Posts

How Businesses Can Become More Accessible

/in /by

Most businesses are trying to do more to make their environment more accessible for customers and employees alike. There is a degree of pressure upon businesses to use their funding to ensure that everyone has the support and access they need, particularly if they have a mental or physical disability. There are several ways in which businesses can tackle the problem of being inaccessible.

Physical Adjustments

Controversially, there are currently no laws which require businesses to include lifts or ramps- if they currently don’t have employees who need them. However, there are reasonable adjustment laws which state that businesses must commit to making some changes to ensure that disabled employees can work at the business. Reasonable adjustments can include an accessible interview room on the first floor or access to affordable used mobility scooters where necessary. However, businesses should really be proactive about making their office space or shop more accessible for everyone by installing ramps and providing bathrooms for people with disabilities. After all, a more diverse workforce is great for business.

Accessible Support Materials

How many times do you receive a printed presentation at work? When presentations or support materials are printed out and distributed, it’s likely this is done without a second thought. However, the ability to provide support materials in a variety of different formats, such as with large print or written in braille, will ensure that everyone can read them. The same applies to signage around the business, keep it clear and easy to read to ensure that visitors and staff alike can get to where they need to go without difficulty.

Obstruction-Free Spaces

Businesses don’t have to spend a fortune to make their workplace more accessible for everyone; they can simply make sure that all obstructions which could prevent people from moving around the business are removed. Stray wastepaper bins, boxes and plants are common problems that people with disabilities have to navigate around. It’s also worthwhile making your business accommodating towards service animals where possible, particularly if there’s currently a “no dogs” rule implemented. Simple gestures like this can demonstrate that you are a forward-thinking and accommodating business.

Equality Training

Most businesses are proud to offer an equal opportunities environment. However, when it comes to implementing this, many members of staff may be unclear or unconfident about how to best to behave. Employees and employers alike need to be sensitive and informed about disabilities in order to break down these barriers. Providing training which covers how best to help people with limited mobility, or the correct way to interact with service dogs, will provide your staff with the confidence to behave appropriately and make sure that everyone is included and treated equally. The business should also implement people-first and inclusive language, as it is more positive. This simply means that you say “people or person with disabilities”, instead of “disabled person” and you ensure that all training materials and contracts include clauses that refer to people with disabilities too.

The Invisible Human Errors That Nobody Notices

/in , /by

Human error is everywhere and often difficult to avoid without implementing the proper tools. More often than not, human error is the reason number One for the purchase of high-quality tech software solutions, so that a variety of business processes can be automated for best quality. Other entrepreneurs suggest deploying careful recruiting methods to ensure that you get only highly qualified professionals to work with you. However, while it seems that human error is another work for lack of skills and attention, it would be incorrect to assume that there is no other kind of human error. In fact, the workplace is full of invisible mistakes and behaviors that are perpetuated under your very eyes but that you don’t see. They can be damaging to your team, your production and your overall business. It’s time to start the hunt for the invisible human errors that eat away your employees’ health and sanity, day after day.


Do you know what’s going on in your office?

Unhealthy stress management

We get it: Every workplace is a stressful environment, from the impossibly short deadlines to the difficult client. The workload piles up, your staff stays longer hours, and somehow the stressful situation seems to normalize any unhealthy stress management behavior, from heavy drinking to the abuse of hard substances. It may be invisible to the naked eye, but you should pay close attention to people’s habits and natural warmth to detect the early signs of an addictive behavior. More often than not, a drug test can confirm your suspicion. That’s why it’s essential as a manager to monitor workloads and offer stress management classes before it’s too late.

Emotional abuse

Millions of employees of all ages, ethnic and racial backgrounds hate going to work. Why should they like it, when staying at home all day might sound a lot more appealing, you ask. These employees hate the workplace because they’ve fallen victim of emotional bullying, from colleagues, managers or subordinates. The problem with this form of emotional abuse is that it directly attacks a person’s competence, integrity and dignity over an extensive period of time in such a way that it can go unnoticed. The victims live in a state of psychological terror, which can be aggravated by bad-mouthing, isolation, criticism, etc. This destructive attack can lead to depression, anxiety disorder and extended sick leaves. It’s your responsibility to keep your eyes open for any peculiar behavior so that you can offer support to those who need it and help them to stop the abuse.

Air pollution inside the office

So you’ve got a trendy office in town with an air con and a fantastic view of the city? That’s great but how pure and fresh is your air? Fungal spores, chemicals and smoke can be harmful to human health as they create what is called indoor air pollution. If your office has not implemented any air purification solution — from using specialist plants to sophisticated ventilation systems — it’s likely that your team might be suffering from the sick-building syndrome.

In conclusion, it’s vital that companies rethink their health and safety protocols to offer sufficient coverage for several invisible human errors that impact both business growth and personal wellness.

