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How to Develop a Successful SEO Strategy for Your Business

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StrategyDriven Online Marketing and Website Development Article, How to Develop a Successful SEO Strategy for your Business

The importance of SEO has surged in recent years, and if you’re looking to attract more customers to your website, you simply can’t afford to ignore it. When it comes to achieving the coveted first page positions in SERPs (Search Engine Results Pages), having a solid SEO strategy in place is essential. These days search engine results are more crowded than ever before, and winning your place in the rankings will require patience, hard work, and an understanding of how to properly optimize your website. With that in mind, below you will discover how to develop your very own successful SEO strategy.

Conduct a Full SEO Audit for your Website

When it comes to getting started with SEO, having solid foundations in place is an important first step to take. Without a strong platform, all other SEO efforts will essentially be wasted, and getting your website to rank highly in search results will be difficult. If you’re looking after a website with thousands of pages, then it might be worth considering an investment in website auditing software such as the industry-standard Screaming Frog or Deepcrawl to speed up this process. If you’re in any way unsure about how to carry out this process, it might be best to get in touch with professionals who are adept at creating and tailoring an SEO strategy to your business.

Start building links as soon as you can

One of the most important elements of any successful SEO strategy is link building, and this needs to be taken into account when trying to get more clicks from Google. Google’s ranking algorithms are complex and multi-faceted, but time and time again links have been proven to play a huge part in determining the position of a page in search results. There are, of course, many other factors to consider, but incorporating link building into your SEO strategy is a must.

Invest wisely in keyword research software

Taking the time to understand your user needs and learning what people are actually searching for is the bedrock of a good SEO strategy. Without in-depth knowledge and data on your customers, how else are you going to create valuable content that they can relate to? The Google search console provides an insight into which keywords are used to drive people to your site, and it’s completely free. Alternatively, sign up to SEMrush or Ahrefs for a more detailed picture of the search landscape.

Top tip: Be on the lookout for question keywords, as this can inform the content strategy of your blog pages.

Keep up to date with industry news and announcements

SEO changes faster than the weather, and in an industry as dynamic as SEO, it’s important to stay as up to date as possible. In 2019 alone, there were thousands of updates to Google’s ranking factors. Subscribe to newsletters, read blogs and be on the lookout for important news from Google about updates so you can ensure your SEO strategy is on-trend.

Is Your Web Designer Turning Viewers Into Customers?

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StrategyDriven Online Marketing and Website Development Article, Is Your Web Designer Turning Viewers Into Customers?

Is your website attracting traffic but failing to draw in customers? If so, then this is likely to do with the design of your website. There are so many companies who are failing to reach their online potential because of their website. You may think your site looks impressive visually, but a good design incorporates so much more than this.

Too many companies offering website design services are doing their customers an injustice. They try and wow them with the likes of flashy graphics but they don’t take the time to deal with what really matters; generating money. After all, isn’t higher profit what every business wants to achieve? The flashy graphics may look fantastic, but it may also take ages to load, and by this time your potential customer has gone elsewhere and bought off of your competitor.

When you are looking for website design, find a company that will deal with the hard facts. Is your bounce rate too high? Are you generating enough page views? Are people only visiting your site for a short period of time? How many viewers are you turning into customers? They need to tackle these issues and work tirelessly until the resolution is one you can be satisfied with.

This is not to say that they will not generate innovative and creative website designs. They should have an undeniable talent for their field, which is matched with the training, qualifications, and experience required. Designs must always visually delightful and every decision is made whilst thinking about your brand image and the corporate identity you assign yourself with.

A goal-orientated approach and innovative design ideas must be coupled with a focus on user experience and a powerful functionality in order to give you the complete package. The internet is all about convenience; that’s why people love it so much. When you look at your website now, can you honestly say it is easy to use? Can customers easily navigate to the returns page? Is a method of contact easily accessible?

Apart from a thorough approach, another area to look for is a thorough process. The company should begin with a consultation whereby they are able to soak up as much as possible about your business as well as provide you with a creative brief. They will identify the key conversion factors for your business i.e. how they are going to turn those viewers into customers! Then the web design process begins followed by website development. This is where the design is turned into the complete finished package. They will then provide you with in-depth CMS training to ensure you can use your new website without any difficulty.

