Posts

3 Legal Pitfalls You Should Avoid on Social Media

/in /by

StrategyDriven Online Marketing and Website Development Article, 3 Legal Pitfalls You Should Avoid on Social MediaMany people use social media for private and business communications without knowing that what they post online can have serious legal ramifications. John Branca, an attorney who has represented pop superstars like Michael Jackson and Justin Timberlake, warns that even people who don’t have a media empire at stake should be aware of the pitfalls.

Revealing Others’ Personal Information

Be careful not to reveal personal information without permission, especially if you’re using your social media platforms for a business venture. For example, if you’re trying to promote your cosmetic dentistry practice, you shouldn’t post before and after photos of one of your patients without his or her consent. Be aware that the same privacy laws apply for your patients even when you’re trying to advertise your work on a satisfied client.

Committing Defamation

What you post on social media about others can be considered defamation if it is untrue and causes harm to their reputation. By sharing something negative about another person, you may be opening yourself up to legal action, even if you think it’s true but have no evidence.

Every entertainment lawyer can attest to times that major publications have paid dearly for posting rumors and falsehoods about famous clients. However, regular folks are at even greater risk for legal action because private citizens enjoy stricter protections against public calumny. Therefore, the best course of action is simply to keep any harmful information about others to yourself.

Using Copyrighted Material

Whenever you use a photo from someone else’s website or play music you don’t own the rights for in a post, the law considers it theft. Although you may not think about as you blare your favorite song in your latest dance video, it is illegal unless you have the artist’s consent. This can be a costly mistake if you’re forced to pay the artist.

Social media is a relatively new way to communicate, but the platforms require the same responsibility and knowledge of the law to shield you or your business from legal action.

Simple Marketing Tips for Entrepreneurs

/in /by

StrategyDriven Marketing and Sales Article |Marketing Tips for Entrepreneurs|Simple Marketing Tips for EntrepreneursEveryone knows that entrepreneurs, working on their startup enterprises, have a lot of different tasks to juggle. As well as representing their firm in business meetings and conversations with clients and customers, the entrepreneur is also asked to oversee all elements of their business – from their accounts and finances through to the strategy and planning that leads an industry toward its goals. As such, entrepreneurs need to know the shortcuts and the tricks to each part of their business – and this article is all about getting the most out of your marketing strategy without spending undue time on advertising and marketing.

Use Apps and Programs

Many entrepreneurs choose to outsource all of their marketing responsibilities to those businesses that they can trust to build them a workable strategy. While this works in practice, in principle, it can sometimes be a waste of money in the early lifespan of a startup.

A better solution is to make use of the digital tools available to generate shortcuts for your team when they’re marketing your brand and your products. Simply search for marketing tools, and use them to cut down your research, content design and strategy development time when marketing.

Or, you could get the best of both worlds by using AI marketing services. These companies, rather than taking over all of your marketing responsibilities completely, offer an automated AI-powered marketing tool that uses deep learning to analyze your customer’s interests. This data can in turn be used to create a strategy tailored to your marketing objectives and your brand. If your business is growing and you’re struggling to keep up with the marketing needs of your company, this may be a good option.

SEO Boosts

Another element of your marketing strategy that it’s crucial to get right is the SEO approach. If you have a marketing professional on your team, this is one of the primary areas of focus that you’ll want them to concentrate on throughout the week.

Above and beyond the usual marketing tips for SEO, though, it’s worth considering investing in Spanish SEO assistance – so that your firm can tap into the millions of Spanish speakers in the US and abroad. Competing in this space is far easier – a great way to conquer this large market.

Social Media

It’s incredible how much you can achieve with an hour on social media when you’re looking to share your product and your brand with a specific demographic of consumer. You can target adverts incredibly specifically on the likes of Facebook and Instagram, and you can get into the feeds of your target consumer on YouTube with ease.

All of this takes a little investment in targeted advertising, but this is the sort of investment which pays off almost immediately, with big hits on your website and your social media pages. For time-pressed entrepreneurs, social media is a great ally in your attempts to market your products.

