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Generating Social Media Buzz and Trust To Gain Website Traffic

StrategyDriven Online Marketing and Website Development Article |Increase Website Traffic|Generating Social Media Buzz and Trust To Gain Website TrafficSocial Media is one of the best ways to generate traffic to your website and to create brand recognition. Using social media sources to encourage people to take that big step from moving off of the social media platform they are on and over to your website is not an easy task.

Some people’s perception of platforms such as Facebook and Twitter is one that only needs the creation of a Facebook page and a few targeted ads. If only it was that simple.

Facebook is arguably the easiest Social Media platform to encourage people to move from seeing your Facebook page to looking at your website. However, to successfully achieve this user action there are a number of elements you will need to include within your Facebook marketing strategy.

Likes and Followers

Likes and followers of your Facebook page are essentially people endorsing your brand. It doesn’t matter if you are an informational blog website like this one, an e-comm ship, travel website or any other niche, most people will not leave Facebook to visit your website if your Facebook page does not have trust.

Mistakes: Many people make the mistake of using Facebook ads for website clicks. They do this with very little social media content to begin with and no likes/followers. As a result, this type of advertising ends up being a waste of money.

The right thing to do: Start with creating some nice posts that represent your brand. Make sure you have a nice looking banner, contact details, and overall a Facebook page that looks complete and not half done or with important features missing.

To get an idea of how to do this correctly look at your competitors that have a lot of likes and followers as well as lots of comments from people interacting with their Facebook page.

Once you are ready and feel happy then start a ‘Likes and Followers’ campaign before going for clicks directly to your website. You can also use services such as Fast likes that can help build up likes and followers prior to your Facebook operated campaign.

What Happens Once You Have Built Trust On Your Facebook Page?

The next step is to start to real in engagement from other Facebook users. You can start to create posts that ask questions or competitions. Anything that you think will get people within your industry niche to interact and possibly take the next step which is to visit your website if that is your aim.

You can also start to run a Facebook campaign that encourages people to click through to your website.

With people clearly engaging with your Facebook page, hitting the like button, and following your page, now they are inclined to trust your brand – more so compared to starting the Facebook website clicks campaign with no likes or followers.

What About Using Other Social Media Sites?

You can use other social media platforms to harness trust via likes and followers. Instagram is popular if you want to use images, then YouTube is perfect if you want to use video marketing, then, of course, you have Twitter.

Twitter is much more difficult to master compared to any other social media platforms we have mentioned here. It’s a fast-moving platform and messages can get buried quickly. It is extremely useful if you can master influencer marketing.

Plus, news channels and blogs find it useful to announce new content. It’s not impossible to master Twitter, but it certainly takes a lot more effort to get the right mix of posts and getting the timing of those posts right,

How to Draw Traffic to Your Website

StrategyDriven Marketing and Sales ArticleAs crucial as it is to have a website in the twenty-first century, there’s little benefit to be reaped from owning a corner of the world wide web if you’re not enjoying any traffic. Whether your website is an online store, a promotional vehicle for your business, or simply a self-styled blog, this article will direct you to new ways in which you can increase traffic to your site. In turn, this traffic will increase your brand’s exposure, your number of sales, and your profits.

Design

One of the crucial elements in any website is the way it looks, the way visitors are able to navigate through the site’s pages, and the way in which you use standard coding features to ensure your website runs efficiently and features high up on Google search results. All this is controlled by the quality of web design you employ. Whether you use an independent freelancer or a web design company, the architecture of your site translates in important ways into both its visibility on the web and its navigability to funnel visitors to the point of sale.

In order to maximize your website’s design capability to attract new custom through additional visitors, you’ll want to hire web designers who’re aware of all the tricks of the trade when it comes to making a website more professional. Not only professional to Google’s complex algorithms, which examine the coding behind websites to decide the ranking of your site in search engine results, but the average web user also. It’s technical for the layman, but if you put the time in with research, you too may be able to make minor adjustments to your website to increase its visibility.

Content

The second tip for drawing traffic to your site (perhaps the most important) is creating content. Content can take the form of the written word, a video, pictures, infographics or any other media you see fit to publish under your site’s URL. Content publication has many benefits for your site, including the simple appearance that your site is active and regularly maintained and updated, which increases user trust and confidence in your brand. It’s also a great way to draw in further Google search results to your specific URL. By publishing different titles and themes and keywords, you can grab the attention of users searching for a wider variety of items related to your brand and product.

