Transforming into a green business is a low-cost, high-reward investment. The change over to eco-friendliness is a great contribution to our environment’s betterment. In the process, you’ll improve the brand image — win/win!
We all know about the three R’s: reduce, reuse, and recycle.
How can we bring these into our businesses? What ways can we make an environmental impact beyond them? Keep reading, we’re sharing a lot of ideas to boost sustainability in business.
Start with the Three R’s
Start with what we know to be effective in lessening our impact on the environment. Let the three R’s become a philosophy within your business.
How could you incorporate and encourage the three R’s? Try:
Reducing hard copy materials in favor of digital items
Reusing shipping materials for your logistics
Recycling old electronics and hardware when appropriate
Look for inefficiencies and waste in your business. Else, seek environmental consulting if you feel lost. These experts provide helpful insights on how to adopt eco-friendly business policies.
Go After the Low Hanging Fruit
The low hanging fruit is the “easy wins” anyone can do without trouble. They have a big impact with little put into the effort.
Do things like:
Smart plugs to track and reduce energy use
Using energy-efficient lighting
Ditching single-use products (especially plastic)
Perform an audit by tracking what gets used in the business every day. Then, see what you can do to reduce or end its usage. Find those items you and employees wouldn’t have qualms doing without.
Virtual Meetings and Remote Workers
Why waste resources holding meetings when you could do them online? Virtual meetings, webinars, and video chat mean you’re not wasting time and fuel. You also won’t waste money with printed items since you’ll deliver digital versions.
You could also open up to remote employees!
Remote workers are happy workers but they also help lessen the environmental impact. That’s one less person in the daily commute. It’s also one less person using items, facilities, and energy at the business.
Factor What’s Going on Around You
Think of your environment impact outside of the business and/or warehouse.
Consider items like:
Energy consumption
Water run-off
Sustainable sourcing
Landscaping
Trash
You could explore smart ideas like switching to renewable energy sources like solar. Or, heat energy waste via window films and reflective exterior coating.
Be mindful of where your business waste is going, too. And, the businesses you work with and their environmental impact. Harmonize your green efforts with those following similar policies for a bigger impact.
Also, choose landscaping fit for your zone’s hardness and environment. This reduces upkeep. Smart planting can reduce energy costs inside, too.
Transform into a Green Business
Make the transition into a green business part of your over-arching strategy. Leverage the positive brand image to build stronger connections. And, tap those connections to expand operations, sales, and reach.
Plus, know you’re doing good in the World by becoming sustainable.
What ways could you introduce policies and philosophies to your business to help it grow? Check out our strategy section for more ideas and inspiration!
https://www.strategydriven.com/wp-content/uploads/adult-asking-blur-630839.jpg7631200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-23 07:00:042019-07-22 23:45:10Green Business Guide How to Make Your Business More Eco-Friendly
Marketing your business is directly related to how well it is going to perform on the market, and for this reason, it should be something that you are placing a lot of focus on. However, we also know that a lot of business owners don’t see this as being the case, and then end up missing out on huge opportunities when it comes to marketing. If you are looking for ideas on how you can market your business in the best possible way, then you have come to the right place because we are going to be looking at some of the solutions that you need down below.
Keep Up With Social Media
The very first thing that you should be doing is keeping up with social media. So, if you don’t currently have an account on all of the major social media platforms, then this is something you need to correct immediately. Your company should have a business page on Facebook, Twitter, Instagram, and LinkedIn for this to be most effective. Once you have created the profiles, you need to ensure that they are being updated regularly with SEO content. What this means is that your content will rank well in the SERPs, maximizing the number of people who will see your business when they search for certain keywords and terms.
As well as this though, keeping up with your social media is important to your clients as it lets them know what is going on in your business at any given time, and makes them feel as though they have a closer relationship with you. Using tools like Live is a great way to establish this connection, and being sure to reply to direct messages is always going to go a long way. As long as there is something fresh on your page every day or every few days at the bare minimum, this is going to drive your marketing campaign forward.
Try Something Different
Something else that you should consider is trying something different. So, there are some of the basic marketing techniques that are employed by almost every business across all industries, and that is because they are effective. We are not saying that you should ditch these marketing methods as they are clearly providing you results, but while you are doing this, you should also be trying something new on the side. For example, video production is something that you can hire an external company to help you with, which will help you create a video for the purpose of marketing your business. This is an excellent way to do something that not all companies do, and show potential clients why they should choose you over your competition. It gives a more personal feel than a post on your website or a leaflet in the mail.
