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5 Ways You Can Make Your Website as Effective as Possible

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It’s no secret that the Internet has taken the world of marketing by storm. Through social media, email ads and search engine optimization, businesses can now expand their outreach on a global scale for minimal cost. However, the complex nature of online marketing makes it difficult to implement, which is why many businesses turn to specialist agencies.

So, whether you learn the ropes yourself or hire an expert, improving your business’s online presence is one of the smartest investments you will make. Here are five ways you can make your website more effective.

Mobile Friendly Design

According to official Google statements, nearly 60% of global search engine queries now come from mobile devices. This statistic goes to show that no matter how well your website interfaces with a laptop screen, if it’s not optimized for smartphones and tablets, you’re going to lose sales. A mobile-friendly design is one that grows and shrinks for the best display and navigation on every device. However, as a whole, your website (regardless of how it’s viewed), needs to have fast loading times. For responsive, user-friendly web hosting, visit Dreamvps.com.

Varied Content

Regularly updating your content shows that you’re up to date with current trends and have a strong presence in your market. Whether you keep a company blog or simply update your homepage with your latest deals and promotions, mixing up your content will keep site visitors coming back for more.

Behavior Metrics

The aesthetics of your website are important, but they are only part of the picture. As a business owner, it’s vital that you keep track of user’s behavior on your website and monitor your online traffic. Google Analytics is a free tool that feeds you data so you can fine-tune your site for ultimate engagement.

Search Engine Optimization

Optimizing your site for search engines is crucial if you want to increase your brand’s visibility and outreach. Search engine optimization (SEO) involves using strategies like keyword research, link building and site mapping to help your site show up on engines like Google, Yahoo or Bing. It may sound complicated, but luckily SEO is something many website designers specialize in. If you’re looking to optimize an existing site, contact an external SEO agency for a quote.

Marketing

You could have the most beautifully optimized site in the world, but if no one sees it, then it won’t make a difference to your profits. In other words: you need to market your site to reap the benefits. SEO will improve your company’s visibility in search engine pages, but it shouldn’t be the only strategy you use. Other tools at your disposal are Facebook adverts, pay per click (PPC) advertising and retargeting – which is how cookies leave ads on your visitor’s computers reminding them to come back to your site.

Conclusion

Building an effective website is not as simple as it sounds, and you do need to possess a certain amount of technical know-how (or at least hire someone who does) to give your business the best chance of success.

With consistent effort and a little investment, however, the Internet is the greatest marketing tool at your disposal. If your business isn’t growing as fast as you’d hoped, take a look at your website and follow these five steps toward boosting its efficiency.

7 Ways to Improve Your Site’s Ranking

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The internet is rife with competition. To compete online, you must implement effective SEO tactics to rank higher than your direct and indirect rivals in the search engines. To ensure your online success, read the seven ways to improve your site’s ranking.

1. Write & Publish Relevant Content

Companies who want to rank highly in the search engines must write and publish quality content on a regular basis. It is easily one of the most effective SEO tactics to boost your place in the search engine results pages, increase your traffic, boost your site’s domain authority, and can even help you to remain relevant.

2. Incorporate Keywords

To maximize your visibility, it is important to use a target keyword for each page. Try to identify how a visitor might search for a specific page. For instance, if they were looking for a bakery in London, a web user might search for phrases in Google such as “London bakery” or “birthday cakes in London”. Once you have identified the different phrases they might use, aim to naturally incorporate the phrases several times throughout a piece of content, but avoid stuffing the copy with keywords. If you are unsure how to find the best keywords for your website, consult an experienced SEO company to help increase your rank in Google.

3. Create a Link-worthy Website

Aim to incorporate relevant links into your web content, as this is in an effective way to improve your search engine rankings, while increasing the ranking of the page you have chosen to link to on your landing page. The anchor text should, therefore, link to the relevant landing page you want to rank highly for in the search engine results pages.

