Should Your Business Be Thinking About Making Sustainable Choices

StrategyDriven Managing Your Business Article |Sustainability|Should Your Business Be Thinking About Making Sustainable Choices?In business, sustainability is a highly emphasized aspect, particularly in the modern-day world. Governments and the community at large have created a strategic focus on ensuring that businesses become holistically sustainable in their operations and resource utilization. When it comes to business operation, sustainability can be enforced at various strategic points including decision-making, resource utilization, environmental awareness, as well as productivity.

Businesses which emphasize becoming strategically sustainable are more likely to thrive in the competitive market as compared to those which do not. Here are some reasons as to why your business should be thinking of making sustainable choices in the modern-day world and the benefits you stand to enjoy.

Enhanced brand awareness and competitive advantage

With the increased advocacy for businesses to become operationally sustainable, those businesses which have implemented build-in sustainability practices find themselves enjoying enhanced brand awareness and therefore increased competitive advantage. For your business, making a sustainable choice is advantages as you position your business to become one of the key players in the market.

The global consumer market is also well-positioned towards working with businesses which have a keen emphasis on operating sustainably. Whenever you make sustainable choices, you position your business towards becoming one of the popular choices and options for the global consumer base. Sustainable choices, in this regard, significantly enhance your competitive advantage which can then be felt from a financial perspective as you will stand to make more sales.

Better resource utilization

Sustainability in resource utilization for a business is greatly beneficial; both financially as well as in helping you win the trust of customers. Businesses which make sustainable choices in the consumption of their resources such as energy, water, and waste management generally experience a reduced expenditure on essential utilities. In case you are wondering how your business can make and benefit from sustainable choices, then you may contact Commerce Trust for a wide range of possible sustainable decisions. This level of sustainability comes in handy for the business, especially when it comes to cutting on costs that would have otherwise gone into resource acquisition.

Sustainable waste management is also beneficial as the business gets an opportunity to contribute towards the positive development of the environment at large. Businesses which are environmentally-aware stand to benefit much, especially when it comes to winning the trust of potential customers as well as support from governments.

Customer satisfaction and employee retention

If your business is making sustainable choices, then you can be sure it is going to benefit much when it comes to its interaction with customers and employees. On one side, employees normally tend to favor working with employers and businesses or companies which put an emphasis on environmental as well as social programs; both of which are crucial parts of organizational sustainability.

Other sustainable practices in your business that can generally help attract the interest of employees include good waste management practices and resource utilization. Such a workplace environment generally attracts employees who are like-minded in the sharing of the idea of using resources with great accountability. The favorable workplace environment created by making sustainable choices helps reduce, as much as possible, employee turnover rates while increasing employee satisfaction and dedication.

On the other hand, customers and stakeholders find it more suitable to partner with operationally sustainable businesses. The businesses are keen on giving back to society while lowering their operational and consequently boosting their revenues. For your business, making such sustainable choices positions your business towards reaping such benefits.

Compliance to regulations

In business, compliance with regulations is an important aspect. As a business owner, it is your responsibility to put in place the necessary mechanisms that will ensure that your business becomes operationally compliant. The compliance is crucial as it helps your business avoid regulatory grapples that often set in whenever your business is caught on the wrong side of the law. Regulatory measures have, for instance, been put in place by the government targeting ensuring environmental awareness and sustainable resource utilization.

Complying with these regulations gives your business a good standing with regulatory enforcers. Those businesses which are compliant to the law stand to benefit a lot from a market perspective. For instance, shareholders and potential market investors target working with businesses with a good reputation.

Improve business efficiency

Sometimes, the sustainable choices you make in your business have to do with ensuring that your business becomes more efficient. Choices such as the installation of backup power sources such as solar power generally make your business stand a better chance of increasing its efficiency. In most cases, these options and decisions come in handy in helping shape your business’s future. Decisions such as those targeting reducing business operating expenses also help your business to stand a better chance of surviving any market turbulence that can easily shake other businesses.