They should not just design a website and leave you to it; they should provide ongoing support and quarterly reports to ensure your website is performing to the optimum level. After all, the internet is ever progressing and developing and thus you simply cannot remain stagnant.

5 Ways To Extend Your Marketing Reach In 2020

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StrategyDriven Online Marketing and Website Development Article, 5 Ways To Extend Your Marketing Reach In 2020

Creating a buzz around your business or your latest product is vital these days. With competition in all quarters, having a multifaceted marketing campaign will ensure you get the widest reach and the best conversion possible.

Whatever the concept, brand, or item that you are selling is, finding the right vehicle to reach the desired segment of the market is crucial.

With social media trends changing on such as a frequent basis, running a standard campaign on the tried and tested lines may not always cut it.

If you are looking for a fresh and contemporary marketing campaign that will provide you with the widest reach, here are some of the top suggestions of getting the message out there in 2020.

Setting Up A Social Media Challenge

One type of marketing campaign is to set up a viral campaign on social media sites such as Facebook. Check out 5 day challenge ideas for some further inspiration.

Having a series that runs for a few days will keep people coming back and will also encourage them to partake, comment, and share

Invest In Snapchat Or Instagram Filters

Filters on social media offer a great way of subtly getting advertising messages into a vast segment. If you want to broaden your reach to an exciting consumer market that is very much on-trend and looking for the next big thing, creating social media filters are a great way of doing this.

Hold A Flash Mob Event

Holding a flash mob event in a busy crowded area such as on a high street or in a shopping center will allow you to create lots of opportunities for viral footage to get out. With many people more than willing to post every happening event on social media through both stories and news feeds, it would not be hard to encourage anyone who was there witnessing or taking part to pass on the word for you.

Creating event-specific hashtags which are seamlessly communicated throughout the flash mob, will mean that people know exactly what tags to use on sites like Instagram and Twitter.

Utilizing Smart Speaker Technology

With one of the fastest-growing segments of the tech industry being the smart speaker, is it time that you focused your marketing campaigns on this area?

With many homes having them, smart speakers offer a window into people’s lives. The learning capabilities to provide targeted marketing are very high and this is an area that is worth exploring whatever line of business you are in.

Rise Of The AI

Chatbots are here to stay. With seemless messaging across all social media platforms, you could be creating marketing campaigns based around this technology. With the ability to adapt and learn as they go, artificial intelligence chatbots allow you to really engage with your consumers in a way that you previously would not have had the people power to achieve. With many wide ranging applications, chatbots should be central in your marketing strategy in 2020.

SEO vs. PPC: Which Is Most Valuable?

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StrategyDriven Online Marketing and Website Development Article |PPC|SEO vs. PPC: Which Is Most Valuable?You can find countless articles and blogs about SEO and PPC when you browse around the web. A lot of people are writing about these topics, and it can be hard to know what to think when you’ve read so much. Of course, though, one of these marketing tools has to be better than the other, right?

To give you an idea of how they stack up, this post will be exploring search engine optimisation and pay per click advertising. By comparing their benefits, it should be nice and easy to see which of these methods will be best for your business.

What Is SEO?

SEO stands for search engine optimisation, and is the process of preparing a website to make sure that it always has a good position in searches on sites like Google. The speed of your website, the content found on it, and the links between it and other websites all contribute to this area.

Most people don’t understand SEO, though, and this can make it hard to know what needs to be done to get your site into good positions. An SEO company will be able to help you with this, providing you with everything you need to get your website higher in searches. Doing this by yourself will take a lot of time and effort, and will have far from guaranteed results.

What Is PPC?

PPC stands for pay per click, and is a name given to a specific type of online advert. Hosted on loads of different websites, adverts like this cost you money each time they are clicked, but don’t require any special work to get them working properly.

The placement of your adverts will depend on the money you’re willing to spend on them. Using Google Ads, you will have the chance to set up bids and daily caps for your spending, ensuring that you don’t spend too much to get your adverts to the right people. There are a lot of companies out there which can help you with this process.


Benefits Of SEO

SEO comes with a lot of different benefits. To start, giving a professional SEO company work on your site will mean that you only have to pay for this service a few times each year. Their work will last, and will only need to be updated as the market changes.

