Free Advertising: Does It Exist & How To Do It

StrategyDriven Online Marketing and Website Development Article |Free Advertising|Free Advertising: Does It Exist & How To Do ItIf something is free, that means you haven’t paid for it. So, are there ways to advertise your business without spending a penny? Technically, there are. However, there are also ways to achieve ‘free’ advertising in another sense.

You see, advertising usually works as such: you pay to get your adverts placed somewhere – this can be online, on TV, in a newspaper, on a billboard, etc. There is another type of free advertising where you do spend some money, but the actual advertising of your business is done for free. Effectively, this is done by using your customers to advertise your business for you.

With that in mind, here are some ways to take advantage of free advertising:

Social media comments

Social media replies and comments are easy ways to advertise your business. All you have to do is pick viral tweets or celebrity/influencer accounts and comment on their posts. Comment normal things – don’t actively advertise your business or post links! It’s completely free to do, and you have a huge chance of multiple users clicking your name when they see you’re a brand. As a result, this might drive traffic to your site.

Who knows, you may even get lucky and see one of the influencers contact you asking for free stuff. So, you can start influencer marketing as well!

Social media giveaways

Another tactic that takes advantage of the power of social media. This is one of those things that you do spend money on, but the advertising is free. Host a giveaway on social media where you give free products or money to one person. As part of the giveaway, everyone has to share the post, add it to their story, like it, follow you, and tag a friend.

Simple requirements, but it means that your post is getting shared around loads. Thus, it’s free exposure and advertising for your brand. A small upfront cost leads to excellent advertising benefits.

Free gifts

Handing out free gifts to consumers and customers will also help you advertise for free. Give people things like custom stickers, bags, coffee cups, lanyards, etc. All of these products are branded, meaning your customers will literally be walking advertisements for you.

Make the free gifts as functional as possible to encourage your customers to use them. They’ll go about their daily life advertising your business to everyone that sees them. It is such a smart and effective way of spreading brand awareness as far as the eye can see.

There you have it; free advertising does exist and it is really effective. You can see from the final two ideas how the act of advertising your business is free. You spend money on the giveaway or the free gifts, but after that the advertising and promotion you receive come with no costs at all. Ideas like these are really helpful for emerging businesses with small marketing budgets. You can’t afford to keep paying for online ads or massive TV adverts. So, you need to think of sneaky ways to expose your business for free.

How To Drive Your Customer Engagement Within Your Company

StrategyDriven Customer Relationship Management Article |Customer Engagement|How To Drive Your Customer Engagement Within Your CompanyCustomer engagement has always been important in the business world. Not only is it a tool to drive sales, but it can also help to put your brand on the map. However, while it used to be important from a brand perspective, changing consumer trends indicate that it’s now vital for the customer, too. For example, ‘nearly two-thirds (64%) of consumers want brands to connect with them’. Furthemore, consumers are more likely to support a brand they feel engaged and connected with, as it feels a little more personal than supporting a ‘faceless’ brand.

With that in mind, here are some simple ways in which you can drive customer engagement within your company.

Communicate openly.

Communication is pivotal to the development of any relationship, meaning that you have to be able to effectively communicate with your customers if you want to succeed. Thankfully, open communication has never been easier – as there are now plenty of ways in which you can reach out to your customers. For example, in addition to face-to-face conversations, you can chat over email, the phone, or through your social media channels.

However, you should also ensure that you think carefully about how you want to communicate with your customers. For example, what kind of tone will you use when liaising with clients? Do you want to appear professional and formal or chatty and friendly? Either way, being consistent in your approach to communicating will help you build a better relationship with your customers and drive engagement. You should also ensure that you are as transparent as possible when communicating with clients. Don’t hide behind complicated technical or legal jargon – show your human side and respond honestly to their messages, especially if they are complaining.

Improve your marketing strategy.

There are various different ways in which you can encourage customers to engage with your brand – but your digital marketing strategy is perhaps the most important, especially as consumers spend more time online than ever before. As a result, you should work on refining your ecommerce marketing strategy as much as possible.

For example, you should ensure that you have a clear target audience in mind so that you can tailor your digital content to their likes and dislikes. For example, if you’re marketing your brand to a younger audience, you might want to consider influencer marketing. While this is a relatively new marketing technique, younger audiences, in particular, are more likely to buy products that have been recommended to them by an authority figure or someone they look up to, such as a social media influencer.

Focus on Employee Engagement.

Employee engagement is just as important as customer engagement, especially as your employees will likely spend most of their time engaging with customers face-to-face. When they are happy and motivated, they’ll be able to create a more welcoming environment for your customers. When dissatisfied, they’ll be less committed to their work and more likely to make mistakes that could drive customers away instead of reeling them in. As a result, you should seek to invest in employee engagement strategies that will not only raise employee morale but also enhance your bottom line and improve your relationship with your customers.

