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Why You Should Be Using WordPress for Your Website

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StrategyDriven Online Marketing and Website Development Article, Why You Should Be Using WordPress for Your Website

One of the biggest questions people have is: Why should I use WordPress? If you wonder the same thing, you are in the right place. In today’s article, we share with you five important reasons you should be using WordPress for your website.

Let’s dive deeper into what makes this platform perfect for your business or hobby.

1. WordPress is Free

WordPress is a free and open-source platform. You don’t pay anything to download, install, configure or use it.

Still, you will need to pay for your web hosting and a domain name, but you need to do that anyway. It doesn’t matter what platform you use.

Before we go any further, it’s important to say something. Just because the platform is free isn’t reason enough to use it. It’s only one perk of many.

2. WordPress is Simple to Customize

Most people using WordPress aren’t programmers or web designers; they are just average people like you and me. What makes WordPress ideal for non-techie people is that there are thousands of free themes to choose from.

There’s a theme to fit any business site, online store or blog. These themes come entirely customizable, so you can change the colors, upload your logo and create sliders easily.

Plugins also create additional functionality, and many of them are free. These app-like platforms add features such as backups, analytics contact forms and more.

3. WordPress is SEO Friendly

While there are other platforms to use, nothing is as SEO-complaint as many of the WordPress themes, even if we’re talking about a single page WordPress theme. The platform itself is written with code that utilizes semantic markup. This allows Google to take notice.

4. WordPress is Manageable

You don’t have to worry too much about complex coding when using WordPress (though the option is available). You receive a built-in update management system that makes sure the software and plugins remain updated.

Anytime a new update is available, WordPress notifies you. Then, you click a button and install it.

While this isn’t hard to figure out, we do recommend going through the Green Geeks WordPress Tutorial to learn more about how the platform works. The tips you learn from a small amount of training go a long way to helping you produce a high-quality site.

5. WordPress is Secure & Safe

WordPress puts security first. It’s safe and secure for running any type of website. Let’s face it; the Internet isn’t a safe place. According to WebARX, there’s an attack on a website every 39 seconds.

Intruders seek to get their hands on all of the websites that they can. With a WordPress site, it’s easy to make things secure for additional peace of mind.

As far as the WordPress Core is concerned, an expert team of developers maintains the foundation. They continuously work to keep WordPress safe, which is why you want to perform any updates as they become available.

As far as your themes and plugins, WordPress isn’t responsible for the security of those, yet they still have teams working on it. The regularly check the themes and plugins to look for vulnerabilities. To further protect yourself, make sure you choose plugins and themes from reputable sources. If they offer regular updates, that’s a good sign that it is secure.

How to Use WordPress

Now that you know the WHY you’d want to use WordPress, it’s time to consider the HOW. WordPress is the perfect platform for a variety of websites. You can:

  • Create an eCommerce marketplace
  • Begin a blog
  • Create a business website
  • Construct a membership site
  • Sell your online courses

There are no limits to what your site can accomplish. The key is to begin. Every success has to start somewhere.

The journey of a thousand miles begins with one step.
Lao Tzu

How to Allocate Resources Effectively In a Business Enterprise

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Effective allocation of resources is what forms the crux of a business organisation. There is no way a business can thrive without having the right skills to manage whatever resources it has at its disposal. The scale of operation does not matter; however, what matters is how well you allocate each resource to put them to its best use. Some of the biggest business enterprises have faced catastrophic downfalls owing to their inability to handle the immense bulk of resources. On the other hand, the ones starting from scratch, with nothing but scraps have made it big only with their sheer skill of resource management and colossal intelligence. At the end of the day, there is no point cutting sizable profit if you do not know how to churn the cream to make something more out of it.

What Is an Efficient Allocation Of Resources?

Efficient allocation of resources, by definition, is the process of analysing all the available resources at any given point of time, and devising effective strategies to make the most out of them, keeping in mind short-term as well as long-term goals, in a way that there is minimal wastage and an optimal usage of all the resources.

