If you are the owner or marketer of a casino website, you have a lot to do to ensure you stay ahead of the competition. You not only have to bring people to your website, but you have to make sure you are also giving your visitors the best experience so that they keep playing your games. With all these things in mind, it is important to understand how to use SEO to increase your visibility and get more people to visit your website. Remember that the bigger your online presence is, the more people will visit your casino.
Keywords Are Crucial
Keywords are crucial because they are what people use to search for and find your website. To ensure you are using the right word, you need to carry out thorough keyword research. The keywords you use should not only describe your website and what you have to offer. They should also undercut your competitors by being better optimized when used inside your website.
Once you have these keywords, remember to revisit them often. The internet is changing all the time and so are people’s preferences. The keywords that work this year or even this month might not work the next, so you have to revisit and revise your keyword list as things change.
It is also important to remember to use keywords as naturally as possible and not stuff too many of them into your copy. Search engines frown upon such tactics and will penalize you.
For example, Gamesys bonuses is a potential keyword as it has a reputation for being more secure and this could be something players are actively looking for.
Optimize
When talking about optimization under SEO, we are talking about your content as well as your website. All elements in your website can be ranked on search engines, so take the time to optimize it. Additionally, remember that each of the pages on your website can be ranked individually. Therefore, each of your pages should be optimized for the keywords you have chosen.
When optimizing your website, responsiveness and speed are two key elements. Search engines are starting to prioritize websites that allow for content to shrink to fit a user’s screen. Your online casino should also be fast. Search engines, especially Google, prioritize websites that load very fast. Additionally, people want faster websites, and having one that loads quickly reduces your bounce rate and encourages people to stay and keep using the website because it offers such a good user experience.
Invest in Topic Clusters
Google loves excellent quality content, so many SEO campaigns focus on this. By giving people the information or help they need when they visit your website, you can also help your own business. Because of this, it would be a better idea to invest in topic clusters when adding content to your website. These are clusters of articles that have the same focus. This content increases the amount of time people spend on your casino website and makes them come back for more.
When creating these clusters, it is important to focus on quality and originality. People do not like reading the same content over and over.
SEO for a casino website is not much different from SEO for any other website, and there are some key things to keep in mind. For example, since the market is getting saturated with casinos competing for space, it is important to work on original content that users will begin to associate with your website. It is also important to ensure you offer the best user experience through your website’s design.
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Whether you’re ecommerce, offer an online portal, or something else, you’re online. The best domain names for online business entities are the ones that are easy to spell, easy to say, and are truly memorable. Just as the domain name itself matters, so does the extension you use. These tips will make it easier for you to have a domain name that will help you succeed.
Look at What’s Successful
There are some companies that are killing it with the names of their businesses. They’re memorable, they’re easy to remember, and it shows they know how to be creative. By looking at some of the most successful names out there, you can be inspired.
Think about descriptive words that can be used to explain your online business. You may want to use SEO keywords. You may also want to combine two words to create a completely new meaning.
Keep it Simple
The last thing you want to do is make your business name so complicated that no one remembers it. Just because web browsers give you over 2,000 characters for a URL address doesn’t mean you should use them. Ideally, the character length should be less than 15. Anything over that and you risk people forgetting important details.
The best domain names for an online business are easy. They only contain one to three words, they’re easy to remember, and they can be spelled out phonetically.
Remember that while some people will reach your website organically, others will be typing it in after hearing about it on the radio, from a friend, or even seeing it on the side of your company vehicle. Make it easy for them to remember it long enough to type it into their web browser.
Tell a Story
Who are you? What makes you unique within the marketplace? The name you choose is all about the storytelling process. Particularly when you are exclusively online, your business name and your domain name should be one and the same. Otherwise, it’s going to lead to people being confused about who you are.
Be authentic about who you are. Consider what your goals are within your business. There are countless stories of how businesses came to be. The ones that pull at the heartstrings or that make people smile or laugh are going to be the most memorable.
There’s no way that you can come up with the best domain names for your online business until you know who you are and how you came to be. Write out your story. Highlight some of the words that stand out. Those could be used within your business name and domain name.
Maintain Your Identity
Once you set your domain name, you’ve set your brand. This means that you can’t let your identity falter.
If you choose a fun name, people are going to expect you to be fun. The same goes for a name that is serious. And guess what will happen if you choose a boring name?
