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4 Benefits an Organizational Psychologist Brings to the Workforce

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StrategyDriven Managing Your People Article | 4 Benefits an Organizational Psychologist Brings to the WorkforcePsychology is traditionally associated with aiding those who suffer from mental illness to better their capability to function. In recent times an alternative approach called positive psychology has emerged. The aim of positive psychology is to thrive beyond just functioning. These principles can be applied to all aspects of life, especially in the workplace. Many employers are beginning to read more about employing organizational psychologists to assist in improving the emotional well being of their employees. Organizational psychologists study the company culture, managing techniques, the business mold and more to understand the effects on employees. The following are examples of how organizational psychologists can strengthen any business.

Hiring The Perfect Fit

Defining the company culture is one of the most important roles of an organizational psychologist. They will question, examine, and monitor key people to understand the culture and objectively pinpoint core values. This knowledge gives them a sense of what behavioral attributes are needed to flourish in any role within the company. Organizational psychologists help managers immediately identify worthy candidates by devising interview questions designed to reveal any behavioral mismatch.

Boosting Productivity

Organizational psychologists utilize psychological concepts and research methods to measure the overall happiness and welfare of employees. Based on their findings, suggestions will be given on how to aid employees in effectively working together and to become more engaged. The results of high employee engagement are lower turnovers, less absenteeism, increased sales, and ultimately improving the company’s bottom line. Employees are three times more creative and thirty percent more productive when emotionally thriving. Another aspect of employee well being is to maintain a better work-life balance. Employees begin to loathe work when they are burnt out. Organizational psychologists determine areas that may cause work-related stress, and develop strategies to help diminish them.

Coaching

A mindful organization is key to a thriving workforce. A heightened awareness of natural behaviors and motivators can incite personal growth among both employers and employees. Organizational psychologists use their extensive background of human behavior to determine the individual’s strengths, as well as what hinders them from their full potential. A behavioral plan is then provided to help enlighten individuals with custom strategies to enhance their work performance and build meaningful relationships.

Resolving Conflicts

It is uncommon for a company to observe and manage interpersonal relationships. In the event, hostility rises between employees this can become a serious issue. Employee health can suffer greatly when constantly exposed to a stressful work environment. Organizational psychologists identify the issues within the social dynamic such as bullying and sexual harassment. They will advocate and mediate conflict resolutions. One strategy is to facilitate an open conversation to allow meaningful and constructive communication between leaders and their employees. Another strategy is to design, enforce, and enhance programs and policies that will benefit an organization on every level.

Focusing on individual needs and behaviors in the workplace can dramatically improve any business. With qualified help, the principles of positive psychology can transform an employee’s work performance and value to the company. A happier, self-assured, and fulfilled employee can unlock unlimited potential.

4 Things You Should Know Before You Buy a Website

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StrategyDriven Online Marketing and Website Development Article, 4 Things You Should Know Before You Buy a WebsiteBefore you decide to start an e-commerce business from scratch, you should know that you always have the option of buying a website that is already profitable and build it from there. This can be a great way to generate instant income if you have the capital to invest and it allows you to start much faster without the hassle of building a website and a brand. However, finding and buying profitable websites can be a challenge, and unless you know exactly what to look for, you could end up with a dud on your hands. Let’s take a look at some of the things you should know before you buy a website.

Choose the Right Platform

Know that there are only a handful of exchange marketplace websites you should trust, and it’s important that you do your research on any platform before you start. Ideally, you want to work with a platform that’s already attached to a major brand. Sites like these will allow you to check a site’s revenue, average monthly profit, and various other metrics. Working through a site like this will also ensure that the transaction goes smoothly and that your funds are safe at all times.

Look for Website You Can Take to the Next Step

If you want something safe and have the money for it, you can always go for a website that has a lot of revenue, but you’ll have to pay for it. Instead, we would suggest you also look at sites that you might feel are underperforming, but you could take to the next level.

In many cases, sites are sold by people who don’t have the motivation to push it further, and this could be a great opportunity for you. Research the niche, see how you could market it, look at the margins and asking price, and see how fast it would take you to start turning a profit.

Do You Understand the Site’s Niche?

A lot of people will look at profits first when picking a website, but it also pays to pick one in a niche and market that you understand. This will give you an edge when it comes to creating content, for instance. This will also come in handy if you have to do customer service yourself at the beginning.

Knowing your stuff will really allow you to build some credibility and show your expertise. People will trust you better and will be more likely to listen to what you have to say. You’ll also be able to immerse yourself better in the community and become an actual resource people turn to.

