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5 Lead Generation Tips for 2021

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StrategyDriven Online Marketing and Website Development Article |Lead Generation|5 Lead Generation Tips for 2021Let me be straightforward – there’s no magic list of lead generation strategies that will make you a fortune in 2021. When it comes to generating leads, we don’t get a magic button to push. Still, there are certain things that you can try and do, many of them regularly, that will boost your odds at bigger success by the end of this year.

What is Lead Generation?

Lead generation comprises marketing activities that result in collecting information and using it to build a list of potential clients. This data can be collected both online and offline. Offline channels include cold calling, direct mail, hosting events, print ads, etc. Online channels include websites, blogs, ads, social media posts, and SEO.

What does this mean for you?

It means that this year, you should take action as soon as possible. Roll up your sleeves, collect the necessary data, check out some presentation templates, send out emails, and get out there to make your brand more recognizable than ever. With all this being said, here are the 5 most promising tips to follow this year.

5 Tips for Lead Generation in 2021

Have you been looking to expand your brand and make it bigger? Here are some excellent ideas for generating leads these days.

1. Knowledge Base Software

Knowledge base software is an essential lead generation tool these days. This applies to a database where you store a wide range of information. Such bases are located online and in most cases, based on clouds.

How can you use such software?

Essentially, this software is the brain of your company. You can use it for both internal purposes and communication or external support and communication. By using free knowledge base software, marketers can manage, store, and organize the documentation and information they need to take any further steps into branding their business.

You’re probably a very busy person and as such, you need to find a single solution to most of your problems. Rather than having all your data spread across systems and platforms, apps, email chains, tools, widgets, and notes – you should have them placed in a central, easy-to-access place.

When you have it all organized and gathered, you can create better planned and carefully executed lead generation strategies.

2. Email marketing

For many years now, email marketing has been one of the top priorities of business managers and owners when it comes to lead generation. Research shows that over 80% of marketers already use it in their strategies. Seeing how email marketing stands right beside content in terms of affordability, this is one of people’s favorite methods to find more leads.

According to BtoB Magazine, 59% of marketers consider email to be their best channel for generating revenue. Chances are, you are already aware of this and have built your email marketing to some point. This year, make it your priority. Create quality content to send to potential customers and use cold email outreach to generate new leads. If you do it properly i.e. with quality content and by targeting the right people, it will surely get some leads flowing in.

3. Automation

On average, 51% of companies use at least one automation feature or platform. This comes as no surprise – people are busier today than ever. Lead generation used to be much simpler when you needed to offer a downloadable product or white paper, create an email funnel and simply pass it off. Now that the competition is much bigger, this takes long hours that many marketers don’t have at their disposal.

In 2020, most companies opted for automation in at least one project in terms of marketing. Some automated the tasks for employees, others used this to schedule their online presence, etc. As long as you use accurate and carefully collected data to prep the automation process, this can save you a lot of time and yield amazing results.

If you don’t know where to start when testing for your brand and lead generation, use this usability testing guide. It will help you find out which parts of your business can be automated and how this can be achieved.

Some of the most prominent ways that automation is driving lead generation efforts in the past few months include chatbots, tool integrations, and of course, nurturing leads. Estimates have already shown that by the end of this year, the automation industry will be worth over $83 billion. This number sure gives you a push in that right direction, doesn’t it?

StrategyDriven Online Marketing and Website Development Article |Lead Generation|5 Lead Generation Tips for 20214. Content Marketing

Content has always been the strongest tool in marketing. This applies to lead marketing, too. This year, when you think content, think whitepapers, eBooks, webinars, and videos. But most importantly, focus on quality content.

Creating quality content demands a magnitude of resources, experience, and planning. You need it for your email funnel, website, blog, social media posts, and even the conversations you have with potential customers. They don’t say that ‘’content is king’’ without a reason.

High-quality infographics, whitepapers, videos, eBooks, webinars, and podcasts have been in high demand these past few years. This year, you should make it your brand’s priority to create only original, quality, and planned content across different platforms and for different purposes.

