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Email Marketing Tips for Real Estate Agents

StrategyDriven Marketing and Sales ArticlePotential real estate clients are of high value. Independent real estate agents and large, well-established realty firms and businesses are equally invested in reeling in potential clients at the first chance they have. After all, the average home seller pocketed a whopping $54,000 throughout calendar year 2017, says Attom Data Solutions. This marked a 10-year high on average returns on investment of between one-fourth and three-tenths of their original investments!

As you can already tell – as if you don’t already know – the worth of a potential real estate client is nearly priceless. For this reason, combined with the long-ongoing market trend that buyers are shopping online more and more, digital marketing is of utmost importance for professionals in the real estate industry. Email is especially crucial, as 94 percent of REALTOR realty agents make offers and tend to clients’ questions via email. An astounding 96 percent of REALTORS use email on a daily basis, making the communication channel more popular than even smartphones.

Here are a handful of solid tips for all real estate agents when it comes to email marketing.

First Impressions Matter – Both In Person And In Email Subject Lines

According to iContact, a holding of tech giant Apple, roughly half of all email recipients decide to or not to open emails based on nothing but subject lines. Real estate professionals should avoid using all capital letters, excessive exclamation points, and other symbols, though they should always otherwise try to make email headers as engaging as humanly possible.

Emails Need To Be Short

Some things in life aren’t, in fact, best when kept short ‘n’ sweet. Realty-related marketing emails should generally contain all pertinent information above the fold, meaning recipients shouldn’t have to scroll down to understand the email in its entirety.

Be Consistent In Sending Emails

Nobody likes to be spammed with marketing emails, though it’s generally a good idea to send out at least five personalized, targeted emails to each active buyer on your contact list.

Email marketing for real estate agents isn’t a walk in the proverbial park to master. However, since it’s so important in today’s realty trade, all real estate professionals should strive to master the art of email marketing.

Why Your Company Needs a Mobile Marketing Strategy

StrategyDriven Marketing and Sales Article
As a business, you want to make the best of your brand as possible. That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. However, when you consider that most searches online now happen on cell phones and tablets, it makes sense to have one.

What Type of Mobile Marketing do You Need?

When you think about mobile marketing, you are probably thinking about those ads that pop up on games. Although they are a good way to get your brand in front of people, they aren’t the only way to advertise on cell phones.

  • Over 80 percent of mobile use involves apps, so it is the perfect medium to get your brand in front of your audience. While you can create your own app for your business, it isn’t essential. There are many other ways such as Google AdMob to get your advertising onto other creator’s apps.
  • If you are a company that wants to attract more local people to your business, then you can use location-based marketing. It enables ads to be shown to the user if they get near to the location.
  • Another useful type of marketing is SMS based advertising. You are able to send targeted SMS messages to your customers with details of deals and special events. Companies such as Reach Interactive provide you with the ability to send bulk SMS marketing campaigns to your audience which can help retain customers as well as new clients.
  • When someone searches on their cell phone, they will often see targeted ads on the search results. These types of mobile search ads are different from those on laptops, and you can direct users to a different part of your site if you wish.

Email Marketing

People use their cell phones continuously; they check their emails on the go rather than wait until they get home, and that means you can use email marketing to reach your customers. The trick is to keep the content engaging and try to tailor the emails to your customer’s tastes. You can also offer promotional codes, deals and money off coupons and a link to your website to make easy for them to buy.

Make Your Site Mobile Friendly

There is no point trying these mobile marketing techniques if your website isn’t mobile-friendly. You want all your content to be visible and easy to read on a small screen. Otherwise, you may find that viewers will be put off and click away. If you have made the site yourself using a web builder, there are usually options to convert it into a mobile-friendly version so that you can test your design to make sure that it works properly.

Your marketing campaign is a vital part of your business and adding a mobile element along with the other parts of your campaign will allow you to reach your customers much easier.

The Disadvantages of Using E-mail to Sell

Some sales people think using email to sell everything is the best idea. But the truth is…it’s really not. It is not a good idea to replace calls with emails when contacting a potential new client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking this approach is that there can be a possibility of not getting an email while awaiting a transaction related to a sales process.


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About the Author

John MontanaJohn Montana has been a successful salesman since 1990. He currently lives with his wife and travels between Chicago and Los Angeles. He created his site – ABMSNOW to offer tips and ideas on how to become better at selling… no matter what your product is.

5 Email Missteps Every Online Marketer MUST Know

Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. While email marketing is definitely not rocket science, there IS a certain degree of skill and artistry involved in crafting a winning email campaign. Proceed with abandon and it’s likely you’ll end up wasting time and money on failed email campaigns.

Email campaign failure can happen for a multitude of reasons, and the 5 missteps listed below are among the most common and easily avoidable offenses that every online marketer should take proactive measures to avoid.


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About the Author

Kevin LaytonKevin Layton is CEO of Data-Dynamix, a premier source of demographic data, a go-to partner for delivering digital marketing campaigns and experts in advertising sales training that was ranked 1,226 on the 2015 Inc. 5000. The company partners with a litany of top-tier ad agencies and media groups across newspaper, radio and television. Kevin, author of the upcoming book, Building Your Digital Marketing Machine, is also a revered inspirational speaker on digital marketing, international business and business strategy. Reach him online at www.data-dynamix.com.