Cut The Costs of Your Business Without Cutting Corners

/in , /by

In business, being able to keep costs as low as possible is key to get the maximum return for your business. But what many businesses get confused with, is the fact that cutting costs doesn’t have to jeopardise jobs or quality in your business or product. If you think honestly about how to resolve the business’ insufficiencies, then it can really make a difference. So here are some good ways to reduce costs at work, without having to reduce quality. Because in the long-run, if quality is reduced, it is going to affect your bottom line after all.

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Reduce Overhead Costs

If you have reduced costs of where you work from, then it can make a big difference. Your office and employees can cost you a lot of money. So could you arrange a rota where half work from home on certain days and then swap on other days? When you need a smaller office space, or don’t need an office at all, it can make a massive difference. You could also look to outsource or always hire remote employees from now on. Those are both ways to cut down costs, but still get the job done to a good quality.

Outsource

Along similar lines, outsourcing is a great way to cut down costs but still get some exceptional work done. The reason being, you get experts in their fields working as freelancers. They will dedicate their time to your project to get it done and then that is it until you might need them again. So it makes things cheaper than having a full-time employee. It also helps to work to timelines, which is helping to still delivery a top quality product or business to your customers and clients. Look at your current tem, though, to see where their existing skills lay. If you have someone that is quite capable to achieve the same task, then it could be cheaper for them to do it. It all depends on what people are already able to do.

Avoid Company Cars

Company cars can be a massive expense for the business, particularly when it come to tax. So if your business involves a lot of driving to see clients, then using your own car and expensing the cost of the fuel can be a cheaper way to go. It can also work out cheaper to lease cars, from somewhere like Flex Fleet, for instance. When you only need cars or trucks for a set amount of time, then it means you only pay for what you use, rather than it taking a chunk of money out of the business.

Talk To Suppliers

If your business involves working closely with suppliers, then make sure that you are doing just that. Your costs are going to affected by their costs. So talk to them regularly about how to improve systems as well as reduce the cost of things. It may be that they need a new piece of equipment to make something quicker and cheaper in the long-term. If so, you could help them towards it, for example. It is certainly worth having that conversation, though.

Business Events: Why You Need To Hold One!

/in /by

Event hosting is, without a doubt, one of the very best ways to promote a business, and yet, few businesses are taking advantage of this simple method of promotion. Companies from all manner of industries, from technology to beauty businesses, are hosting events, and are reaping the rewards from doing so.

A lot of small(er) business owners are under the common misconception that event hosting is something that is made for larger businesses. However, that isn’t necessarily the case – event hosting can be beneficial for businesses of all shapes and sizes.

StrategyDriven Marketing and Sales Article
Photo courtesy of Pixabay

Arranging an event doesn’t require a huge budget, despite what you might have heard, so it’s a fantastic way of promoting your business regardless of its size and your budget. The events that you host don’t have to be overly lavish with hundreds of attendees, speakers, and lots of food and drink, they can be a more modest affair. Instead of hosting an event at your place of business, you can hire a venue, use event equipment rental, and outsource all of the other tasks that come with holding an event. The fact is that to be a success; an event doesn’t have to be expensive.

Now, onto the question of why you should host events in the first place. For a guide to all of the best benefits of event hosting, read on.

Brand exposure 

One of the major benefits of hosting business events is the brand exposure that comes with them. When you hold events, whether they are for other business owners or local people, they offer a fantastic opportunity to gain exposure within the local community. Your company’s name will be associated with the event that you host, promoting your business to a wider audience.

A more targeted audience 

The reason that business events can be such an effective method of increasing your customer base is because you have a more targeted audience to appeal to. The fact is that different event types attract different people, and the chances are that your business event will link to your business in some way, and will attract people with an interest in the industry that you are in. This gives you a more targeted audience to appeal to, and a better chance of boosting your customer base with relevant customers.

Chance to network 

Hosting a business event that appeals to both other business owners and the local community is a great chance to network. The fact is that these kinds of events not only allow you to get to know your customers and potential customers, but also other people within the local community who own and run businesses. You never know, one of these companies could end up being a good match for your business, and you may be able to forge a brand partnership because of it.

The fact is that hosting a business event is a great idea for a whole range of reasons, but especially because, if you take the time to plan it properly, it can be a fantastic way to network with other relevant people within the local community.

The 6 Most Common Mistakes New Online Business Owners Make & How to Avoid Them

/in /by

StrategyDriven Entrepreneurship Article | The 6 Most Common Mistakes New Online Business Owners Make & How to Avoid Them

Growing an online business is as much about learning what we should be doing, as it is about learning what we should not be doing. It is important to have a solid plan in place with a trusty list of your ‘to-do’s which can be satisfyingly ticked off as you go along. However as you move forward with your new business it is also just as important to be aware of the things that you should avoid and the common pitfalls involved in starting an online business. Whilst the obstacles to starting an online business are low, the potential initial mistakes, that can affect the long-term success of a business can be high. Read on for our list of the six most common mistakes that new online business owners make and our tips on how to avoid them.