Alongside this, organic searches have been proven to garner higher quality results than PPC adverts. People who find your link in normal searches will be far more likely to buy things from you than those who discover it in sponsored ad sections.

Benefits of PPC

The results of PPC advertising can often be much faster than working on SEO. While you will have to wait for your adverts to be approved, this will still be quicker than having your site indexed by Google, and this is a benefit which a lot of people can’t ignore.

You will also benefit from being able to choose which demographics see your adverts, using tools like cookies to make sure that no one sees your ad unless they’re likely to be interested. PPC adverts also give you the chance to have your ads in more locations, with services like Google Shopping proving to be incredibly successful in recent years. Of course, though, you have to compete with a lot of other companies with PPC adverts. PPC advertising may seem complicated, but there are many tools that can help you to work professionally and effortlessly. In order to make your PPC advertising more easy and effective at the same time you can use software for PPC management like the one from Adplorer.

Which Is Most Valuable?

Deciding which of these marketing methods is more valuable is a very challenging job. In reality, the answer to this question will usually lie with your company and its needs.

Those which don’t mind waiting for results will almost always value SEO more. While it won’t be as fast, it will draw higher quality clients in, and will cost far less than using PPC ads. This can make it easier to sell expensive items, with those who want goods like this finding it hard to trust sponsored adverts.

Companies which need to make sales very quickly are more likely to find PPC ads more valuable. While it will cost more, this could give you the chance to start selling far faster, and this is a benefit which few businesses can ignore.

It’s crucial that you work on things like SEO as an ongoing process for your business. At the same time, though, it can also make sense to take a more direct approach sometimes, and this is where PPC comes in. Neither are better; they both have their own purpose, and this is well worth recognising.

A Brief Guide To Kickstart Your SEO

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StrategyDriven Online Marketing and Website Development Article, A Brief Guide To Kickstart Your SEO

Regardless of the size of your organization, SEO can prove to be one of the most effective marketing tools in your arsenal. However, the lack of appropriate know-how and proper skills to proceed with your SEO can do more harm than good.

Here’s how you can kickstart your SEO campaign, with minimal efforts and gradually grow your business.

Step 1. Identify What You Wish To Achieve

Of course, you need a website before you begin with anything. But even before that, you need to identify what is it that you wish to achieve. Whether you are selling your products online, as an e-commerce retailer, or you are a SaaS enterprise, it is important to clearly demarcate your objectives. For example, Blogger outreach from Outreach Monks makes use of different strategies for e-commerce stores and SaaS enterprises. Since their products are different, their strategies also need to be different.

Step 2. Develop Key Performance Index

Once you’ve identified your target, it’s important that you decide how’d you be measuring the success of your campaign. In other words, you need to develop KPIs for your campaign. For example, the number of visitors your website receives is a critical measure for your website’s performance. You can target a specific number of visitors you wish to improve within a given time period. And in the end, you can measure how good have you been at achieving it. Similarly, you can create performance indexes keyword generation, sales, click-through rates, and so on.

Step 3. Aim At The Appropriate User Online

An important part of your SEO is keyword optimization. These are practically the terms that relate to your content and your business. In short, they help you rank better in search results. It is important to understand what terms your potential customers are using to search for you. For example, if yours is a shipment business, targeting terms that can relate to shipping and transportation can help your website improve in ranks. It is noteworthy that keywords are dynamic in nature. Meaning they keep on changing with trends, and you need to keep up with the trends. Look for the terms concerning your business that are searched by your audience in large volumes.

Step 4. Balance On-Site & Off-Site Efforts

Typically speaking, your SEO efforts should begin with optimizing your website first. You need to optimize technical as well as non-technical elements of your website including responsiveness, SSL security plugins, cookies, and your on-page content, along with internal link-building. At a later stage, you’ll need to step out of your website and execute your off-page SEO. For example, you can seek services like link building from outreach monks, which can help bring in referral traffic as well as improve your website’s authority online. This would eventually improve the relevance of your website with the keywords and help it rank better in search results. But, make sure that you maintain a careful balance between on-page and off-page SEO to drive effective results.

In the end, SEO is similar to traditional marketing in the sense that it also involves hit and trial practices. But still, SEO being a quantifiable practice can be a lot more cost-efficient as compared to other marketing strategies.