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Top 6 Ways to Attract More Patients to Your Medical Practice

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StrategyDriven Marketing and Sales Article |Attract More Patients to Medical Practice|Top 6 Ways to Attract More Patients to Your Medical PracticePrivate practice owners often overlook the importance of a continuous flow of new patients. With so many other responsibilities to focus on and often full caseloads, it’s natural to put patient acquisition on the back burner.

However, things can change in an instant. Patient acquisition should always be happening in the background to prevent gaps and the feast-or-famine mentality.

Here are six ways to attract more patients to your medical practice.

Invest in SEO

Search engine optimization (SEO) is the creation of content through the lens of search engine crawlers. When planning for medical SEO, it’s all about proactively answering questions and providing information for your patient demographic.

Before you can start researching keywords and competing with other practices, you must first understand your demographics. Take some time to analyze and clarify who your patients are and what they need to know. Consider their emotional state when looking at your offerings— someone searching for a cosmetic procedure may have a different mindset than someone treating an injury.

Once you have a better patient avatar, work with an SEO specialist to conduct keyword research and create a content plan.

Optimize Your Website

SEO is a major aspect of driving traffic to your website— but what the visitor does while there depends on several other factors.

Your website should be clear and easy to navigate. The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information.

Websites with disorganized navigation or a lack of action buttons are examples of friction. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t.

Be Active on Social Media

Creating relevant social media content is another powerful way to connect with new patients. This visual medium provides an opportunity to share copious amounts of information in a short period of time. Create a strategy that reflects your patient demographic’s needs and interests.

Video social media marketing offers incredible potential for medical practitioners. Creating react videos to medical claims can help you establish yourself as an expert without creating content from scratch. Video content is also highly repurposable — TikToks can become Instagram Reels and YouTube Shorts. Transcriptions from long videos can become SEO-friendly blog posts for your website.

Source: https://www.pexels.com/photo/a-woman-wearing-a-face-mask-getting-a-checkup-6285396/


Invest in Your Community

While digital marketing is the primary focus for many modern medical practices, there’s something to be said for connecting locally.

Getting involved in your community and giving back will promote word-of-mouth marketing. It’s also an opportunity to make connections and build a rapport with potential patients who require a personal touch.

Hosting community clinics is another effective strategy for acquiring new patients. Free sessions and seminars about relevant issues your patients face and partnerships with adajcent practices and organizations will help you extend your reach.

Create a Patient Feedback System

Traditional review and feedback systems are reactive rather than proactive. This means practice owners rarely capture valuable information they can use to shape their services.

Implement a proactive patient feedback system that asks patients for feedback at various points in the process, from booking an appointment to the overall experience. Incorporate a review request asking happy patients to share their feedback on Google.

Prioritize Your People

Finally, investing in your existing patients and team is essential for attracting new patients. Your people are your best form of marketing. The happier they are, the more likely they are to send new patients (or incredible employees) your way.

Create a safe workplace culture that empowers people to find a work-life balance, invests in continuous training, and makes people feel comfortable sharing their ideas and challenges.

Use these six strategies to create a sustainable patient acquisition plan, working with a marketing expert as needed.

What To Do When You’re Considering A Career Change

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StrategyDriven Professional Development Article |Career Change|What To Do When You're Considering A Career ChangeThere are many reasons why you may be thinking about a new career. It might be that you’re unhappy at your current job or maybe you’re a stay-at-home mom looking to reenter the workforce.

No matter the reason, you’ll want to prepare for this transition since it’s a big one. Here’s what to do when you’re considering a career change so that you can give yourself the best chance at finding a rewarding path that will be long-lasting. The more work and effort you put in now the better chance you have at finding success in your professional life long-term.

Update Your Resume

It’s a good idea to start by updating your resume when you’re considering a career change. This way you’ll be prepared to share it and give it to different people or companies who may be interested in your skills. It’s important that you keep it updated so that you can give it to recruiters and so that you have a solid understanding of your accomplishments. Not only that but it allows you to act fast on any new opportunities that might come your way quickly.


Research Options

If you’re considering a career change then you must have a plan for where you’re heading and what you want to do with your life. It’s a good time to decide if you want to change industries as well. Research all your different options and look into anything from being your own boss through business opportunities with estate sales to going back to school to working for a large corporation that is hiring. You should gather as much information as you can on the career paths that interest you the most so you can start narrowing it down and begin to move forward in a direction that will best suit you.

Get in Touch with Your Network

Now is also a good time to get in touch with your network and build it up and reconnect with old contacts face-to-face. When you’re considering a career change, you should be ready to use these people to help you get your foot in the door or tell you about new opportunities. Use your network as you try to navigate your situation and figure out what you want to do next. You never know who could be of assistance to you so continue to keep the conversations going as you explore your options. It might also be a good time to identify a mentor who can offer guidance during this uncertain time.

Identify Your Strengths & Develop New Skills

If you want to give yourself the best chance at finding a new job and a different career path then you need to be marketable and an attractive candidate. You can ensure this holds true by identifying and knowing your strengths and developing your skills in areas where you may be falling short. It may require that you take online courses or that you go back to school so be ready to invest in yourself as you prepare for a career change.

Advice For Starting A Warehouse Operation

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StrategyDriven Tactical Execution Article |Warehouse Operation|Advice For Starting A Warehouse OperationStarting a warehouse operation? These days, warehouses are incredibly important at a time when the movement of goods is such an integral part of business and life. This means that there is the potential for high levels of success and there are many different types of businesses that you can prove your services for, but you will also find that warehouse operations can be complex and hard to get up and running. The information in this post will be useful for anyone that is thinking about setting up a warehouse business and will hopefully allow you to hit the ground running.

Write A Detailed Business Plan

Much like starting any new business, you will want to start with a strong business plan. You need to decide on the type of warehouse business you want to operate and the kind of clients that you will have, and then conduct market research to inform your business plan. This business plan will then give you a point of reference and help you to steer the ship in the right direction. Additionally, a business plan will be helpful when it comes to securing funding.

Obtain Sufficient Funding

Following this, you do not want to start your business until you have sufficient funding. New businesses often fold before they have had the opportunity to succeed because they run into money troubles, so you need to calculate your startup and ongoing costs and then find a way to secure this amount. This could include savings, loans from loved ones, bank loans, investors and/or crowdfunding.


Hire Your Equipment

Equipment costs can be high when it comes to warehouse operations. One smart option is to hire your equipment, which helps to keep costs down and allows you to upgrade as and when required. Forklift hire is a good example of this as you can rent the very best forklifts in the industry for as long as you need. This will give you flexibility while ensuring that your team always has access to the best and latest equipment. Be sure to hire forklifts from specialists so that you can get the best forklifts as well as expert advice.

Choose Your Space Carefully

Another key decision when starting a warehouse business is the location of your warehouse. It will need to be a large enough space to comfortably and safely house your operation, but it must also be somewhere with strong transport links, enough space for parking and access to a large talent pool.

Recruit Hardworking Staff

When it comes to recruiting staff to your business, you want to prioritize work ethic and attitude. You can always use training to bring people up to speed if they lack experience, but work ethic and attitude are things that cannot be taught. Additionally, it can be challenging to attract experienced warehouse staff to a new startup business, so you will find it easier to fill positions based on work ethic.

If you are planning on starting a warehouse business, then these tips should come in handy and help you to hit the ground running.

Getting A New Product Out To Market

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StrategyDriven Marketing and Sales Article |Product to Market|Getting A New Product Out To MarketOne of the things that pretty much every business will have to do is to create a product and then sell it. When you are looking at doing this for the first time, however, there are a lot of things that you are going to have to bear in mind, and it can be quite challenging to make sure that you get it right. The fact is, however, that creating a product and selling it well is always going to be a major part of ensuring that your business succeeds, so knowing more about this is going to be really helpful.

In this post, we are going to discuss every major step on the journey of getting a new product out there into the world. As long as you are aware of all of the following essentials, you should be in a much better position to succeed and you’ll find that your product is going to be a lot more successful as well, along with your business as a whole.

Ideation

The first step is obviously going to be just coming up with the idea for the product, so that you can then begin to develop some ideas around what that product should be and how it is going to get to the marketplace in the best way possible. Ideation is the word that is often given to this process, and it’s something that you are going to want to put your all into if you are going to find success with this. Of course, there are a few things that you might need to bear in mind along the way to make sure that this part of the process goes to plan.