Helps drive innovation

When thinking about business sustainability, there isn’t a precise blueprint on what a business should do. Deciding to become sustainable as a business, therefore, opens up a new frontier of opportunities for your business to you think of innovative ways of solving the most common challenges. Such a quest for solutions to common business problems is a great platform that ensures that your business can come up with innovative solutions and new ideas that can help your business run competitively well.

Risk reduction

In business, making sustainable choices is a significant opportunity for the business to avert business risks that are commonly associated with its products and services. Sustainable choices such as those which target the improvement of the business’s products and services ensure that the business can sustain competitive forces in the market.

In general, sustainability in business is a crucial ingredient to businesses’ market success. Working towards making sustainable choices in business operations tremendously benefits your business. Making sustainable choices gives your business an opportunity to enjoy prolonged customer and market support which is crucial if your business is to stand a chance to remain competitive. Such benefits can only be reaped if sustainable choices are made and nurtured from the highest levels of management.

Is Your Business As Eco Friendly As It Could Be?

Running your own business can be incredibly tough. When it comes to acting as the leader, all the responsibility is put on you, and sometimes you can doubt your ability to handle it. However, that doesn’t mean it isn’t worth it! There’s no need for you to worry, there’s a lot of advice out there about how to operate best as a self owned business, and how to take your company higher and higher in today’s world.

And if you want to keep on operating for the world of tomorrow, you’re going to have to make sure you’re working with the future in mind. In other words, it’s time to be as eco friendly as possible. But that doesn’t have to be as hard as you might think! Here’s some tips on making sure you’re as operating as energy efficiently as possible.

Change How the Office Works

Changing how the office operates is a lot easier than you might think, and implementing new rules bit by bit is going to allow people to adjust smoothly. So first of all, start buying reusable items to use at your desk, such as pens whose ink can be refilled, and a recycling bin underneath every station to make sure the waste is thrown away in the right place.

At the same time, try to send everything digitally, and only print when it’s absolutely necessary for someone to have a hard copy of a record. You can keep all of your own records on the cloud on a secure server, and thus it’s going to be rare you’ll actually need to use the printer. Cut down on both wasted paper and the couple hundred dollars you can lose on ink each month.

Make Use of Your Waste

Depending on the kind of business you’re running, you’re going to have different waste products by the end of the working week. But if you’re in the agriculture or hospitality sector, there’s a lot of waste you can reuse to help fire up your machinery if you have the right tools to do so. And as a small business, you have a better chance of implementing these energy saving techniques than the bigger companies out there.

If you’ve got both a lot of waste stuck at the bottom of the trash by the end of the day, and manufacturing or cooking equipment in the kitchen, it’s time to invest in a Briquette press. You can easily break down everything you throw away at the end of the day and then make it into a recyclable energy source when you’ve got the machine to do so, and it’s a lot more cost effective than tipping everything into a skip at the end of the day.

Your business can become a lot more eco friendly when you look into the different ways to optimize your operations. Don’t worry, these kinds of investments always pay off, and make your carbon footprint a lot smaller at the same time. Change today.

How to Create a Greener Business

Becoming an environmentally-friendly business cannot only help to preserve the planet, but it can also improve your brand’s image and increase sales. If you want to develop eco-friendly practices across your organization, find out how to create a greener business.

Utilize Solar Energy

Do you want to reduce your energy bills without compromising on your electricity usage? If so, you should utilize the power of solar energy. You might be surprised to learn that one hour of sunlight can meet the world’s energy needs for a whole year. So, it is therefore an environmentally-friendly way to power your operations whilst reducing your overheads.


Modern technologies no longer tie businesses to offices. Video conferencing, cloud computing and email has made it easier than ever for professionals to communicate and collaborate, so you can create and run your business from the comfort of your home. You can also outsource affordable talent from across the world to help run your growing business. So, try telecommuting to reduce traffic, your carbon footprint, waste and energy consumption.

