Internal Communications Within Your Business

StrategyDriven Business Communications Article |Internal Communications|Internal Communications Within Your BusinessHow your team communicates could be the difference between a project going smoothly, and some serious miscommunication that blows the budget. There isn’t a single communications style that is applicable to all industries.

For example, those who work within an office will be able to communicate via video calls, instant messaging, and emails. For those who work in construction, or in fieldwork a two-way radio can often be a better option. For more information about that communication type, read here for more.

Internal communication for your business can always be improved and modified to make sense for your company and team. Here are some of the ways that you can improve your business comms within the team.

Be the example

All of the management and team leaders should be in a position to show what great communication looks like. Since we aren’t all blessed with natural communication skills, it might be best to have training.

Work with certified communications experts to improve the skills of your leadership team. You can do it with formal training, having assessments, open feedback sessions, and more.

The better of an example that your leadership and management sets, the more likely it is that your other staff will follow suit.


Face to face meetings, although they can be useful, take up a lot of time. 2020 has leaned heavily on online video calls and meetings. Taking communications online saves time and money. Although there is a balance to find within the online world, it is usually faster to communicate this way.

As leadership, it is important that you research and understand what video call fatigue is, and how you can best support your team.


If there is no value for the people attending the meeting, then ask yourself do they need to be there? Requiring attendance at multiple meetings should serve a purpose for all involved. Make meetings impactful, so they always have a reason.

If there is a value for the project updates or they play a vital role it will be of value to them.

Attending meetings for the sake of it takes up time, resources, and costs money.

Open goals

There will be team specific goals and company-wide goals. Making these public will mean that everyone will always be held accountable for themselves, and within their team too. We know that setting goals are the best way to achieve progress, making the goals transparent to your team will encourage them to achieve more


When your team is working remotely, you need to make sure they have the tools to communicate well. It might include some of the following tools:

  • Slack
  • Zoom/Teams
  • Asana/Monday/Trello
  • Company email account access
  • VPN or otherwise managed security to keep communications secure
  • Hardware like a laptop, mobile phone, and other items to be able to do their job

Internal communication is one of the keys to ensuring that your projects, services, and products meet the high standards you set for your company. The right communication system can save money and increase productivity – but it starts with management.

How to help your business grow in 2021

StrategyDriven Entrepreneurship Article | How to help your business grow in 20212020 will go down in history as one of the hardest years for businesses. Some industries, like nightclubs or stadiums, haven’t been able to open their doors since the very start of the year. Even the businesses that are normally in constant high demand, like fast food restaurants and coffee shops, have faced their own challenges and seen big drops in revenue. The sad reality is that some businesses won’t survive long enough to reopen their doors after the Christmas holidays. Those that do survive will be desperate to increase their profits to make up for the damage caused by the coronavirus. If you’re one of those businesses looking to recover, here are some of the best ways you can help your business grow in 2021.

Employ the right people

One of the most important aspects of any business is the people you employ. Choose the right employees and they will be your most important asset. Choose the wrong people to work with and they can cause all manner of problems, including poor productivity, inaccuracies and they could even damage your brand’s reputation, all of which will impact your ability to turn a profit.

To make sure your business can reach its financial potential, it’s important to choose a talented group of people who can work well together to produce a good product or provide a good service. It’s important that you choose people with the right skills you need to compete those all-important tasks. One of the best ways to ensure you find people with the right skillset is to seek the help of a recruitment agency that truly understands your industry. Whether you work in the construction industry or the performing arts, find a local recruitment agency that can instantly recognise what makes a good potential employee for your business. That way you won’t be wasting your time meeting up and interviewing candidates that are clearly not the right fit for your team. If you suddenly have a gap in your workforce that needs filling, they can find you the right person to fill that position before your productivity is affected.

Introduce yourself to your customers once more

If you’re involved in an industry that has been forced to close temporarily or reduce the services you provide, it’s important to remind your customers of your existence once you are able to fully reopen. Even if you have been able to remain open, it may be that the restrictions have meant many people just haven’t required your products or services. A lot of businesses are in this very situation, for example those who sell travel insurance or even those who sell suits and dresses for big evenings out socialising.

One of the best ways to attract those customers back is to act like those customers are brand new to your business. Create a marketing campaign that explains the advantages of using your products or services. Remind them of how they can buy goods from you or access your services. Make sure this marketing is located in the places where your target audience spends most of their time. For young people, this could be on social media platforms like Facebook or Instagram. For the older generation, this could be in newspapers and on the radio, although an increasing number of people in this demographic are now using social media.

