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Should Your Business Be Thinking About Making Sustainable Choices?

StrategyDriven Managing Your Business Article |Sustainability|Should Your Business Be Thinking About Making Sustainable Choices?You can feel the wind of change in business and you only have to witness the growing numbers of CEO’s who are pledging their support for climate change and promising action to realize that sustainability is topic that is very much on-trend.

With that in mind the question is should your business be embracing the idea of making sustainable choices and what strategies should you be considering to make a difference?

There are so many options when it comes to the subject of sustainability and that extends to finance too, so when you contact Commerce Trust, for instance, they can tell you all about sustainable investments.

It is hard to argue against the view that sustainable initiatives are not just good for the planet but they are good for business as well. Here are some pointers on how to make sustainability an integral part of your business.

Making sustainability the new normal

A good starting point would be to work on ways of incorporating sustainability into your company culture and making it something that everyone in the business is greatly aware of and committed to.

Some of the major corporations around the world are already investing in environmental stewardship initiatives and many of these organizations have subsequently managed to take actions that go above and beyond the basic requirements laid out by governments.

Whether it is sourcing a reliable form of green energy to power your production line or seeking out suppliers with similar green credentials, it is clear that embracing a culture of sustainability within your business is going to be good for the planet and promotes your company as one that cares about what their customers and suppliers think about them.

Start with some easy changes

When you start to embrace sustainability it can soon become obvious that there are so many practices that you can adopt, some that you can implement immediately and others that might take a little longer before you feel the benefit.

One of your first tasks could be to make some basic changes to the way you do things in your office and figure out some initiatives that help you achieve the goal of achieving a good level of sustainability.

A simple but effective action would be to change your old light bulbs in your building and replace them with some LED alternatives.

This move is a real no-brainer as LED’s use less energy than a halogen or incandescent bulb and their lifespan is expected to be in the region of 25% longer than halogen or incandescent options.

You will pay more for a LED bulb but it lasts a lot longer than its counterparts and the amount of energy they use is substantially less than an old-fashioned bulb, meaning some noticeable cost savings are eminently deliverable.

Ditch the plastic bottles

Thankfully, there is greater awareness than ever before about the damage that plastic is doing to our planet and millions of tons of plastic waste are generated each and every year around the globe.

A simple solution that will boost your business’s green credentials would be to encourage a ban on plastic water bottles in your office and install a water filtration system that will help keep everyone hydrated without the waste associated with discarded plastic bottles.

Your supply partners should be a reflection of your own sustainability credentials

If you choose your supply partners with care and ask lots of searching sustainability questions when appointing a new supplier this should ensure that you develop a relationship with like-minded organizations.

Some major companies won’t even use certain suppliers if their green credentials are not up to standard and you can follow suit by using companies who use energy efficient vehicles and seem to be constantly working hard to find ways to reduce their carbon footprint.

Become a recycle champion

There are already tons of waste being sent to landfill sites every week and there is bound to be a percentage of that waste that could be recycled and reused rather than being buried under the surface.

Encourage everyone in your business to adopt a culture of recycle and reuse, which means thinking carefully about what is being put into the trash bin.

As well as recycling what you can of your own waste you can also do your bit for the planet by committing to using recycled paper products and buying recycled ink that has already been around the block rather than end up in a landfill.

Keeping it clean

You will quickly discover that turning green often involves making a number of small incremental changes to the way you do things that all add up over time to make a big difference.

With that in mind, simple suggestions such as switching to some green cleaning products that tick all the right environmental boxes will create a more eco-friendly culture. Using these items will keep your work environment sparkling and clean without harming the planet and is just one example of a sustainable choice.

Sustainable development simply cannot be achieved alone by an individual or some smaller businesses. It is a matter of collective responsibility, but that is not to say that you can’t lead the way in encouraging others to come around to your way of thinking.

Gain a competitive edge

There is nothing wrong with wanting something to show for your efforts of keeping everything in your business as green as possible and when you boost your green credentials it can give your company a competitive edge.

If customers and suppliers know you are championing the the cause for making sustainable choices you could find that customers with similar ideals are more likely to give their business to you rather than to a rival who doesn’t seem to have the same set of impressive green credentials.

The argument seems clear. If you develop a company culture which is centered around making sustainable choices there is a fair chance that you will be rewarded with a better bottom line performance as well as enjoying a clearer conscience that you are doing your bit for the planet.

Is Your Business As Eco Friendly As It Could Be?

Running your own business can be incredibly tough. When it comes to acting as the leader, all the responsibility is put on you, and sometimes you can doubt your ability to handle it. However, that doesn’t mean it isn’t worth it! There’s no need for you to worry, there’s a lot of advice out there about how to operate best as a self owned business, and how to take your company higher and higher in today’s world.

And if you want to keep on operating for the world of tomorrow, you’re going to have to make sure you’re working with the future in mind. In other words, it’s time to be as eco friendly as possible. But that doesn’t have to be as hard as you might think! Here’s some tips on making sure you’re as operating as energy efficiently as possible.

Change How the Office Works

Changing how the office operates is a lot easier than you might think, and implementing new rules bit by bit is going to allow people to adjust smoothly. So first of all, start buying reusable items to use at your desk, such as pens whose ink can be refilled, and a recycling bin underneath every station to make sure the waste is thrown away in the right place.

At the same time, try to send everything digitally, and only print when it’s absolutely necessary for someone to have a hard copy of a record. You can keep all of your own records on the cloud on a secure server, and thus it’s going to be rare you’ll actually need to use the printer. Cut down on both wasted paper and the couple hundred dollars you can lose on ink each month.

