What is Transactional Email and How is it Used?

StrategyDriven Tactical Execution Article |Transactional Email|What is transactional email and how is it used?What is transactional email and how is it used?


“A transactional email is an automatic email sent to a single recipient to confirm a transaction or an event.”

Transactional emails have the highest opening rates because they are a direct response to a previous action; the user is somehow already waiting for them. In general, the click-through rates are incredibly high.

Transactional email is a service email that is sent after a user’s action, for example, a welcome message after registering on a website, a reset password confirmation, an auto-responder, a purchase receipt, etc.

Transactional emails are functional, and they are necessary for the normal functioning of your activity. If they are no longer sent, the function they perform ceases to be fulfilled, which can have severe consequences and cause you to lose many customers. Since transactional emails are so good for marketing, it is vital to ensure that they are delivered correctly to recipients and to trace it accurately.

Difference between email marketing and transactional email

Unlike marketing emails (newsletter type), which are sent in mass, transactional emails are sent to a specific recipient to confirm an action or notify them of an event. Typically, transactional emails include order confirmations, invoices, etc.

Types of Transactional Email

Invoices and receipts

Invoices and receipts can be integrated directly into confirmation emails but are sometimes the subject of a dedicated transactional email.

This kind of transactional email is particularly the case for:

  • Services not requiring delivery tracking
  • Subscriptions requiring the sending of an invoice at regular intervals

Tracking control

Your communication after a sale should not stop at the confirmation email. The various order follow-up emails have a crucial role in managing the wait.

You can send an email to notify your customers of the different stages of the order:

  • Order preparation
  • Shipped
  • Arrival order

Order confirmation

Your customer expects the transactional email the most. It is essential if you sell products or services online.
Pledge of seriousness and confidence for your customers; it must fulfil several objectives:

  • Confirm that the order has been taken into account
  • Reassure the customer
  • Send him all the information necessary for follow-up (order reference, access to his account, customer service contact, etc.)
  • Give him an estimate of the delivery time

This email plays a vital reinsurance role, and it often happens that the user has doubts about taking into account his actions, hence the importance of confirmation emails.

For some customers, ordering online is still something unusual and sometimes anxiety-provoking: a particular order confirmation email should reassure them that you are serious.

Password reset

The password reset email allows you to configure a new password via a single link. It is one of the essential transactional emails to set up: without it, your users who have forgotten their password have no way of being able to access their account!

How to set up your transactional emails?

Transactional emails are based on the SMTP protocol and require a specialised solution to ensure constant and reliable deliverability.

Use a dedicated and reliable solution

The best option is to go through a specialised transactional email services to manage your transactional shipments, such as sendgrid transactional email.

Sendgrid indeed offers many advantages compared to transactional emails included in CMS such as Prestashop, Magento, Woocommerce:

  • Real-time monitoring of performance indicators: deliverability, openings, etc.
  • Ability to customise your templates
  • Optimal and instant deliverability

Using the native solutions of most CMSs, you have no way of knowing if your transactional emails have arrived at their destination!

Separate your transactional mailings from your marketing campaigns

It is also essential to choose a solution that allows the routing of transactional emails to be separated from marketing emails.

Transactional emails are a vital point on your site and should not be penalised by the necessarily lower deliverability of your marketing mailings.

A problem in a marketing campaign can quickly lead to a decline in your reputation with email providers. You must, at all costs, avoid this impacting your transactional mailings.

Tips to Improve Your Transactional Emails

Finally, here are some tips to improve your transactional emails:

  • Keep the email concise and very clear. The user already knows what he expects, so be synthetic.
  • Send them a few seconds after the user action.
  • Use the most beautiful and most uncomplicated model to encourage clicks.
  • Place your contact details at the bottom of the page (footer).
  • Always send from an active address, better if authenticated.
  • Pay attention to the subject, and it must indicate the content of the transactional email to make it immediately recognisable in the inbox.

Is Cold Calling A Beneficial Way To Drum up Business?

StrategyDriven Marketing and Sales Article |Cold Calling|Is Cold Calling A Beneficial Way To Drum up Business?Cold calling is a difficult tactic to master when looking to drum up business as it can be seen to may as a harsh way of selling. But for those that have already expressed interest, is it really such a bad idea? With a number of strategies as well as the best times for cold calling, could it be the secret your business needs to drum up sales? In this article, we will be looking into whether or not this is the right way to drum up sales for your business.

Gets Your Business Noticed

Though this is considered outdated by some businesses, the act of cold calling can still be a highly effective way of getting your business noticed. Whether this is with customers or through a long term B2b cold calling strategy, you are getting your name out there to a number of other businesses, providing them with insight into the product or service that you are looking to offer.

Gives A More Personal Touch

Though email marketing and social media are highly efficient ways of drumming up business, there are other options such as cold calling that give a far more personal touch. Though this can generate the initial lead, this can then blossom into more interest and lead to a conversion later on down the line allowing you to develop a relationship between you and the customer. This is beneficial for a sales team as this allows them to take a general interest in a client or business and help to sell them a package that will help them to achieve their long-term goals.

