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The Five Pillars of Modern Marketing Success

StrategyDriven, Business Management, SMS marketing, Email Marketing, Marketing Campaigns,Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily!

When you start a business and are trying to find the right marketing strategy to take it to the next level, it can be difficult to know where to begin. There’s so much saturation online these days when it comes to marketing advice, how do you know who to trust?

In this post, you’ll learn the five pillars of modern marketing success – no bias, no pitch, just straight-up advice from experts. These are also known as the Five P’s – product, place, price, promotion and people.

By learning these Five P’s and applying them to your business strategy, you’ll have a clear idea of how to proceed with your marketing campaigns in the future.

Let’s get going!

Pillar #1: Product.

Of course, the primary feature of a great marketing strategy is the product. Without an amazing product, the remaining pillars are all holding up a concept that simply won’t be strong enough against your competitors. Even with amazing promotion and prices, a weak product will not stand the test of the modern sales climate.

Whatever your product or service may be, it needs to be watertight. That means that you must invest solidly in the manufacturing, sourcing and researching stages before your final product is ready to hit the shelves. Rushing the product creation stage is a mistake that so many new entrepreneurs make, and it comes back to bite them down the line.

Not only is having a great product important for your customers, it is also important for your company and your team. Having an incredible product that everyone believes in 100% will help rally your troops when times inevitably get tough. Believe in the product with all your heart, and the other pillars of marketing will serve to support this with strength and integrity.

Pillar #2: Place.

During the coronavirus pandemic, the concept of “place” has been, well, displaced. Whether you want your company to be local to your community or an online sensation that ships worldwide, you need to decide on the appropriate place in which to market it. Using the wrong platforms will hit the wrong customers, thereby making you miss out on key opportunities to expand your customer base and build a solid foundation.

When considering where to market your product, it is crucial to think about who you want to market the product towards. If your customer demographic is Gen-Z and Millennials, your product or service needs to be purchasable online, and marketed via social media and email marketing in an extremely effective way. On the other hand, if your product or service is designed to catch the attention of older generations or local people, making it available in a physical store and supporting it with great customer service is a must.

Pillar #3: Price

The price of your product or service is dependent on a huge number of external factors at play. These include:

  • Inflation or reduction of prices across your industry as a whole.
  • The coronavirus pandemic’s effect on pricing.
  • The location in which you are offering these services or products (for example, a massage therapist appointment in a metropolitan city will be priced more highly than one in a more rural area).
  • The quality of the product you are producing. If you are producing a mass produced product for little money, there should be a low price to reflect it – as opposed to a more elite product that costs more.
  • The reputation of your business. A new business might not be able to price as highly as similar competitors, because they will need to pull clients away from those competitors with lower pricing.

Pillar #4: Promotion

So you’ve got an awesome product, the right price point and the perfect place to sell it. What’s next? The next stage of your perfect marketing strategy is promotion. In order for people to know your product or service even exists, you need to promote it in the right place, in order to reach your customer demographic easily.

Nowadays, targeted ads and personalized marketing are the way forward. Email and retail SMS marketing are on the rise, as customers are searching for a more personal, unique experience from their retailers. They want the retailer to anticipate their needs and meet them. Getting a one-up on email and SMS marketing is one of the first things you should do as a new business.

Social media marketing is also an essential in this day and age, as we move into an age of social media being the go-to platform for shopping and socialization. Promoting your products using promotion ads, hashtags, giveaways and influencer gifting is a great way to make your business relevant in today’s world.

Pillar #5: People

The people who make up your business are of paramount importance when it comes to creating a successful marketing strategy. Without people who are experienced, hardworking and positive in the workplace, you might find that your brilliant ideas slip through your fingers.

Nobody achieves entrepreneurial success, even if the ideas and concepts come from their own brain. You need a team of dedicated individuals around you who have their finger on the pulse of modern day marketing, in order to achieve the success you dream of. Don’t underestimate how people can make or break your marketing strategy when push comes to shove!

Final thoughts…

The five pillars of modern marketing success are absolutely essential for any entrepreneur to learn. Marketing is becoming more and more intricate and complex, and in order to stay relevant and keep pushing to new heights you need to put huge investments of time, money and energy into your marketing campaigns.

Use this comprehensive guide to get you started if you are an entrepreneur looking to better your marketing skills!

5 Lead Generation Tips for 2021

StrategyDriven Online Marketing and Website Development Article |Lead Generation|5 Lead Generation Tips for 2021Let me be straightforward – there’s no magic list of lead generation strategies that will make you a fortune in 2021. When it comes to generating leads, we don’t get a magic button to push. Still, there are certain things that you can try and do, many of them regularly, that will boost your odds at bigger success by the end of this year.

What is Lead Generation?