Additionally, your keywords could lock you into something that’s too specific. You have to consider the potential for growth when you choose your domain name. For example, if you are a wedding photographer and you use ‘wedding photography’ in the domain name, it can limit you to the events that you may photograph in the future. People may never reach out to you for a quinceanera, a bar mitzvah, or any other special event.
It’s best to keep your name a bit broad so that you can expand in the future without scaring off future niches.
Explore Your Options
There are plenty of options for you to consider when choosing a domain name for your online business.
Consider:
Specific keywords
A geo tag (city, county, state)
A fun word
A word that combines two keywords
Use a name generator to help you come up with some variations of your domain name. Maybe one combination is taken but another three are worth considering. There’s also nothing wrong with breaking out the thesaurus to help you explore word variations. Just don’t get so carried away that you choose a word that no one recognizes.
Your business name is who you are. It’s how people will refer to you. It will be one of the most important marketing tools that you have. Think about the different business names that operate entirely online. You know them by their web address – Google, Amazon, Yahoo. The list goes on and on.
The most successful businesses, online and locally, have brand recognition. You can say the name out loud and everyone knows who you’re talking about. It takes hard work to get to that level, but it all starts with a name. Finding the best domain names for online business entities is easier when you’re not fighting for a .com extension like everyone else. Prove that you’re different by using .ONLINE. It can open up the domain opportunities significantly and give you a name that you can be excited about
https://www.strategydriven.com/wp-content/uploads/pexels-markus-winkler-4160092.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-11-02 19:00:552020-11-07 19:40:275 Tips for Creating the Best Domain Names for Online Business Entities
An SEO Quote Must Offer You Free Information About Your Website’s Future!
An SEO quote is a free service offered by an SEO agency. Most agencies are using this method to attract and qualify their potential customers. It is an opportunity for the agency to showcase their capabilities and gain the trust of their potential customers. Of course, there are differences between the quotes provided by different agencies. And you can find a reliable of the agency based on the quality of their quote.
Another use for a quote is to make the potential clients of the agency to subscribe. And get e-mails that contain SEO-related information from the agency. So, it is a method to convert visitors into leads. But not only the agency will benefit from the quote. You, as a potential customer, will benefit as well. Not only will you get free knowledge about SEO. But you can also find out a lot of essential information about your website’s SEO. And you can also use this method to find the best agency for your website.
Advantages of a quote!
The first thing that you need to know is what advantages you can get from a SEO quote. Depending on the agency, you will be able to get a different amount of information about the SEO state of your website. Sometimes, you may even get some solution that you can implement yourself. If you have enough SEO knowledge, then you can do it yourself. If you don’t, then you can let the agency implement the solutions for you. There are several types of information that you can expect to get.
Rank Checking. One of the most common benefits that you will get is a complete rank checking of your website on search engine result pages. Most agencies will use paid tools to gain this information and provide you with free. So, this will save you from buying the tools yourself. But you can’t choose what type of information you will get. It depends on the agency that it wants to offer. You can also search for more agencies that provide this type of information to get the results from different agencies and compare them.
Keyword Analysis. You can also get a full keywords analysis from a quote. The agency will find out all the keywords for which your site ranks in Google. And what the potential of these keywords is. This means that you will find out what expectations you can have from your SEO efforts in the future. Some agencies will also make recommendations based on the level of your company to change or introduce some keywords that will produce better results for you.
Technical Audit. SEO can be separated into three parts. The technical part is only one of them. A technical audit will only offer you information about a third of your website’s SEO. A reliable agency will compensate this fact by doing a thorough audit for you. This means that you will find out all the technical errors and problems that drag the ranks your website down.
Full General Audit. Some agencies will even perform a full audit for you in their quote. Of course, it will not be complete but will touch the essential points without giving you a detailed report. But this should be enough to understand the SEO state of your website. If you have enough SEO knowledge, then you will know what your site will need in the future. And you will also have an idea about the abilities of the agency.
SEO Plan. Most of the time, this information comes with the results of the audit. The agency will create a personalized SEO plan for your website. It may not be a detailed plan, but it will give you an idea about what you need to do in the future. The agency will also make you an offer to collaborate together. And you can let it take care of the task for you.
The Best SEO Quote on the Market Is Similar to Low-Level an Audit!
From all the alternatives, the best SEO quote is the one that offers the general SEO audit together with the SEO strategy. There are three pieces of information about the agency that you can infer from their quote. And this information should be enough to convince you that the agency is the best alternative for your website. The pieces of information are:
Generous. The first information that you can infer is the generosity of the agency. The more value you get from the quote, the more generous the agency is. This means that if you collaborate with it in the future, then you can expect the same generosity. So, the agency truly values its customers, and it is not focused on profits. It places its clients before the money. You should try your best and find this type of agency because the biggest winner will be you.