One of the most promising content types is a video right now. Experts have predicted that by next year, 82% of the internet traffic will be dedicated to some kind of video content. This shows that video marketing:

  • increases engagement
  • provides more accurate, visual, and detailed demonstrations
  • is an amazing tool for spreading word-of-mouth

How does this apply in the lead generation world, you might ask?

In this sense, videos can be used to get your brand’s name recognized, make it memorable, send more personalized follow-ups, and reach a wider audience.

5. Social Media Communities

Social media doesn’t always have a good reputation when it comes to lead generation. In reality, this can go both ways. But, if you know where to look, social media can turn out to be the best place to find new potential customers.

In addition to social media advertising, try tapping into online communities and social media forums on different platforms. Find out where your target audience hangs out. Some research on your current audience will help you narrow down a buyer persona, information that you can use to find the right groups and reach out to them.

When you find them, how can you use them to generate leads?

First, make sure that the group allows for promotional content. Hunt down the groups that are relevant to your brand and mention the problems you aim to and can solve. Second, check the group’s post. Go through their history and decide whether or not your target audience hangs out there.

Once you find those groups, get subscribed and slowly build yourself a name in the group. Answer people’s questions to establish yourself and your brand as experts in the field. Provide people with solutions and ask them questions that could help you improve your strategies. Reply to their comments and messages. This is how you will generate new leads.

Final Thoughts

Trends like video, automation, and knowledge base software can easily become a win for landing new customers, sales, and leads. Even though these tips aren’t written in stone, they have proven to be very effective in the past couple of months. Research shows that their effects will only grow, which makes it undeniable that you need to use these tactics in your lead generation strategy.

How To Start Your Online Business

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StrategyDriven Starting Your Business Article |Start your Online Business|How To Start Your Online BusinessPlanning is a crucial aspect of our lives. From planning dinner to a summer vacation to managing shopping expenses, everyone likes to in advance to ensure that outcomes are satisfactory.

And starting your online business is no different. However, if you want to become the next big name in the market, you need a robust plan to guide you through all the steps necessary to establish your brand.

Without any further delay, let’s learn how to launch your startup on the road to success.

1. Find the perfect idea or product

The market is quite saturated, so it can be challenging to find an idea or product that will turn out to be profitable and stay in demand for the long haul. Here are a few tips to help you out:

  • Find a solution to a problem
  • Improve an existing product
  • Identify a product that has branding potential
  • Create a niche-specific product
  • Offer something unique

2. Evaluate market viability

Congratulations! You have a killer idea. But ideas are a dime a dozen today. The real question is will it survive in the market?

It’s time to research the market. Your market analysis should include:

  • Customer Analysis: Who are your target customers? What are their needs? You need data such as demographics, psychographics make-up, income, location, etc.
  • Industry Analysis: Acquire details about the market such as outlook, statistics, size, trends that influence it, current and projected marketing data, etc.
  • Competitive Analysis: By looking at other businesses relevant to your brand, you can fish out their shortcomings and weaknesses. Find something that they are not offering that the target audience needs and convert them into your strengths.

While these are perfect ways to establish a profitable company, you simultaneously need to know how much demand there is.
Consider factors such as price, seasonality, product lifespan, current competition, etc., before starting your business. Answers to these criteria will allow you to gauge the long-term viability of your brand. More importantly, they can help you gain a strong foothold in the industry or out-compete your competitors entirely.

What should be included in your initial research?

  • Evaluate current trends
  • Survey the industry
  • Look closely at keywords
  • Take note of hashtags leading on social media platforms

3. Write down a business plan

A realistic, functional business plan will help highlight your objectives and strategies. It clearly describes the products and services you intend to provide. Though every company has a different perspective, writing down a business plan will keep you organized through the initial phases of development as well as help measure results later on.

More importantly, it is essential to secure external funding and measure the success rate of your new business. And because it lays out a clear vision of success, your business plan can pave the road for growth, helping your startup take off and thrive.

