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Reasons Why Your Website isn’t Getting any Traffic (And what to Do About It)

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StrategyDriven Online Marketing and Website Development Article |Website Traffic|Reasons Why Your Website isn’t Getting any Traffic (And what to Do About It)If you don’t feel as though your site is doing as well as it could be, then you are not alone. So many people are in the same situation that you are in right now, but if you are willing to put in the work, then there is no reason at all why you cannot turn things around.

Your SEO is Failing

Google is easily the best source of traffic when it comes to your site. The problem is that getting your content within the top results can be tough. If you want to work around this, then you need to make sure that your content is top-notch. That being said, there are also numerous other factors at play here. This could include setting up an XML sitemap or even installing a plugin. You also need to make sure that you optimise your content for every keyword search term you want to rank for. If you do not do all of this, then you may find that your chances of being able to rank high are in fact very low. If you miss out on just one important factor, then this can give you very low rankings. If you want to help yourself here, then install Yoast SEO if you are using WordPress. If you have no idea about SEO, then you are much better off leaving it to the professionals.

You have a Poor Backlink Profile

A lot of pages that rank in the top 5 slots often have very good backlinks. At the minimum they have a good DA as well. This means that their website has dozens of backlinks that all come from the best sites in the industry. If you haven’t looked into link building before then, there’s a high chance that you don’t have many backlinks at all. If this is the case, then this is probably the reason why you don’t have any backlinks at all. If you want to fix this, then you should know that blog commenting is the way to go. A lot of blogs give no-follow links to the people who comment. This doesn’t carry a lot of link juice, but that being said, you need a good mix if you want to rank well. If you want to build do-follow links, then guest posting is the way to go.

You are Aiming too High for Keywords

The more times someone searches for a keyword on Google, the harder it is to rank for it. If you want to do something about this, then you need to make sure that you are not aiming too high for your keywords. If you are aiming too high, then this will make it even more difficult for you to get ranked, and you may even find that you find it very difficult to come out on top. If you are finding it hard to know which keywords to go for, then it’s a good idea for you to hire an SEO specialist. If you can do this, they can work with you to ensure that your site needs are met.

Three Housekeeping Tips to Help eCommerce Businesses Thrive This Summer

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StrategyDriven Managing Your Business Article |eCommerce Business|Three Housekeeping Tips to Help eCommerce Businesses Thrive This SummerIt’s not just the fact that spring is coming in and bringing the longer days and brighter sunshine with it: there are reasons to be optimistic as we head into the summer of 2021. It’s been a tough twelve months for businesses of all shapes and sizes, and we’ve all had to work twice as hard and twice as creatively to keep our heads above water and keep our companies running.

Now, as the vaccines roll out and we start making plans to see our friends and family, it’s time that we start thinking about how we can take our businesses to the next level in the months to come.

When Was The Last Time You Thought About SEO?

When you’re running an eCommerce site, it’s fair to say that you have your hands full most of the hours of the day. When you’re juggling so many different tasks, some of the housekeeping jobs can end up getting neglected, but it’s so important to conduct regular SEO audits on your content.

We don’t doubt that you know what SEO is and how it works, but with Google making constant changes and refinements to the way it displays results, and with the needs and concerns that we input into search engines changing so rapidly, you need to make sure you don’t find yourself falling behind.

Is Your Website Working Hard Enough For You?

While you need to keep one eye on your SEO to make sure it’s all up to date, we shouldn’t forget about the bigger picture either. Your website is so much more than a catalogue for your business, it’s a statement about your brand personality. It tells your customers who you are and what you’re about, and it’s not always easy to translate your vision for your brand onto the page, and if you are feeling the need for a new look then it is absolutely worth bringing in the experts.

Professional eCommerce web design is a complex and multi-layered process that should be tailored to your specific needs and vision. Cake Commerce knows that it’s about more than making your site look pretty, and they will find the perfect business solutions for your unique aesthetic.