Trustworthy. From the quote, you can also infer if the agency is trustworthy. To do that, you can check if the information that you got contains everything promised by the agency. You can also see if the agency explained the results obtained from the quote to help you better understand the SEO state of your website. By doing this, you will be able to find out if the agency kept its promise and how much it wants to help its clients.
Skilled. Even if you do not know anything about SEO, it is an easy task to find out from the SEO quote if the agency is good enough or if it isn’t. All you need to do is a little research to be able to understand as much information as possible from the reports. And then, you can check the credibility of the results using free tools from the internet. Doing this will help you find the perfect agency for your website needs.
Other Methods to Test the Agency Besides the SEO Quote!
The SEO quote is not the only method through which you can test an SEO agency. There several other strategies that will reveal a lot of information about the agency. Information that you can use to decide if the agency is good enough for your website. Keep in mind that the more time you spend finding the best agency, the better the results of your website will be in the future.
Money-back Guarantee. One of the safest methods that you can use to test an agency is to see if it provides a money-back guarantee. This means that if you do not get the results promised in the guarantee, then you will get your money back. Not every SEO agency can provide one. Why? Because it must be sure that it is good enough to always produce the results promised. If the SEO experts of the agency are not skilled enough, then it will be too risky for the agency to make such a promise. So, you will always be able to trust an agency that offers a guarantee, more than you could trust another agency that does not do the same.
Recent Results. Another method through which you can get a glimpse at the abilities of the agency is through the results that it was able to produce in the recent period. Some agencies post them on the website where you can check them. All you need to do is to check the results and ensure that they are not older than six months. Why? Because you will not be able to check their credibility anymore. And because the SEO evolves too much in that period. And the skills needed to produce the results must improve at the same pace. But if these conditions are met, then you can form your expectations from the agency based on the results posted on their website.
On-page Content. Most agencies also have blogs of specific sections where they post articles on the SEO topic. You can read these articles and find out the quality of the content produced by the agency. If the quality of the content is high, then you can expect to get content as good as the one posted on the agency’s website. Otherwise, you should consider another agency because the content quality is an essential factor in SEO. Never use an agency that is not able to create high-quality content.
Reviews. The last method that you can use to test an agency is through its reviews. Most agencies have reviews from their past clients posted on their website. But you should also try and contact these clients personally. The reviews on the website may not be real, or they may not be made earnestly. So, by speaking with the agency’s clients personally, you will be able to get a first-hand review of the agency. Doing this will give you an idea about how the collaboration between you and the agency will be. If most of the clients are happy with the results, then you will most likely be the same.
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In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.
By creating alluring and informative explainer videos, one can easily express almost everything and make people familiar with your business offers. Yes! With 90-sec video, you can easily add value to your business marketing and make your brand globally recognized.
Still not satisfied? You are at the right place. Through this article, I will take you through various reasons that will help you understand why 90% of the businesses are using explainer videos to complete their desired actions and achieve their business goals.
How explainer videos can help startup businesses to gain success
Let’s get started…
Generate more traffic
When we talk about startup business, then going viral is one thing that can help them improve their business productivity. And to increase web traffic, videos play a great role. A viral video will help you gain popularity and allow visitors to know how the organization can help them achieve their goals.
According to the analysis, 82% of internet traffic comes from attractive videos. If your videos are good, you can easily double your organic search traffic. Remember, the more the traffic, the higher the conversions. So, if you want to see fantastic results in your startup marketing strategy, then don’t forget to add videos in your plan.
>Improves brand awareness
Another reason why organizations are using explainer videos is to increase their visibility on the web. Increasing brand awareness is another step that can help you increase your customer base and sales. And to achieve such desires, videos help a lot!
Uploading videos on the right platform will help you raise the awareness of your brand and allow you to make the right decision at the right time. According to HubSpot, 85% of the customers always prefer watching videos from the brands.
So, if you want to streamline your startup business strategy and increase the number of sales without putting much effort and time, then start creating short and creative explainer videos.
No matter whether it’s a startup or a huge organization, every organization wants to generate a positive impact on their business without breaking the banks. Well! That’s where videos come into play.
The best part about the explainer video is that you don’t have to invest huge money. There are various softwares and video production companies that allow individuals to produce videos faster that are both clearer, enjoyable and affordable. So, start leveraging the power explainer video to measure the success of your business without breaking your banks.