Can Be Used Alongside Social Media Campaigns

Social media campaigns are a great way of drumming up business but using cold calling to contact those that have downloaded an E-book or provided you with their phone number through a website can be the perfect way of drumming up business. Though this will be a challenge depending on the target audience that you are looking to reach, this can be an efficient way of drumming up leads for your business and even acquiring new business later on in the process. Though this is a lengthy process, there is a success rate you gain from cold calls that are yet to be replicated by emails or social media campaigns.

Is Highly Beneficial For Inbound Sales Strategy And Lead Nurturing

Inbound sales strategy is crucial when you have made the first call as you want to be sure you are able to close the sale. Whether this is converting the lead through regular phone calls or you decide to organise a meeting to go over new proposals, this can all lead to your business acquiring new clients. When dealing with b2b clients, it is important to keep this as professional as possible as this is likely to be a long-term investment and even the potential of repeat business for a product or service.

Whether you are looking to use cold calling as a new tactic for your sales team, or you are looking to cut back on the use of this potential outdated sales trick, there are a number of benefits that come along with cold calling.

Email Marketing Tips for Real Estate Agents

StrategyDriven Marketing and Sales ArticlePotential real estate clients are of high value. Independent real estate agents and large, well-established realty firms and businesses are equally invested in reeling in potential clients at the first chance they have. After all, the average home seller pocketed a whopping $54,000 throughout calendar year 2017, says Attom Data Solutions. This marked a 10-year high on average returns on investment of between one-fourth and three-tenths of their original investments!

As you can already tell – as if you don’t already know – the worth of a potential real estate client is nearly priceless. For this reason, combined with the long-ongoing market trend that buyers are shopping online more and more, digital marketing is of utmost importance for professionals in the real estate industry. Email is especially crucial, as 94 percent of REALTOR realty agents make offers and tend to clients’ questions via email. An astounding 96 percent of REALTORS use email on a daily basis, making the communication channel more popular than even smartphones.

Here are a handful of solid tips for all real estate agents when it comes to email marketing.

First Impressions Matter – Both In Person And In Email Subject Lines

According to iContact, a holding of tech giant Apple, roughly half of all email recipients decide to or not to open emails based on nothing but subject lines. Real estate professionals should avoid using all capital letters, excessive exclamation points, and other symbols, though they should always otherwise try to make email headers as engaging as humanly possible.

Emails Need To Be Short

Some things in life aren’t, in fact, best when kept short ‘n’ sweet. Realty-related marketing emails should generally contain all pertinent information above the fold, meaning recipients shouldn’t have to scroll down to understand the email in its entirety.

Be Consistent In Sending Emails

Nobody likes to be spammed with marketing emails, though it’s generally a good idea to send out at least five personalized, targeted emails to each active buyer on your contact list.

Email marketing for real estate agents isn’t a walk in the proverbial park to master. However, since it’s so important in today’s realty trade, all real estate professionals should strive to master the art of email marketing.

Why Your Company Needs a Mobile Marketing Strategy

StrategyDriven Marketing and Sales Article
As a business, you want to make the best of your brand as possible. That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. However, when you consider that most searches online now happen on cell phones and tablets, it makes sense to have one.

What Type of Mobile Marketing do You Need?

When you think about mobile marketing, you are probably thinking about those ads that pop up on games. Although they are a good way to get your brand in front of people, they aren’t the only way to advertise on cell phones.

  • Over 80 percent of mobile use involves apps, so it is the perfect medium to get your brand in front of your audience. While you can create your own app for your business, it isn’t essential. There are many other ways such as Google AdMob to get your advertising onto other creator’s apps.
  • If you are a company that wants to attract more local people to your business, then you can use location-based marketing. It enables ads to be shown to the user if they get near to the location.
  • Another useful type of marketing is SMS based advertising. You are able to send targeted SMS messages to your customers with details of deals and special events. Companies such as Reach Interactive provide you with the ability to send bulk SMS marketing campaigns to your audience which can help retain customers as well as new clients.
  • When someone searches on their cell phone, they will often see targeted ads on the search results. These types of mobile search ads are different from those on laptops, and you can direct users to a different part of your site if you wish.

Email Marketing

People use their cell phones continuously; they check their emails on the go rather than wait until they get home, and that means you can use email marketing to reach your customers. The trick is to keep the content engaging and try to tailor the emails to your customer’s tastes. You can also offer promotional codes, deals and money off coupons and a link to your website to make easy for them to buy.

Make Your Site Mobile Friendly

There is no point trying these mobile marketing techniques if your website isn’t mobile-friendly. You want all your content to be visible and easy to read on a small screen. Otherwise, you may find that viewers will be put off and click away. If you have made the site yourself using a web builder, there are usually options to convert it into a mobile-friendly version so that you can test your design to make sure that it works properly.

Your marketing campaign is a vital part of your business and adding a mobile element along with the other parts of your campaign will allow you to reach your customers much easier.

The Disadvantages of Using E-mail to Sell

Some sales people think using email to sell everything is the best idea. But the truth is…it’s really not. It is not a good idea to replace calls with emails when contacting a potential new client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking this approach is that there can be a possibility of not getting an email while awaiting a transaction related to a sales process.

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About the Author

John MontanaJohn Montana has been a successful salesman since 1990. He currently lives with his wife and travels between Chicago and Los Angeles. He created his site – ABMSNOW to offer tips and ideas on how to become better at selling… no matter what your product is.