Remember that your business plans need to be flexible. This will help your company adapt to change quickly.

4. Map out finances

Most startups have minimal capital. However, it’s one of the most important aspects to consider when establishing your business. So before launching it, identify whether you have enough money to fund your startup. Nearly 75% of new companies and startups need a helping hand to get up and running.

If you happen to be one of them, where do you intend to acquire it? If you plan to borrow from a friend, family member, or a financial institution, draft a loan repayment plan mentioning the terms and conditions, interest rates, cosigners, etc.

Often startups need to search out investors. This is where your business plan will help explain where funds are allocated, describe cash flows, and how capital will be funneled into activities that allow the business to develop and grow.

For more on how to raise capital for your startup, read Easy Ways To Raise Capital For Your New Venture.

5. Build a website

Once you’ve created a product and identified its market, it’s time to develop an online presence. Your website will become your digital storefront.

According to Devrix, in 2018, 6 out of every 10 small businesses didn’t have a business website. But things have changed since the pandemic hit. Now, it’s simply not feasible to conduct a business without a website.

The design of your website should be simple, clean, and user-friendly. Not only should it be aesthetically appealing, but it should be easy to navigate.

Some important aspects to consider are:

  • Design elements should be consistent on every page
  • Design a unique logo that effectively represents your brand
  • Use a color palette that promotes brand identity
  • Select one or two plain fonts
  • Use appropriate color schemes that enhance readability
  • Incorporate images, video, audio
  • Offer essential contact information
  • Simplify purchasing and checkout
  • Ensure your site is safe and secure

A website is an extension of your business. Therefore, make sure everything is flawless, from the logo to the written copy to the UI/UX elements. So if you intend to build your own website, consider outsourcing different projects to professionals. For instance, Logo Design Valley can design your logo and etch your brand’s message in the framework of design.

Or you could simply hand over the entire project over to an established, experienced website development agency.

6. Create a marketing strategy

In this digital era, a website is essential, but it’s not enough. After working day and night to get your business up and running, you won’t get far if people don’t know about it. That’s why you need to have a robust marketing strategy in mind.
As the leader, you need to find ways to promote brand awareness and increase online visibility. So your approach should utilize various marketing channels to reach the right people at the right time. Standard digital marketing practices include Search Engine Optimization (SEO), Email Marketing, Social Media Marketing (SMM), Content Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Link Building, and much more.

Closing note

The steps mentioned above help get your startup established. But a business is nothing without customers. So you need to devise a plan that keeps current customers coming back as well as attracts new ones.

Most online businesses focus on increasing revenue through back-end sales and upselling. According to entrepreneur.com, 36% of people who purchase from your brand once are more likely to do so again if you follow up. And since it nearly costs five times more to acquire a new customer than to retain one, it’s something that you need to think about sooner rather than later.

Easy ways to get your customers to shop again are:

  • Suggest products that complement the original purchase
  • Start a loyalty program
  • Offer discounts, promotional discounts, coupons, etc.

Over to you

There are endless opportunities for people to start their own online business. But being equipped with the right information can make your efforts more worthwhile. More importantly, it helps you set yourself up for higher success.
The key is to start off with an aura of positivity. Continue to search for creative and unique ways to improve your brand. And always be flexible to change. That’s one thing COVID-19 has taught all entrepreneurs over the past year.
I hope this blog has made it easier for you to understand what starting an online business entails. So are you ready to embark on your life-changing journey and launch your online business?

About the Author

StrategyDriven Expert Contributor | Evie HarrisonEvie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter:@iamevieharrison. Learn more about Evie at about.me/iamevieharrison.

8 Tips for a Smooth Auditing Process

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StrategyDriven Managing Your Finances Article | 8 Tips for a Smooth Auditing ProcessAfter you file your small or midsize business’s taxes for the year, you think you’re done with taxes. However, sometimes you’re contacted about the process that most business owners dread: an audit. While being audited is a long process that takes extra time, by following these eight tips, you ease your worries and help the process go more smoothly.