We hope that you have found this article helpful, and now see that if you market your business the right way like with the solutions above, you are going to see more customers in no time.
https://www.strategydriven.com/wp-content/uploads/accounts-blur-button-267350.jpg8711200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-19 11:00:502019-07-19 01:47:04Market Your Business The Right Way With These Helpful Solutions
Bounce rate is one of the most important analytics that your marketing team needs to consider. It shows you how many visitors to your website are leaving before they explore further. If you have a high bounce rate, that means that people are taking one look at your site and then deciding that they’re not interested, and that’s not good news. A lot of marketing teams focus on conversion rate, which is important, but customers aren’t even getting that far if you have a high bounce rate. The good news is, there is usually a fairly simple fix to a low bounce rate. If you’re experiencing issues, these are some of the best ways to deal with a low bounce rate.
Landing Page Design
When customers click on an ad or a link that takes them through to your website, they’re going to spend a few seconds looking at the landing page before they decide to either leave or explore further and start looking at your products. Often, they choose to leave because the design of the landing page is bad. It might be that it just looks dated or the branding doesn’t really speak to them but more often than not, it’s that the layout is confusing and cluttered and they can’t easily find what they’re looking for. This is a common symptom of websites that have been built without professional help. You can make a half decent website on your own using a free web builder but if you really want quality, you need to outsource to the best web design agency you can find. They will have a better understanding of successful website layouts and they’ll be able to tell you if you’re making mistakes that are likely to cause a high bounce rate.
Targeting The Wrong People
Even if your website is absolutely perfect, you’re going to have a high bounce rate if the people visiting it have no interest in your products. For example, if you’re running a womens clothes company and your marketing efforts are reaching mainly men, you’re going to get traffic from people that assume you cater to men as well, but they’ll soon leave when they realize that isn’t the case. Of course, you’re not going to do this on purpose, it just means that you’re sending the wrong message and attracting the wrong type of customer. It’s important that you identify your target demographic and make sure that your marketing strategy connects with them.
Pop-Ups
People really hate pop-ups, you probably do too, so why would you fill your website with them? If a user goes onto a site and they’re immediately bombarded with loads of pop-ups, it disrupts the user experience and frustrates them, and they’re likely to leave the site immediately. Pop-ups can be good for things like building an email list but you need to use them sparingly and don’t include them on the landing page, give people a bit of time to browse the site before you start asking for email addresses.
These are some of the more common reasons for a high bounce rate and these problems are easily fixed, so you should see a decrease in no time.
https://www.strategydriven.com/wp-content/uploads/PIXNIO-279075-3800x2533.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-19 09:00:172019-07-19 01:26:133 Ways To Tackle A High Bounce Rate On Your Website
Being a business owner entails a lot of responsibility: looking after employees, pushing the company forward, and being the head individual for people to answer to. This can all change if you are suddenly ill or have an accident. Maintaining the same equilibrium and productivity can be hard if you’re not yet feeling up to it, and you don’t think you are fully on the mend. Here are a few ways of approaching your day-to-day management while you recuperate.
Take it slow
Don’t rush back into the hot seat as soon as is possible. Being in a hurry to assume control of day-to-day proceedings could cause you to miss vital signals your body is sending out. Hopefully, if a client or employee was keen to come into work regardless of how ill or unfit they were, you would send them back home.
Delegate responsibly
If you are bad at delegating, now is the time to learn how to do it effectively. You can’t always micromanage every aspect of your business – particularly when you’re incredibly unwell. Ensuring that you hand out jobs to the appropriate people will give you some peace of mind that the work is being done in your absence. Staying in touch to see how everything is going will help you feel calmer about being out-of-action.
Get the legal side sorted
If your injury or sickness is due to a major accident, such as a car crash, then you will need to take time off to fix the legal side of proceedings. As well as taking time off to recuperate, you will need to ensure that you get the compensation and justice that is deserved, so you don’t keep mentally re-visiting it after you go back to work. If your business is based in Florida, for instance, finding a car accident lawyer in Fort Lauderdale would help you get local legal help.
Drop in for visits
If you’re worried about being completely absent from your business, dropping in for the occasional visit could be valuable to you. Skype and conference calls could be a temporary solution when it comes to maintaining order and understanding the day-to-day processes. When it comes to showing face, you may just need to pop in every now and then to say hi and tell them how you’re doing – only if you feel up to it, of course.