4. Utilize Alt Tags

It is important to describe both your visual and video media with alt tags, also known as alternative text descriptions, as it can help the search engines to successfully locate your landing page, which is essential for those who use text-only browsers. As the alt tags can increase your website’s opportunities to be found by Google, it can boost your search engine ranking.

5. A Mobile Responsive Website

Nearly 60% of all web searches are performed on mobile devices, such as a tablet or smartphone. Google has therefore stated that a mobile responsive website is a ranking factor. It is essential to improve the user experience and your ranking by developing a mobile responsive web design if you haven’t already done so. You’ll be surprised by the difference it can make to your place in Google.

6. Add a Sitemap

Simply put, a sitemap is a page that both lists and creates links to major pages across your website, which allows the search spiders to locate your landing pages quickly. The important pages will, therefore, be easier for both the search spiders and users to discover, as they can be accessed with fewer clicks.

7. Avoid Flash

Modern websites must avoid Flash like the plague, because Google will always rank a website lower in comparison to sites that operate on an alternative platform. The main reason is that you are unable to link to an individual page. So, while Flash might be easier and cheaper to launch, you will have a greater chance of increasing your rankings with a WordPress website.

How to Increase Your Golf Business Revenue

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Do you want to ensure the success of your golf company for many years to come? If so, you will need to thoroughly review your strategies, programs, and pricing to attract players year after year. Check out the many ways you can increase your golf business revenue.

Introduce Memberships

Introduce a range of memberships that offer a variety of rewards. For example, members might be able to book earlier tee times in comparison to non-members. They should also receive a discount on food, drink, and golf lessons. Also, ensure the golf course manager contacts every member once a year to find out the incentives they like the most, and if something is missing in your membership package.

Consider Golf Course Management

There are golf course management companies that can catapult your business into the 21st century. They have a forward-thinking approach to growing a golf course, as they will have the knowledge and tools to help you reach your desired goals, as they will analyze and alter your processes, such as staffing, scheduling, cost control, budgeting and more.

Utilize Social Media

Social media should be your company’s best friend. The online platform will provide a forum to reach out to new and existing customers, which will allow you to boost brand recognition, web traffic and your conversion rate. It will also provide the perfect outlet to share golf tips, company news and exclusive discounts. You could even improve engagement by holding contests to win a free day on the golf course, lesson, food, or drink.

Review Your Pricing

Do you know how many customers your employees need to turn away once a course is fully booked? If you don’t, ask your members of staff to start tracking how many times they need to say no. If you continually have many customers on a waiting list to use a golf course, you should consider raising your prices during peak times. Conversely, you should consider lowering your prices if there is little demand at a select time. As a result, you will maximize your revenue while attracting customers.

Develop Lesson Packages

One lesson is often never enough to perfect a swing, add distance to drives and remove slices. You should, therefore, develop packages that can help others improve their handicap. Promote the benefits of signing up to packages of four or more lessons, as it can help them to iron out any mistakes and improve their time on the course.

Family Friendly Golf Opportunities

Host family-friendly golf opportunities to encourage parents and children to enjoy a fun day out on a golf course. Not only will it increase your revenue, but you can encourage young children to embrace the sport, who could become a member of your club in the future. Create a parent/child package that includes a game of golf, food, drinks, and a gift, or you can even host parent/child lessons or contests. It can be a fun day out for all the family.

6 Effective Ways to Market Your Law Firm

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Every law firm needs to develop an effective marketing strategy to compete with rival firms. Yet, you might not know where to start when building a professional, trustworthy brand. To help you attract clients, find out the six effective ways to market your law firm.

1. A Professional Logo

Clients want to work with talented, experienced lawyers. For this reason, you must create a logo that reflects your professionalism and experience. You also do not need to hire a graphic designer, as you can create and control a DIY logo using the right template, which can encourage trust in your legal services.

2. A Mobile Responsive Website

Your website will provide informative information about your law firm and its services. The right design and content can, therefore, turn visitors into clients. However, to prove to prospective clients that you are a professional firm with an eye for detail, you must create a mobile responsive website that is adaptable to various devices, such as desktop, smartphone, and tablet.