Green Procurement

Green procurement is easily one of the most effective ways to make your business eco-friendly. You simply must source both goods and services that are both produced and supplied sustainably. Always try to buy from local suppliers to reduce your carbon footprint.

Always ensure suppliers embark with sustainable manufacturing processes, and that their products and materials do not feature any ozone depleting or toxic substances. Also, ask a supplier if their products are made from recyclable or renewable materials.

Decrease Water Usage

North America has experienced some of its driest years on record recently. It is therefore important to prevent both climate change and drought conditions by decreasing water usage across a business. You can do so by fixing dripping taps or plumbing leaks, and you can hire a plumber to install both low-flow faucets aerators and low-flow toilets in every washroom.

Electronic Recycling

Unfortunately, the US alone is responsible for two million tons of e-waste every year. Items that are not recycled will make their way to landfills or will be incinerated or illegally exported to developing countries, which will each have a negative impact on our planet.

Businesses therefore have a morale responsibility to recycle their electronic devices. Most technology manufacturers, such as HP and Dell, have introduced technology recycling programs to make it easier for individuals and companies to dispose of their gadgets. You may also be able to donate computers, monitors, smartphones or tablets to charities or schools across the local area.

Cloud Computing


Cloud computing makes it easy for businesses to store important documents, collaborate online and gain instant access to important files. As a result, it can reduce the need for travel or the printing of hard documents. So, you can reduce paper waste and improve your carbon footprint. Utilize cloud computing software today, such as Dropbox, Office 365 or Google Drive.

Have you got any top tips for becoming a greener company? Share your advice by posting a comment.

A Quick Guide To The Marketing Benefits Of A Greener Business

A Quick Guide To The Marketing Benefits Of A Greener Business
Photo courtesy of Gui Seiz

There are plenty of reasons why businesses all over the world are becoming more eco-friendly. It’s a money-saver, for a start. All those high electricity bills, waste paper – it all costs you far less when you try and limit the use. But, one of the most overlooked benefits of running a greener business is that it is great for your marketing efforts. In this brief guide, I’m going to outline some of the reasons why.

It’s an instant profile changer

You hear a lot about ‘values’ in business these days. And, let’s be honest, most of them are nonsense. But with a greener outlook, you have something to shout about. Embracing a more eco-friendly approach with your company places you in an area that is more interesting for more people. And, it works on a local and national scale. Journalists will be more likely to pick up on your story, and, in essence, it gives you a much wider field to play on.

You make up your customer’s minds for them

We’ve spoken before of one particular problem that many businesses face when trying to build their customer base. It’s all about what makes buyers choose one product over another. Some people will buy only when they are at that stage of the sales cycle. Others will prefer a color or a brand name. And, most importantly for this article, some will buy for ethical reasons. People actively look for companies that embrace a green outlook. Nobody actively seeks out a business that damages the environment. So, it’s a no-brainer: pursuing eco-friendly values will make you more appealing to a large part of the market.

It’s trackable

One of the oldest marketing techniques in the book is sending out literature or greetings cards at certain times of the year. You can track these – to an extent. But, in most cases, you never know whether those flyers and leaflets end up in the trash or whether you get a direct response. It’s also a tremendous waste of paper and printing, especially for unsuccessful campaigns. However, try those marketing methods online and it’s a different story. Whether it’s holiday ecards for business customers or special offer emails to customers, you can track it all. You can see who opens them, who responds, and you can get a better grasp of what works – and what doesn’t.

You get access to your local community

With the web being all encompassing for marketer’s minds these days, it’s easy to forget what your local community can do for your business. It’s a strong market that can give you a backbone for growth, and local firms from different industries often work with one another. If you embrace a greener strategy, it’s something you can champion at a local level. That gives you access to all the other businesses in your area that are doing similar things and puts you on a pedestal of sorts.

So, there you have it: some simple ways that show going green can give your marketing a boost. Let me know if you have any ideas on how you can change things for your company and I’ll get right back to you. See you again!