‘Content is king’. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email […]
How important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John: 1. His insurance business has exploded with […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-07-06 06:00:232016-08-08 15:41:57Face-to-face networking is still the key to connections.
Anniversaries are important milestones. Organizations reflect on their heritage and accomplishments. In doing so, they build and widen stakeholder bases, enabling organizations to grow for the future. I’ve recommended anniversary celebrations to client companies before. In each case, the results were phenomenal, because they took the effort to mount anniversary celebrations. In 1978, I was […]
https://www.strategydriven.com/wp-content/uploads/HankMoore2.jpg333290StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-06-19 06:00:132016-05-03 20:26:58The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future
While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. […]
Everyone has experienced the sensation of being overwhelmed by seemingly useless emails filled with coupons, special offers, information about new product launches and other messages you do not have time to read. Business users sent and received on average 121 emails a day in 2014, and this is expected to grow to 140 emails a […]
Have you ever wondered what it would be like to have table-sized touchscreen tablets like they do at Microsoft? Or to work in colorful open spaces like Airbnb’s new headquarters in San Francisco? For many companies, budgets are tight and options are limited — so there’s no way you can purchase funky new furniture let […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-06-12 11:00:072016-08-26 20:27:51Coping with Workspace Envy, What to do when your workspace options are limited
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. The benefits of launching […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-06-11 06:00:592016-01-30 21:36:08The Holy Grail of Content Marketing – and When to Recommend It
My sixth book is Houston Legends, a definitive history of a dynamic global capitol. Houston was the first word spoken from the moon. It is the hub of the world’s energy industry, headquarters of medical innovation and entrepreneurial phenomena. For 200 years, Houston has been the funnel to international commerce. Houston Legends contains secrets of […]
https://www.strategydriven.com/wp-content/uploads/HankMoore2.jpg333290StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-06-05 06:42:182015-12-19 19:24:31The Big Picture of Business – The Making of a Classic: Houston Legends. How Entrepreneurs and Business Made City Grow.
The biggest source of growth and increased opportunities in today’s business climate lie in the way that individuals and companies work together. This article is a follow-up to my last column, “Collaborations, Partnering and Joint-Venturing.” Situations Which Call for Teams to Collaborate Business Characteristics. Most industries and core business segments cannot be effectively served by […]
https://www.strategydriven.com/wp-content/uploads/HankMoore2.jpg333290StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-05-29 06:02:022016-05-13 20:23:09The Big Picture of Business – How and When to Collaborate, for Best Business Advantage.
I recently accepted a cold call from an insurance guy because I was thinking of switching providers. Instead of facilitating my buying decision, the bias in his questions terminated our connection: TODD: Hello Ms. Morgen. I’m Todd with XYZ. Are you interested in new car insurance? SDM: I am. TODD: Is your main concern lowering […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-05-13 06:30:592016-06-10 20:41:39Questions: The Problems and the Possibilities
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Content Marketing that Converts
/in Marketing & Sales/by Sharon Drew Morgen‘Content is king’. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email […]
Face-to-face networking is still the key to connections.
/in Decision-Making, Management & Leadership, Marketing & Sales, Practices for Professionals/by Jeffrey GitomerHow important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John: 1. His insurance business has exploded with […]
The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future
/in Corporate Cultures, Management & Leadership/by Hank MooreAnniversaries are important milestones. Organizations reflect on their heritage and accomplishments. In doing so, they build and widen stakeholder bases, enabling organizations to grow for the future. I’ve recommended anniversary celebrations to client companies before. In each case, the results were phenomenal, because they took the effort to mount anniversary celebrations. In 1978, I was […]
Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust
/in Marketing & Sales/by Merilee KernWhile the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. […]
Improve Marketing Emails to Boost Sales
/in Corporate Cultures, Marketing & Sales/by John McGeeEveryone has experienced the sensation of being overwhelmed by seemingly useless emails filled with coupons, special offers, information about new product launches and other messages you do not have time to read. Business users sent and received on average 121 emails a day in 2014, and this is expected to grow to 140 emails a […]
Coping with Workspace Envy, What to do when your workspace options are limited
/in Management & Leadership/by Carol KeoghHave you ever wondered what it would be like to have table-sized touchscreen tablets like they do at Microsoft? Or to work in colorful open spaces like Airbnb’s new headquarters in San Francisco? For many companies, budgets are tight and options are limited — so there’s no way you can purchase funky new furniture let […]
The Holy Grail of Content Marketing – and When to Recommend It
/in Marketing & Sales/by Tanya HallWith much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. The benefits of launching […]
The Big Picture of Business – The Making of a Classic: Houston Legends. How Entrepreneurs and Business Made City Grow.
/in Management & Leadership/by Hank MooreMy sixth book is Houston Legends, a definitive history of a dynamic global capitol. Houston was the first word spoken from the moon. It is the hub of the world’s energy industry, headquarters of medical innovation and entrepreneurial phenomena. For 200 years, Houston has been the funnel to international commerce. Houston Legends contains secrets of […]
The Big Picture of Business – How and When to Collaborate, for Best Business Advantage.
/in Strategic Planning, Tactical Execution/by Hank MooreThe biggest source of growth and increased opportunities in today’s business climate lie in the way that individuals and companies work together. This article is a follow-up to my last column, “Collaborations, Partnering and Joint-Venturing.” Situations Which Call for Teams to Collaborate Business Characteristics. Most industries and core business segments cannot be effectively served by […]
Questions: The Problems and the Possibilities
/in Business Communications, Marketing & Sales, Practices for Professionals/by Sharon Drew MorgenI recently accepted a cold call from an insurance guy because I was thinking of switching providers. Instead of facilitating my buying decision, the bias in his questions terminated our connection: TODD: Hello Ms. Morgen. I’m Todd with XYZ. Are you interested in new car insurance? SDM: I am. TODD: Is your main concern lowering […]