StrategyDriven Resource Management Article | How to Allocate Resources Effectively In a Business Enterprise | Resource Allocation

There are different types of resources, and the knowledge of each one of them is crucial for a business to blossom. These resources could be related to something as complicated as finances or something very human as the workforce. Also, when we talk about allocating resources, it is not just the duty of the management to chalk out efficacious plans that would cater to the topic at hand. The onus of resource building, management and allocation is upon every individual working within the firm.

What Are the Most Important Resources?

It is difficult to place resources of an organisation into watertight compartments of classification because anything and everything really can be seen as a resource as per the requirements of the company. However, the most important ones, which are more like umbrella terms are- finance, time and workforce. Every business needs trustworthy financial advisors and a team that handles every aspect of it. You need to have the perfect knowledge of where and how your cash flows in the organisation. You need to have all your queries related to your accounts resolved, like what exactly Accounts Receivable Financing is, or how to deal with taxes. Only then can you understand where to allocate the money and how to do that efficiently. The same holds true for time and workforce. Time is precious, and every minute is supremely important. Therefore, you need to divide the work hours in such a way that every minute is utilised to its best. Coming to the workforce, they can easily be termed as one of the biggest assets of your business. Machines can do your job, but human beings are irreplaceable.

Therefore, hire the right team and use every individual’s talents the way they were meant to be used. You cannot use a legal advisor to pose as a psychologist and counsel them for better productivity. Everyone has their jobs cut out for themselves, and it is an inane allocation of the workforce to use people of the wrong profile for a particular task.

How Do You Allocate Resources?

There has been enough talk about what resource allocation is and why it is crucial for the future of a business organisation. We shall now move on to understanding how one could go about identifying their scope and using the same to their favour.

Gauge Your Situation

Everything starts with a holistic understanding of one’s situation and acknowledging it, no matter how arid your resource pool might look. Analyse what your scope is, where your resources come from and flip through the ways you have been utilising these resources for years or months. Once you have clarity of your situation, it is easier to act upon it.

Come Up With a Contingency Plan

An elaborate and extensive planning process is necessary for your business to score well and chart monumental heights of success. You need to plan everything-from hiring the right people for your job to handling finances; everything has to be hassle-free. However, one thing that several of these organisations miss out on is a sound and sensible contingency plan. There has to be a plan B. This might not look like a resource allocation strategy, but think about it before passing a verdict. Having a contingency plan is an assurance that your business will not perish at the face of adversities. You might plan your allocation since day zero, but if one those plans fail, you need a cushion that will absorb the shockwave. Also, discussing contingency plans is a way to segue into the next effective resource allocation strategy.

Be Wary Of Over Allocation

You might have this vast pool from where you draw all your resources, but that does not mean you have to place all of them in one project or person. Distribute them equally and in the amount necessary. Learn the art of making use of all that you have optimally and without overusing them. Saving up on resources will help you build a contingency resource reservoir from where you can draw if your principal plan fails.

Wield the Power of Technology

Technological mushrooming has made it so much easier to forecast your financial year or predict doldrums in sales. Use the power of technology to your benefit. There are tools and software available that can tell you the exact amount, quantity and time you need to allocate for a particular project. Therefore, it would do you good to be smart enough to seek refuge in the innovations of technology and use the same to predict your growth curve using the resources you have at hand.

StrategyDriven Resource Management Article | How to Allocate Resources Effectively In a Business Enterprise | Resource Allocation

There are hundreds and thousands of ways to use your resources effectively. The strategies you follow for a certain type of business might not sit well with a different kind of business. Your genius lies in understanding your situation and implementing ways that should work like a miracle for the growth of your business.

Spice Up Business Prospecting with Video

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StrategyDriven Online Marketing and Website Development Article, Spice Up Business Prospecting with Video
 
We’re all creatures of habit. We find something that works and tend to stick with it. So long as we’re still seeing growth, why mess with the recipe?

The fact is that no matter your lead generation situation, everyone working with email prospecting can stand to explore some new concepts. If you rely on the same strategies regularly, you run the risk of losing that ability to grab attention, and wind up playing catch up in the funnel.

Video is a fantastic method to layer in some creativity, spicing up your prospecting in the process. It transcends the idea of tactics to encompass an entire new subsection of prospecting that can greatly benefit your efforts. The stats support it: prospecting reps that use video in their prospecting and sales emails get opens at over five times the amount of those that don’t, subsequently generating eight times higher open-to-reply rates.