Are You Available For Your Customers?

We don’t need to tell you how competitive it is out there for eCommerce businesses. It’s been a battle to stay afloat over the last twelve months, and one of the most important tools in any company’s arsenal has been excellent customer service.

We’re not just talking about making sure that you are responding to any and all customer queries that come through your website (and making sure that it’s clear to customers how they can make those queries). We’re talking about using your social media channels to show your customers just how important they are to your business and showing that you know that their support has helped to keep you afloat during this impossibly difficult time. While there may be brighter times ahead, “normal” is still a little way down the road, so let’s all keep in touch.

Tips For Mitigating The Financial Impact Of A Turbulent Economy

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StrategyDriven Managing Your Finances Article |Turbulent Economy|Tips For Mitigating The Financial Impact Of A Turbulent EconomyA crippled economy leaves few financial options for anybody to explore, which is not too good for investors and businessfolk.

Obviously, the economy in the US has been less than stellar in recent times. In July 2020, CNN reported that the US economy experienced its worst drop on record, and the situation is hardly an enviable paradise today. There are some real issues deeply imbedded across the country now, and some of these problems may persist for a longer while yet.

Still, life needs to go on and find a way somehow. Keep reading for tips on mitigating the financial impact of a turbulent economy.

All Weather Investing Opportunities

While a turbulent economy can seem greatly restrictive, there are still opportunities for investing and success.
For example, the Ray Dalio All Weather Portfolio is an investing portfolio designed to thrive in all economic conditions. Optimized Portfolio provide an in-depth breakdown of everything it entails, detailing how it was modeled after the risk-parity-based All Weather Fund. With their insight, you should be able to keep your finances lucid in tough times as a low risk tolerant type of investor.

The All Weather Portfolio uses different types of asset classes that perform best during varying degrees of inflation and economic growth. Assets include 30% U.S. stocks, 40% long-term treasuries, 15% intermediate-term treasuries, and a combined total of 15% for gold and various other tangible, diversified commodities. In the end, the All Weather Portfolio possess more dependable realistic returns and less crippling downside volatility more conventional portfolios.

Intensive Audits

The amount of money coming in and out of your home or business needs to be acutely assessed regularly.
A turbulent economy is largely unpredictable, analyzed in ever-changing broad strokes. Still, that is no excuse for stumbling completely blindly through your finances. Audit yourself and try and gain a foothold on at least some insight. The chaotic economy may be hard to ascertain, but your own personal situation should not be as tough to understand.

Access help wherever possible too if you need it. Last year, states like Connecticut offered help to small businesses to help them manage their cashflow problems, so it might be that such or similar services are available for use in your area. If government support is lacking, it might be financial advisors or charities could step in to assist. It is important to remember that you are not alone, and that support is out there if you need it.

Impressive Credit Scores

Having a high credit score greatly boosts your chances of receiving financial help.

Applications for loans, grants, mortgages, and credit cards only really get approved if you have a proven track record of financial stability. Everyone takes a bit of a hit in a turbulent economy, but if you cannot show that you were responsible with your money before the nation was engulfed, then why should lenders think things will change when times are tougher?
Because of this, the best thing you can do is practice good financial behavior. Pay bills on time, square away your debts rhythmically, and keep your oldest credit cards open. That way, you are painting the picture of a reliable spender, and receiving financial help from official bodies becomes more likely.

How To Thank Your Employees

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StrategyDriven Managing Your People Article |Employees|How To Thank Your EmployeesWhere would you – and your business – be without your hard-working employees? If it would be impossible to run your business without them, if you’re happy you have them, if they are the ones making the engine run, so to speak, then it’s a good idea to let them know and to thank them once in a while. Employees who know their bosses appreciate them and the work they do are much more likely to stay loyal, and they will be more productive, going above and beyond what would typically be expected of them. So it makes sense to thank you for a number of reasons. Here are some ways to do it.