Be realistic
As a result of having to delegate and give other employees responsibility, you will have to be realistic about what you personally can achieve. You have to acknowledge that it won’t really be possible for you to get everything done yourself. Being realistic also means acknowledging what your employees can realistically take on, and that it may be a bumpy ride for them initially in your absence.
Running a business while you’re recovering from an injury or illness can come loaded with guilt. Worrying about how your employees are getting on and whether you’re a good boss are inevitable. However, in order to maintain a good relationship, it’s a matter of keeping contact when you can and being pragmatic.
https://www.strategydriven.com/wp-content/uploads/business-3380350_1280-3.jpg8801280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-19 08:00:152019-07-19 01:11:55Recovering from an Illness or Injury? How to Keep a Business Running in Your Absence
Being an entrepreneur means making mistakes. A lot of mistakes. Although it isn’t ideal, these situations allow you to learn and grow as a business owner. That being said, there are some errors that you’re better off avoiding. Corporate events are a very important part of business. They provide an opportunity to get your name out there, impress clients, and make money at the same time. The last thing you want to do when hosting an event, therefore, is make a mistake. With that in mind, here are five huge blunders to avoid when planning your own.
Beginning Planning Too Late
Once you’ve made the decision to host your own event, you should begin the planning process as soon as you can. Far too many entrepreneurs underestimate just how much time, and work must go into organizing an event of this size. Many elements of the day will have to be booked or purchased well in advance. If you fail to do this, you might miss out or could be left with a much larger bill. Don’t put your event at risk by waiting until the last minute to get organized.
Hiring Too Little Help
Never attempt to run a corporate event by yourself. With so much to take care of throughout the day, even trying to do so would make it impossible for you to enjoy yourself. There is also a very big chance of you making a mistake, which could cause chaos for both you and the guests. Instead, you should bring in plenty of help. If you can’t spare any employees from the office, then hire temporary workers for the day. You may want to book an event planner to lend a hand too.
Expecting Guests To Show
Putting time, money, and effort into an event won’t make people show. The only way to guarantee this is to promote it. However, you shouldn’t just advertise the event itself. Many guests will come for the local area too, so make sure you highlight that. If the event is in Geelong, for example, you could mention the quality conference centre accommodation within easy reach of Geelong’s waterfront and the Botanic Gardens. Promoting your event at similar ones is also a good idea.
Offering Nothing To Do
Although many people attending your event will be busy with their own stands, most will have nothing of the sort to keep them occupied. The last thing that you want is for these attendees to be stood around bored all day. This wastes your time, as well as theirs, and could damage your reputation. To avoid this, you should organize activities to keep your guests busy. Speakers, contests, bands, and games are all typical ways to pass the time and entertain guests at events.
Forgetting A Backup Plan
There are so many things that could go wrong on the day of your event. While it might cause you stress to think about these potential issues, you can’t afford to bury your head in the sand. If you ignore these risks, you’ll have no way of resolving them if they do happen. For this reason, you should write a list of all of the issues that you can think of and plans to fix them. If a speaker were to not show up, for example, you should have another one waiting in the wings.
Avoiding these mistakes should ensure that your event is a huge success.
https://www.strategydriven.com/wp-content/uploads/2016-ceremony-champagne-3941.jpg7951200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-19 07:00:292019-07-19 00:48:43Huge Mistakes To Avoid When Planning A Corporate Event
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Green Business Guide How to Make Your Business More Eco-Friendly
/in Managing Your Business/by StrategyDrivenWe all know about the three R’s: reduce, reuse, and recycle.
How can we bring these into our businesses? What ways can we make an environmental impact beyond them? Keep reading, we’re sharing a lot of ideas to boost sustainability in business.
Start with the Three R’s
Start with what we know to be effective in lessening our impact on the environment. Let the three R’s become a philosophy within your business.
How could you incorporate and encourage the three R’s? Try:
Look for inefficiencies and waste in your business. Else, seek environmental consulting if you feel lost. These experts provide helpful insights on how to adopt eco-friendly business policies.
Go After the Low Hanging Fruit
The low hanging fruit is the “easy wins” anyone can do without trouble. They have a big impact with little put into the effort.