Revisit your pricing

Over the last few months, it’s probably not just your earnings that have taken a big hit. It’s likely that some of your customers also have a lot less money than they did this time last year, whether that’s because their hours have been reduced at work, they’ve been furloughed or they’ve lost their job completely. If this is the case, the main obstacle stopping them buying your product may be the price. Consider either reducing the price of your products or offering cheaper alternatives for those who have a smaller budget. For example, you could offer a product in smaller quantities or made from cheaper materials.

On the other end of the scale, there could be customers with lots of money saved up as they weren’t able to go on their annual holiday or they just spend less money on things like day trips and nights out. Consider offering luxury packages to encourage these customers to spend more money with you. You could group several of your products together and sell them as a bundle, offering customers a small discount for buying all of the products together.

How to Start Up Your Own Business

StrategyDriven Starting Your Business Article |Start Up Your Own Business|How to Start Up Your Own BusinessWhat an exciting time for you! You have decided to start up your own business, and your heart beats faster and a trickle of sweat creases your forehead.

A million thoughts bombard your brain as you have your epiphany moment when you realize that all the events in your life have been leading to this grand moment – your destiny! Maybe you should put the brakes on for a minute, though, and begin to think of things like business growth strategies for your masterplan.

Here’s a quick step-by-step guide for you to follow.

Is this a business with a hook?

In other words, is there something unique about it that will make people want to buy from you? This may not be the case, but there may be a zillion businesses like the one you thought of, and if that’s the case, then you will have to have that “Wow!” factor that’s going to get the people running to you. What will that factor be for your product or service?

The expert market research writer at best essays, says that if it’s something brand new, then the field is wide open, and your business may fly very early on in its existence. Can you cope with this scenario? You could find yourself shooting to the sky while your business collapses around you.

That’s obviously a worst-case scenario, but you must consider all the possibilities and how you would deal with each of them. That’s very smart thinking.

Structure, structure, structure

The more pillars to support the business, the better. One little pillar could collapse very easily, but a couple could hold up the framework if one or two collapse.

It’s important to firstly think of the top structure. This is an extremely important question – do you want a partner? Do you have someone in mind that would be a good fit? It’s nice to have the security of having someone with you to deal with all the myriad events that occur daily in the running of a business. Is that person going to have an equitable share? If he or she is bringing money in to start the business, that’s great.

However, a word of caution – most people have a story to tell about “the partner from hell.” You don’t want this; your business doesn’t need it and your sanity doesn’t need it. Even best friends can turn into monsters. Money does funny things to people.

The blueprint for success

If you are going to go it alone, or even you risk having a partner, you will probably need funding for your business. You are going to have to get a business plan together, and you could seek an operator that will help you in this endeavor.

All financial institutions that you approach will ask you for a plan, and it must be a sound scenario that looks at your objective, projected income and profit margins.

According to a renowned motivational speaker and researcher at an assignment writing help, don’t lose heart if you get turned down by one company. Try and try again, and if your plan is sound, you will find someone who will back you.

Also, take another look at your plan and maybe do some fine-tuning. There could be a simple reason why backers are turning you down. Don’t be afraid to ask questions and find out what exactly is troubling them. Some adjustments could see you get that finance! You could approach a small loans provider. Get ofay with all the legal structures and requirements.

The dreaded paperwork!

You will have forms coming and going like never before, but they are a necessary part of starting a business.

There are the forms for your backers. Signed, sealed delivered should be the sequence of events here. Ensure everything is completed on these vital forms. Read the small print! Ask questions!

There are many business structures, and these may change as your business develops. Each time there will be more forms. Read the small print! You will need to plan and think of leases, utilities, staff payments and so on.
More forms! Read the small print.

What’s in a name?

Well, a lot actually. A catchy name for your business will go a long way into grabbing the curiosity of others. Does your name accurately reflect the nature of your business? This is not vital, but it helps in honing down the possibilities when people are thinking of a service that they need.

A cute but irrelevant name could be fun, but also an annoyance. If you’ve ever watched the goings in Shark Tank, you’ll know how the sharks get irritated when the presenters think they’re onto something good with a name but it’s quite meaningless. Anyway, think, test it out on friends and ask them to be blatantly honest with you. Catchy and relevant is the way to go.