Make Use of Your Waste

Depending on the kind of business you’re running, you’re going to have different waste products by the end of the working week. But if you’re in the agriculture or hospitality sector, there’s a lot of waste you can reuse to help fire up your machinery if you have the right tools to do so. And as a small business, you have a better chance of implementing these energy saving techniques than the bigger companies out there.

If you’ve got both a lot of waste stuck at the bottom of the trash by the end of the day, and manufacturing or cooking equipment in the kitchen, it’s time to invest in a Briquette press. You can easily break down everything you throw away at the end of the day and then make it into a recyclable energy source when you’ve got the machine to do so, and it’s a lot more cost effective than tipping everything into a skip at the end of the day.

Your business can become a lot more eco friendly when you look into the different ways to optimize your operations. Don’t worry, these kinds of investments always pay off, and make your carbon footprint a lot smaller at the same time. Change today.

How to Create a Greener Business


Becoming an environmentally-friendly business cannot only help to preserve the planet, but it can also improve your brand’s image and increase sales. If you want to develop eco-friendly practices across your organization, find out how to create a greener business.

Utilize Solar Energy

Do you want to reduce your energy bills without compromising on your electricity usage? If so, you should utilize the power of solar energy. You might be surprised to learn that one hour of sunlight can meet the world’s energy needs for a whole year. So, it is therefore an environmentally-friendly way to power your operations whilst reducing your overheads.

Telecommuting

Modern technologies no longer tie businesses to offices. Video conferencing, cloud computing and email has made it easier than ever for professionals to communicate and collaborate, so you can create and run your business from the comfort of your home. You can also outsource affordable talent from across the world to help run your growing business. So, try telecommuting to reduce traffic, your carbon footprint, waste and energy consumption.

Green Procurement

Green procurement is easily one of the most effective ways to make your business eco-friendly. You simply must source both goods and services that are both produced and supplied sustainably. Always try to buy from local suppliers to reduce your carbon footprint.

Always ensure suppliers embark with sustainable manufacturing processes, and that their products and materials do not feature any ozone depleting or toxic substances. Also, ask a supplier if their products are made from recyclable or renewable materials.

Decrease Water Usage

North America has experienced some of its driest years on record recently. It is therefore important to prevent both climate change and drought conditions by decreasing water usage across a business. You can do so by fixing dripping taps or plumbing leaks, and you can hire a plumber to install both low-flow faucets aerators and low-flow toilets in every washroom.

Electronic Recycling

Unfortunately, the US alone is responsible for two million tons of e-waste every year. Items that are not recycled will make their way to landfills or will be incinerated or illegally exported to developing countries, which will each have a negative impact on our planet.

Businesses therefore have a morale responsibility to recycle their electronic devices. Most technology manufacturers, such as HP and Dell, have introduced technology recycling programs to make it easier for individuals and companies to dispose of their gadgets. You may also be able to donate computers, monitors, smartphones or tablets to charities or schools across the local area.

Cloud Computing

 

Cloud computing makes it easy for businesses to store important documents, collaborate online and gain instant access to important files. As a result, it can reduce the need for travel or the printing of hard documents. So, you can reduce paper waste and improve your carbon footprint. Utilize cloud computing software today, such as Dropbox, Office 365 or Google Drive.

Have you got any top tips for becoming a greener company? Share your advice by posting a comment.

A Quick Guide To The Marketing Benefits Of A Greener Business

A Quick Guide To The Marketing Benefits Of A Greener Business
Photo courtesy of Gui Seiz

There are plenty of reasons why businesses all over the world are becoming more eco-friendly. It’s a money-saver, for a start. All those high electricity bills, waste paper – it all costs you far less when you try and limit the use. But, one of the most overlooked benefits of running a greener business is that it is great for your marketing efforts. In this brief guide, I’m going to outline some of the reasons why.

It’s an instant profile changer

You hear a lot about ‘values’ in business these days. And, let’s be honest, most of them are nonsense. But with a greener outlook, you have something to shout about. Embracing a more eco-friendly approach with your company places you in an area that is more interesting for more people. And, it works on a local and national scale. Journalists will be more likely to pick up on your story, and, in essence, it gives you a much wider field to play on.

You make up your customer’s minds for them

We’ve spoken before of one particular problem that many businesses face when trying to build their customer base. It’s all about what makes buyers choose one product over another. Some people will buy only when they are at that stage of the sales cycle. Others will prefer a color or a brand name. And, most importantly for this article, some will buy for ethical reasons. People actively look for companies that embrace a green outlook. Nobody actively seeks out a business that damages the environment. So, it’s a no-brainer: pursuing eco-friendly values will make you more appealing to a large part of the market.

It’s trackable

One of the oldest marketing techniques in the book is sending out literature or greetings cards at certain times of the year. You can track these – to an extent. But, in most cases, you never know whether those flyers and leaflets end up in the trash or whether you get a direct response. It’s also a tremendous waste of paper and printing, especially for unsuccessful campaigns. However, try those marketing methods online and it’s a different story. Whether it’s holiday ecards for business customers or special offer emails to customers, you can track it all. You can see who opens them, who responds, and you can get a better grasp of what works – and what doesn’t.

You get access to your local community

With the web being all encompassing for marketer’s minds these days, it’s easy to forget what your local community can do for your business. It’s a strong market that can give you a backbone for growth, and local firms from different industries often work with one another. If you embrace a greener strategy, it’s something you can champion at a local level. That gives you access to all the other businesses in your area that are doing similar things and puts you on a pedestal of sorts.

So, there you have it: some simple ways that show going green can give your marketing a boost. Let me know if you have any ideas on how you can change things for your company and I’ll get right back to you. See you again!