And sure, video requires a certain amount of proficiency, but you don’t have to be a Hollywood director to get the job done. Most of us have some experience behind the camera without even realizing it, through social media and video chat applications. The reality of 2019 is that this alone represents a large scope of the necessary skill set to get started using video at the sales level. Using these key methods:

  • Drawing Attention to the Video
  • Avoid Overly-Aggressive Sales Call-To-Actions
  • Remind Viewers of Your Partnership
  • Edit in 30 Second Intros to Pre-Existing Videos

…we can tackle the process of incorporating video into our sales prospecting, and see the largest returns on our time investment.

Drawing Attention to the Video

How do you use video to transform the cold prospecting experience? What you need to note is that you’re trying to reach for an audience that, put simply, may not have a clue who you or your company are. Just like we noted in the opener, let them know about video right off the rip. You can do this by something as simple as including “video” in the email subject line, coupled with a thumbnail of the video in the email body. You can also explore embedding video links in email through the thumbnail to generate greater click-through. These methods will focus attention on the video, which is proven to generate a stronger response than plain text.

Avoid Overly-Aggressive Sales Call-To-Actions

Your videos and attached emails should be friendly in nature. Start up a conversation and avoid sales-speak. Remind your prospect that you’re there to introduce and provide education on products that are built to help their business grow. Be natural, use phrasing and terminology in your videos that are more conversational; avoid too much jargon. At the end, present a call-to-action, but there’s no need to be overt. “BUY NOW” can turn a lot of people off, so instead find creative calls-to-action that extend the conversation and foster a relationship that will last.

Remind Viewers of Your Partnership

Whether you have a pre-existing relationship or are building one from the ground up, remind customers that this pursuit is a partnership. If there was a particularly successful venture that you’re aware of in the past that your product assisted with, remind them of it. Make notes and utilize them in videos; feel free to mention particularly complimentary words they’ve shared in the past. Keep your reps consistent in videos as well; often times, people view themselves as working with an individual, not the company as a whole. Use first names when appropriate and leverage your relationship in the video. It’ll show that you’re consider them and their needs with your approach.

Edit in 30 Second Intros to Pre-Existing Videos

Make use of product videos, and feel free to share them with your customers. Go the next step by editing in a 30 second intro to personalize the content. This takes very little time and can be filmed with a camera at your desk. Say hello, tell them you were thinking about them when a new product was released recently and wanted to share it with them. This small touch can make a huge difference in your clientele relationship, and signals yet another way that video can augment the email prospecting experience with a dash of creativity.

About the Author

Sean Gordon has an extensive track record recruiting, hiring, training, and unlocking the talent of people. For 20 years, Sean has been on the front lines of business across North America. He started with AT&T, where he built award-winning teams in sales and operations from coast to coast. He delivered equally stellar results for EMC, Aetna and West Corporation before becoming CEO of a technology company in need of innovation.

Sean founded vidREACH.io to engage candidates, prospects, customers and employees – all on one platform. Sean has created new lines of business, reinvigorated stagnant company cultures, and mentored hundreds of employees who have gone on to do great things.

Connect with Sean Gordon on LinkedIn.

A Guide: What to Do When an Employee Steals from You

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StrategyDriven Talent Management Article|Employee Theft|A Guide: What to Do When an Employee Steals from YouIt’s every business owner’s worst nightmare: employee theft. The financial ramifications of embezzlement, which is its official title, alone are enough to cause vast amounts of stress and worry. Throw in the fact that trust is broken and genuine friendships are ruined as a result of it, and everything about this kind of plight becomes hard to stomach.

You might not be able to repair the relationship that you once shared with the member of your workforce that stole from you, but you can protect your business from further harm as a result of the situation. In order to protect the financial welfare and reputation of your company, you have to take action as soon as you are aware of the fact that a staff member is stealing from you.

Read on to find out what you need to do in the aftermath of employee theft.