Ideally, you should ensure that all staff members (particularly those in customer-facing roles) receive customer service training. This is a great way to put your best foot forward, as they’ll know exactly how to deal with customers, even those who may be complaining.

Stand Out From The Crowd.

Another way to drive customer engagement within your brand is through actually attracting customers in the first place. With thousands of new businesses being launched each day, you must be able to stand out in a saturated market if you want to succeed. For example, while you might want to provide comprehensive and varied services to your customers, honing in on a specific niche is the easiest way to achieve this goal. After all, this will enable you to optimize your products and services for your customers. This way, you’ll also be able to present your brand as an industry leader whom customers can trust, making it more likely that they’ll continue to support you.

You should also give your customers as many reasons as possible to stick around and support your brand. To do this, you could put together a unique loyalty scheme that rewards them for their continued support. For example, this could include exclusive discount codes, freebies, or early access to products before they hit the market. The more valued you make your customers feel, the more willing they will be to engage with your brand.

4 Innovative Ways to Generate More Hot Leads Online

StrategyDriven Online Marketing and Website Development Article |Generate Leads|4 Innovative Ways to Generate More Hot Leads OnlineAre you looking for more leads? If so, you’re not alone. A successful business needs a steady flow of leads to stay afloat. Today’s blog post will discuss four innovative ways to generate more leads online. These methods are proven to work, and they are sure to help you increase your business’ growth! Let’s get started.

1. Create a strong social media presence.

Social media is one of the most powerful tools that you can use to generate leads. By creating and maintaining a strong social media presence, you will be able to reach a larger audience and attract more leads. Make sure to post engaging content regularly and respond to any questions or comments that you receive.

If you’re not sure where to start, try creating a profile on each of the major social media platforms (Facebook, Twitter, LinkedIn, etc.) and start sharing exciting content with your followers. You can also join relevant online communities and participate in discussions. By doing this, you will be able to build relationships with potential leads and introduce them to your business.

2. Use targeted ads.

Targeted ads are a great way to reach leads who are already interested in what you have to offer. By targeting your ads specifically to your target audience, you can ensure that the right people will see them. Additionally, you can use retargeting ads to reach leads who have already shown an interest in your business but haven’t yet taken the next step.

When creating targeted ads, it’s essential to focus on quality over quantity. It’s better to spend a little more money on fewer, well-targeted ads than to bombard potential leads with a bunch of generic ads.

3. Consider email marketing.

Using direct mail marketing can be a great way to generate leads, especially if you have an extensive database of potential customers. By sending out regular emails, you can stay top of mind and make it easy for leads to get in touch with you when they’re ready to buy.

When creating your email marketing campaign, include a solid call to action and clear instructions on how recipients can opt-out if they’re not interested. Additionally, make sure that your emails are mobile-friendly, as more and more people are checking their email on their smartphones.

4. Use lead magnets.

A lead magnet is a freebie that you offer potential leads in exchange for their contact information. You can entice leads to give you their email address or phone number by providing something valuable. Once you have this information, you can follow up with them and continue the sales process. Some popular lead magnets include e-books, white papers, and free trials. Whatever you choose to offer, make sure that it is relevant to your target audience and provides real value.

These are just a few of the many ways to generate more leads online. By implementing these strategies, you will be well to increase your business’ growth. If you need help getting started, feel free to contact us today!

Using Plastic Bottles For Business Marketing

StrategyDriven Marketing and Sales Article |Business Marketing|Using Plastic Bottles For Business MarketingPromoting a business is getting smarter these days. Indeed, there are so many ways to extend your target audiences that include using unique items, like plastic bottles. The said object works by carrying the company’s name and logo to increase exposure as the clients use the bottle anytime and anywhere.

Assign the marketing team to utilize plastic bottles to gain the attention of potential customers. Like the other popular brands, making use of water bottles can be a great tool to grow your business. It would be more effortless than the different marketing methods but will yield a better outcome in the long run.

Most companies take advantage of the material’s durability and style as a perfect gift for loyal customers. It seems like a token of appreciation but is actually a step to reach out to more clients from different dimensions of the world. The entire marketing process would be faster than you expect and so the success you wish for.

The Edges of Plastic Bottles Over Competitors

The rest of this post will discuss the benefits of why plastic bottles are a good investment. If it is your first time trying to use water bottles as a promotional item, be more persuaded by the following gains you might enjoy.

1. Improved Safety

Using plastic bottles is not new among individuals who go out more frequently. It is useful drinkware that won’t break into pieces when it is dropped, unlike glass bottles that are too fragile and can cause injuries.