Earn a better ROI
Videos also play a vital role when it comes to long term investment and ROI. If you are spending money on creating videos, then you can expect a huge return. Around 51% of marketers consider videos as one of the best types of content that generate huge ROI.
According to the research, 85% of the people are likely to make a purchase after watching explainer videos. So, if you want to hype up your business sales and increase conversions to generate better ROI, then start investing in videos, as video marketing has huge scope in improving the opportunities and staying competitive.
Makes the explanation easy
For a startup, explaining the product or service is not a cakewalk. But yes! With explainer videos, it is something that is possible. If you have explainer videos on your landing pages, you can explain complex products/services easily.
According to the statistics, 97% of the organizations believe that with the help of explainer videos, it becomes really easy to make people understand the concept/products/services easily. Always remember, more will be the understanding of the concept, the easier it becomes to engage the visitors and convert them into leads.
Around 69% of the people get to know about the product or services by watching effective videos. Thus, to make people better understand the concept, start using video in the best possible way. Whenever you create a video, make sure it has a proper story.
Encourage social shares
Have you ever realized whether social sharing can help you enhance your productivity? Yes! The organizations that are focusing on their social media, such as Facebook, Twitter, Youtube, etc. are able to analyze their sales and increase their productivity. And to increase the number of social shares, videos can help a lot.
According to the statistics, the organizations that are creating social videos are able to generate 1200 times more shares as compared to long formatted content and images. Always remember, the higher the number of shares, the more the revenue.
So, if you want to see better results for your startup business, then upload entertaining and effective videos on your social media and see a positive impact on your ROI.
Almost every business wants to appear in the top searches of Google. Because if your website is ranking at the top, then the chances to attract more visitors and convert them into quality leads increase. To increase the website ranking, you can add videos in your marketing strategy.
According to the analysis, the organizations that are creating videos are 53 times more likely to show up at the top of Google. Yes! Videos can act as a core element for your marketing strategy. But, whenever you produce videos, always have your target audience in mind. It will definitely allow you to see fantastic results in a short span of time.
In a Nutshell
There are no two opinions that videos are both economic and effective parts of digital marketing. It helps both startups and huge organizations in capturing leads and escalating their business growth. Having an engaging and educational video not only helps in promoting business but also allows in building strong customer relations.
So, if you want to create real miracles and take your startup business at the next step, make the best use of explainer videos. But still, if you have any query, or want to add something in the above list, feel free to share your opinions in the comment section added below.
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SEM experts are in high demand. Not surprising, given the tremendous growth rate of e-commerce.
In 2018, about 1.8 billion people across the world bought goods online. E-retail sales in 2018 amounted to US$ 2.8 trillion.
B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 trillion.
It’s a huge market when we take B2B and B2C online sales together.
This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. The US Bureau of Labor Statistics predicts a 20% growth in the demand for SEM experts between 2018 and 2028.
What Does An SEM Expert Do?
The core job of an SEM expert has not changed, however. An SEM expert has the responsibility of improving the SERP ranking of a business webpage.
In jargon-free terms, the company website must appear towards the top of a search engine results page (SERP). That’s what an SEM expert needs to ensure. At the heart of SEM is a company’s SEO (search engine optimization) strategy.
The SEO strategy, in turn, involves the following:
Keyword research and implementation
Content strategy planning and implementation
Link building
Web marketing with analytics
Categories of Digital Marketing Strategies
Digital marketing can be of three types, at least:
Organic: Your business webpage automatically appears towards the top of SERP
Pay Per Click(PPC): A paid marketing campaign where you pay the platform every time your ad gets clicked
Paid Directory Listing: You pay to be included in a web directory relevant for your business
An SEM expert needs to have the skills necessary to plan, implement, manage, assess, and restrategize as and when necessary, for each of these three categories.
The Skill-Set An SEM Expert Must Have
Two distinct sets of skills are necessary: technical skills and soft skills. Technical skills refer to the specific capacities needed to efficiently and effectively execute what a job position demands. Soft skills are generic skills that determine how effectively a person can work in any position.
Technical Skills
1. Thorough Knowledge of SEO
SEO (search engine optimization) is the foundation of SEM. Without SEO, there is no SEM. An in-depth understanding of how SEO works in different search engines is a non-negotiable skill for an SEM expert.