Buying Competitors

Buying a competitor’s website can be a great way to gain market shares, so that’s definitely something you should consider. Another thing you could do is buy a website that will complement your current one. For instance, if you already own a site selling gardening and landscaping equipment, buying a fledgling gardening blog could be a great option.

Buying an existing website can be a great way to capitalize on someone else’s work and build on their brand. But, before you make an acquisition, make sure that you look at the details and do your research so you can replicate their results.

Managing a Dropshipping Business Requires a Few Tricks of Its Own

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StrategyDriven Managing Your Business Article | Managing a Dropshipping Business Requires a Few Tricks of Its OwnMost people reading this probably has a decent idea regarding how profitable and hassle-free dropshipping can be as a business model, which is undeniably true. However, as it is with any type of business model, there are a few tricks to it that a shrewd businessperson needs to be well aware of if they hope to make it all work in perfect synchronization.

Evaluation of Supply/Manufacturing Partners

The whole idea of dropshipping being a profitable, hassle-free business model depends on the assurance that you have a reliable and diligent supply/manufacturing partner. Therefore, it is critical that you evaluate the companies properly, before partnering up with them. The following tips could help in getting it right.

  • Order product samples to first check the quality
  • Check their history with previous partners
  • Look closely at the company policies regarding shipping timelines and how strict they are with maintaining them
  • Go for a “loose” or trial contract for 3 – 6 months to know if they are indeed true professionals

Those that end up with long partnerships with the wrong supply partner are likely to lose business credibility, reputation, and money. Every time their supply partner makes a mistake or does not bother to conforming to the dropshipping business’s standards, it’s their brand in front of the customers that lose out in every department.

Understand that Your eCommerce Website is the Only Asset You Own and Act Accordingly

Your dropshipping site is the only business asset you own and need to manage. Due to the nature of the business model, a website is also pretty much all you should need to commence with a dropshipping business.

On the other hand, if you end up with an unreliable host or build your site on a poor eCommerce platform, the whole business will suffer. High downtime, unscalable and overly expensive plans, a lack of sufficient automation features, extra charges for even basic tools, hidden costs, insecure and buggy platform design, etc. can all add up to the failure of your dropshipping venture.

In short, pay special attention to the host, platform, and web design because they are essentially what represents the whole business. To ensure customer security and assurance, go through the PCI Compliance details here to make sure you are not unwittingly breaking any of the set standards.

Devise a Strict and Penalizing Contract

Some companies in the supply chain are pros who would not let their partners down because they know it’s bad for business in general. Not everyone is so professional and practical, unfortunately, so you will need to have a strict and penalizing contract so that there are repercussions if your business’s standards are broken by your supply partner. Consult with a business law firm to draw up the contract and if it is fair, as well as strict, chances are that your dropshipping business standards will be respected by your supply partner.

There are other measures that you can take to further boost your chances of success in the dropshipping segment, but these are by far the most important ones to take care of. So, pay attention to the basics first and the rest you will learn about in time.

Giving Back: Why So Many Entrepreneurs are Turning to Philanthropy

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Whether they are starting a company with a goal to donate a portion of their revenue each month or they are setting up a charitable fund once they are successful, more entrepreneurs are turning to philanthropy. Let’s take a look at why this trend is building.

StrategyDriven Entrepreneurship Article | Giving Back: Why So Many Entrepreneurs are Turning to Philanthropy

A Chance to Give Back

Many entrepreneurs like to give something back to the communities that raised them once they have reached a certain level of success. It is a sign of gratitude and could also be a platform to help others escape circumstances they may have faced in their younger years. It can also be born from a desire to see those they are passionate about flourish and do better.

For example, London entrepreneur Tej Kohli has chosen to give back to his native India by setting up a charity to help people with corneal blindness. Likewise, Bill Gates has his own charitable foundation. They have helped with many projects around the world, and have been able to give plenty back.

Reputation

It is good for a business’s reputation to be able to demonstrate they engage in philanthropy. There are so many good causes out there to support and associating the name of a company with the right project can be fantastic. While philanthropy should always be born from the desire to make the world a better place, it can also be used as a boost to a company’s image in the wider world.

Philanthropy can also be used to boost the reputation of the charity that they are working with. If a company is particularly well-known, be that in their local area or the wider industry, a charity’s association with them can bring attention from parties that they may not have attracted otherwise. For example, a company could choose to sponsor the local children’s football club, potentially netting them more sign-ups from parents who read about the sponsorship in the local newspaper. Even a small act of philanthropy can achieve waves.