An excellent place to start if you’re thinking about upping your content output is to post an FAQ-style list of questions and answers. This way, you’re tapping into the mass of questions asked on Google every day. Readers will be happy you’ve provided relevant answers and may continue to navigate the material on your site searching for your product or service. There’s plenty of other methods, which you’ll be able to run on your own after conducting content marketing research or outsource to professionals in marketing companies to help get your content drawing in a higher hit rate on your site.

Social Media

Aligned with content creation but based elsewhere; on your social media platforms, such as Facebook, Twitter, and Instagram, what you publish on your free social media pages should always link back to your website. With so many people using social media every day, it’s absolutely essential that you utilize this huge opportunity to market your site and your brand, though posts that target your current user base in the hopes that they’ll share your content with their list of friends or followers.

It’s in this way that brands expertly draw in a large following to their social media channels and their websites. There are some wonderfully successful examples of viral advertisement campaigns driven by meme-creation and other content that taps into contemporary trends, gossip, and current affairs in order to achieve the virality that constitutes the most successful kind of social media marketing. You should employ a social media savvy marketer to help you manage your social media platforms, creating innovative posts to gain attention for your brand, all of which will boost your website’s traffic.

Collaboration

In the non-digital world, businesses working together tend to boost one another’s customer base with mutual recommendations and guarantees. In the digital world of websites, social media and multimedia content posting, businesses can do so here too. Establishing partners on the world wide web offers one key benefit: the links between your sites help your website ascend those all-important Google search result rankings, with your company finishing higher up the more trusted and relevant links it possesses on its unique URL.

One of the easiest and most practical ways to partner up is by creating a mixture of posts to offer the websites that you wish to collaborate with you. Writing a guest post takes little time but, with the link to your website at the bottom of your post, it diverts interested readers straight to your site while also establishing a data link between your two sites which is mutually beneficial for your partnership. Research the best ways of achieving healthy and mutually productive partnerships before taking the guest post plunge.

Traditional

There’s nothing like a little bit of traditional advertising to get a little bit more traffic flowing into your site, especially traffic that is perhaps rarely on social media and rarely consuming other content on their smartphones or devices. This demographic is best-accessed through more traditional methods of advertising, such as the business card, the television advert, the newspaper listing or the radio shout-out.

With internet-based marketing becoming the norm, traditional, non-digital marketing techniques are becoming ever-cheaper. It means that your expenditure on this type of marketing may well be minimal when compared with the results it yields. Remember to keep whatever message you’re delivering brief, with your website’s URL displayed as simply as possible so that people can recall your site’s address when they require your product or service.

A barren webpage can feel like a failure to a business looking to establish some sales and interest in the digital world, and so the tips listed above should be of value to those looking to increase web traffic to their website, whether it be a blog or an online store.

Making a Start in Social Media Marketing for Your Business

StrategyDriven Marketing and Sales ArticleSocial media marketing can seem like a quick win for many businesses, but if you don’t fully understand how to utilize these platforms, the millions of likes and followers won’t mean much if they are not converting. Many businesses are fixated on high numbers when it comes to social presence, but in fact, engagement is an accurate representation of the quality leads you can expect from this form of marketing. By focusing on the bigger picture, you can implement a precise strategy to make the most out of this vast arena. It’s not enough to just upload content and hope for the best, as most people want to be a part of the brand experience plus if you interact and communicate on a deeper level, this can have enormous benefits for your company.

Take a look at the ways to make a start in social media marketing, so that you can utilize its potential.

Understand what you are trying to achieve

When you create content or promotions for your social media platform, it’s naïve to think that if you just pop it up that people will find it. Feeds change every second, so if you haven’t got anything interesting to shout about, it’ll get lost in the ether. Unless you know what you want to get out of the post, you will have no idea how to measure its success. It could be a simple tally of likes, or how many followers you achieved but delving deeper could identify the engagement level and what type of people are looking at your content.