Website

Finally, it’s incredibly important that you’re proud of your website. You should certainly hire a trustworthy professional to help you build out your site, ensuring that you’re on-trend and looking professional for consumers who visit your corner of the internet.
Remember, too, that this is your home on the internet. It’s the foundation that you’ll build upon. As such, it pays to get some aspects of your website right the first time – like the page structure and the color scheme and branding. Invest in this part of your business to see your traffic convert to more sales over time.

Busy entrepreneurs should make use of the above tips to ensure their marketing is second-to-none in their first few months of business.

Choosing A Web Design Training Course

/in /by

StrategyDriven Online Marketing and Website Development Article, Choosing A Web Design Training Course

Website design training is a must for all businesses. In the current day and age, the importance of having an attractive and effective website simply cannot be ignored. The only trouble is that there are so many web design courses for you to choose from, which can be a little bit confusing and overwhelming.

But, there is no need to panic, as we are going to give you a helping hand by giving you an insight into the key qualities that all web design training courses should have.

  • Private training – You should always look for a training instructor who is willing to provide you with private training. This ensures that you extract maximum value from the training course, and that the content you are being taught is entirely suited to the needs of your business.
  • A good reputation – You are advised to read reviews that have been left by people that have already taken the course. The same applies irrespective of whether you are looking for HTML training, an Adobe Illustrator course, or any other form of training. If you come across a lot of negative comments, you know to look elsewhere.
  • Various design platforms – What platforms are you going to be taught about creating a website on? Does the trainer have the flexibility to adapt to your needs? WordPress training may be something you want to look out for in this respect. If you take a look at a reputable website design company today, they may specialize in one platform, but they will have a basic understanding and have probably received training in a number of areas.
  • Impressive portfolio – Last but not least, take a look at the trainer’s website design portfolio. After all, why should you trust them to teach you about website design if they can’t create impressive websites themselves?
  • Their own website – This leads to the next point: if you are going to choose the right website design training company for you, you should look at their website first. After all, if the website is slow to load and difficult to navigate, this does not leave a very good impression, does it? Experts working in custom website design company shouldn’t have excuses when it comes to making an incredible website, and so this is definitely an area that we recommend paying a lot of attention to when you are looking for the best courses for you.
  • Practicalities – Last but not least, you will want to consider all of the practicalities, such as course time and location. You should also consider the price to make sure that this is something you are happy with as well. These are all the sort of things that you will know yourself what is right for you.

If you take the points that have been mentioned into account, you can be confident that you have found the best website design training for your needs. This is not an area you can afford to rush into and make a rash decision.

5 Ways Content Can Help Your Company’s SEO Efforts

/in /by

StrategyDriven Online Marketing and Website Development Article, 5 Ways Content Can Help Your Company's SEO EffortsIf you’re hoping to improve your business’s search engine rankings, you may be wondering whether SEO content writing and tweaking your marketing strategies could help. Content marketing is a key part of search engine optimization and can make all the difference in getting visitors to your page, especially since studies have shown that most users don’t scroll past the first page of results. With SEO-friendly content, your company can generate the results you need and stay competitive in an increasingly digital business landscape. The key to boosting your search engine rankings is quality content, which helps inform your audience and build organic relationships over time. Here are just a few of the top reasons effective content writing is one of the best ways to make the most of your company’s SEO efforts.

1. It Helps Educate Consumers

As opposed to outbound marketing efforts, which interrupt consumers’ days with traditional tactics like flashy ads, content marketing is part of what’s commonly referred to as inbound marketing. Inbound marketing brings customers to you in an organic way. When a user looks up information in a search engine and your page pops up, they can get informed on the topic they’re interested in and see your company as a trustworthy source. This is mutually beneficial, since you can educate consumers while drawing in potential new customers.

2. It Can Span a Wide Range of Strategies

Content marketing and content writing can actually encompass a wide range of strategies and types of content, which can be tailored according to your business’s needs. Company blogs are a popular option, for instance, since they allow you to post articles relevant to your industry and keep customers updated on the latest news. However, you can also launch social media campaigns, email marketing campaigns and employ search marketing tactics. Some of these types of content, especially social media posts, can be particularly effective for different demographics like younger people.