Up-to-date knowledge about search engine algorithms for ranking: This is a critical element as search engines keep changing their algorithms. The mode of search engine rankings changes accordingly.
How to blend quality content with keywords: This is pivotal to improving organic ranking. It is equally essential for PPC campaigns to be effective. Merely using the researched keywords is not enough.
A seamless blending of the relevant keywords with attractive content is what works. Search engines like Google are smart enough to reject content that focuses only on the keywords.
Comprehensive understanding of offsite SEO: Everything that you and others do away from your site to improve the ranking of your website is offsite SEO.
A critical element in offsite SEO is building links to your page. Google, the most-used search engine, depends on links to determine how relevant your content is. Writing blog posts and guest articles on other sites are methods of link building.
The SEM expert does not need to write. But they need to have technical information like using critical keywords towards the beginning of a post for effective linking. This is necessary to guide copywriters to produce content that works.
2. PPC Management Skill
PPC (pay per click) campaigns are the paid counterpart of driving organic traffic to your webpage. The aim is the same: improving the SERP ranking of your website. Therefore, all the skills needed for SEO are relevant.
However, PPC campaigns involve financial investments. To ensure high returns on investment (RoI), its management needs additional skills as well. Focus on the following when you hire your PPC campaign manager:
Marketing Skills including a basic understanding of consumer behavior, consumer segmentation, and trend analysis of targeted consumers.
Planning and Time Management to determine how long a PPC campaign should continue, how often the content needs tweaking, etc.
Monitoring, Reviewing, and Adapting skills are critical to efficiently and effectively manage PPC campaigns.
B3. asic Knowledge of Programming Languages
The ability to use CSS and to write in HTML is essential for an SEM expert. Some technical understanding of web design is also critical. Without a basic understanding of how websites work, efficient and effective SEM is impossible.
An SEM expert needs to understand technology from the user perspective to be effective.
4. Ability to Work with Data Analytics
Analyzing the numbers and making sense of the statistics are necessary to understand the general trends in relevant search patterns. These become even more critical with paid ad campaigns.
5. Copywriting and Copyediting
The SEM expert need not be directly responsible for generating the content. Without a creative understanding of what works and what does not, it is impossible to guide and refine the content to match SEO needs.
6. Social Media Management
Social media platforms continue to play an increasingly more important role in influencing consumer behaviors. A recent report mentions that 54% of social media users research products on these platforms.
No SEM expert can do their job competently without social media management skills.
Soft skills refer to competencies that are non-technical, yet critical for effective functioning in nearly any role. For an SEM expert, the must-have soft skills include the following, without being limited to them.
1. Curiosity and the Willingness to Learn
Stagnation of thought is a killer for any marketing position. An SEM expert is ultimately a crucial component in your marketing wheel. The quality of being a lifelong learner is essential.
That presupposes a curious bent of mind, in turn. Without it, an SEM expert would fail to engage in research, which forms an indispensable part of their job.
2. Analytical Skills
Working with data analytics is a technical aspect of the larger analytical skill-set that an SEM expert needs to have. Common usage packs several competencies within the domain of analytical skills. The ability to disintegrate complex information, critical thinking, and problem-solving are the core components.
3. Proactive, Transparent and Effective Communication
An SEM expert cannot work in a silo. They need to work as part of a team. Effective team functioning requires strong communication skills.
More importantly, without proactive and transparent communication abilities, an SEM expert will be unable to judge the aptness of the contents to be used. Contents are meant to communicate – to search engines and consumers alike.
4. Cross-Functional Partnership Competency
An SEM expert needs to function with a multidimensional team addressing different business needs. Without the ability to collaborate and coordinate with a cross-functional team, an SEM expert will be shoddy at their job.
5. Project Management Skills
An SEM expert will likely need to manage several projects simultaneously. That needs strong project management skills. Planning, strategizing, time management, review and prioritization, etc, are some of the key abilities included within project management skills.
Partnering with an experienced SEM agency with a proven track record often proves more cost-effective than hiring an in-house SEM expert. You save on overheads and other related costs without losing access to the expertise you need.
About the Author
Sheryl Jones is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.
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If you are the owner or marketer of a casino website, you have a lot to do to ensure you stay ahead of the competition. You not only have to bring people to your website, but you have to make sure you are also giving your visitors the best experience so that they keep playing your games. With all these things in mind, it is important to understand how to use SEO to increase your visibility and get more people to visit your website. Remember that the bigger your online presence is, the more people will visit your casino.
Sheryl Jones is the Sr. Marketing Specialist at 
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