You can’t be good at everything

You will rarely see one brand doing every platform well. There are so many to choose from that spreading yourself too thin will mean that each may fall under the radar in the long run. Looking at how the different platforms work and what type of people they attract will help you decide on where to focus your efforts. For example, young people love Snapchat and Instagram, whereas professionals will be on LinkedIn, so knowing your audience is key to delivering the right message and not wasting your time trying to promote to people that have no interest.

Make it visual

Posts that are wordy can put people off reading them, but if you have a succinct, snappy message with a high-quality image, you will generally grab people’s attention. You can also use free resources such as MailChimp landing pages to create a call-to-action to share on your social media. This helps to give your audience a specific message such as promotional offers, sign up page or competition entry form in a simple way.

There are many things to think about when using social media to target new and returning customers. By utilizing these platforms and creating content that is interesting and shareable, you will begin to see excellent results both in engagement and sales. Like all marketing efforts, this aspect can take time to grow so unless you’re one of the very few lucky ones to get that moment in the viral spotlight, you’ll have to be patient and persistent.

Benefits of Social Media for Small Businesses

Many small businesses are increasingly focusing on the web when it comes to making their brand a success. It’s easy to see why when you take a look at the extreme success of various online businesses and take into account that almost every high street retailer also has a website which allows them to operate online in tandem with their brick and mortar store. Setting up a website gives you an edge. It allows customers to order goods from you from the comfort of their own home. This is the ultimate form of convenience, especially if you offer next day delivery options. A webstore also allows you to operate round the clock. You no longer have to work with strict opening and closing times, as you can leave an online store unmanned and operating twenty four hours a day, seven days a week. Then you can open up your brand to a worldwide market of consumers with the simple addition of international shipping options! However, your brand’s online presence has the potential to reach so much further than a website alone. You can also incorporate other forms of media into your business strategies in order to make profit. For now, let’s focus on social media. Here are just a few of the benefits that it can bring to your venture.

Facebook

Facebook is perhaps the most popular form of social media. It has approximately 2.2 billion users active every single month. So, this may well be the best place to start if brand exposure is what you’re looking for. When setting up a profile for your business on social media, make sure to establish that you are a business at the start of the page setup. This will give you access to more appropriate profile editing options that can benefit you as a brand. Perhaps the main benefit of Facebook (besides exposure) is that you can add certain details to your page’s profile which help customers to receive the best possible customer service that you can provide. Your profile can detail your store’s physical location (including address and postcode) so that customers can make their way to your brick and mortar store without hassle. You can also add a contact number and contact email address so that they can contact you easily. Then there’s the instant messenger option that you can activate. This means that customers can easily contact you, you will receive a notification, and you can respond to them as quickly as possible. You can then use your feed to give customers updates and put out announcements, such as sales, new lines, and special events.

Instagram

Another extremely popular form of social media is Instagram. This app specialises in the visual, which is particularly beneficial for online companies who only have visual representations of their goods to sell to their customers until they receive the real deal in the post after purchase. For the strongest Instagram presence possible, you need plenty of followers. The more followers you have, the more likes you will have on your posts. If consumers see that other consumers like something, it becomes increasingly desirable and they’re likely to want to purchase the goods that everyone else likes. However, cultivating these followers and likes is a little difficult to start with when you haven’t yet established a presence. Perhaps the best way to get started is to buy likes on Instagram. This will give your brand a presence, which will in turn generate more attention and more legitimate followers and likes.

Twitter

While Twitter isn’t necessarily automatically associated with brands, it’s an online powerhouse that you should engage with regardless. Twitter’s main benefit for companies is convenient communication. Tweets are capped at 140 characters, so it can be used for short and sweet exchanges with your customers and potential customers. More complex and lengthy conversations can be taken to the inbox feature. It can also be used for short announcements and updates for your followers. However, you can also take a controversial approach which brings mass attention to your brand. Just take a look at Denny’s twitter feed. Their comedic tweets have resulted in the fast food chain amassing 479,000 followers.

If you haven’t started engaging with social media on a professional level yet, it’s about time that you get around to it. After all, some of the most accessed apps have the potential to bring a ridiculous number of potential customers your way and also allow you the resources to keep in touch with them and make further sales!

