you to recoup some of the losses from no longer being functional, so you can continue to pay bills and the rent, etc.

A reporting method

Coronavirus tests are relatively cheap. Every employee should be asked to buy several tests and make sure that they are testing themselves once a week at home. This allows them to tell you, every Monday, whether they can come to work or not. This prevents them from bringing the virus to work and keeps your business flowing.

As business owners, we have to prepare for the worst, so we may stay active and keep our clients and customers happy. Using these methods, you can keep your employees safe, your business flowing and planning for the fall and what it could bring.

How to Start Selling on Amazon Again

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StrategyDriven Online Marketing and Website Development Article |Selling on Amazon|How to Start Selling on Amazon AgainAmazon has built a phenomenal worldwide reputation on being the go-to marketplace for online shopping, which is why it’s usually the first stop for buyers and for sellers alike. While selling on Amazon can see you have immense success, it can also see you running into many problems when it comes to rules, regulations, and account suspensions. Sometimes, account suspensions can happen even if you believe you are doing everything right.

When Might Your Selling Privileges Be Removed?

It’s important to understand the reasons which might see your Amazon selling account suspended. These include:

  • Selling a restricted product
  • Not performing as well as Amazon deems necessary
  • Any violation of Amazon’s policies and rules

Naturally, an account suspension poses huge risks and problems for sellers. It’s not only a mild inconvenience but a serious hit for income, as well as having the ability to tarnish any seller reputation.

Suspension, Denial, or Ban?

The suspension is open-ended, meaning you need to work to get your Amazon account reinstated. It means you have the opportunity to appeal the suspension.

A denial comes next. If you’ve appealed but to no avail, this will be denied. However, you do have the option to re-submit a revised appeal.

A complete ban means that your appeals have not been a success, and Amazon will not consider the matter any further.
To avoid the latter and to work to get your Amazon account reinstated, you need to take the important steps to start selling again.

NathanIves.com Designing Your Digital Products Platform Online Training Program


How to Start Selling on Amazon Again and Avoid Suspension

Contact a Reinstatement Expert

By using an Amazon seller consultant who has vast experience in appealing Amazon seller accounts, you’re ensuring that your appeals are the best they can be, with the highest chance of success. If you’re not sure how to appeal yourself, or maybe you’ve tried and been denied once already, then seeking professional advice for reinstatement can really help you.

Be Professional

Being suspended is, of course, infuriating. Maybe you don’t agree with anything Amazon has said about the matter, and you want to tell them so. However, complaining to Amazon about their policies or feedback will get you nowhere. Ensure that you remain professional with all contact regarding a suspension, and be clear and concise when appealing.

Improve Your Customer Relations

Being a successful seller means having satisfied customers. Do everything you can to keep your customers happy and prevent any problems or complaints. Ensure that you’re responding to all notifications, messages, and queries, and also make sure that all your listings are completely transparent so that there is no miscommunication with your items which would result in customers complaining.

Keep on Top of Amazon Reports

These reports provide key information for you to keep on top of things. They will highlight any issues or negative feedback, allowing you to address problems as soon as possible. If any returns are made, reports will indicate that for you, too, in which case you can look into why some of your items are being returned (and prevent it from happening in future).

The Importance of Cleanliness in Your Manufacturing Facility

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StrategyDriven Tactical Execution Article |Manufacturing Facility|The Importance of Cleanliness in Your Manufacturing FacilityManufacturing facilities, regardless of what product you’re making, can get extremely dirty. With a variety of nooks and crannies for the dust and dirt to settle in, hard-to-clean equipment and machinery, and chemicals and particles in the air, a broom and dustpan just will not cut it. A clean facility is essential for the health and well-being of employees and the quality of your product. While cleanliness in any business is necessary, it’s even more vital to the manufacturing business, and here are some of the reasons why.

Makes a good impression

Clients often visit your manufacturing facility either for meetings, tours, or just to check on the progress of the production process. Sometimes, they can show up unannounced to do an audit and make sure that everything is up to their standard. A clean facility shows that you are professional and that your products are high-quality. If you have a potential buyer visiting for the first time, you must make a good impression if you want to close a sale. You will need industrial cleaning services that offer specialized cleaning for manufacturing. The cleaners should understand the manufacturing business, and the safety protocols to follow within different types of facility.

Improves efficiency

A dirty manufacturing facility operates less efficiently. When there is stuff lying all over the place, including scrap materials, empty boxes, and unused parts, it can become extremely disorganized. In manufacturing, it’s imperative that staff can find everything they need exactly when they need it. On top of that, throwing unused materials around and not having them in their right place can lead to wastage and losses. On top of that, cleaning dirty equipment takes time and time is money in manufacturing. If you have to stop the production line to clean up, you’re cutting down on production.
Boosts quality control

Regardless of what product your facility is making, if it gets loose particles or dirt in it, you may have to scrap it and waste materials, resources, and time. Orders almost always have deadlines, and you’ll have committed to producing a certain amount by a specific time. If you have multiple products contaminated with debris or dirt, your risk not completing the order in time. A clean facility means the products will always be good quality and ready at the required time.

Reduces workplace injuries

A messy and dirty facility is a recipe for disaster when it comes to employee safety. Suppose empty boxes are laying around, or even slippery floors due to a spillage, then an employee could slip and fall. Slips and falls are more dangerous in manufacturing facilities since employees could be carrying heavy or sharp items. The equipment and chemicals that employees work with also present hazards of their own, but when the facility isn’t clean, these hazards become more prevalent. Sharp materials, such as cut pieces of metal or glass left around as scrap could cause serious injury if not cleaned up.

For all these reasons, hiring an industrial cleaning service will help ensure that your manufacturing facility operates efficiently and safely.