A Weak Business Plan

It is all very well and good having a fantastic idea but if you don’t have a solid plan of attack then you could be on a backfoot before you’ve even gotten started. Whilst it’s not necessary to have a formal business plan, a plan of sorts is extremely necessary. In order to build an effective business plan you need to be considering the following: Who is is your target market and what do your customers look like? What is their ‘pain point’ and how will your product or service help them with their problem or issue? What are you selling and why would anyone be willing to pay for your service or product over your competitors? What makes your business different and how do you plan to position yourself to stand out alongside your competitors?

Alongside exploring the above questions you will also want to be thinking about the budget that you have available to you and how long that will last. You will want to be submerging yourself in a constant learning curve about how best to market yourself utilizing social media platforms and other avenues that will benefit your business. You will also need to be thinking about the details such as logistics, hiring staff, your accounting and your website content and strategy. You will realise that as your business develops so will your knowledge and understanding of all areas of business. You will essentially be ‘learning on the job’. However having at least a basic plan of the above will help you to avoid coming up against unexpected surprises and bumps within the initial first few months.

Becoming Obsessed with Detail

It is very natural to want everything to be perfect before we launch the fruits of our hard labour. We completely concur and agree that there are many things that need to be in place and fully functional before launch date. However becoming too hung up on the minute details of a new website has delayed many a business from launching and therefore has resulted in months of lost business revenue. You would be surprised how easy it is to fall into the routine of carefully analysing every last detail, tweaking, changing, moving, shifting, then changing it back to how it was in the first place. This process stalls the process of moving your business forward so try to be relaxed with the smaller details and keep modifying and playing with the details, as you go along in order to experiment with what works and what doesn’t.

Being a Bit Too ‘Old School’

Regardless of what generation we are from there is no denying that we are all now living in a digital age. For many of us that have been in business for a while and have different tried and tested ways of promoting and growing businesses it is easy to dismiss elements of modern technology and software as a ‘passing fad’. However there is so much technological support now available that will benefit your business that it is essential to be getting your head around the modern developments that will help you to grow your online company.

Regardless of what type of business you are planning, the bread and butter or the ‘first impression’ of your business, is going to be your website so this is always a good place to start whether you are focused on investing in software to prevent enterprise-level disasters with SEO alerts to ensure that your content is doing your business justice. Or perhaps your problem area is keeping on top of the finances in your business in which case you should be looking into the software and programmes available to support you in that area. There really is a whole world of wealth when it comes to the software, technology, apps and programmes available to you that will help you to grow your business to future and long-term success, so make sure you are taking advantage of it.

Not Focusing on Finances

One of the most common areas where businesses fail is through lack of proper financial planning. Many new online businesses fall foul of running out of money before they get to the point where they are making any and there is no other choice but to abandon the project. Therefore long-term financial projections are essential in order to plan out your time efficiently. Look into how much money you have in order to be able to run your business, how long that money will last whilst also factoring in a contingency budget that will cover you for unexpected costs and expenses along the way. Too often online business owners have to quickly try to pull funds together after realising that their budget is almost gone. By then it is probably already too late. So plan effectively in advance and keep your eye on your finances on a regular basis in order to avoid burning yourself out too quickly.

Lack of Confidence in Product or Undervaluing Your Service

It is very common for businesses in the initial months to want to just get the orders and the business rolling in and commonly that is to the detriment of a solid pricing structure. This is a big mistake however as lowering the price of your products or service is essentially devaluing your product and damaging your business. You should not be creating a business in the first place if you don’t believe in your product, so make sure that you are staying true to the proper pricing of what you are selling in order to build your business in a solid way.

Customer Service Focus as Secondary

As the sales come rolling in, a common mistake is to feel content that success is yours and that your job is done. However major value in your business is how you take care of your customers after their purchases. It is a dangerous mistake to see customer service as an afterthought for your business, as good customer service can be the make or break of any company. Living in the online age makes business easier in a lot of ways but it also makes the world of business pretty cut-throat too. Customers are savvier and more demanding than ever and if they are made to feel unimportant or unhappy, in any way, by a company, you will certainly know about it.

Dealing with customer service as a priority for your business means that you can look after your clients in a way that makes them feel valued and important to your company. That will keep them coming back and loyal to you and your business. Ignored requests, enquiries or complaints can, and very often do, lead to damaging public reviews that not only ensures they are never coming back to you again, but will also work as a huge deterrent to any new potential customers.

A good way to improve your customer support is to incorporate a Messenger chatbot. With SendPupulse you can build one even if you don’t have coding skills and it’s free.

Recognising the above mistakes and taking great strides to avoid them will go a long way in steering your business in the right direction and keeping it on track for long-term success.