1. Don’t Panic

If you’ve filed your taxes honestly, you don’t have anything to fear from auditing services. Most auditors look for blatant fraud such as inaccurately reporting your gross income. They also examine your accounting procedures and make sure that they’re sufficient for your business’s size. For example, if you don’t have an accounting department and your business is growing, they may recommend that you hire a full-time employee to oversee your finances. Remember, all you have to do is cooperate with the auditors’ questions, so take a deep breath and get ready for your audit.

2. Keep Your Records

Audits are usually ordered within seven months of when you originally filed your taxes, but the Internal Revenue Service can audit your reports from up to two years ago. For example, if you’re audited in July 2021, the audit could be for your 2020 or 2019 taxes. As a result, it’s critical that you hold on to all your tax forms:

Don’t forget to retain your employees’ tax information as well and the forms verifying their ability to work. Keep all these forms organized by year, even after you’ve filed your taxes, so that you’re ready when it’s time for an audit and assurance.

If you’re overwhelmed by all the paperwork, it’s time to find a new organizational system. Scan your paperwork and store it in well-labeled online folders that you can access from any computer. To streamline this process, use a service such as DocuSign rather than printing your forms.

3. Plan Ahead

Scrambling to prepare for an audit makes you look unprofessional and increases the probability that you’ll make a sloppy error. As soon as you find out that you’re being audited, start working with your accounting team to get the forms ready and make sure your books are up-to-date. Leave room in your schedule to take off work during the audit so that you can answer the auditors’ questions. Finally, choose one of your accountants to serve as the primary contact for your auditing team.

4. Think About Your Changes

Has your small business undergone any major changes that affect your accounting procedures in the relevant tax year? For example, did the tax laws change for your industry, or did you upgrade your personal reporting requirements? Consider whether the leadership of your office changed or was restructured, and note any grants or loans you received. By telling your auditors about these factors before the audit begins, you help them understand potential discrepancies in your books.

5. Learn About Tax Laws

Tax laws change frequently, but they don’t always affect your business. It’s critical that you follow all the developments in financial legislation so you’re ready to implement a change. You don’t want to discover during an audit that you’re required to keep your records a certain way. If you’re struggling to understand the laws on your own, reach out to a lawyer, a certified public accountant, or a professional from the Financial Accounting Standards Board.

6. Look Back

If you’ve been audited before, now is a good time to review that auditing report. Did you fix the issues that the previous auditors pointed out, or are you still making them? What parts of your books were confusing or misleading from their perspective? Looking at your auditing report also gives you an idea of how long the process will take and how much you need to be involved.

7. Speak Up

When an auditor asks you a question and you’re not sure what he or she means, don’t be afraid to speak up. Ask follow-up questions and request clarifications; otherwise, you can’t give your auditing team the correct information. If your auditors ask for a record and you don’t think it’s relevant, explain why you don’t think it’s necessary and ask for their perspective.

8. Read the Report

When the auditing process is over, read through the finished report and decide what changes you need to make. Where did you succeed, and where did you fall short of your industry’s requirements? Keep this report close at hand so you can refer to it as you implement changes in your accounting procedures.

No one wants to be audited, but the process is actually beneficial to you. You learn about your accounting mistakes and adjust your practice to align with the law. Just make sure to stay calm, be honest, and keep good records.

Feedback For Staff Is Essential, Now More Than Ever

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StrategyDriven Managing Your People Article |Feedback for Staff|Feedback For Staff Is Essential, Now More Than EverAmong all the challenges that work from home poses, the challenge of having a feedback call when employees and managers work from home should be noted. The big question is how to have a zoom feedback conversation with an employee who is at home, when the manager who delivers the feedback is also at home. Despite the difficulties and challenges, it is important to be careful about the feedback, for several reasons: First, performance testing has a significant impact on employee motivation. Do they need additional training or should they use their own initiative to look at something such as Kallibr for the future.