Lead generation comprises marketing activities that result in collecting information and using it to build a list of potential clients. This data can be collected both online and offline. Offline channels include cold calling, direct mail, hosting events, print ads, etc. Online channels include websites, blogs, ads, social media posts, and SEO.

What does this mean for you?

It means that this year, you should take action as soon as possible. Roll up your sleeves, collect the necessary data, check out some presentation templates, send out emails, and get out there to make your brand more recognizable than ever. With all this being said, here are the 5 most promising tips to follow this year.

5 Tips for Lead Generation in 2021

Have you been looking to expand your brand and make it bigger? Here are some excellent ideas for generating leads these days.

1. Knowledge Base Software

Knowledge base software is an essential lead generation tool these days. This applies to a database where you store a wide range of information. Such bases are located online and in most cases, based on clouds.

How can you use such software?

Essentially, this software is the brain of your company. You can use it for both internal purposes and communication or external support and communication. By using free knowledge base software, marketers can manage, store, and organize the documentation and information they need to take any further steps into branding their business.

You’re probably a very busy person and as such, you need to find a single solution to most of your problems. Rather than having all your data spread across systems and platforms, apps, email chains, tools, widgets, and notes – you should have them placed in a central, easy-to-access place.

When you have it all organized and gathered, you can create better planned and carefully executed lead generation strategies.

2. Email marketing

For many years now, email marketing has been one of the top priorities of business managers and owners when it comes to lead generation. Research shows that over 80% of marketers already use it in their strategies. Seeing how email marketing stands right beside content in terms of affordability, this is one of people’s favorite methods to find more leads.

According to BtoB Magazine, 59% of marketers consider email to be their best channel for generating revenue. Chances are, you are already aware of this and have built your email marketing to some point. This year, make it your priority. Create quality content to send to potential customers and use cold email outreach to generate new leads. If you do it properly i.e. with quality content and by targeting the right people, it will surely get some leads flowing in.

3. Automation

On average, 51% of companies use at least one automation feature or platform. This comes as no surprise – people are busier today than ever. Lead generation used to be much simpler when you needed to offer a downloadable product or white paper, create an email funnel and simply pass it off. Now that the competition is much bigger, this takes long hours that many marketers don’t have at their disposal.

In 2020, most companies opted for automation in at least one project in terms of marketing. Some automated the tasks for employees, others used this to schedule their online presence, etc. As long as you use accurate and carefully collected data to prep the automation process, this can save you a lot of time and yield amazing results.

If you don’t know where to start when testing for your brand and lead generation, use this usability testing guide. It will help you find out which parts of your business can be automated and how this can be achieved.

Some of the most prominent ways that automation is driving lead generation efforts in the past few months include chatbots, tool integrations, and of course, nurturing leads. Estimates have already shown that by the end of this year, the automation industry will be worth over $83 billion. This number sure gives you a push in that right direction, doesn’t it?

StrategyDriven Online Marketing and Website Development Article |Lead Generation|5 Lead Generation Tips for 20214. Content Marketing

Content has always been the strongest tool in marketing. This applies to lead marketing, too. This year, when you think content, think whitepapers, eBooks, webinars, and videos. But most importantly, focus on quality content.

Creating quality content demands a magnitude of resources, experience, and planning. You need it for your email funnel, website, blog, social media posts, and even the conversations you have with potential customers. They don’t say that ‘’content is king’’ without a reason.

High-quality infographics, whitepapers, videos, eBooks, webinars, and podcasts have been in high demand these past few years. This year, you should make it your brand’s priority to create only original, quality, and planned content across different platforms and for different purposes.

One of the most promising content types is a video right now. Experts have predicted that by next year, 82% of the internet traffic will be dedicated to some kind of video content. This shows that video marketing:

  • increases engagement
  • provides more accurate, visual, and detailed demonstrations
  • is an amazing tool for spreading word-of-mouth

How does this apply in the lead generation world, you might ask?

In this sense, videos can be used to get your brand’s name recognized, make it memorable, send more personalized follow-ups, and reach a wider audience.

5. Social Media Communities

Social media doesn’t always have a good reputation when it comes to lead generation. In reality, this can go both ways. But, if you know where to look, social media can turn out to be the best place to find new potential customers.

In addition to social media advertising, try tapping into online communities and social media forums on different platforms. Find out where your target audience hangs out. Some research on your current audience will help you narrow down a buyer persona, information that you can use to find the right groups and reach out to them.

When you find them, how can you use them to generate leads?

First, make sure that the group allows for promotional content. Hunt down the groups that are relevant to your brand and mention the problems you aim to and can solve. Second, check the group’s post. Go through their history and decide whether or not your target audience hangs out there.

Once you find those groups, get subscribed and slowly build yourself a name in the group. Answer people’s questions to establish yourself and your brand as experts in the field. Provide people with solutions and ask them questions that could help you improve your strategies. Reply to their comments and messages. This is how you will generate new leads.