A Thoughtful Gift

Getting someone a personal gift to say thank you is one of the best things you can do, but you need to ensure you get it right, or it could turn into a big mistake. Rather than generic flowers or chocolate, if you’re going to give a gift that shows how much you truly appreciate someone who works for you, it should be something personal to them. This means you need to know them well, or at least know their interests and passions outside of work. You might, for example, buy restaurant vouchers so that an employee can eat at a restaurant they’ve always wanted to go to, or you could find an autograph or other piece of memorabilia of their favorite movie star. The list goes on.

Get this right, and it’s an impressive feat that won’t go unnoticed. Get it wrong, and it will be a waste of money, and your employee will feel embarrassed. They might even decide that they need to look elsewhere for work as you don’t know them at all.

Do Up Their Workspace

Something you will know for sure about each and every one of your employees is where they work. You’ll know what their office looks like, you’ll know what the cafeteria is like, you’ll know what the outside spaces are like. If you really want to thank someone – or an entire team – making these spaces look and feel better is a great way to show how appreciative you are.

For an individual, a new office chair or computer, or even moving them from a small office into a large one might work well. For the whole team, organizing a renovation of the office itself or installing aluminum patio cover kits outside so they have a place to go to get some fresh air all year round are great ideas; there are many more.

Write Them A Recommendation

Although writing your employees a recommendation might make it seem as though you’re encouraging them to look elsewhere for work, the fact that you’ve done it – and perhaps posted it publicly on a site like LinkedIn – often has the opposite effect, and your employees will be more likely to stay with you.

A good recommendation is a great way to say thank you. It’s personal, it tells them exactly what you thought of the work they did, and it will make them want to do more to receive even better praise.

How to Build a Team for Your New Business

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StrategyDriven Managing Your People Article |Build a Team|How to Build a Team for Your New BusinessStarting a business comes with many milestones, all as exciting as the last. You will make your first sale, rent your first workspace, and, eventually, hire your first team members. Giving new employees the responsibility of looking after your business can be daunting, especially if it is your first time, but it’s a crucial part of growth. Here’s how to build a team for your new business.

Consider Outsourcing

First of all, it is important to know that you don’t have to hire a person for every part of the business. For example, if you need an accountant, there’s no rule saying you need them to work in-house. There are plenty of companies offering accounting services for much cheaper than full-time staff, and if you want to save even more money, visit https://givingassistant.org/coupon-codes/legalzoom.com for Legal Zoom coupons.

Post Job Ads online

Most people look for jobs online, so write an inviting job ad to appeal to more talent. Make sure you include exactly what you are looking for, such as experience and education levels, and don’t be too vague about the job type. If you want an all-rounder, simply state that!

Know What You’re Looking for

One of the biggest mistakes new business owners make when hiring their first employee is not knowing what they’re looking for. This uncertainty could lead to confusion and an unhappy staff member, so make sure you determine what you want in an employee before you begin your search.

Decide on Interview Questions

Your interview questions don’t need to be deep or complicated; after all, your goal is to get an open conversation rolling. You want the interviews to have direction, though, so come up with interesting questions that are relevant to your business and will get the ball rolling.

Provide a Great Space

You want to give your team members a pleasant work environment, so make sure there is enough space and that it is well decorated before their first day. You should also consider natural light, break area, how much noise there is, and the temperature – no one wants to work in a cold, dark room! By providing a comfortable workspace, you increase employee retention.

Keep an Open Mind

Who you hire might not be who you envisioned when you first started the hiring process. Often, business owners have an image in their head of their ideal candidates, but in reality, the person who will perform the best won’t match your exact description. It is also worth considering giving someone with less experience a position, as they can learn and grow alongside your business.

Up Your Leadership Skills

As a business owner with a team, you have more responsibility than you did previously, which means increasing your leadership skills. Some points to focus on include your communication, empathy, listening skills, and influencing ability.
By giving thought to each step, you ensure that you save money, find great talent, and provide your team with a great place to work.