Do things like:
Perform an audit by tracking what gets used in the business every day. Then, see what you can do to reduce or end its usage. Find those items you and employees wouldn’t have qualms doing without.
Virtual Meetings and Remote Workers
Why waste resources holding meetings when you could do them online? Virtual meetings, webinars, and video chat mean you’re not wasting time and fuel. You also won’t waste money with printed items since you’ll deliver digital versions.
You could also open up to remote employees!
Remote workers are happy workers but they also help lessen the environmental impact. That’s one less person in the daily commute. It’s also one less person using items, facilities, and energy at the business.
Factor What’s Going on Around You
Think of your environment impact outside of the business and/or warehouse.
Consider items like:
You could explore smart ideas like switching to renewable energy sources like solar. Or, heat energy waste via window films and reflective exterior coating.
Be mindful of where your business waste is going, too. And, the businesses you work with and their environmental impact. Harmonize your green efforts with those following similar policies for a bigger impact.
Also, choose landscaping fit for your zone’s hardness and environment. This reduces upkeep. Smart planting can reduce energy costs inside, too.
Transform into a Green Business
Make the transition into a green business part of your over-arching strategy. Leverage the positive brand image to build stronger connections. And, tap those connections to expand operations, sales, and reach.
Plus, know you’re doing good in the World by becoming sustainable.
What ways could you introduce policies and philosophies to your business to help it grow? Check out our strategy section for more ideas and inspiration!
Market Your Business The Right Way With These Helpful Solutions
/in Marketing & Sales/by StrategyDrivenKeep Up With Social Media
The very first thing that you should be doing is keeping up with social media. So, if you don’t currently have an account on all of the major social media platforms, then this is something you need to correct immediately. Your company should have a business page on Facebook, Twitter, Instagram, and LinkedIn for this to be most effective. Once you have created the profiles, you need to ensure that they are being updated regularly with SEO content. What this means is that your content will rank well in the SERPs, maximizing the number of people who will see your business when they search for certain keywords and terms.
As well as this though, keeping up with your social media is important to your clients as it lets them know what is going on in your business at any given time, and makes them feel as though they have a closer relationship with you. Using tools like Live is a great way to establish this connection, and being sure to reply to direct messages is always going to go a long way. As long as there is something fresh on your page every day or every few days at the bare minimum, this is going to drive your marketing campaign forward.
Something else that you should consider is trying something different. So, there are some of the basic marketing techniques that are employed by almost every business across all industries, and that is because they are effective. We are not saying that you should ditch these marketing methods as they are clearly providing you results, but while you are doing this, you should also be trying something new on the side. For example, video production is something that you can hire an external company to help you with, which will help you create a video for the purpose of marketing your business. This is an excellent way to do something that not all companies do, and show potential clients why they should choose you over your competition. It gives a more personal feel than a post on your website or a leaflet in the mail.
We hope that you have found this article helpful, and now see that if you market your business the right way like with the solutions above, you are going to see more customers in no time.
3 Ways To Tackle A High Bounce Rate On Your Website
/in Online Marketing and Website Development/by StrategyDrivenLanding Page Design
When customers click on an ad or a link that takes them through to your website, they’re going to spend a few seconds looking at the landing page before they decide to either leave or explore further and start looking at your products. Often, they choose to leave because the design of the landing page is bad. It might be that it just looks dated or the branding doesn’t really speak to them but more often than not, it’s that the layout is confusing and cluttered and they can’t easily find what they’re looking for. This is a common symptom of websites that have been built without professional help. You can make a half decent website on your own using a free web builder but if you really want quality, you need to outsource to the best web design agency you can find. They will have a better understanding of successful website layouts and they’ll be able to tell you if you’re making mistakes that are likely to cause a high bounce rate.
Targeting The Wrong People
Even if your website is absolutely perfect, you’re going to have a high bounce rate if the people visiting it have no interest in your products. For example, if you’re running a womens clothes company and your marketing efforts are reaching mainly men, you’re going to get traffic from people that assume you cater to men as well, but they’ll soon leave when they realize that isn’t the case. Of course, you’re not going to do this on purpose, it just means that you’re sending the wrong message and attracting the wrong type of customer. It’s important that you identify your target demographic and make sure that your marketing strategy connects with them.
Pop-Ups
People really hate pop-ups, you probably do too, so why would you fill your website with them? If a user goes onto a site and they’re immediately bombarded with loads of pop-ups, it disrupts the user experience and frustrates them, and they’re likely to leave the site immediately. Pop-ups can be good for things like building an email list but you need to use them sparingly and don’t include them on the landing page, give people a bit of time to browse the site before you start asking for email addresses.