Register your company

You must register your company with the government and the IRS. If you have gone with a small loan’s provider or a business start-up consultant, they will be able to help you with all that is needed in getting your company in line with the government requirements.

You will find it a requirement of most states to supply a form stating the nature of your business. When it comes to taxes, you will need to keep your business and personal taxes separate. There are rules aplenty when it comes to the IRS, but again, you can get expert help on all this from your consultant or backers. Just ensure that you have completed everything that is needed by state and federal governments. Don’t leave any strings hanging that can trip you up.

Get insured!

This is something that slips the minds of a lot of people. There could be damage to the property you have rented, or theft, or a myriad nasty things that could happen.

There are quite a few different insurance policies that cover various aspects of your operation. Make sure that you know all about them, especially if you are providing a service. It is the nature of life that things can go horribly wrong, and when it does and you’re insured, then there’s nothing to worry about.

Speaking of those strings that can trip you up, most business memoirs will include events that damaged a company, but the owner wasn’t insured. It could be a small thing that would never occur to you. Again, get the advice of insurance experts.

Tackling the team

If you’re going to have a sales team and specialists working for you, build your team wisely. If you’re going to advertise, use the sites that you think will attract the right people.

Make use of the call-back system that Broadway operators use when casting a show. Get the person to come back and then back again. It’s rare that producers of a show cast the person the first-time round. By using this system, you’ll make doubly sure that you have indeed chosen the correct candidates.

Also, when using “call backs,” have different people with you when interviewing. This way, you’ll get the perspectives from all the angles.

Is anyone there?

This is a simple one yet can make or break a company. Once you have everything in place, get to market your company. If no-one knows about it, how can anyone buy from you?

Depending on the nature of your business, find out what will make the right impact, and this should be a team effort. Today, besides direct marketing, using digital marketing to its fullest extent will ensure that people get to know about you, quickly! Here’s some sound advice – only market when you’re ready to. There’s nothing worse than garnering a demand without your ducks in a row.


Good luck with your efforts. Three words you must keep in mind all the time – Plan! Plan! Plan! Let this be your mantra on the road to success. The times are challenging but challenges always throw new opportunities and that is what builds new brands and billionaires.

About the Author

Charlie Svensson works as a freelance academic writer for an assignment writing service that ranks as the best thesis, dissertation and essay writing service in the business. His work is centered around providing assignment writing help to university-level students, both native and foreign. He is currently authoring a book on the role of sports in career excellence and plans to release it around January next year.

How To Become Successful In The Fashion Industry

StrategyDriven Professional Development Article |Fashion Industry|How To Become Successful In The Fashion IndustryRegardless if you’re launching a clothing brand or you want to make your fashion business known globally, there are various ways on how to be successful in the fashion industry.

While it’s helpful to have a little experience, it’s easy to learn about fashion as you go using online resources, books or classes. What you need is a thoughtful business plan and some brilliant marketing ideas for your fashion company to take the first step on that path of success.

Below are some of the ways to become successful in the fashion industry:

1. Create A Recognizable And Strong Brand Identity

If you don’t have any clue on how to create a brand identity, there are many ways to find out how. For starters, you can check out a podcast about marketing. You can research online, or seek the help of a professional. Like any business, you would want to stand out from others in a distinct way. In order for your brand to do well and be unique, determine what concepts, ideas or actions represent your brand and make it different from your competitors’.

For instance, you may only sell dresses that fit a certain style or look, or maybe all your clothing is made sustainably. In that case, you will want to create a unique logo to illustrate what your brand is all about. It should incorporate certain elements to relate what it is you’re offering.

2. Think Of Your Niche

In the fashion industry, it’s always important to stand out if you want to become successful. The primary goal, then, is to know your niche and establish your identity on that.

It’s also better to be a master of a certain niche than focusing on multiple ones. In this way, you’ll recognize if you do one thing well instead of trying to please your audience by creating or designing a lot of products.

For instance, if you offer bridal wear, never try offering swimsuits. Also, if your passion is women’s shoes and accessories, don’t include non-related things in your line, like items for babies. Just focus on your niche and seek to be recognized in that first before you expand.

3. Build A Network

Building a network is easier said than done. You really have to work hard for it. A successful business strategy means checking in with your customers, connections or followers. Drop them a line or a text saying hello. Ask for their input. Keep them posted on your business.

A lot of brands accomplish this by connecting with their customers on a regular basis via social media or blogs. Your willingness to build a long-lasting and honest relationship is what builds a good network around the fashion industry.