Achievable on Every Level

Whether a business owner runs a small e-commerce start-up out of their garden shed or chairs a global corporate empire, they will be able to give something back. With so many causes out there, it is easy to find something that would appeal to the core values of a business, no matter what it might be.

More and more companies are choosing to engage in some philanthropic work and it is bringing some serious positive changes in the world. Charities often provide voices and support to those who may not find it in other places. By funding their work, businesses are able to contribute to the betterment of humanity overall. This is a wonderful endeavour and it is to be commended. Take a look at some of the most well-known companies and brands and find out how they are giving something back. It can be surprising to find out just how many of them are supporting charities in some ways. Help can always be found where you least expect it.

5 Creative Marketing Ideas to use in 2020

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StrategyDriven Online Marketing and Website Development Article, 5 Creative Marketing Ideas to use in 2020

2020 is here, ready to change the world entirely. Many things this year have been transforming. The approaches that businesses are taking to sustain have also exclusively revolutionized. The silver lining comes from the fact that the room to be creative and explore has increased by a significant amount. You can give your consumers a real taste of augmented virtual reality and can shape the trends. The use of the latest technologies like artificial intelligence can be integrated into your marketing practices to bring out the abilities. From email personalization to e-commerce communication, you can smartly use various ideas to foster the marketing methods to new heights. That is going to both help and cultivate your business into what you want it to be.

The requisite of smart marketing tactics is the need of an hour. With that, the cat is out of the bag, and here are the five most creative marketing ideas you could use in 2020 to grow.

1. Innovative Chatbots

There is no fun in marketing if it is not as ingenious as it can be. Businesses that can provide a creative edge to any marketing idea will foster more clientele in every way. The era of websites has changed dramatically; consumers no longer want to search for what they want. With one click, they want the work made much more straightforward.

By introducing chatbots, you can achieve that within no time. These chats can direct the users to the exact page they are looking for, making your website seem efficient but very effective. There are no better marketing ideas than competence. That can help you gather insightful information about consumer trends and choices, crucial for making marketing strategies for your business in the future.

2. Create Crisp Content

Rich, well-structured content creates for decent user experience. Social media surely has the power to make or break your business. That is where the element of surprise comes into play. You can repurpose your content in the boosting way that cannot only increase traffic but also make people hooked. With options like Designrr, you can revamp your blogs, posts, podcasts, and anything that can elevate your marketing game to the next level in an inventive manner. It will grow your business is a much more significant manner and attract the right kind of people.

3. Tell Your Story

A great creative marketing idea that is directly off the charts is telling your story the people. That is not about composing fiction or false stories to attract customers; instead, it is about building a connection with them that is much more emotional. With storytelling, you can invoke sentiments in your consumers that they can associate with better. Right here is the most compelling form of communication. It can bring that element of stability in your brand and make it much more real and genuine for the people. If you can master the art of storytelling, your sales will surely skyrocket through the roof. That can give you a marketing edge on many other competitors and make you shine much brighter.

4. Use of Guerilla Marketing

It has to be one of the most creative yet underrated marketing ideas that have not been utilizing to their full potential. There is no secret that this is tricky, but once done effectively, it can change the marketing game for you overall. Once it catches people’s attention, this idea can spread like wildfire and do most of the work without any hassle. In 2020 where everything is so fast-paced, this is a great way. You could put something out there on social media, and through the two-step-flow process, it can utilize. That helps build opinion leaders and uses them with their authority over the clusters they associate themselves. Nothing can give your better coverage than this.

5. Engage Through Personalization

Anything that has a stamp of personalization over it can make it very far. Marketing experts all over the globe very much encourage this particular idea for any small or big business anywhere in the world. Dig sincere, my friends, and keep digging deep. Only adding the name of a customer might not do the trick. You must learn and analyze the trend and patterns that pike their interests. That can make them feel so much special than you could ever anticipate, and this can lead to developing a much deeper connection with your brand or services. It has to be one of the cleverest yet effectual ideas to be done. It helps understand behavioral segmentation better and can help implement more strategies in the long run.

Conclusion

Marketing ideas need to upgrade each time, like the phone software. You cannot expect one idea to work the same way longer periods. People crave excitement, and you must give it to them. That can make only widespread when you add creativity to every element of marketing. It builds anticipation, which makes people more enquiring.