Build A Buzz Around Your Business And Profits Will Soar No Matter What

In the film industry, movies are products. For business owners, it is interesting and useful to consider what makes a new movie successful. How do studios today reach that incredible goal of one billion in total box office receipts? It’s quite simple; they build a buzz around the product. This is what you need to do with your product. The best recent example is Suicide Squad. Suicide Squad is Warner Bros product, and it’s just been slammed by critics. Should they care, should they be worried it’s not going to sell? Actually no, because they’ve already done their job. The marketing has built a buzz. There have been viral strategies in place for over a year. They’ve had millions of views on YouTube, and it came out as the top brand in a recent marketing event. All this points to one fact. Warner Bros have got themselves a hit, whether critics like it or not. This is a valuable lesson all business owners should learn. It doesn’t matter whether you’re selling a product of high quality, if you can establish a high demand, it will sell. How do you do this?

Social Media Marketing

Build A Buzz Around Your Business And Profits Will Soar No Matter WhatPhoto courtesy of Pixabay

If you want to build a buzz around your new product or business, you should start by looking at social media. You need to use your social media networks in two ways. You should be connecting with your customers on a regular basis, and you should be releasing content that they want to share and view. You can use each social media network in various ways. For instance, on Facebook, you can create discussion or group pages. Groups can be powerful marketing tools, particularly if you fill the group with influential members. People who your customers will trust and will want to hear from. An extra tip is to not add these people to the group yourself. Rather, you need them to join independently. This is the best way to ensure that they are an active member of the group. They will generate the buzz around your business for you.

On Twitter, it is crucial that you use hashtags, although not in every tweet. This can get annoying. At the same time, though, it’s useful to know that hashtags make it more likely for content to be shared. If your content is shared, more people will be talking about your business or your product. It is an easy way to generate more interest in your company.

Live feeds are becoming more important as well. Live feeds are often used as a backdoor into the company. You can show your customers what is happening behind the scenes and make the business more accessible. If you can do this, it could be very valuable. Customers always want to see the people behind the corporation. If you have interesting individuals working for you, it’s a great way to build a buzz.

Content

Build A Buzz Around Your Business And Profits Will Soar No Matter WhatPhoto courtesy of DigitalRalph via Flickr

The key to great content that generates talk and publicity is to make sure that it’s targeted. You need to write and create content specifically for your target consumer. Think about the people who don’t need to be primed to buy your product. This is who the content needs to be aimed towards. You might be offering SEO services. If that’s the case, then your business is going to appeal to local and international entrepreneurs or business owners. You might also catch the interest of bloggers and website owners. Since these are your target customers, you need to think about what is appealing to them. The best way to do this is to create a context around your marketing. Business owners are probably unaware of the difficulties of SEO. By pointing things out such as Google penalties, you can persuade them to use a professional service. This is just one example of how content can get your business the buzz it needs. You will be offering your consumers the solutions to their problems.

More Than A Business Space

Build A Buzz Around Your Business And Profits Will Soar No Matter WhatPhoto courtesy of Pexels

You should be aiming for your business venue to be more than just space. It needs to shine on the high street, particularly if you are part of a retail company. It is all about offering customers more and taking your service that extra mile. If you own a physical space as a business, creating an online buzz won’t do the trick. You have to get the customers through the door to buy and to do that you may want to look at these great tips from The POET Companies. Agencies like this know what customers want and what they’re looking for. Once you have redesigned the space, then you can start generating a buzz around it online before it reopens.

Marketing Events

Build A Buzz Around Your Business And Profits Will Soar No Matter WhatPhoto courtesy of Charles & Hudson via Flickr

We have already mentioned how the film industry uses marketing events to create a buzz. Every industry has the potential to do this, and it is a possibility that you should be looking into. A marketing event is the chance to make your company shine over other businesses. You can attract attention from investors and consumers at the same time. Obviously one of the key marketing events that you need to know about is a trade show. You can use a trade show to generate a buzz by showing off a new product or a new business model. Remember, though; trade shows are highly competitive environments. You will need to deliver something truly special to win the attention of customers and investors. One possibility is to utilize available technology. With the right tech, you can make your business seem modern and exciting. Even using older ideas could generate this effect such as 3D. 3D is fairly cheap tech these days, and it could bring your marketing into an entirely new dimension.

These are just some of the techniques you can use to create a buzz around a company or a product. As you can see, it is all about perception. If you alter the perception of your product, customers will buy anything. We have seen this time and time again in different industries. With the right marketing and promotion, you’ll always get the sale.