Manufacturers of plastic bottles did a great job in making the material tough and leak-proof. They are being packed with enhanced security to reach the destination without any damage.

2. Better Versatility

Target audiences may vary in each type of company. There will be kids and adults of any gender, hence a customized water bottle is necessary to invest in. This item is fit for a wide range of users if your goal is to promote your brand effectively.

Water bottles can also be used by athletes and ordinary people making the item a good choice to add to your business marketing technique. Almost everyone needs a drink bottle so it will be easier to sell this product or give your employees a more convenient promotional process.

3. Diverse Color and Size Options

Using drink bottles as promotional items lends you plenty of color options. Since it will bear the company’s name and logo, be smart enough in mixing up colors that would increase the appeal of the bottle. Choose a design that you think will catch attention and convince potential clients to engage with your products and services. If you can, hire an expert to help you match colors and the right bottle materials that best suit your company. Ensure to highlight your brand’s identity to increase its exposure to a wider market.

Water bottles also come in different sizes from small to large at various costs. The final choice of size depends on your target customers’ needs and which you think is better for promoting your business.

4. Reduces Shipping Cost

Unlike other materials, plastic-made bottles are lightweight. Such a feature impacts the cost of shipping in a positive way. It will be less costly than glass bottles in terms of shipping and is less risky to deliver. The plastic material also benefits users for they can carry the bottle anywhere without any hassle. As a result, your brand identity will spread out easily, hence an effective tool to increase your sales. Your company spends less at the same time and will earn more profit in the future.

5. Eco-Friendly

Although plastic materials are the common cause of pollution, this one is the exception. This type of drink bottle is recyclable and you can use it in your daily routine for a long time. People nowadays are looking for ways to take good care of nature and so most companies grab the chance to employ plastic bottles as a gift.

Investing in an eco-friendly bottle has unmatched benefits for the overall operation of the company even for years to come. It demands a low initial cost but can guarantee a higher return once it gets the attention of the public.

6. Boost Promotional Effectiveness

Among the promotional items in the market, plastic bottles are the best option to expand your market. Many companies opt for plastic bottles because the material is customizable and is appropriate for different modes of printing. It will be faster to uncover your brand even to the potential clients compared to other promotional items. While some businesses opt for pouches, however, they are not as useful as water bottles.

Choosing a Plastic Bottle Supplier For Your Business

Now that you know its benefits, look for plastic bottle suppliers to get started in boosting your brand. They assure high-quality materials which attract customers to patronize your products and services. It is believed that water bottles are versatile and durable for everyday use which makes them perfect for branding. Plus, they are environmentally friendly and are an ideal investment to save Mother Earth while being a good advantage for the business.

Final Thoughts

To sum it all up, business marketing continues to evolve in the past years. Many items are put into service just to dilate target audiences. It is safe to say that water bottles are among the best items you can invest in to advertise your brand. Contact a reliable supplier of plastic bottles to cater to your needs and budget.

6 Proven Content Strategies that Hook Millennials and Gen Zers (and Tools for the Job)

StrategyDriven Online Marketing and Website Development Article |Content Strategies|6 Proven Content Strategies that Hook Millennials and Gen Zers (and Tools for the Job)It’s official: Millennials and Gen Zers are all grown up.

Millennials, in particular, now hold the most buying power in the modern world. Gen Zers, which have striking similarities with Millennials, are slowly but surely catching up.

Long story short, it’s time for your business to build your content marketing strategy around these audiences.

Here are six proven content marketing strategies that will help you get their attention:

1. Use short-form videos

Short-form videos can fill the younger generation’s appetite for quick entertainment and information.

That’s why platforms like TikTok, Instagram Reels, and YouTube Shorts are all the rage—garnering billions of monthly viewers.

TikTok, in particular, is loaded with tools that can help brands reach their target audience and establish their authority.

Here’s a quick rundown of its features:

  • Business integration: TikTok now lets brands showcase their website and business category on their profiles. In addition, they’re set to benefit from other features that TikTok will include in future updates.
  • Built-in analytics: To optimize your TikTok strategy, the platform comes with built-in audience analytics. This covers content engagement, audience growth, demographics, and follower activity.
  • Creator and business learning resources: Not sure how to convert your brand’s messaging into short-form videos? TikTok offers a library of learning resources along with tons of video examples for inspiration.
  • Comprehensive video editing: TikTok’s very own video editor is packed with features like video effects, voiceovers, text overlays, and filters. Thanks to its popularity, there are also dozens of cost-effective TikTok tools to spice up your videos so you get more TikTok views after you publish.

Automating short-form video scheduling with Vista Social

It’s also worth noting that TikTok is equipped with its own post scheduling tool, which is accessible using a desktop browser. But if you want to promote short-form videos on YouTube or Instagram, you need a third-party post scheduling tool.