First of all, it’s important that you are working within a niche, but allowing yourself to have some creativity within that. If you can do it this way, that is going to be the right kind of balance between having a product that makes sense and works and not, and that is clearly a really important thing to bear in mind here. You should also make sure that you are allowing for as many free-flowing ideas as you can if you want to have a chance of your product being successful.

At some point, of course, you are going to need to draw it in a little, and start to decide on what you are actually going to do. The main thing is that you and your teams can be really excited about the prospect of the product, whatever it might be, and that you are happy to ensure that you are going to work with it in the long term. If you can get to that place, this is really all that matters, and a great sign that you are generally going to get a lot out of the whole process and situation.

So work on the ideation as best as you can in order to ensure that your business has the best chance of success.

Research

Alongside this but also before and after it, you are going to need to think about market research. This is one of those areas that we all know is important, but not all of us are aware of exactly why or what the best way to approach it might be. A good decent amount of research is always going to be important if you are keen to make sure that you are improving your product, and it will help to give you plenty of ideas of the best way to proceed. Good research can be the difference between success and failure here.

There are a few major aims that you might hope to achieve when it comes to doing this. For one thing, you might find that you are going to be able to figure out what people think about your product idea, which is obviously really centrally important to the whole project, and the kind of thing that you are definitely going to want to be aware of. Through research you can also discover ideas for improvements, what kinds of problems people are hoping to be solved, and so much else. You can probably see why it’s so important that you have a decent and rigorous approach to your research procedure.

The main thing to remember during research phases is to try and get to the bottom of whatever you are trying to find out as objectively as possible. In other words, don’t just court the information that you want to hear, but make sure that you are actually getting the truth out of people. This is going to serve you so much more effectively, and you will be really glad that you took this approach above all else. Then you are going to be a lot more likely to have a product that works for you and your customers.


Prototype

After you have done all that, you are going to be in a position to start thinking about your prototype, and that is something that you will absolutely need to do in the right way if you are going to ensure that you are getting as much out of it as possible. A prototype should be as close to the real thing as possible, and it should be the kind of thing where you are going to feel as if it is the finished product itself. Of course, the main point of it however is that it shows you what might go wrong with the product, so that you can fix that before actually putting it in customers’ hands.

When you have your prototype, and you are putting it into testing, it’s vital that you test it rigorously as best as you can. That’s going to help you a great deal when it comes to ensuring that you are having the best chance of success with your product, and it’s the only way you are going to keep the customer well and truly happy. So that is something that you should definitely always be aware of here.

Bear in mind too that you might well need to have more than one prototype version before you get anywhere near being able to put the product on the market. So you should know that the process can be long and hard and take a long time. As long as you are prepared for that, however, you are more likely to succeed with it, so that’s something that you can bear in mind here.

Finished Product

Finally after all that, you are going to have the finished product on your hands. Now it is time to start thinking about how you are going to get it out into the world. This is a really exciting place to be, and you are going to want to think about the best way to do it for yourself and your business, as well as your customers themselves too. A big part of all this is the packaging and shipping of the product, which can be an entry logistical nightmare in itself.

The easiest approach to take to that is to get some outside help with it. Some of the best packing and shipping franchise opportunities are going to be a huge help for getting your product out there into the world in the right way, so that is something that you should definitely think about, and which will help you a great deal. It’s also likely that you are going to sell more items, because you are simply putting it into more hands, and that’s obviously a major part of all this too.

The logistics behind this are important to get right, and you might find that they take some fine tuning over time. But as long as you work at it, it’s going to mean you are more likely to find success with your product.

Marketing

Of course, the main thing that will dictate how many people buy your product at first is the marketing that you put towards it, and this is something that you are going to want to think about for sure if you are keen to make it work as well as you would hope. The better the marketing is, the more likely it is that people are going to actually buy your product, and you’ll find that you are going to struggle to sell them if you don’t do this at all.

The way you market is important, and you’ll need to consider branding along with so many other things. All in all, it’s vital that you are going to have some kind of process for figuring out your marketing. As long as you do that, you are going to find success with it a lot more easily, and you’ll be able to get your product out to market in the best possible way.

All in all, that is the way to find success if you are producing a new product for people to buy and see.