Employees who receive serious feedback about the tasks they have performed, thereby receiving a message from the organization, that the organization sees what they have contributed to the company and is aware of their contribution. At the same time, regarding tasks whose performance was lower than required, they can get assistance from the direct manager and even from the staff regarding improving the performance of these tasks in the future. Studies conducted in the United States show that the chance of workers receiving constructive feedback to invest more in work is 2.9 times higher than in the past. If so, what is the feedback: This is an employee performance review, which is the official evaluation of employee performance. Here are some questions managers may ask during a performance review:

  1. What the employee thinks he can do to help their own career and company.
  2. Which tasks in the opinion of the employee, they performed excellently, which were in a good, mediocre manner and which tasks did not meet the objectives, and how they plan to improve in the future.
  3. The employee should be asked to perform a self-assessment, identify what his or her main contributions to the company were, and where he or she identifies opportunities to improve performance.
  4. At the end of the survey, a discussion should be held on the employee’s performance, and it should be examined how they were in relation to the requirements and objectives.

Feedback is good for all areas of business

Existence of a feedback process focused on the well-being of employees (rather than reprimands for unattainable goals) conveys to employees that the company in which they work assumes a commitment to their growth and development. This situation allows employees to be retained while helping them improve performance. Here are 2 key benefits to the feedback that is given in the way described here, helping the employee to develop:

  1. It is three times more likely that employees will recommend the organization as a great place to work.
  2. 2.4 times 2.4 employees will continue to work in the organization even in two years from today.

There are very many ways that allow organizations to improve the feedback process. One is to manage employee expectations from the first moment. Another way is to reduce the tension that feedback evokes among employees. Surveys conducted in the US show that only about 14% of employees responded that they “strongly agree” with the statement that the feedback they received encourages them to improve.

Essential Elements Of A Business Website in 2021

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StrategyDriven Online Marketing and Website Development Article, Essential Elements Of A Business Website in 2021

Early adopters of the internet will remember just how odd our early engagements with the web were. While there was increasing access to the web from the middle of the 1990s, Google didn’t arrive until 1998, and wasn’t in particularly widespread usage for a while after that. Often, as an early adopter, you would type in a URL from a piece of paper you’d scrawled it upon, and this would take you to a website with a background that made overly heavy use of graphics. It was probably a GeoCities effort, built by someone hoping to drive business by using the new, exciting World Wide Web.

How far we have come, when most businesses now have their own websites, and few of them are as migraine-inducingly messy as they used to be. Now, the issue is less one of wholesale changes, and more one of details. If you want your website to be all it can be now, it is a matter of finding a few tweaks here and there. However, those changes are still important, because everyone is on the internet these days, and a small change in the way your site works can give you a change in traffic that looks small – but which, in such a competitive atmosphere, can be monumental for your business. Such changes include the following:

Hooking the viewer within the first few seconds

There is something to be gained by remembering the eyesore websites of the mid-1990s when you are designing a website for the present day. One of the issues with early websites is that there was simply too much going on, and it wasn’t very well organised. The chances of someone staying for long on a website that does that today are next to none. If you want someone to stick around on your site, then the first thing they see needs to be clean, uncluttered and at the same time somehow informative.

Ideally, the home page will operate as a menu in the first instance. From here you should be able to navigate to anywhere else on the site within two clicks, and it should be easy to see how you do that. Here is not where you use a lot of pictures, text or graphics, because that can be visually off-putting, and the one rule of a decent home page is to not give anyone a reason to click away to something else right away. All you need on the first view of your site is a navigation menu, and potentially the basics of some content – if your site is an online store, perhaps have a banner that takes visitors straight to some of your most popular products or ranges. Nothing flashier than that, though – don’t overwhelm anyone.

Getting the ideal Content Management System in place

Continuing the theme of how different the internet was a couple of decades ago, it’s worth remembering that the websites back then were designed and often coded by people who put a lot of time into teaching themselves the tricks. While there were some drag-and-drop options that allowed you to build at least a home page, making a website was a labor of love – much though that may surprise a few people.