These are some of the more common reasons for a high bounce rate and these problems are easily fixed, so you should see a decrease in no time.
Recovering from an Illness or Injury? How to Keep a Business Running in Your Absence
/in Managing Your Business/by StrategyDrivenTake it slow
Don’t rush back into the hot seat as soon as is possible. Being in a hurry to assume control of day-to-day proceedings could cause you to miss vital signals your body is sending out. Hopefully, if a client or employee was keen to come into work regardless of how ill or unfit they were, you would send them back home.
Delegate responsibly
If you are bad at delegating, now is the time to learn how to do it effectively. You can’t always micromanage every aspect of your business – particularly when you’re incredibly unwell. Ensuring that you hand out jobs to the appropriate people will give you some peace of mind that the work is being done in your absence. Staying in touch to see how everything is going will help you feel calmer about being out-of-action.
Get the legal side sorted
If your injury or sickness is due to a major accident, such as a car crash, then you will need to take time off to fix the legal side of proceedings. As well as taking time off to recuperate, you will need to ensure that you get the compensation and justice that is deserved, so you don’t keep mentally re-visiting it after you go back to work. If your business is based in Florida, for instance, finding a car accident lawyer in Fort Lauderdale would help you get local legal help.
Drop in for visits
If you’re worried about being completely absent from your business, dropping in for the occasional visit could be valuable to you. Skype and conference calls could be a temporary solution when it comes to maintaining order and understanding the day-to-day processes. When it comes to showing face, you may just need to pop in every now and then to say hi and tell them how you’re doing – only if you feel up to it, of course.
Be realistic
As a result of having to delegate and give other employees responsibility, you will have to be realistic about what you personally can achieve. You have to acknowledge that it won’t really be possible for you to get everything done yourself. Being realistic also means acknowledging what your employees can realistically take on, and that it may be a bumpy ride for them initially in your absence.
Running a business while you’re recovering from an injury or illness can come loaded with guilt. Worrying about how your employees are getting on and whether you’re a good boss are inevitable. However, in order to maintain a good relationship, it’s a matter of keeping contact when you can and being pragmatic.
Huge Mistakes To Avoid When Planning A Corporate Event
/in Marketing & Sales/by StrategyDrivenBeginning Planning Too Late
Once you’ve made the decision to host your own event, you should begin the planning process as soon as you can. Far too many entrepreneurs underestimate just how much time, and work must go into organizing an event of this size. Many elements of the day will have to be booked or purchased well in advance. If you fail to do this, you might miss out or could be left with a much larger bill. Don’t put your event at risk by waiting until the last minute to get organized.
Hiring Too Little Help
Never attempt to run a corporate event by yourself. With so much to take care of throughout the day, even trying to do so would make it impossible for you to enjoy yourself. There is also a very big chance of you making a mistake, which could cause chaos for both you and the guests. Instead, you should bring in plenty of help. If you can’t spare any employees from the office, then hire temporary workers for the day. You may want to book an event planner to lend a hand too.
Expecting Guests To Show
Putting time, money, and effort into an event won’t make people show. The only way to guarantee this is to promote it. However, you shouldn’t just advertise the event itself. Many guests will come for the local area too, so make sure you highlight that. If the event is in Geelong, for example, you could mention the quality conference centre accommodation within easy reach of Geelong’s waterfront and the Botanic Gardens. Promoting your event at similar ones is also a good idea.
Offering Nothing To Do
Although many people attending your event will be busy with their own stands, most will have nothing of the sort to keep them occupied. The last thing that you want is for these attendees to be stood around bored all day. This wastes your time, as well as theirs, and could damage your reputation. To avoid this, you should organize activities to keep your guests busy. Speakers, contests, bands, and games are all typical ways to pass the time and entertain guests at events.
Forgetting A Backup Plan
There are so many things that could go wrong on the day of your event. While it might cause you stress to think about these potential issues, you can’t afford to bury your head in the sand. If you ignore these risks, you’ll have no way of resolving them if they do happen. For this reason, you should write a list of all of the issues that you can think of and plans to fix them. If a speaker were to not show up, for example, you should have another one waiting in the wings.
Avoiding these mistakes should ensure that your event is a huge success.