StrategyDriven Professional Development Article |Fashion Industry|How To Become Successful In The Fashion Industry4. Take Advantage Of Social Media For Promotion

Make an account in social media platforms, like Instagram, to post photos and captions of your clothing items. Then, don’t forget to use hashtags to get all of your posts seen by your audience. While Instagram is most helpful in promoting fashion brands, other social media platforms such as Twitter, YouTube, and Facebook may help you reach a bigger audience.

If possible, try to post daily in order to offer lots of content, and stay consistent. Keep your accounts professional and updated. That includes your contact details on your professional website.

5. Listen To Feedback

Whether it’s from your staff or customers, it’s critical to take feedback into consideration. This will enable you to make some helpful improvements, thus making your brand better and more successful. Constructive feedback helps you determine which changes you can apply to your business in order to provide the best possible fashion items for your customers.

Moreover, if people are unsatisfied, or if they offer you advice on how to make your brand better, make sure to take note of it so you may refer back to them later.

6. Dress For Success

Appropriate attire and good grooming are crucial in the fashion industry. It’s your look that reflects your exceptional professional abilities. It has been noted that those who have been successful in the fashion industry dress to further their brand. They emulate the styles that their clients desire in both appearance and value. Whether it’s their shoes, or handbags, or accessories, moguls in the fashion industry dress for success.

7. Stay Updated With The Trends

Individuals who are passionate about what they do continuously advance by understanding the current trends in which their target audience is interested. You may do this by subscribing to fashion magazines, checking fashion social media influencers, and reading fashion articles online.

The formula to success in the fashion industry is a combination of flowing with the trends while keeping it unique for your customers. Comfort, style, elegance, and functionality are all vitally important with regards to fashion. Each of these elements can come and go with the latest trend. To be successful, there’s a balance that needs to be met between your core value and what the next craze is in society.


Whether you’re starting your own fashion brand or attempting to be perched at the top of the fashion industry, the competition can be tough. Just like with any trade, it’s sometimes hard to establish your brand because the fashion industry is filled with creative and like-minded individuals. But regardless of your niche or experience, it’s always possible to be successful in this industry. All you have to do is to work hard and believe in your passion.

The Importance Of Staying In Your Lane As A Business Owner

StrategyDriven Entrepreneurship Article |Staying in your lane|The Importance Of Staying In Your Lane As A Business Owner However, staying in your lane isn’t always an insult, and it can actually be very beneficial for your business.

What does staying in your lane mean?

Basically, it means that you don’t try and do things that you aren’t good at. Or, more accurately, you focus on your key strengths. Lots of business owners will try to tackle too many things, which means you end up exposing your biggest weaknesses.

As a business owner, you must realize the importance of staying in your lane, rather than attempting everything by yourself. It may seem like you’re lazy, but the following points do a great job of explaining why this is the best approach to management:

Everyone focuses on their strengths

If you stay in your lane, it means you focus on what you’re good at. You might be an exceptional salesperson who captures leads like no other. It’s what you built your whole career around, so it makes sense to devote your time to closing sales. If you don’t stay in your lane, you waste time doing things you’re not good at, meaning your business misses out on your sales skills.

The same goes for other aspects and individuals within your business. If your employees focus on their strengths, you will see an improvement in performance. This is why things like IT outsourcing services have become so popular in modern times. Business owners are starting to recognize that they’re not adept at dealing with technical IT issues all the time. Instead of wasting time trying to fix IT issues, they outsource to people who are actually good at it. Everyone stays in their lane, leading to a massive boost in productivity and efficiency.

Fewer mistakes and errors

If you were asked to translate something, with very little knowledge of the foreign language, what do you think would happen? You’d give it a go, but there’d be countless mistakes and errors. In fact, you’d continue making mistakes until, eventually, you get the translation right. By contrast, what if someone fluent in that language was asked to translate it? They’d get it right instantly, saving a lot of time and minimizing errors.

You can apply the same principle to your business. If you’re doing things that are out of your comfort zone, you’re bound to make mistakes. There’s no avoiding it as you aren’t experienced. But, if you stay in your lane and focus on your strengths, there will be fewer mistakes. It’s the same for everyone else in our company, meaning your business makes fewer mistakes and errors on the whole. Again, this translates into improved performance, but the lack of errors can also boost your customer service.

In conclusion, business owners should identify their key strengths and stick to them. If you’re not good at something, find others that can fill the void. When everyone stays in their lane, a business operates far more efficiently.