In the present day, it is easier than ever for someone with no real coding experience to create a website themselves. It’s still not necessarily always a good idea, but it is easier, and the range of options that we have for making it work is greater than ever. The level of choice we have is impressive, but you have to make sure that for you it is a blessing rather than a curse. Modern content management systems offer you the chance to radically change the look of your site and what it offers – but they can quickly become confusing if you try to do too much. Ensure you’re using a CMS that is easy to work with – because quite apart from anything, if something goes wrong and knocks your website offline, you want to be able to fix it without having to dig around for the fault.

Content is still king

A website is your own corner of the internet that allows people to learn about your business, communicate with you and maybe make a purchase or two. When people land on your website with the intention of engaging, there is a truth you need to recognize: they could, with a change of luck, have landed with any of your competitors. And if you don’t give them a user experience worthy of the name, there is still a very good chance that they will find your competitors after navigating away. You need to keep them interested with useful content, which takes time to create.

You’ll hear it said of website creation that “content is king”, and that’s an undeniably true statement. An attractive website with bad content is probably worth less than a garish website with good content, because if you can get past the visual assault at least you can enjoy reading the latter, and you’ll come back to it. If a website bores you, you’ll navigate away and not have a reason to come back. This is why website creators, or SEO agencies should focus on user engagement primarily. It could be informative blog posts, relevant video content or useful widgets, but you need to make sure your site hosts items your target customers want to see.

StrategyDriven Online Marketing and Website Development Article |Business Website|Essential Elements Of A Business Website in 2021Everything needs to work

This rule might sound obvious, but it’s surprising how often you’ll find a site that includes broken links, features red Xs where you should be seeing pictures, or just seems to have gone wrong somehow. This website is, as we have noted, your little corner of the internet, and it is more or less constantly receiving visitors (if the SEO basics have been done right, anyway). Now, if your home was repeatedly hosting visitors, most of them strangers to you up to now, would you feel comfortable if the carpets hadn’t been hoovered, or one of your chairs was upside down? Of course not, but it’s all too easy for the digital equivalent of this to damage things for you.

A regular audit of your site, picking up on and removing broken links and images, will make the site work faster and look better. Perhaps more importantly than either of these points, it will likely ensure that your visitors are more likely to return – and when they do, they’re likely to have brought money with them. If the broken links and images are in blog posts they will usually be very simple to remove, but remember that if they are generated by the CMS backend that they may take a lot more work to either fix or remove. Also, once removed, you need to make sure that they don’t leave a glaring empty space.

Old broken links and missing pictures have much the same effect for your site that boarded-up windows would for a brick-and-mortar store – you might be open for business, but it won’t look that way.

Your “About us” page isn’t just filler

If you’ve ever used WordPress or Joomla or a similar CMS, then you’ll be used to the presence of an “About us/me/the author” section in the backend of the system. It is possible to delete this from your site, and some people choose to do so thinking that it is an unnecessary addition to the bandwidth the site will need to use. They are mistaken.

The About Us section is where people will go if they are looking out for information that isn’t immediately obvious from the rest of the site. You can include an FAQ here, but of primary importance is that you set out some information about your company. When was it founded, how many people work for you, where are you based? All of these will be useful information for someone looking to learn more about you and potentially become a customer.

Equally, this is the chance to lay out something of a mission statement, or at least lay out certain policies that your business has. If you are selling cosmetics, for example, you can include in the “About us” statement that you only handle products that are cruelty-free. If you sell coffee, you can make clear here that all of your coffees are grown under Fair Trade rules. In a market that is increasingly concerned with living up to strict ethics, this is the kind of thing that people are going to want to know – and including it in the About Us section also makes you more likely to show up when people search for “fair trade coffee” or “cruelty-free cosmetics”.

We’ve come a long way in 25 years when it comes to website building. If it sometimes feels like we have a lot further to go, it’s because the internet is so powerful it can allow us to create wonderful things. It’s worth taking the time to ensure your website has everything it needs to succeed, because the results are worth the work.