Final Thoughts

Trends like video, automation, and knowledge base software can easily become a win for landing new customers, sales, and leads. Even though these tips aren’t written in stone, they have proven to be very effective in the past couple of months. Research shows that their effects will only grow, which makes it undeniable that you need to use these tactics in your lead generation strategy.

Growth Strategies For Your Online Business

StrategyDriven Managing Your Business Article |Growth Strategies|Growth Strategies For Your Online BusinessCountless people are starting online businesses, and even though it might seem easy, it is hard work. There are 582 million entrepreneurs globally; however, 22.5% of companies don’t make it past the first year. To develop a successful business, you will need to connect with the right audience using the proper strategies such as the following listed here.

1. Conducting market research

You need to understand your market when venturing into a business. Research should be conducted directly with potential customers, allowing your business to recognize its target market and get feedback about interest in the product or service you are offering. Having a fair idea about your market will also help you know if you will be successful. Additionally, it enables you to refine your ideas and strategize ways to help your business stand out from the rest.

2. Getting a website

Developing your website is vital to getting your business online as most people looking for information on your business will check the internet. Having a website is essential whether you will be selling goods online or providing some information about your business and your contact particulars. It should not be a complicated or expensive process. Note, however, that customers usually expect your domain name to be related to your business name. Therefore, choose a domain name that reflects your products or services so that customers can find your business quickly through a search engine. To register your domain name, discover an accredited registrar, and go along with their registration demands. Services, charges, terms, and conditions may differ from registrar to registrar, so be meticulous in checking differences.

3. Leveraging social media

Social media should be a choice in enhancing your presence in the online market. Instagram, Facebook, YouTube, Twitter, and other social media platforms have highly engaged audiences. If you want to be successful, it’s best to begin by determining what social networks work best for your business. Also, cross-promote your social media accounts on your website to raise brand awareness and engage with customers to gain valuable insights, share content, get feedback, and build brand loyalty. And by keeping your profiles active, you can grow your following and drive more traffic back to your website.

4. Email marketing

Messaging platforms are escalating, but emailing has stood its ground, and you can use it to grow your online business. Start by looking through your old contact book for email addresses that might come in handy. If you don’t have any, don’t fret; start building an email marketing list. Compiling one will require time and effort, but with patience, you will see its fruits. Once you’ve amassed a sizable list, start reaching out to the people to promote your business. You can work with an online data broker for a faster yet reliable process at a reasonable price. Data brokers already have an extensive email list and the necessary information for a more targeted advertisement.

If you’ve been discerning ways to start your online business, be patient; you can establish a formidable business online once you enhance your presence in that space. With these steps, you can develop something for your target audience and grow your business successfully.

The Best Marketing Strategies for Young Companies

StrategyDriven Online Marketing and Website Development Article |Marketing Strategies|The Best Marketing Strategies for Young CompaniesYoung companies should have only one thing on their mind: growth. Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. That’s why marketing is such an essential thing for startups to nail. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier. Here are some strategies your company needs to be considering getting customers at that early stage.

PR

PR can be much cheaper than advertising and is perfect for establishing credibility and getting new potential customers to hear from you. Good PR needs to be creative and involve exploiting the brand niche that you occupy (if you haven’t identified your niche and done solid branding work do so before you do any marketing at all, it’s essential). Take the case of Patrick Finnegan. He was a 17-year-old who wanted to do venture capitalism in New York City, so he went to the PR and marketing company Big Machine Agency. They realized that they could position him as the business face of GEN Z, somebody who was young enough to know about all the youth trends that many consumer companies want to hop on. After spinning this, they paired him up with a celebrity photographer to build a story for him that caught attention in lifestyle and finance blogs.

Email Marketing

This is at the other end of the spectrum to an exciting PR campaign, but email marketing is still essential because it’s still so effective. It allows you to boost customer loyalty and attract customers to your startup for almost no money at all, especially if you’re a good writer. You can gather email addresses from people who visit your website by offering incentives or by directly asking potential customers you meet for their emails. It’s essential to offer more than just free advertising – offer free guides, infographics, content – whatever you think will bring potential or existing customers value. You should also make it easy to unsubscribe, as that way, only those who are genuinely interested in your niche will attend to the emails, becoming more loyal customers, and focusing your marketing efforts.

StrategyDriven Online Marketer & Website Developer Magazine


Online Content

Start a blog. If you are dealing with customers and 99% of businesses (unless you’re sure they won’t find you online), you need to start a blog or offer some form of content regularly. Bill Gates said it in the 90s – content is king. It’s the reason that most people use the internet if not to look for a solution to a problem. Make sure that those interested in your niche have access to both by making your site as valuable as possible to them. Regularly posting fresh, engaging, and original content is essential for modern SEO, too, as Google is changing its algorithms frequently with the end-goal of delivering valuable content to customers. That means relying on keywords and SEO ‘tricks won’t last you very long and will have an opportunity cost as instead of bothering with those, you could be attracting real readers with good content.