3. You Can Make the Most of Your SEO Efforts

When you produce quality content on a regular basis, your other SEO efforts don’t go to waste. Savvy SEO strategies won’t account for much if your content is subpar, since users will become disinterested and leave the page, resulting in a high bounce rate and less of a chance of getting conversions. If you’re already investing time, energy and money in digital marketing techniques like linking, creating sitemaps, enhancing metadata, tagging and more, you can help ensure those efforts don’t go to waste by making content readers really want. One important strategy is to identify your most important keywords and to optimize your website for them, making it more likely that customers interested in that topic will find your site.

StrategyDriven Online Marketer & Website Developer Magazine


4. You Can Satisfy Rigorous Algorithms

If you have good content but don’t produce enough of it, that alone could harm you in search engine rankings. Certain algorithms strongly prefer continuous streams of fresh content, so if you post regularly, you’ll greatly improve your chances of showing up on the first page of results. In fact, in some cases, over-optimizing existing content could even harm your rankings. This means the best way to go forward is to regularly produce and publish new, interesting and well-written content.

5. You Can Get More Backlinks

Finally, if you’re producing high-quality content, you increase the odds of other websites linking back to it. The more backlinks you have, the more your website will be seen as a trusted authority and a noteworthy source. This could help appease algorithms, which may then be more likely to place your website higher up. In creating good content, you give yourself a better shot of impressing other websites and eventually the search engine algorithms.

The key to attracting visitors to your website, boosting your rankings in search engine results pages and building trusting relationships with customers over time is high-quality content. With effective writing and the right content marketing strategies, you can get more out of your SEO efforts and even improve brand awareness and begin establishing your company as an industry thought leader. If your search engine optimization strategies haven’t quite been yielding the results you hoped for, consider focusing on improving the quality of your content writing or outsourcing your content needs to professional services. It could make all the difference in getting the results you’re looking for.

How Selling Online Can Save Businesses Post-COVID

/in , /by

StrategyDriven Online Marketing and Website Development Article, How Selling Online Can Save Businesses Post-COVIDIn a post-COVID world, we’ll all be looking at buying and selling very differently. The ongoing global health crisis has really shown businesses that can pivot to new ways of working will be the businesses that survive, and those that don’t will be the businesses that fail.

We’ve all seen the news stories, and we’re all concerned about the impending financial crisis that is likely to hit the country, so what can we do to mitigate the fallout?

The secret to success will be to move business as online as possible, and if you sell products, then selling online will be vital to ensuring that you can weather the storm that is coming.

When brands don’t sell online, it can cost them millions. Take British clothes retailer Primark; for example, due to having no online selling presence, they lost approximately £284 million. In contrast, the British public was unable to visit the store during the lockdown. Still, interestingly, Primark’s complete avoidance of the online marketplace has left a gap that others will happily fill.

Primark clothing soon turned up on Amazon through resellers and at a premium too!

Fill the Gap

As an entrepreneur, you can only look at that story with dark amusement, but you must also see the benefit here, you can sell almost anything on Amazon and use it to turn a profit, but how exactly can you do this?

The best way to get into selling on Amazon is to use a professional Amazon marketing agency like Nuanced Media. Trying to navigate the Amazon seller sphere all on your own will be time-consuming, confusing. It will probably lead to you not achieving your goal of financial freedom and possibly financial independence with an Amazon store.

Starting Your Financial Freedom Journey

Marketing agencies like Nuanced0020Media understand how the platform works -for buyers and for sellers- and they will guide you through the process of creating your account, setting up your store and what to sell, and how much for.

Do you want to sell your own branded products (Private Label), or are you happy to find products you love at wholesale prices and sell them on for retail prices? The latter is probably the most popular option on Amazon, especially for businesses looking to get into online selling, and allows buyers to buy products they know and love, but pay you instead of another one of the bigger online sellers!

NathanIves.com Digital Products Platform Online Training Program


Gaining financial freedom from your job or work can be really empowering, and for companies that are concerned about taking the hit for the Coronavirus outbreak, pivoting the business model of selling online can be an absolute career saver for many small businesses.

It’s easy to get set up on Amazon, and you’ll be backed by their customer help team who are fantastic. One of the biggest bonuses of using the Amazon platform is that it’s so widely used by shoppers all over the world, so you could be connecting to anyone from anywhere!

About the Author

Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin.