Young companies should have only one thing on their mind: growth. Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. That’s why marketing is such an essential thing for startups to nail. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier. Here are some strategies your company needs to be considering getting customers at that early stage.
PR
PR can be much cheaper than advertising and is perfect for establishing credibility and getting new potential customers to hear from you. Good PR needs to be creative and involve exploiting the brand niche that you occupy (if you haven’t identified your niche and done solid branding work do so before you do any marketing at all, it’s essential). Take the case of Patrick Finnegan. He was a 17-year-old who wanted to do venture capitalism in New York City, so he went to the PR and marketing company Big Machine Agency. They realized that they could position him as the business face of GEN Z, somebody who was young enough to know about all the youth trends that many consumer companies want to hop on. After spinning this, they paired him up with a celebrity photographer to build a story for him that caught attention in lifestyle and finance blogs.
Email Marketing
This is at the other end of the spectrum to an exciting PR campaign, but email marketing is still essential because it’s still so effective. It allows you to boost customer loyalty and attract customers to your startup for almost no money at all, especially if you’re a good writer. You can gather email addresses from people who visit your website by offering incentives or by directly asking potential customers you meet for their emails. It’s essential to offer more than just free advertising – offer free guides, infographics, content – whatever you think will bring potential or existing customers value. You should also make it easy to unsubscribe, as that way, only those who are genuinely interested in your niche will attend to the emails, becoming more loyal customers, and focusing your marketing efforts.
Online Content
Start a blog. If you are dealing with customers and 99% of businesses (unless you’re sure they won’t find you online), you need to start a blog or offer some form of content regularly. Bill Gates said it in the 90s – content is king. It’s the reason that most people use the internet if not to look for a solution to a problem. Make sure that those interested in your niche have access to both by making your site as valuable as possible to them. Regularly posting fresh, engaging, and original content is essential for modern SEO, too, as Google is changing its algorithms frequently with the end-goal of delivering valuable content to customers. That means relying on keywords and SEO ‘tricks won’t last you very long and will have an opportunity cost as instead of bothering with those, you could be attracting real readers with good content.
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Being your own boss may sound like a novelty, but it can be a challenging career path. Although aspiring entrepreneurs may have a concrete vision and idea for a potential business, there are vital skills needed to turn that concept into a reality. Unless you have worked in business before, it can be difficult to know how to become a successful entrepreneur; this is because there is no-one to support you from higher ranks, unlike typical employment.
If you require some advice on which skills are essential to become a successful entrepreneur, this blog will come in useful:
Attend business training and seminars
Unless you have carried out formal training, it is impossible to understand the basics of business. Enrolling onto a training program will give you an insight into theories and methods which could be applied to your personal business development. It will allow you to gain more in-depth knowledge into the responsibilities of becoming a business owner and how to enhance your productivity and performance.
Find a business mentor
In the early days of becoming an entrepreneur, you may feel as though you need a helping hand to make crucial decisions when it comes to your business growth. You can only learn so much from books and websites; however, a business mentor will be able to share first-hand advice of their own experiences and provide guidance when it comes to making crucial decisions. According to a survey by Sage, 93% of entrepreneurs believe that having a business mentor was the key reason for their success.
Travel far
If you have the determination to expand your business globally, it would be wise to travel to different countries to get an insight into which countries may be best suited to your business niche. Popular countries for business expansion include the likes of China, Japan, and India. Once you have decided which country will benefit your business, it would be wise to hire translators from globalcitizenstranslation.com to communicate with professionals abroad in the native language for effective communication.
Practice communication skills
If you’re not much of a social butterfly and find it difficult to communicate on a personal and professional level, you must work on your communication skills to succeed in business. You’ll be expected to deal with customers and clients both face-to-face, via phone call, video call, and email, to name just a few. However, being a poor communicator as an entrepreneur can result in misinterpretation of information and potentially even catastrophe. There are different ways you can develop your communication skills, such as:
Upon starting out in business, you’re bound to make mistakes along the way; however, you should turn the negative thinking into positive by learning from what went wrong and how to avoid these errors future. Ask yourself, ‘what could I have improved on?’ and make a list of pointers that you can refer to if you’re ever in the same position again.
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With so many of us holding on to several devices all at once, this is a little bit of extra money that you can make by selling your items with an online retailer. With several older gadgets still holding value, it is an opportunity to make money as a result. In this article, we will be providing you with insight into how you can go about finding the best price for your older gadgets.
Compare The Price Before Hand
When looking at your old devices, it is important to look at the price beforehand. This will not only give you insight into how much it can sell for, but it can also provide you with the knowledge you need about the specifications such as storage and overall screen size that can lead to an increase in price when selling the device as a result making it stand out.
Get Quotes From Multiple Places.
In addition to getting insight into the specifications of the gadget, it is important to get a quote from several different places at once. By using one of the many sell my gadget services, you can then get a quote from several different services. This will ensure that you are getting the best possible price for the devices that you have from multiple places at once. When you have the quotes from multiple places, you can then decide who you want to sell them to for the best possible price regardless of the specifications that you have for the mobile devices.
Look at Quotes For Multiple Devices
In addition to getting quotes for one device, there are a number of shops that allow you access to numerous quotes for several devices at one time. This is great for those that are looking to sell numerous devices as there are several bulk purchasing options. Though this can take time, this is a simple solution to get rid of all the old devices in your home and make a small amount of cash. With the internet, it is as simple as packing it in a bag and sending it off to receive a check just a few weeks.
Make Use Of Online Shops
The final way that you can do this is to make the use of online shops when it comes to selling your items. With shops on the highstreets and many online websites out there allowing you to sell your devices with ease. With so many of us holding on to multiple older games consoles as well as mobile phones and laptops, making the use of these shops can help to make some extra money. There are also several ways that you can sell CDs and other devices to ensure that they are disposed of correctly.
With this in mind, there are several ways that you can make use of online shops to sell the old devices that you have lying around your home and ensure that electronics are disposed of of properly.
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The coronavirus pandemic has pushed the global economy into recession. Economists across the world are predicting the worst economic recession in history, as countries struggle to contain the deadly virus. GDPs are plummeting, and unemployment rates are rising worldwide.
Businesses, from large corporations and MNCs to small companies and startups, are forced to make significant operational and structural changes. Many organizations have embraced the work-at-home model, as offices are the top contenders for spreading the virus. People are focused on avoiding activity or place that encourages social interaction.
It brings us to an important question: Can co-working spaces still survive when social distancing is mandatory?
It most certainly can. Even though co-working spaces are currently facing reductions in revenues and memberships, they have an enormous potential to benefit. Economists and experts observe that a recession and the work-at-home situation can open up new opportunities for co-working spaces. Currently, co-working spaces are empty, and many have shut down due to a lack of demand. But this situation is expected to reverse as people thrive in social settings and seek out co-working situations.
In this article, we will discuss the potential benefits co-working spaces can draw from the ongoing pandemic and recession.
Here, take a look at these points:
1. WORK FROM HOME CULTURE
In the wake of the pandemic, administrations and businesses are fighting uncertainty, which has given rise to the work-from-home model. It is an attractive and feasible solution to maintain operations and productivity in the immediate future. Twitter, amongst other corporations, is allowing its employees to work-from-home permanently.
Apple and Facebook have also extended their work-from-home operations until 2021. The demand for co-working spaces in Australia is also increasing as remote workers need a professional environment. Organizations and professionals are increasingly embracing teleworking, and co-working spaces play an instrumental role in this transition towards remote working.
They provide remote workers with an organized and systematized space where they can operate and network within the industry.
2. DE-DENSIFYING OFFICES
De-densification is instrumental in ensuring a smooth transition out of the crisis and towards recovery. Organizations are likely to explore practical solutions to de-densify their offices and operations to future disruptions and safeguard their employees. Major corporations and companies are already taking measures to relocate their employees and operations to co-working spaces.
As the economy moves towards recovery, the trend of de-densification and relocation to co-working spaces also expected to increase. Businesses are likely to position their employees across multiple co-working spaces to reduce their expenses and avoid over-densification. Corporations have realized the benefits and cost reductions of remote working, and this trend is likely to continue in the future.
Remote working and co-working spaces go hand-in-hand because professionals need a supportive and facilitative environment. Many small businesses and startups that forced to shut down can also rely on co-working spaces. They can position their operations temporarily to save money and recover from the recession.
Many professionals are just getting comfortable with remote work. They realize the comforts and flexibility associated with working at home. However, eventually, millions of work-at-home professionals will seek to escape their home environment and work from a different environment. They will be attracted to co-working spaces where they can practice social distancing without being confined to their home environment.
3. LIFELINE FOR SMALL BUSINESSES
Co-working spaces are not only crucial for freelancers and teleworkers. They are an essential lifeline for small businesses, startup entrepreneurs, and self-employed professionals. They serve as a supportive environment that offers structured discipline for coordination and allows greater affordability.
Countless entrepreneurs are unable to rent office spaces and rely on co-working environments to sustain operations and enhance productivity. Co-working spaces can play an instrumental role in coordinating resources and offering community support to small businesses. They can aid small business owners in exploring grants and governmental schemes.
Co-working spaces can also function as a bridge between local business networks and small businesses. They can provide them enhanced access to government schemes, grants, and local organizations dedicated to relief. Co-working spaces ideally positioned to coordinate the relief resources offered by various local funds and organizations.
They can utilize their peripheral connections and positioning to aid freelancers, remote workers, and small businesses.
4. COMMUNITY SUPPORT
Co-working spaces create a community where remote workers and small business owners can cultivate trust, grow, and build relationships. They are dynamic economic engines that fuel the financial stability and market presence of millions of professionals. Co-working spaces create employment opportunities; they allow businesses to save money and raise equity capital.
Once the COVID-19 crisis boils over, federal and local leaders will work towards creating jobs and restoring office spaces. Co-working spaces will play an instrumental role in recovering the corporate community. Community dimension is significant for allowing a smooth recovery, and co-working spaces will aid in restoring the balance.
The recession has hit hardest on small businesses and startups, and co-working spaces will facilitate restoration. They will help entrepreneurs and professionals regain their stability by offering social networks and industry connections.
It is essential to understand that return to normalcy after the lockdown won’t be easy. Many businesses won’t be able to reopen, and countless entrepreneurs will struggle to raise capital and cover losses. Community support and strength will be crucial in rebuilding networks, reconnecting with associates, and restoring the economy.
Co-working spaces are community hubs that offer support and create a facilitative environment. They will be instrumental in rebounding from the coronavirus pandemic and transitioning towards normalcy.
CONCLUSION
Presently, all businesses are navigating through uncertain times with depleted revenues and increasing losses. The global industry has embraced numerous adjustments and extensive restructuring to cope with the crisis. Co-working spaces are a vital ingredient in this restructuring as they will facilitate local economies and act as community hubs.
Co-working spaces are local economic engines that support remote professionals and entrepreneurs, and their significance is likely to increase. They will play an instrumental role in recovery and rebound, as businesses work towards restoration and growth.
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Your business relies on maximum productivity at every level, whether it’s planning your marketing campaigns or improving your customer service. To support productivity and keep on growing what you need are the right tools.
1 . Infusionsoft
Infusionsoft is a top marketing solution, designed to help you deliver highly effective campaigns. Using Infusionsoft you can automate and improve your marketing, ensuring consistency and high levels of quality. The platform offers solutions for CRM, marketing automation and e-commerce. There are plenty of features to boost your productivity levels including sales reports, opportunity management, social sharing and inbuilt metadata. Infusionsoft also provides referral program management, and lead scoring.
2. LiquidPlanner
LiquidPlanner fuses collaboration software with amazing project management features. There are features for project managers, and separate features for marketing professionals and development teams. LiquidPlanner is adaptive depending on your needs. With this software you can take advantage of time tracking features, manage clients and resources, and create risk assessment roadmaps. Liquidplanner permits you to share data with your staff, partners and suppliers. Some of the best features of LiquidPlanner include baseline view and project analytics.
3. Zoho Cliq
Zoho Cliq provides video, voice and instant messaging options so your teams can collaborate better. With Zoho Cliq it’s possible to operate multiple channels, simultaneously. It’s simple to separate important posts from long threads with a setting called ‘fork’. You don’t need to waste time attaching files, just use the drag and drop function to transfer files via the chat window. Zoho Cliq can be integrated with Zoho Business, along with a few other useful integrations. With Zoho Cliq you can access features such as SSL encryption, task bot automation, and slash commands.
4. Periscope Data
With this powerful analytics platform you can visualize, report and analyze your data. The platform has an easy-to-use interface, complete with query tools. Using Periscope you can transform complex analysis into a simple task. The software saves you time, and improves the collection and cleansing of data. You don’t need to mess around with lots of code, Periscope makes it easy to conduct simple calculations, and arrive at insights faster.
5. Hubstaff
Hubstaff is a fantastic time tracking platform, helping you to create reports, send invoices, and track time. The software permits you to oversee scheduling and track staff activity. Hubstaff allows staff to monitor the time they are spending on various projects. With this data you’ll gain productivity insights. When you’re running a business it’s vital to make the best use of all your time, and with Hubstaff, you’ll make that task considerably easier.
6 . Microsoft Azure
Microsoft Azure is a powerful cloud platform, offering businesses the best solutions in storage, cybersecurity, networking and more. The platform offers cloud-scale analytics, helping companies turn data into valuable insights. There are robust disaster recovery and backup features, meaning you’ll have a cost-efficient way to minimize disruption. Need a digital marketing solution? With Microsoft Azure you can create high-performing campaigns and deliver them on a mass scale. Microsoft Azure Service Providers can help you to make the most of this software. To access all of the benefits it’s important to learn how to use and manage the software.
7. Crazy Egg
Crazy Egg is a fantastic website optimization platform, allowing you to gain insights about customer behavior. With the heat mapping features you can see how you customers behave on your site, and which parts of your website get the most attention. Some of the great features of Crazy Egg include conversion rate optimization, A/B testing, analytics, CRM, scroll map tools and a simple set up. Converting more consumers is one of the most important end goals, and with this software you can gain the knowledge you need to improve your campaigns. Improving your user experience is the best way to convert leads.
8. Sendible
Sendible is a platform designed for social monitoring, analytics and audience engagement. Using Sendible you can track ROI from the dashboard, providing you with a clear picture of your successes. The software helps you to automate your marketing and drive leads, plus there are some great CRM tools. With Sendible you can manage clients, schedule posts, build your brand, and improve customer engagement.
Boosting productivity relies upon creating the right environment so that creativity and innovation can thrive. It can be helpful to ask your team for feedback about how to improve productivity. With the insights of your team and these powerful tools you’ll improve the efficiency of your business operations.
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Young companies should have only one thing on their mind: growth. Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. That’s why marketing is such an essential thing for startups to nail. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier. Here are some strategies your company needs to be considering getting customers at that early stage.
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