When it comes to marketing your business, your strategy will depend on so many things, but ultimately it can be separated in to two types of strategies – both of which are great for business, but are implemented in different ways and usually at different times in your business.
These strategies are inbound marketing and outbound marketing, and before we go into the benefits of each strategies, we’re going to explain a little about what each is and and overview of how they work.
An inbound strategy is typically what you’d call a long-game strategy in that it can be implemented right at the beginning of your business, but it can take a while to see results and it’s something that’s going to continue to be implemented throughout the duration of you running your business.
Examples of an inbound marketing strategy in action would include things like content marketing, your website and social media – these are all things you have out there that allow people to come to you by finding your marketing material, so it’s obviously something that takes a little time to build up.
An outbound strategy on the other hand is something that tends to see quicker results and is usually not something that will be implemented consistently in your business, but will be something that you’ll do every once in a while or especially at the beginning of your business.
Examples of outbound strategy in action would be something like you’ve just started a service-based company where you provide professional writing services for the medical industry and since your first priority is to get clients then part of your outbound strategy is to create a cold outreach campaign to places like hospitals, medical credentialing companies, and other medical industry companies that you could write for.
As mentioned above, each strategy works great, but they both have their time and place, and each also is better to implemented depending on how much time you have in your business to spend on marketing. Outbound is going to see faster results over a shorter period, but inbound will see consistent results over a longer period and can be a great way to plan your growth in terms of customers and revenue, so below we’re going to list some of the benefits of each strategy to help you see which one is best suited to your needs right now.
- Helps you establish trust and credibility with your audience over a longer time;
- Is usually great for SEO and organic reach since you’ll be creating a lot of content;
- Can be automated to run over longer periods of time, so it doesn’t require so much attention.
- Great for getting yourself known quickly;
- A great way to build confidence when selling;
- One of the fastest and most effective ways to get new clients fast.
Hopefully this post has provided you with a little clarity on the differences between these two strategies and helped you see which one could potentially be best for you depending on your business needs right now.