How to Create a Database in Smart Sheets for Your Business

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StrategyDriven Managing Your Business Article | How to Create a Database in Smart Sheets for Your Business

“What is a database” might be your first question after reading the heading. So, to clear 0this query, a database is defined as “a structured set of data held in a computer, especially one that is accessible in various ways,” says Google. However, a database in smart sheets means a set of data that is easily accessible through multiple paths. It is held in a single central source that can be shared online with others at their required level of access. Smart sheets provide a platform for businesses and employees to connect on a no-code system, meaning that everyone with access can design the solutions they need. Furthermore, smart sheet platforms are supported by IT security.

In short, it is a medium to conveniently share your structured data with your team online without a common server or computer. This can benefit your business by keeping everything organized and rightly shared with everyone without a hassle. Smart sheets are used by several Fortune 100 businesses to produce efficient results by integrating collaboration, processes, and data management on a single, secure network.

Businesses have multiple smart sheet options available online that are convenient and have all the above-mentioned modules and features. For example, NocoDB is a medium of a smart sheet that can convert any Structured Query Language (SQL) database into an online smart sheet database. It helps to connect any structured and organized data sources to a globally convenient and accessible smart spreadsheet form. This allows the users to carry on their business data management without any prior professional computer experience like coding etc. It is said to be a great alternative to Airtable. NocoDB is an open-source online database medium that helps create smart sheets, unlike Airtable.

But the real question is, “how do you create a database in smart sheets for your business?” Below shared are a few crucial steps to create your database in smart sheets.

  • Set up the sheet as the main source of all business data.
  • Form a specific module as per your business requirements. This will help you add data to your master sheet.
  • By setting the smart sheet module next, you can enable automation to send reminders or requests timely as directed by you.
  • Next, the smart sheet logical module helps you sort automation for mathematical values.
  • The smart sheet look-up function helps you split your master sheet into many more sheets according to different niches, departments, etc.
  • The smart sheet summary and dashboard modules help you to show the summary of your business’ database on the dashboard.
  • You are now ready to put your smart sheet live.

The steps are easy and simple to understand. However, it is important to keep some things in mind before creating a database for business use. These things are as mentioned below:

1. The Type of Content

What kind of data do you need your database to hold (numbers, values, written content, resources, multimedia, etc.)? Make sure you choose an option that helps you decide on the right file types (documents, images, music, photos, etc.) and with a template that makes it simple to access your selected types of data.

2. Amount of Content

You need to know the amount of data that you have so that you can know your file sizes to choose an option that fulfills your storage requirement. Data availability majorly depends upon the version of smart sheets that you are using.

3. Audience

It is important to know who is going to access your smart sheet. The internal team, board of directors, human resources team, etc., will have shared access to it. This will affect the template, organization, tone, and usability considerations.

4. Access

What is the number of people that will need access to the database (consider viewers, editors, and administrators)? You also need to know whether you, as the operator, will have to customize the access settings for each sector or team.


5. Security

It is very important to have security precautions, and for that, you will have to decide if your database contains private or sensitive information. In case of either, you need to choose the option that has the necessary infrastructure to prevent security breaks. Common data encryption techniques are SSL (Secure Sockets Layer) or TLS (Transport Layer Security). You can tell whether a website is data encrypted if the URL is preceded by HTTPS (the S stands for secure).

6. Time Period

It is important to decide the time period that you are storing your data for. How often will it need an update or refresh? This will ensure that the system stays up-to-date and the data is relevant to the current situation of the company.

Benefits of Using Smart Online Database

  • You can manage your inventory, quantity, and quality through your online database. You can keep an accurate, punctual, and timely record of every single item available or short. This will reduce the opportunity cost that holding too much inventory incurs.
  • You can also create a database of all the employee’s personal information and professional graphs like their contact information, history, performance, growth, and other notes that the human resources may utilize to maintain active information about each employee.
  • A database can also be used to assign work and projects to employees so that it can be on track and easily accessible by each employee. In short, it is an easy way to manage resources.

Conclusion

This article clearly highlights that database smart sheets are an efficient tool that is relatively simple to use and allows you to keep track of all team projects and tasks. This software simplifies resource allocation and management and also helps improve the accuracy of project structuring. It has exclusive tools for businesses like tracking software, budgeting, forecasting, dynamic reporting, and so much more to make your business management easier. Online database smart sheets are a vital component for your business as it helps you respond to market opportunities fast, help to build strategies under one platform for potential growth, track progress, and all the other features and options that are specially offered for businesses.