Gather all the facts

Before you go in all guns blazing, you need to ensure that you’ve gathered all the facts pertaining to the employee theft that has befallen your business. By not doing so, you could very well end up accusing an employee that has actually done nothing wrong. If this were to happen, you would not only sour the relationship that you share with that particular staff member, but you would also force the rest of your workforce to reconsider their trust in you. How could you expect them to trust you going forward if they believe you are going to accuse them whenever money goes missing?

You also need to gather all the facts so that you have evidence to fall back on should you push forward with court proceedings. This means making copies of invoices and receipts, locating and locking away vital video recordings, and keeping transcriptions of any interviews that you conduct on the matter.

Get yourself a lawyer

You need to deal with your case of employee theft in as swift and effective a manner as possible. If you allow it to linger, people will begin to question how seriously you are taking the situation, and other employees may even slip their hands in your tills if they know that they can get away with it.

To deal with your matter of embezzlement quickly, you need to align yourself with a lawyer that specializes in this field right away. As soon as you possibly can, you should get in touch with a law firm such as thefishmanfirm.com, inform them about everything that has transpired, and provide them with the evidence that you managed to gather about the situation. They will then set about the task of ensuring that your business is reimbursed in full and possibly even compensated for its involvement in the ordeal.

Employee theft is not nice, but it happens. If this problem does, in fact, ever happen to befall you, you need to take action against it right away. If you don’t, not only could you lose a boatload of cash, but you could also end up doing serious damage to your reputation. How are customers and clients going to be able to trust you with their interests if you are unable to deal with people stealing from you right under your nose?

Take the above advice, and don’t take embezzlement lying down.

6 Ways To Create Exceptional Content In Your Business

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StrategyDriven Online Marketing and Website Development Article, 6 Ways To Create Exceptional Content In Your BusinessContent is king in today’s digital age, and every brand needs to consider ways in which they can make exceptional content that will help them to stand out from the crowd and impress their target customer. This is easier said than done, particularly in a time where every company is creating a steady stream of content, but there are a few ways that you can make sure that all of your content is of the highest standard. Many brands make the mistake of believing that it is a case of quantity over quality, but you need to make sure that your content is engaging, valuable, and entertaining.

1. Consider Your Target Audience

You should always keep your target audience in mind when creating any kind of content. Consider what the audience’s wants, needs, and interests are and find ways to solve common problems that they might face in their life. The content should be thought-provoking while providing them with helpful knowledge.

2. Create Original Content

A lot of businesses simply steal ideas from their competitors and rework it, but this will not achieve the desired results and could negatively impact your SEO. Instead, try to come up with original ideas for your content, which will stand out from the crowd.

3. Use A Variety Of Media

People are bombarded with text and image content consistently throughout the day. While this is still a worthwhile form of content, you also need to make sure that you are looking into other forms of media to engage your target audience. Video is the most effective as this is highly engaging and can make it easy for you to communicate your desired message. You need to make sure that you are producing high-quality films with cameras from Choosist.com and professional-standard video editing software.

4. Create Strong Headlines

You will never get hits or communicate your message to your target audience without a strong headline. The headline should catch their attention, evoke emotion, and make them want to know more. Take time when crafting a headline and try a few different options until you find one which will engage the audience.

5. Keep It Concise

People these days have a short attention span, so you need to keep all content concise, pointed, and valuable. Eliminate all fluff and get to the point quickly. People will not spend their time skimming through an enormous blog post when they are looking for information.

6. Add Personality

Nobody wants to consume content which is bland and faceless. Try to get your personality across in the content, whether this is by using humor, sharing a personal story, and/or by using the first-person language. Although you should get your personality across, you must avoid being informal and unprofessional and never post anything which could be divisive or considered offensive.

Most businesses understand the importance of creating content, yet not many know how to create exceptional content that will get them noticed. The above are a few strategies to try and should deliver immediate results and help you to engage your target audience.

7. Hire a Content Writer

As a business owner, you will soon find yourself on the hamster wheel of content creation. Although you may be able to handle this task for a certain amount of time, you may want to outsource it to a professional who can get you the results you’re looking for. With managed marketing solutions you can seek help with content marketing and social media solutions, so that you can put more time and focus into other areas of your business. Expanding your horizons when it comes to creating content will drive more traffic to your business and will help you to build your credentials as an industry leader more quickly.