3. Engaging Email Marketing Campaigns

Email marketing campaigns allow you to remain in your subscribers’ minds, so they will turn to your firm if they need your services. An engaging email newsletter cannot only attract new clients, but it can also encourage past clients to hire your legal services once again. For instance, you can use segmentation to target past clients with a free consultation, will writing service or a discount, which should be sent to their inbox.

4. Create High-Quality Videos

Approximately 8 billion videos are watched on Facebook every day. It is, therefore, one of the most innovative marketing tools at your company’s disposal, so video should certainly be incorporated into your firm’s marketing strategy. Aim to develop videos that will engage your target demographic, reflect your brand, and increase your brand recognition. Also, remember to feature text on your videos, as 85% of Facebook videos are watched without sound.

5. Word of Mouth Advertising

Word of mouth advertising can determine your firm’s future success. You must, therefore, strive to provide every client with the best possible service to ensure they recommend your legal services to their family and friends. So, in addition to providing exceptional legal services, you must also provide a helpful, friendly, and transparent service that will make people want to turn to your firm repeatedly.

6. Regularly Publish Helpful Blog Posts

Once you have a mobile responsive website up and running, you must focus on writing and publishing high-quality blog posts to attract visitors’ attention. Rather than writing a detailed list of your services, provide your readers with industry news, case studies, top legal tips, and information on successful cases, which you should promote across social media. The informative, well-written articles will boost confidence and trust in your brand, while increasing your visibility in the search engine result pages. As a result, the blogs could encourage visitors to contact your firm to learn more about your solicitors’ experience and legal services.

Staying Relevant as an Older, Small Business Today

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Today’s world is an entrepreneurial one, and it seems more so than ever before. Indeed, how many times do you find yourself reading the business pages and discovering, yet again, that a small start-up has positively exploded onto the scene; you try at the same time of this discovery, not to spill your coffee and thereby ruin your suit before that crucial meeting with your investors in an hour? How is it that these newcomers seem to hold the secrets to success in this somewhat strange modern world?

Communication Technology

In a highly competitive digital world, the key is to keep up with the latest technology. It really does pay dividends. If you’re still operating on a fax machine when your competitors are speeding their way ahead with emails (an extreme example, but it serves the point), how can you hope to keep up, let alone win? At the very least, your company needs to be on high-speed internet, working on computers that weren’t just dug up from the early 90’s, and connecting with customers via a communication system enabled by VoiceOnyx telephone companies or other such providers. Further, bear in mind that if you’re well connected in this manner, you’re unfortunately a target these days and so the latest in cybersecurity is crucial, too. Everything is pretty much online in the modern day and age – including as this does eCommerce and Cloud usage – and so it is that theft has sadly become digital as well.

The Economic Climate – A Question of Strategy

What you might overlook, when you feel yourself turn green in discovery of yet another successful newcomer to the entrepreneurial pool of competition, is the state of the economy when those companies began and thrived. It is often those who made it in the toughest of economic climates whose praises are sung the loudest, as trust in their ability has been established. Look at your own firm’s history – can you compare? Further, what of your business strategy (including lead generation), when studied side by side? Are you still paying out for those big poster ads? Stop now and get online, and get marketing by using social media platforms and other internet-enabled means. For one thing, it’s quicker and the most expensive commodity of the present day is time.Again, prominence comes digitalized this day and age and so if your company lacks a website, even the most archaically developed, and doesn’t have an up-to-date blog, then your chances of keeping up with your younger, savvier competitors is sliding quickly away.

Greyer; Not Necessarily Greater

Loyalty from customers to businesses is a dying quality and so, though you may argue that you’ve been at this game for far longer than your competitors have been around, adapting to the mindset of someone just starting out is the largest and most beneficial step you can take to stay relevant in the modern marketplace. As the saying goes, if you can’t beat them, join them.