The Top 4 Ways to Level-Up Your Customer Acquisition Game

StrategyDriven Marketing and Sales Article |Customer Acquisition|The Top 4 Ways to Level-Up Your Customer Acquisition GameAre you trying to build your customer base, create return buyers, and boost your sales? The answer is obviously a resounding yes.

Gaining new customers is easy enough in theory – however, the actual practice can be a bit daunting. We’re going to tell you what you need to know in order to level-up your game when it comes to customer acquisition. Keep reading to learn how you can turn more of your leads into actual conversions, acquire more customers, and boost your profits!

First of All…

Before we go any further, the very first step to level-up your customer acquisition game is to define your target market. Yeah, yeah, we know – you want to sell to anyone and everyone that will buy.

Except for the fact that this isn’t really an ideal way to approach business, marketing, or selling.

You need to take a day (or a week, or a month) to sit down and determine exactly who you’re trying to market to. Include information like your customer’s age, gender, socio-economic status, and where they live. Basically, gather any and all demographic information, regardless of whether you find it immediately important.

This information will help you make the best possible marketing decisions and learn who you’re trying to sell to in order to make offers more appealing to that person. You might realize that the particular market you’ve been trying to sell to isn’t ready for your product; you might also learn about a whole new group of people that you’ve never thought about selling to.

StrategyDriven Marketing and Sales Article |Customer Acquisition|The Top 4 Ways to Level-Up Your Customer Acquisition GameMake it Personal

How many times have you opened an email from an unfamiliar address just because it included your name, the name of a product you just viewed, or a funny joke? The answer is probably more often than you’d like to admit.

You probably even wonder how that company did that – you know, make the email personal and applicable to you, specifically. There’s a decent chance that the company spent far too much money, time, and effort learning exactly how to send those emails and which programs to use to do so.

Yes, there are a lot of companies that offer you the ability to send out mass emails or even segment your subscriber list. They also usually cost an arm and a leg to use or are convoluted and exceedingly difficult to learn.

One of the easiest ways to avoid the high costs and confusion of standard mailing platforms is to use something designed to work with the mailing system you already use: Gmail. Opting to use a mail merge system for Gmail will allow you all of the benefits of a major mailing platform while still keeping the process simple and user-friendly.

When sending out your marketing emails, you’ll want to make them personal as mentioned; also, make them personable. Portraying your message or company as something that is relatable can go a long way toward getting your readers to open your email and follow through with your call to action.

Free Shipping Wins

As a business owner, you already feel the costs of shipping every time they increase and know that those costs are built into the price when a retailer claims that its “free.” As a consumer, you can’t help but buy just a little more in order to get the so-called “free” shipping.

With this said, you can already see that learning how to offer free shipping is a worthwhile task. It makes your customers feel as though they’re receiving a better value, can attract otherwise uninterested leads, and can ultimately boost your sales while encouraging repeat business.

Yes, free shipping can win business and increase sales, but you should learn the best practices in order to avoid losing money instead of making it! You might choose to have a minimum dollar amount on your orders or slightly increase the cost of each item – every industry is a little different in how they can incorporate “free” shipping.

Leverage Technology Use

Regardless of your industry, what you sell, or the service you provide, your business uses some type of spreadsheet software. These spreadsheets are used to keep track of email subscribers, inventory costs, or even payroll.

Believe it or not, Excel can be used for far more than just these simple tasks. You can choose to leverage your use of technology by hiring an Excel expert to help you create the exact algorithms and spreadsheets you need to save money while being more effective and productive.

How does this relate to customer acquisition? It’s simple, really.

When your business is saving time by not having to worry about spreadsheets and the accuracy of them, you can focus your attention on the money-making aspect of your business: the buyers.

Additionally, if you happen to be able to save a ton of money by becoming more productive, accurate, and saving overall costs, you can choose to pass these savings to your customers by offering lower prices. Lower prices will mean a competitive edge and often the potential for higher sales.

Leveling-Up Customer Acquisition: The Game You Can Win

Yes, customer acquisition is easier said than done; it’s also a very doable task when you choose to use the four tips mentioned here. When you take the time to define your target market, send out personal (and personable) email blasts, learn how to (properly) offer free shipping, and use technology to your benefit, you help to ensure a constant flow of new customers as well as repeat business.

It might take a little bit of time to learn how to implement the “cheat codes” to the customer acquisition game but you can rest assured that once you do, your sales will skyrocket, buyers will tell their friends, and your business will increase in value!