Vista Social, for example, is a comprehensive social media management platform. Apart from building an automated posting schedule, it can help you measure social media analytics, manage online reviews, monitor for brand mentions, and more.

2. Invest in influencer marketing

Looking for strategies to win your target audience’s trust? You should consider getting into influencer marketing.

Here’s the thing: influencer marketing and Millennials go hand in hand. In fact, 82% of Millennial and Gen Z social media shoppers trust influencers when making purchase decisions.

It doesn’t matter if you want to steal the young audience’s attention on Facebook, TikTok, Instagram, or YouTube. There will always be influencers who can give your brand’s credibility and authoritativeness a much-needed boost.

The good news is, you don’t need a sizeable budget to work with influencers.

Micro-influencers, for instance, can promote your brand for only up to $500 per post on Instagram. That should be enough to put your company in front of around 50,000 followers.

Vetting influencers with the Upfluence Chrome extension

Upfluence is a well-known influencer marketing platform that can help you through every step—from influencer discovery to payments. Your business can invest in their services to streamline the entire influencer marketing process.

Alternatively, you can take the DIY route using the official Upfluence Chrome extension. This works by revealing crucial metrics whenever you visit an influencer’s profile, like audience engagement and suggested price per post.

3. Get employees involved

Millennials and Gen Zers respond positively to relatable and authentic content experiences. And that’s exactly what you can give them through an employee advocacy campaign.

In employee advocacy, your workforce becomes your core brand ambassadors. All you have to do is encourage them to post social media content with your brand front and center.

Some ideas include posting about a company event, live streaming team-building activities, or uploading “behind-the-scenes” photos. You can also launch full-blown employee takeovers of your brand’s official social media channels.

Accelerating employee advocacy with Nectar

Nectar is one of the best employee recognition platforms that can help foster a positive work culture. It empowers companies with features like point-based rewards, employee recognition, and brand alignment challenges.

Elevating employee recognition through Nectar works perfectly for employee advocacy. Not only does it provide employees with activities to post about, it also allows companies to incentivize their duties as brand ambassadors.

4. Align value propositions with a cause

It’s no secret that Millennials and Gen Z are huge supporters of causes that involve global issues. This includes diversity, inclusiveness, and environmental awareness.
That’s why more and more brands are launching marketing initiatives that align with these causes.

While there’s no right way to do this, it should be achievable by any brand that’s creative and resourceful enough. The only unmissable step is getting everyone in your organization aboard your initiative.

For example, if you want to show your support for diversity in the workplace, employees will be more than happy to share about it through advocacy.

Getting everyone on the same page with is widely recognized as one of the top project management software on the web. It has heaps of features that enable teams to strive towards a single vision, like task management, time tracking, and collaboration tools. makes it easy for brands to share files and guidelines around specific initiatives. This is incredibly useful if you’re launching a collaborative campaign to showcase your support of a particular cause.

5. Modernize your SEO with mobile keywords

The majority of Millennials and Gen Zers use mobile devices to browse the web. Whenever they’re after reliable information, a considerable chunk heads straight to Google using mobile-friendly search terms.

A good example would be question-based keywords, which are on the rise due to the growing popularity of virtual assistants. Rather than typing words using a mobile keyword, users are more inclined to use their device’s dictation features to run searches.

If you want recurring organic traffic, your SEO strategy should keep up with the times. Whether you plan to buy SEO articles or handle SEO in-house, be sure to make room for mobile-friendly keywords.

Find question-based keywords with AnswerThePublic

Over the years, AnswerThePublic has remained the most convenient tool for finding question-based keywords.

All you have to do is head to their site, type in a broad keyword, and watch the tool at work. Within seconds, it will provide you with a web of question-based keyword ideas that can bolster your mobile SEO efforts.

6. Implement performance-focused content tracking

Lastly, no brand can come up with a perfect content marketing strategy overnight.

You can only refer to the known “best practices” to create a foundation for your content marketing. Beyond that, you need to rely on performance tracking to make data-driven decisions to improve your content strategy over time.

Find out what works with Google Analytics

If you want all-around content tracking, it can’t get any better than Google Analytics.

Despite the free price tag, Google Analytics will help any brand analyze multiple layers of their website’s performance. It can reveal your top-performing content, measure scroll depth, assess your problematic “exit” pages, and more.


Millennials and Gen Zers present new challenges for brands that want to stay relevant. Fortunately, they’re not exactly closed books when it comes to their content consumption preferences.

The strategies above should help elevate your content marketing strategy to a level that newer audiences will appreciate. Just remember to experiment with one tactic at a time, find out what sticks, and double down on your efforts.